Metric: Sessions (Visits)
• Objective: More visits than a year ago
• Where do visitors come from?
Where Does Traffic Come From?
Organic Search Direct Referral Social Email
Action : Target Each Source
– Direct traffic with off line activity
– Organic traffic with content
– Referrals with directory listings and cross
– Social traffic with activity
– Create or expand your email list
– Consider paid advertising when all else fails