This document discusses essential SEO tools for websites. It identifies tools like Google Analytics, Webmaster Tools, social media pages, sitemaps and robots.txt files as important for optimization. Content is described as the most important component that must be optimized through things like keyword tools, title tags and download speed to help websites rank higher in search engines. Maintaining websites for 5-7 years and having authority pages are also presented as factors that can increase SEO. The overall message is that SEO applies to content marketing and using these tools can help market services and grow medical practices through search engine rankings.

1. Essential SEO Tools for
Your Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO: 2012
Course #585

2. Financial Disclosure
 I have the following financial interests or relationships to disclose:
 Co-Founder:
 Medical Marketing Enterprises, LLC

3. What is Optimization?
 Search Engine Optimization (SEO)
 The process of translating the content of your web page to a format easily
understood by search engines (Google, Bing, Yahoo)
 SEO only applies to websites with content.
 SEO only applies to content marketing.
 SEO is fundamental to anyone marketing a service or sales.
 Optimization allows your webpage to get ranked so it may serve as a
marketing tool!

7. Tools for Optimization
 Gmail Account  Sitemap & Title
 Analytics
 DMOZ.org
 Webmasters Tools
 Feedburner  Robots.txt
 Adwords  Length of Ownership
 Adsense
 Download
 Social Pages
 Mobile
 Content Optimizer

8. Analytics
 Demographic information
 Learn what your readers like
 Expected
 Absence has negative impact on SEO

9. Webmasters Tools
 Google Product
 Submit website/sitemap to Google
 Ensures valid internal links
 Check for internal errors

10. Adwords
 Short Click Through Ads
 “Keyword Tool”

11. Adsense
 Little SEO use

12. Social Media Pages
 Facebook
 Google Plus (aka Google Places)

13. Title <tag>
Website of Randall V. Wong, M.D.
Vs.
Board Certified Ophthalmologist, Fairfax

14. Sitemap
 Must Have
 “Table of Contents”
 List of pages in your website
 Ensures reading and indexing
 Negative Impact on SEO if absent

15. DMOZ.org
 List your site on the Open Directory

16. Robots.txt
 This is a listing of pages that need not be indexed
 Tells bots what not to read
 Expected

17. Domain Ownership
 Recommend 5-7 years
 Websites less than a year or owned for less than a year are not trusted
 “Trusted” sites rank well

18. Mobile Friendly and Download
 Optimized for mobile
 Mobile responsive sites
 Download speed
 Slow sites won’t rank well

19. Content
 SEO also applies to the content of your website
 Content is the most important component of your site that must be
optimized
 Content is king!
 Content optimization programs

20. Factors Increasing SEO
 Content  Perceived authority
 Title Tag  Outbound links
 Inbound Links  Download speed
 Analytics, Sitemap
 Age of Domain
 Keyword Tool
 Social Media Pages

21. SEO
 SEO relates to Content Marketing
 Content Marketing is the Only way to achieve Rankings
 Rankings Allows Marketing
 Relationships
 Growing Your Practice

22. See You on the Web!
 January 15, 2013
 Webinar
 Update/Refresh AAO 2102

23. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
7726 Bradley Blvd.
Bethesda MD 20817
240.230.7353
RWong@MedicalMarketingEnterprises.com
Amy@MedicalMarketingEnterprises.com