BigBasket.com, established by a team of five, operates as an online grocery store in India, fulfilling 2,000 to 3,000 daily orders in Bangalore and averaging a monthly GMV of Rs 9 crore. The platform offers over 10,000 products across more than 1,000 brands and emphasizes convenience, guarantees on-time delivery, and a user-friendly shopping experience. With a growing e-grocery market in India and a focus on repeat customers, BigBasket relies on word-of-mouth and limited advertising for customer acquisition.

1. Analysis of Bigbasket.com

2. About the company
 The firm was founded by a team of five – VS Sudhakar, Hari Menon,
Vipul Parekh, VS Ramesh and Abhinay choudhari.
 The e-tailer does close to 2k – 3k orders a day in Bangalore and around
1k-2k orders per day in Mumbai and Hyderabad combined. It is
currently clocking a monthly GMV (gross merchandise value) of Rs 9
crore on an average.
 Positioned as online grocery store.
 1000+ brands
 10000+ products
 Guarantee on time delivery and the best quality!
 Investors ; Ascent Capital, Lionrock Capital,
Zodius Capital, Helion Ventures
 Company has more than 70k + customers

3. India Retail Market
1.6
8.8
0
2
4
6
8
10
FY'12 FY'16
EXPECTED SALES GROWTH (USB BN)
 Globally, e-grocery market is growing
nearly 7 times faster
 Indian Retail Market is of $500Bn and out
of which 60 % would be food and grocery
 India is the 6th largest grocery market in the
world
 YoY growth rate is 19 %

4. Key Players in Indian E-grocery
Market

5. Product Portfolio

6. Why should I use BigBasket.com?
 Bigbasket.com allows you to walk away from the drudgery of grocery
shopping and welcome an easy relaxed way of browsing and shopping
for groceries. Discover new products and shop for all your food and
grocery needs from the comfort of your home or office. No more getting
stuck in traffic jams, paying for parking, standing in long queues and
carrying heavy bags – get everything you need, when you need, right at
your doorstep. Food shopping online is now easy as every product on
your monthly shopping list, is now available online at BigBasket.com,
India’s best online grocery store.

7. Area’s

8. Product Mix
Product
Mix
Grocery
&
Branded
d Food
Fruits &
&
Vegetabl
bles
Personal
al Care
Beverag
es &
Househ
old
Meat,
Bread
Dairy &
Egg’s

9. Target Segment
• Foreign
• Others
states
Student
s
• With
Baby
• Big
Families
Family
• Single
• Both
are
Workin
g
Corpor
ate
Others
Event Planners
Societie
s
Co-
operatives
Groups

10. Benefits to the Buyers
When you need, right at your doorstep
Getting stuck in traffic jams
Standing in
long queues
Carrying
heavy bags
Paying for
parking
Variety

11. Complete Process
HOW TO ORDER?
 Browse BigBasket.com for products or use the search feature
 Add item to your shopping Basket
 Choose a convenient delivery time from our 4 Slots* a day
7.00 AM - 9.30 AM ; 10.00 AM - 12.30 PM ; 5.00 PM - 7.30 PM ; 7.30 PM - 10.00 PM
 Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by
cash, card or food coupons
*Slot timings may vary across cites

12. Smart Ordering

13. Delivery Strategy
 Own fleet of GPS enabled vans
 Working on a hub-and-spoke model
 All the goods are bought and stocked in a warehouse
 10% refund if late
 just-in-time model,
 warehouse stocking model

14. Green Basket
Regional
Distribution
Centre
Store
End user

15. Do’s & Don’t
• The types of advertising used by the Big basket is “ Word of Mouth “ ,
News paper, radio, bill boards etc.
• Why they use such mediums ;
Big Basket feels that we are in online world and by using social media the
message will spread like a viral and they are targeting only working
professionals and housewife.
• Rough expenditure on advertisement as a % of Sales
BigBasket doesn't advertise much; to acquire customers, they say that 60-70
per cent are repeat customers, it primarily depends on word of mouth. "Around
45 per cent of our customers come through reference and 20-30 per cent
through online searches and traditional media,“
• Whether they use celebrities or normal people / animals in
advertisements
BigBasket is not using any celebrities/normal people / animals in

16. Promotion

17. Recommendation from
User’s
Try to achieve one day delivery efficiency
Introduce loyalty programs
Improve website and social presence
Include bundled offer system a customers can make and save for future
usage
Make website more user friendly
Expand geographical reach
Increase awareness through advertisement.
Share consumer experience on their website