Flipkart is an Indian e-commerce company founded in 2007 that has grown to become one of the largest online retailers in India. It started with books but expanded to sell electronics, clothing, and other products. Through acquisitions and partnerships, Flipkart continues to grow its offerings and reach more customers across India. Its strategies include membership programs, localized language support, and investments in startups to strengthen its supply chain and capture more of the growing e-commerce market.

1. Presentation By-
 Sudhanshu Malewar
 Symbiosis College of Arts & Commerce, Pune.
#INDIANANDGLOBALCORPORATESECTOR

2. INTRODUCTION
• Founded in 2007, by Mr.Sachin Bansal and Binny Bansal, both alumni of IIT
Delhi.
• Worked with Amazon
• Headquarter Bangalore, Karnataka.
• Registration –Singapore, owned by Singapore based holding company.
• From 4lakhs to 16,000 Crores. (2016)
• Started with books to electronic goods, stationary supplies, lifestyle product,
etc.

3. HISTORY AND GROWTH OF FLIPKART
• As registered in Singapore, major Shareholders are foreigners.
• Sells goods in INDIA through a company called WS Retail.
• Third-party sellers can sell goods through Flipkart Platform.
• Employs – 29,000<. (2016)
• Allows various Payment methods.
• One of the largest online retailers in India- 70 product categories-150 cities-
1,00,000 sellers- 5 million shipments/month.

4. Revenue vs Loss & Amazon vs Flipkart vs Snapdeal
2016
2400
3572
1952
2306
1456.6
2960
0
500
1000
1500
2000
2500
3000
3500
4000
Revenue-2016 LOSS
AMAZON FLIPKART SNAPDEAL

5. Acquisitions
• 2010: WeRead, a social book discovery tool.
• 2011: Mime360, a digital content platform.
• 2011: Chakpak.com, a Bollywood news site.
• 2012: Letsbuy.com, Indian e-retailer on
electronics.
• 2014: Myntra.com,
• 2015: mobile marketing startup,
• 2016: PhonePe, payment startup
• 2017: eBay.in
• 2017: offers Snapdeal $800 million dollar but
snapdeal wanted mini. $1billion.

6. OBJECTIVE
• The main objective is not just those who Shop online. They want to highlight
convenience of E-commerce to traditional offline shoppers.
• Main target is Stronger Supply Chain and Aggressive Acquisitions.
• Main target in 2020 is entering Global Market.

7. STRATEGIES
• Membership Cards and Premium facilities. (Flipkart Assured, e-wallet)
• Extended range of Academic books.
• Marketing Strategy- SEO (search engine optimisation) & Google Ad-words; Big Billion Day.
• Providing Sponsorships. (IPL9, Pro Kabaddi League, Droidcon India2013,etc)
• Vernacular Language option on Website.
• Better featured user interface.
• Cost cutting on packaging.
• Investments in Startup. (Ather Electric Scooter Maker, Touch Talent, Roposo, News in
Shorts, Mad Rat Games, Spoonjoy.)

8. SWOT HELPFUL HARMFUL
INTERNAL FACTORS Strength:
• Brand
• Supply Chain Management.
• Advertisement & Promotion.
• Strategic Acquisition.
• Huge Product Portfolio
• Network Reach
Weakness:
• Delivery
• Internet Penetration.
• Payment Gateway,
• Higher costs
• High level competition.
EXTERNAL FACTORS Opportunities:
• Rural Market
• Growth in E-book culture.
• Broad Band Penetration.
Threats:
• Growth of international
players.
• Customer loyalty.
• New Players such as Paytm,
Homeshop18,etc.

9. FUTURE ROADMAP
• Everything including for groceries and automobiles will be
available on Flipkart in future.
• They will look for bigger Investments in their Supply Chain.
• To enter into various new categories and expand it.

10. TAGLINES USED TILL DATE
“ Bookstore at your door”
“The store at your door”
“Jo dikhta hai wo bikta hai”
“No kidding, no worries”
“Shopping ka naya address”
“ Ab har wish hogi poori”

11. CONCLUSION
• Every time they require to update Internal structure & Innovative
management system with sound database to provide end-to-end connectivity
with all suppliers, partners, and customers effectively.
• Online Retail Industry is hotting up in India. We may see many more internet
companies achieving similar success.