A link is a connection between web pages or sites. Quality backlinks can increase a site's authority, page rank, search rankings, and traffic. Link analysis tools like Google Webmaster Tools and Ahrefs help analyze links. Links can be one-way, with one site linking out but no link back, or two-way/reciprocal with sites linking to each other. Multiple sites can share three-way links. DoFollow links pass PageRank while NoFollow links do not. Effective link building focuses on quality over quantity, diversifies link sources, and avoids exact match anchor texts. Methods of link building include guest blogging, forum posting, and social bookmarking.

1. Link
Presented by Mohammed Azharuddin
Digital Marketing Trainer
Building

2. What is a Link ?
A connection between multiple pages or multiple sites is a link

3. Importance of Quality Back Links
• Increase the Authority of the Site
• Improves the Page Rank
• Increase in Ranking in Search
• Generate Direct traffic from external sites

4. Link Analysis Tools
• Google Webmaster Tools
• Open Site Explorer
• Ahrefs.com
• MagesticSEO.com

5. Types of Links

6. One Way Link
Website A Website B
In this type one site link to another without any return value.

7. Two Way Link (Reciprocal)
Website
A
Website
B
Two sites exchange links between each other to increase Ranking

8. Three Way Links
Website
A
Website
B
Website
C
Multiple Sites Share links between each site

9. DoFollow Vs. NoFollow
NoFollow
• No PageRank
Passed
DoFollow
• PageRank is
Passed

10. Link Building Guidelines 2015
• Quality is Important than Quantity
• Diversify the link portfolio [Multiple Sources]
• Avoid sidewide links from external sites
• Avoid exact match keyword anchor texts
– 60% Brand Name
– 20% Keywords
– 20% General Words
• Generate No Follow links from high quality sites

11. Methods of Link Building
Ask a Link
Create
Websites
Question and
Answer
Websites
Guest
Blogging
Blog
commenting
Directory
Submission
Business
Specific
Directories
Social
Bookmarking
Forum Posting
Membership
sites
Classifieds Resources

12. Thank you