Flipkart was co-founded in 2007 by Sachin and Binny Bansal and began by selling books online. It has since expanded to sell a wide range of products and has over 33,000 employees. It has received billions in funding from investors. Flipkart now has over 250 million users and $2 billion in annual sales. It faces challenges like high customer acquisition costs and supply chain issues but continues to grow through expanding product categories and improving delivery.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
PESTEL Analysis on Flipkart whcih is is an E-commerce website.
Starts with introduction of Flipkart and its acquisition. And then continuining to PESTEL analysis of it. And how it is performing in near future
Flipkart is one of the largest e-commerce platforms in India, offering a wide range of products including electronics, fashion, home appliances, books, and more. However, as an AI language model, I am not aware of the specific changes or discrepancies that may have occurred on Flipkart since my knowledge cutoff in September 2021. It's recommended to visit the Flipkart website or check the latest news for the most up-to-date information on any discrepancies or changes on the platform.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
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3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. INTRODUCTION
• Co-founded by Sachin Bansal and Binny Bansal in October
2007
• Flipkart began with selling books for first two years
• Started with 2 employees and now has more than 33000
employees
• More than 80% orders are handled via warehouses
• Beginning from books, Flipkart now has a gamut of products
ranging from: Cell phones, laptops, computers, cameras,
games, music, audio players, TV's, healthcare products,
washing machines etc. etc.
3. FUNDINGS
• Initially funded by the Bansals themselves
with 4 Lakhs
• $10 million from Accel India in 2000 and
Tiger Global Management in 2010
• $200 million from Private equity firms
Carlyle and General Atlantic
• $160 million from Dragoneer Investment
Group, Morgan Stanley Wealth
Management in October 2013
• $210 million from Yuri Milner‘s DST
Global, Tiger Global, Naspers and Iconiq
Capital in May 2014
• $1 billion from Tiger Global Management
LLC, Accel Partners, and Morgan Stanley
Investment Management im July 2014
4. E-COMMERCE
• User base of 250 million and $2 billion market
• Main: bank transaction and online shopping
• Increasing expenditure with online retailing
• Cash on delivery
• Costumer rejection module
• Lower prices due to more competition
• Increased in online classified sites
• Digital India
• Vibrant & growing economy
5. KEY DRIVERS IN INDIAN
E-COMMERCE
• Increasing broadband Internet
• Rising standards of living
• Availability of much wider product range
• Busy lifestyles
• Lower prices
• Increased usage of online classified sites
6. COMPANY HIERARCHY
Element of Organization
• Line
• Staff
• Functional Authority
• Hierarchy
• Span of Control
• Organization Chart
8. NAME PREVOIUS
EMPLOYER
Current status Qaulification
SACHIN BANSAL Techspan,
AMAZON till 2004
Chief executive
officer
Graduated
IIT-Delhi
SANJAY BAWEJA TATA
communications
Chief financial
officer
------
BINNY BANSAL Sarnoff,
AMAZON till 2004
Co-founder
Chief operating
officer
Graduated
IIT-Delhi
ANKIT NAGORI -------- Chief buissness
officer
Graduated
IIT-Guwahati
MEKIN
MAHESHWARI
Yahoo(2002-06)
uGenie till 2009
Chief people’s
officer
-------
AMOL MALVIYA Apna paisa pvt
ltd
Chief tecnology
officer
Graduated
IT-Kharagpur
PUNIT SONI Motorola ,
Google
Chief product
manager
-------
CHIEF PERSONALITIES
9. ORDER LIFECYCLE
• Attract Users to the site
• Provide Selection
• Provide Details to Evaluate a Product
• Price well
• Provide convenient payment options
• Confirm payment
10. ORDER LIFECYCLE
• Step1-Order Download in OMS
• Step2-Inventory Allocation:
• Step3-Order Picking:
• Step4-Order Packing and generation of labels:
• Step5-Order shipment
• Step6-Shipment Delivered
11. PRODUCT PORTFOLIO
• Books
• Movies
• Music
• Games
• Mobiles
• Cameras
• Computers
• Healthcare and Personal Products
• Home appliances and Electronics
• Stationary
• Perfumes
• Toys and many more…..
12. GROWTH AND EXPANSION
Flipkart has sold 150 million products in 2015, one and
half times growth over the last year as it adds more
categories and improved distribution to smaller towns.
It has also added more categories such as home and
furnishing and maternity products.
It offers more than 30 million products across 70
countries.
It has about 45 million registered users and 30,000
sellers with 10 million daily visits.
Initial funding was about 4,00,000 and as high value
products are generated, it has recieved $2 billion in
fresh funds.
13. Flipkart is expanding its seller base to 100,000 and the
end of 2015.
The company has introduced 20 experience zones for its
customers in 10 cities across the country where customers
could walk in at thier own convenience and collect
products ordered online.
The facilities like merchandising,buying,packaging and
cataloging has generated 75,000 jobs in the last one year.
This e-commerce industry is expected to grow as it is also
going to introduce the addition of groceries.
14. CHALLENGES
There are many challenges faced by flipkart.The top 5
concerns are-:
High Customer Aquistion Cost
High Churn/Low Loyalty
Cash On Delivery
high Cash Burn Rate
High Inventory / Poor Supply Chains
15. CRITICISM
• Male eccentric
• Big billion day
• Killing competition
• Airtel zero- net neutrality
• Price cheating
• Fake offers
18. FUTURE ROAD MAP
• Flipkart embarks on expanding their current product
categories and introducing new ones.
• They claim that everything other than groceries would be
made available on flipkart.
• Their main focus is to improve their delivery mechanisms by
rendering the products on a faster scale.
19. SUCCESS STORY
• From initially selling books to becoming the largest
megastore takes a lot of grit.
• The credit of their success goes to the power of
commerce
• More than 50% of the company revenue comes from
mobiles and they have been the core of Sachin’s plan
from the beginning .
20. CONCLUSION
• Flipkart’s competitors have made it develop a lot of
in-house innovations and inculcate best practices
which have now become their standards.
• Flipkart states that they control more than 100,0000
transactions in a day whose volumes lay the
foundation of a profitable business.
• They also aim in making their product economically
suitable for each and very customer.
