Competitor analysis in India and Benchmarking Quikr Homes

1. Competitor analysis in India and Benchmarking Quikr Homes

2. Website Visits
0
5
10
15
20
25
30
35
Apr May Today
33.4
22.9
19
25.6 25.5 25
Quikr(In Mil)
Olx(In Mil)
Source-www.similarweb.com

3. Website Features
0
5
10
15
20
25
30
35
40
Avg. V (Min:Sec)
Pg/ Visits
Bounce Rate (%)
5.07
4.63
39.74
9.03 11.74
19.39
Quikr
Olx
Source-www.similarweb.com

4. Website Traffic
23.1
8.16
65.44
0.87
1.39
1.04
Quikr
Direct
Referral
Search
Social
Mail
Display
31.1
14.52
49.32
1.87
2.91
0.06
Olx
Direct
Referral
Search
Social
Mail
Display
Source-www.similarweb.com

5. Conclusion
• Reduction in Website visit rate by 30 % in May for Quikr.
• Quikr visits have reduced compared to the closest competitor Olx.com
• Quikr Average Visit Duration, Pgs / Visit are half compared to Olx
• Bounce rate is high
• Websites visits from mail and social network for Quikr is less than half.
• Visits from referral sites is 8 % as compared to Olx 14%
• Have to concentrate on Social network .

7. Indian Competitors
• 99acres
• MagicBrick
• Housing
• IndiaProp
• Makaan
• Propertywala

8. Best In the Business
• Zillow
• Trulia
• Realtor
• Homes
• Homely

9. Website Visits
0
50
100
150
200
Quikr Zillow
19
184.4
Series 1
Quikr
Zillow
Source-www.similarweb.com

10. Website Analysis
0
5
10
15
20
25
30
35
40
Avg Visit Dur.
(Mins.Sec)
Pgs/Visit Bounce Rate
5.07 4.63
39.74
7
10.97
38.39
Quikr
Zillow
Source-www.similarweb.com

11. Website Traffic Source Analysis
41.5
9.69
43.03
2.12 3.53 0.13
Zillow
Direct
Referral
Search
Social
Mail
Display
23.1
8.16
65.44
0.87
1.39
1.04
Quikr
Direct
Referral
Search
Social
Mail
Display
Source-www.similarweb.com

12. Social Network presence
QUIKR Zillow
Source-www.similarweb.com

13. Social Media Ranking
Category Global rank India Rank
Avg. Visit Duration
(Mins)
Pages / Visit (Nos) Bounce Rate (%)
Facebook Social Network 1 3 17:14 16.02 18.83
Youtube
Arts &
Entertainment
3 4 23:58 15.39 17.36
VK Social Network 4 (Not in top 50) 24:38 50.44 13.84
Instagram Social Network 6 20 7:13 41.04 21.76
Twitter Social Network 9 15 9:55 6.99 25.45
LinkedIn Social Network 41 16 6:55 6.24 32.56
Pinterest Social Network 43 47 8:07 7.87 30.38
Source-www.similarweb.com

14. Quikr Homes Homepage

15. Quikr Home Product Page

16. Best in Business Homepage

17. Zillow Product Page

18. Real Estate Conclusion
• Did benchmark analysis with the best in business-Zillow.
• Website visits compared to Zillow are extremely low.
• Average Visit Duration is less and Pgs / Visit are less than half compared to Zillow.
• Quikr bounce rate is comparatively high .
• Quikr Websites visits from mail and social network is less than half.
• Zillow concentration is highest on Facebook with 87% and on top 20 networking websites
• Quikr have to concentrate on Social network Instagram which comes in top 20 in India

19. Website Conclusion
• Zillow provides an extremely good customer experience.
• Categories and sub-categories on homepage at top as do the top reality websites.
• Zillow has 4 pictures of each room as compared to only 2 for entire house provided by us.
• Zillow also as choice of comparison with other houses.
• It also describes what the seller loves about the house.
• This gives a connect to the customer while buying and is more engaging