The document discusses 5 successful online businesses: Amazon, eBay, Alibaba, OLX, and Facebook. It provides a brief introduction and history for each company, describing how they were founded and grew over time. Their products/services and key success factors are also summarized. The document aims to showcase examples of thriving e-commerce companies across different models like retail, auction, classifieds, and social media.

1. Five Successful Online
Business Stories
Presented By:
Asim Muhammad
Aslam Ali
Irfan Ali
1

2.  Introduction
 History
 Product And Services
 Success Factors
 Questions
2

3. About E-Commerce
 Electronic commerce or E-commerce refers to a wide range
of online business activities for product and services.
 It also pertains to any form of business transaction in which
the parties interact electronically rather than by physical
exchanges or direct physical contact.
 E-commerce is usually associated with buying and selling
over the internet or conducting any transaction involving the
transfer of ownership or right to use goods or services
through a computer-mediated network.
3

4. Major types of E-commerce
 Business-to-business (B2B)
 Business-to-consumer (B2C)
 Business-to-government (B2G)
 Consumer-to-consumer (C2C)
4

5. 5

6. Introduction
 Amazon.com, Inc. is an American multinational electronic
commerce company with headquarters in
Seattle, Washington, United States.
 It is the world's largest online retailer.
 Amazon.com started as an online bookstore , but soon
diversified.
 The company also produces consumer electronics--notably
the Amazon Kindle e-book reader and the Kindle Fire tablet
computer—and is a major provider of cloud computing
services.
6

7. History
Amazon founder Jeff Bezos
 The company was founded in
1994.
 Jeff Bezos incorporated the
company in July 1994, and
the site went online as
Amazon.com in 1995.
 Amazon was originally founded
in Bezos' garage in
Bellevue, Washington.
 The company began as an
online bookstore.
 In the first two months of
business, Amazon sold to all
50 states and over 45
countries.
7

8. History (continue)
 Within two months, Amazon's sales were up to
$20,000/week.
 In October 1995, the company announced itself to the public.
 Amazon issued its initial public offering of stock on May
15, 1997, trading under the NASDAQ stock exchange
symbol AMZN, at a price of US$ 18.00 per share.
 In 1999, Time magazine named Bezos the Person of the
Year, recognizing the company's success in popularizing
online shopping.
8

9. Products and services
 Amazon product lines include books, music CDs, videotapes
and DVDs, software, consumer electronics, kitchen
items, tools, lawn and garden items, toys & games, baby
products, apparel, sporting goods, gourmet
food, jewelry, watches, health and personal-care
items, beauty products, musical
instruments, clothing, industrial & scientific supplies, and
groceries.
 In November 2007, Amazon launched Amazon Kindle, an e-
book reader.
 In September 2011, Amazon announced its entry into the
tablet computer market by introducing the Kindle Fire, which
runs a customized version of the operating system Android.
9

10. 10

11. Success Factors
 early well developed strategy which was to provide
customer-focused innovation.
 Selling of their shares.
 Establishment of the executive team.
 Lowering prices of their products
 Creating new and unique features
 Expanded their offers.
11

12. 12

13. Introduction
 eBay Inc. is an American multinational internet consumer-to-
consumer corporation, headquartered in San
Jose, California.
 It was founded in 1995, and became a notable success story
of the dot-com bubble.
 It is now a multi-billion dollar business with operations
localized in over thirty countries.
 The company manages eBay.com, an online auction and
shopping website in which people and businesses buy and
sell a broad variety of goods and services worldwide.
 In addition to its auction-style selling's, the website has since
expanded to include "Buy It Now" standard shopping.
13

14. History
Pierre Omidyar
 Auction Web was founded in San
Jose, California, on September 5, 1995, by
French-born Iranian-American computer
programmer Pierre Omidyar.
 One of the first items sold on eBay was a
broken laser pointer for $14.83.
 In November 1996, eBay entered into its first
third-party licensing deal, with a company
called Electronic Travel Auction to use
SmartMarket Technology to sell plane tickets
and other travel products.
 The company officially changed the name of
its service from AuctionWeb to eBay in
September 1997.
14

15. History (continue)
 In 1997, the company received $6.7 million in funding from
the venture capital firm Benchmark Capital.
 eBay went public on September 21, 1998.
 As the company expanded product categories beyond
collectibles into almost any saleable item, business grew
quickly.
 In February 2002, the company purchased IBazar, a similar
European auction web site founded in 1993 and then bought
PayPal on October 14, 2002.
 By early 2008, the company had expanded
worldwide, counted hundreds of millions of registered
users, 15,000+ employees and revenues of almost $7.7
billion.
15

16. History (continue)
 In late 2009, eBay completed the sale of Skype for $2.75
billion, but will still own 30% equity in the company.
 On December 20, 2010, eBay announced its acquisition of a
German online shopping club, brands4friends.de, for €150
million ($197 million) to strengthen the company's interests
in the fashion industry in Europe.
16

17. Product And Services
 Millions of
collectibles, decor, appliances, computers, furnishings, equip
ment, domain names, vehicles, and other miscellaneous
items are listed, bought, or sold daily on eBay.
 In 2006, eBay launched its Business & Industrial
category, breaking into the industrial surplus business.
 Large international companies, such as IBM, sell their
newest products and offer services on eBay using
competitive auctions and fixed-priced storefronts.
 Separate eBay sites such as eBay US and eBay UK allow
the users to trade using the local currency.
17

18. Success Factors
 Feedback
 Buyer protection
 Bigger Market
 Range of items
 Competitive Prices
18

19. 19

20. Introduction
 It is a privately owned Hangzhou-based family of Internet-
based E-Commerce businesses.
 It cover business-to-business online marketplaces, retail and
payment platforms, shopping search engine and data-centric
cloud computing services.
 In 2012, two of Alibaba’s portals together handled 1.1 trillion
yuan ($170 billion) in sales, more than competitors eBay and
Amazon combined.
 The company primarily operates in the People’s Republic of
China.
 The company is estimated to have a valuation between $55
billion to more than $120 billion.
20

21. History
 In December 1998, Jack Ma and other 17 founders released
their first online marketplace named "Alibaba Online".
 The company began in 1999 with the web domain
Alibaba.com a business-to-business portal to connect
Chinese manufacturers with overseas buyers.
 From 1999 to 2000, Alibaba Group raised a total of US$25
million from Softbank, Goldman Sachs, Fidelity and some
other institutions.
 In December 2001, Alibaba.com achieved profitability.
 In May 2003, Taobao was founded as a consumer e-
commerce platform.
 In December 2004, Alipay, which started as a service on the
Taobao platform, became an independent business.
21

22. History (continue)
 In October 2005, Alibaba Group took over the operation of
China Yahoo! as part of its strategic partnership with Yahoo!
Inc.
 In November, 2007, Alibaba.com successfully listed on the
Hong Kong Stock Exchange.
 In April 2008, Taobao established Taobao Mall
(Tmall.com), a dedicated B2C platform, to complement its
C2C marketplace.
 In September 2008, Alibaba Group R&D Institute was
established.
 In September 2009, Alibaba Group established Alibaba
Cloud Computing.
 In May 2010, Alibaba Group announced a plan to earmark
0.3% of its annual revenues to fund environmental protection
initiatives.
22

23. History (continue)
 In October 2010, Taobao beta-launched eTao as an
independent shopping search engine.
 In June 2011, Alibaba Group reorganized Taobao into three
separate companies: Taobao Marketplace, Taobao Mall
(Tmall.com) and eTao.
 In January 2012, Tmall.com changed its Chinese name as
part of a rebranding exercise .
23

24. Product And Services
 centric cloud computing services
 online shopping platform
 online payment platform
 escrow service
 essential Internet services
24

25. Success Factors
 Company Name
 Online Payment System
 Believed that Alibaba is a Small Company
25

26. 26

27. Introduction
 OLX is an internet company based in New York City and
Buenos Aires, Argentina.
 The company offers its services in the United States and
internationally.
 OLX website hosts free user-generated classified
advertisements for urban communities around the world and
provides discussion forums sorted by various topics.
 OLX, Inc. operates an online classifieds site.
 OLX gained prominence upon announcing a partnership with
Friendster, the social networking website.
27

28. History
 The company was co-founded in March 2006 by internet
entrepreneurs Fabrica Grinda and Alec Oxenford.
 OLX is used in over 105 countries in 40 languages.
 As of January 2011, OLX is available in 96 countries and 45
languages.
 In August 2009, OLX was named a good competitor to
Craigslist in the United States.
 In December 2009, OLX Inc. was named a rival to Craigslist
by Business Week.
 In January 2010, OLX was named one of New York City's 10
hottest tech startups.
28

29. Product and services
29

30. Success Factors
 Easily available products that the customer needs at good
cost.
 Colorful listings with pictures and videos.
 Available in 96 countries and 45 languages.
30

31. 31

32. Introduction
 Facebook is an online social networking service.
 It was founded in February 2004 by Mark Zuckerberg with
his college roommates and fellow Harvard University
students Eduardo Saverin, Andrew McCollum, Dustin
Moskovitz and Chris Hughes.
 The website's membership was initially limited by the
founders to Harvard students.
 Facebook now allows any users who declare themselves to
be at least 13 years old to become registered users of the
site.
 Facebook has over one billion active users.
 According to a May 2011 Consumer Reports survey, there
are 7.5 million children under 13 with accounts and 5 million
under 10, violating the site's terms of service.
32

33. History
 Mark Zuckerberg wrote Facemash, the predecessor to
Facebook, on October 28, 2003.
 the site was comparable to Hot or Not, and "used photos
compiled from the online facebooks of nine houses, placing
two next to each other at a time and asking users to choose
the 'hotter' person“.
 To accomplish this, Zuckerberg hacked into the protected
areas of Harvard's computer network.
 Facemash attracted 450 visitors and 22,000 photo-views in
its first four hours online.
 The following semester, Zuckerberg began writing code for a
new website in January 2004.
 On February 4, 2004, Zuckerberg launched "Thefacebook"
33

34. History (continue)
 Six days after the site launched, three Harvard
seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya
Narendra, accused Zuckerberg of intentionally misleading
them into believing he would help them build a social
network called HarvardConnection.com
 The three later filed a lawsuit against Zuckerberg.
 In mid-2004, entrepreneur Sean Parker, who had been
informally advising Zuckerberg, became the company's
president.
 In June 2004, Facebook moved its base of operations to
Palo Alto, California.
 It received its first investment later that month from PayPal
co-founder Peter Thiel.
34

35. History (continue)
 The company dropped The from its name after purchasing
the domain name facebook.com in 2005 for $200,000.
 Late in 2007, Facebook had 100,000 business
pages, allowing companies to attract potential customers
and tell about themselves.
 These started as group pages.
 On October 24, 2007, Microsoft announced that it had
purchased a 1.6% share of Facebook for $240 million, giving
Facebook a total implied value of around $15 billion.
 In October 2008, Facebook announced that it would set up
its international headquarters in Dublin, Ireland.
 Facebook's value was $41 billion and it became the third
largest U.S. Web company after Google and Amazon.
35

36. Success Factors
 There was a huge market
 Privacy
 Features and the Experience
 socioeconomic motives
36

37. 37