This document provides an overview of Ashok Leyland, a leading manufacturer of commercial vehicles in India. It discusses the company's history, leadership, products, vision, and financial performance. Ashok Leyland was formed in 1948 and became a joint venture with Leyland Motors in 1955. It currently has a 28% market share in medium and heavy commercial vehicles in India. The document also compares Ashok Leyland to its main competitors, Tata Motors and Eicher Motors, and provides statistics on the automobile industry in India.

1. (GROUP 1)
• Rohit Dhoundiyal
• Devendra Malviya
• Vikram Bhopi
• Nisha Bhagat
• Amey Koli
• Kazim Rizvi
• Monika Gaikwad
• Akash Juikar
• Ankita Kamalkar
• Kiran Adkar

3. Genesis of Ashok Leyland
• Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK
MOTORS”, to assemble Austin Cars.
• Renamed & Started Mfg. Commercial Vehicles in 1955 with equity
participation by “LEYLAND MOTORS”.
• 2nd Largest Commercial vehicle company in India.
• Market Share of 28% (2007-2008) in Medium & Heavy Commercial
Vehicle.
• Market Leader in Bus Segment , and Claims to carry 60 Million
Passengers Daily.

4. B.O.D
MR. DHEERAJ G. HINDUJA
(CHAIRMAN)
MR. R. SESHASAYEE
(EX. VICE CHAIRMAN)
MR. VINOD K. DASARI
(MANAGING DIRECTOR)

5. PRODUCTS
 Buses
 Trucks
 Light Vehicles
 Defence Vehicles
 Power Solutions

6. MISSION
• Large Production.
• Modernization.
• Global Benchmarking our Product, Process & People.
• Identifying with Customer.
• Good Relationship Management.

7. VISION
• Leadership in Medium & Heavy segment.
• Significant presence in World Market.
• Customer Satisfaction.

8. Performance Highlights

14. Success Formula
It has been able to achieve all this capitalizing on his strengths of:
 Providing Superior Value proposition to the Customer .
 Having the largest distribution & Service network.
 To increase it’s reach to rural India.

15.  Continuous expansion of network partners.
 It’s overall portfolio consists of 11 basic models & over 150
variants spanning across all segments of the industry.
 It’s foray is into Alternate fuel segment.

16. Ashok Leyland's Future Plans
Consequently, additional investment in the areas of R&D and
Marketing & Customer interface has been announced.

17. Competitor Analysis
Major Competitor of Ashok Leyland : • TATA MOTORS
• EICHER MOTORS
6% 6%
Market Capital
ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS
88%

18. Sales Turnover
Net Profit
1%
7%
19%
29%
80%
64%
ASHOK LEYLAND
ASHOK LEYLAND
TATA MOTORS
TATA MOTORS
EICHER MOTORS
EICHER MOTORS

19. Automobile Industry In India
• Sixth largest car and commercial vehicle
mfg. industry in India.
• India mfg. 11 million vehicles every year.
• 34 Billion Dollar turnover.
• Provides Employment to 13 Million people directly & indirectly.
• Automobile Industry is 5% of the Total GDP of India.
• By 2015, Annual vehicles sales has been projected to increase to
20 million .

20. Vehicle Composition
16%
9%
CARS
COMMERCIAL & 3 WHEELER
75%
2 WHEELER
• 91% Vehicles sold are used by Households.
• 9% Vehicles sold are for Commercial Purpose.

21. CONCLUSION
Ashok Leyland provides Commercial Vehicles with World Class
Technology that is relevant, appropriate & affordable.
In an Atmosphere that nurture’s Creativity & Innovation, 1000+
Product development Team seeks to Harness and Adopt
Technology that provide value to Consumers as well as Safety
and Environmental Issue.

22. ANY QUESTION