Flipkart was co-founded in 2007 by Sachin and Binny Bansal and began by selling books online. It has since expanded to sell a wide range of products and has over 33,000 employees. It has received billions in funding from investors. Flipkart now has over 250 million users and $2 billion in annual sales. It faces challenges like high customer acquisition costs and supply chain issues but continues to grow through expanding product categories and improving delivery.

2. INTRODUCTION
• Co-founded by Sachin Bansal and Binny Bansal in October
2007
• Flipkart began with selling books for first two years
• Started with 2 employees and now has more than 33000
employees
• More than 80% orders are handled via warehouses
• Beginning from books, Flipkart now has a gamut of products
ranging from: Cell phones, laptops, computers, cameras,
games, music, audio players, TV's, healthcare products,
washing machines etc. etc.

3. FUNDINGS
• Initially funded by the Bansals themselves
with 4 Lakhs
• $10 million from Accel India in 2000 and
Tiger Global Management in 2010
• $200 million from Private equity firms
Carlyle and General Atlantic
• $160 million from Dragoneer Investment
Group, Morgan Stanley Wealth
Management in October 2013
• $210 million from Yuri Milner‘s DST
Global, Tiger Global, Naspers and Iconiq
Capital in May 2014
• $1 billion from Tiger Global Management
LLC, Accel Partners, and Morgan Stanley
Investment Management im July 2014

4. E-COMMERCE
• User base of 250 million and $2 billion market
• Main: bank transaction and online shopping
• Increasing expenditure with online retailing
• Cash on delivery
• Costumer rejection module
• Lower prices due to more competition
• Increased in online classified sites
• Digital India
• Vibrant & growing economy

5. KEY DRIVERS IN INDIAN
E-COMMERCE
• Increasing broadband Internet
• Rising standards of living
• Availability of much wider product range
• Busy lifestyles
• Lower prices
• Increased usage of online classified sites

6. COMPANY HIERARCHY
Element of Organization
• Line
• Staff
• Functional Authority
• Hierarchy
• Span of Control
• Organization Chart

7. Organizational Chart:- A sample organizations chart as follows:

8. NAME PREVOIUS
EMPLOYER
Current status Qaulification
SACHIN BANSAL Techspan,
AMAZON till 2004
Chief executive
officer
Graduated
IIT-Delhi
SANJAY BAWEJA TATA
communications
Chief financial
officer
------
BINNY BANSAL Sarnoff,
AMAZON till 2004
Co-founder
Chief operating
officer
Graduated
IIT-Delhi
ANKIT NAGORI -------- Chief buissness
officer
Graduated
IIT-Guwahati
MEKIN
MAHESHWARI
Yahoo(2002-06)
uGenie till 2009
Chief people’s
officer
-------
AMOL MALVIYA Apna paisa pvt
ltd
Chief tecnology
officer
Graduated
IT-Kharagpur
PUNIT SONI Motorola ,
Google
Chief product
manager
-------
CHIEF PERSONALITIES

9. ORDER LIFECYCLE
• Attract Users to the site
• Provide Selection
• Provide Details to Evaluate a Product
• Price well
• Provide convenient payment options
• Confirm payment

10. ORDER LIFECYCLE
• Step1-Order Download in OMS
• Step2-Inventory Allocation:
• Step3-Order Picking:
• Step4-Order Packing and generation of labels:
• Step5-Order shipment
• Step6-Shipment Delivered

11. PRODUCT PORTFOLIO
• Books
• Movies
• Music
• Games
• Mobiles
• Cameras
• Computers
• Healthcare and Personal Products
• Home appliances and Electronics
• Stationary
• Perfumes
• Toys and many more…..

12. GROWTH AND EXPANSION
 Flipkart has sold 150 million products in 2015, one and
half times growth over the last year as it adds more
categories and improved distribution to smaller towns.
 It has also added more categories such as home and
furnishing and maternity products.
 It offers more than 30 million products across 70
countries.
 It has about 45 million registered users and 30,000
sellers with 10 million daily visits.
 Initial funding was about 4,00,000 and as high value
products are generated, it has recieved $2 billion in
fresh funds.

13.  Flipkart is expanding its seller base to 100,000 and the
end of 2015.
 The company has introduced 20 experience zones for its
customers in 10 cities across the country where customers
could walk in at thier own convenience and collect
products ordered online.
 The facilities like merchandising,buying,packaging and
cataloging has generated 75,000 jobs in the last one year.
 This e-commerce industry is expected to grow as it is also
going to introduce the addition of groceries.

14. CHALLENGES
There are many challenges faced by flipkart.The top 5
concerns are-:
 High Customer Aquistion Cost
 High Churn/Low Loyalty
 Cash On Delivery
 high Cash Burn Rate
 High Inventory / Poor Supply Chains

15. CRITICISM
• Male eccentric
• Big billion day
• Killing competition
• Airtel zero- net neutrality
• Price cheating
• Fake offers

16. COMPETITORS
• AMAZON.in
• Snapdeal.com
• Jabong.com
• Mytra.com
• infibean

17. MARKETING
STRATERGIES
• Attractive
advertisement
• Easy and user
personalize UI
• Reliable delivery
• One day delivery
• E-wallet
• Product
recommendation

18. FUTURE ROAD MAP
• Flipkart embarks on expanding their current product
categories and introducing new ones.
• They claim that everything other than groceries would be
made available on flipkart.
• Their main focus is to improve their delivery mechanisms by
rendering the products on a faster scale.

19. SUCCESS STORY
• From initially selling books to becoming the largest
megastore takes a lot of grit.
• The credit of their success goes to the power of
commerce
• More than 50% of the company revenue comes from
mobiles and they have been the core of Sachin’s plan
from the beginning .

20. CONCLUSION
• Flipkart’s competitors have made it develop a lot of
in-house innovations and inculcate best practices
which have now become their standards.
• Flipkart states that they control more than 100,0000
transactions in a day whose volumes lay the
foundation of a profitable business.
• They also aim in making their product economically
suitable for each and very customer.