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Ashok Leyland
This document provides an overview of Ashok Leyland, a leading manufacturer of commercial vehicles in India. It discusses the company's history, leadership, products, vision, and financial performance. Ashok Leyland was formed in 1948 and became a joint venture with Leyland Motors in 1955. It currently has a 28% market share in medium and heavy commercial vehicles in India. The document also compares Ashok Leyland to its main competitors, Tata Motors and Eicher Motors, and provides statistics on the automobile industry in India.
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Ashok Leyland
- 1. (GROUP 1) • RohitDhoundiyal • Devendra Malviya • Vikram Bhopi • Nisha Bhagat • Amey Koli • Kazim Rizvi • Monika Gaikwad • Akash Juikar • Ankita Kamalkar • Kiran Adkar
- 3. Genesis of AshokLeyland • Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK MOTORS”, to assemble Austin Cars. • Renamed & Started Mfg. Commercial Vehicles in 1955 with equity participation by “LEYLAND MOTORS”. • 2nd Largest Commercial vehicle company in India. • Market Share of 28% (2007-2008) in Medium & Heavy Commercial Vehicle. • Market Leader in Bus Segment , and Claims to carry 60 Million Passengers Daily.
- 4. B.O.D MR. DHEERAJ G.HINDUJA (CHAIRMAN) MR. R. SESHASAYEE (EX. VICE CHAIRMAN) MR. VINOD K. DASARI (MANAGING DIRECTOR)
- 5. PRODUCTS Buses Trucks Light Vehicles Defence Vehicles Power Solutions
- 6. MISSION • Large Production. •Modernization. • Global Benchmarking our Product, Process & People. • Identifying with Customer. • Good Relationship Management.
- 7. VISION • Leadership inMedium & Heavy segment. • Significant presence in World Market. • Customer Satisfaction.
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- 14. Success Formula It hasbeen able to achieve all this capitalizing on his strengths of: Providing Superior Value proposition to the Customer . Having the largest distribution & Service network. To increase it’s reach to rural India.
- 15. Continuous expansionof network partners. It’s overall portfolio consists of 11 basic models & over 150 variants spanning across all segments of the industry. It’s foray is into Alternate fuel segment.
- 16. Ashok Leyland's FuturePlans Consequently, additional investment in the areas of R&D and Marketing & Customer interface has been announced.
- 17. Competitor Analysis Major Competitorof Ashok Leyland : • TATA MOTORS • EICHER MOTORS 6% 6% Market Capital ASHOK LEYLAND TATA MOTORS EICHER MOTORS 88%
- 18. Sales Turnover Net Profit 1% 7% 19% 29% 80% 64% ASHOKLEYLAND ASHOK LEYLAND TATA MOTORS TATA MOTORS EICHER MOTORS EICHER MOTORS
- 19. Automobile Industry InIndia • Sixth largest car and commercial vehicle mfg. industry in India. • India mfg. 11 million vehicles every year. • 34 Billion Dollar turnover. • Provides Employment to 13 Million people directly & indirectly. • Automobile Industry is 5% of the Total GDP of India. • By 2015, Annual vehicles sales has been projected to increase to 20 million .
- 20. Vehicle Composition 16% 9% CARS COMMERCIAL &3 WHEELER 75% 2 WHEELER • 91% Vehicles sold are used by Households. • 9% Vehicles sold are for Commercial Purpose.
- 21. CONCLUSION Ashok Leyland providesCommercial Vehicles with World Class Technology that is relevant, appropriate & affordable. In an Atmosphere that nurture’s Creativity & Innovation, 1000+ Product development Team seeks to Harness and Adopt Technology that provide value to Consumers as well as Safety and Environmental Issue.
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