The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc. The agenda of the webinar was: How search engines work? Why you should know SEO? How can you make your site visible to others? Question & Answer session

1. Retail vs. Marketplace
Commerce in Context
BuildaBazaar’s Weekly Bulletin
Version 6
May 11, 2013
Views mentioned here are personal
Infibeam and Buildabazaar does not endorse any statements made during the
presentation

2. • What is SEO?
• Google Indexing
• Basic Principles of SEO
 Keyword research
 On-page SEO
 Off-Page SEO
 Search Engine friendly site development
 Analytics
 Google Plus
• Where I can learn more about SEO?
• Q&A
Agenda

3. • SEO is a powerful internet marketing
technique
• SEO is a technique which helps search
engines find your site and rank them
high for several queries
• This helps you gain a lot of traffic to
your site from the search engines
• To increase the traffic to your site
proper integration of SEO is necessary
What is Search Engine Optimization SEO?
What matters in SEO:
Titles
Links
Words in the links
Reputation

4. • Google Indexing is the process of pages being scanned and an index is
created.
• The Google results will be based on this index
• How to create index for my Store?
• Type site: example.com in Google with your site name
• You will get know whether your site is indexed in Google
• If it is not indexed, You can create a Google Index by logging with your
Google Account
• By doing this, you add your site to the Google search
Google Indexing

5. The basic principles of SEO can be classified into 5 categories:
Keyword research
 On-page SEO
 Off-Page SEO
 Search Engine friendly site development
 Analytics
Google Plus
Basic Principles of SEO

6. The queries someone types into a search engine can be divided into 3 types
 Informational queries – searching for information from general to
specific
 Navigational queries – searching for a specific site or page
 Transactional queries – searching with an intent to purchase
Key word Research

7. • Brainstorm to develop keywords that suits your products
• Online Tools that might help you develop the keywords:
 Google Adwords Keyword tool
 SEO book keyword tool
 Word Tracker
 Keyword Discovery
Developing List of keywords

8. • Find out the search queries your customers use through Google Analytics
• Try to avoid common industry jargons about which people have no idea
• Look for synonyms for the common queries
• Try to differentiate from competition; do not bid aggressively for high
priced common keywords
General Tips to develop Keywords

9. The basic principles of SEO can be classified into 5 categories:
 Keyword research
On-page SEO
 Off-Page SEO
 Search Engine friendly site development
 Analytics
 Google Plus
Basic Principles of SEO

10. The on-page SEO tools depend on the following factors:
 Content quality
 Usage of Images
 Customer engagement
 HTML( titles, headers and description)
 URLs
 Speed of the site
On-page SEO
These factors are taken care by
BuildaBazaar

11. • Content quality is one of the most important factors that decide the
rank of the site.
• How to develop content in a product page?
 Do not use the product description same as the Manufacturer product
description
 Add unique content
 Engage customer through various techniques
 Rate the product
 Review the product
 Conduct surveys
Content Optimization Techniques

12. Image Optimization Techniques
•Name the image
properly
•Avoid common key
words
•Remember there is a
limit for the search
engines to search for
•Do not use names like
DCMIMAGE123.jpg &DC
MIMAGE456.jpg

13. Naming of image
Ecommerce Site 1
Ecommerce Site 2
Searches based on images
are getting very popular in the
recent times.
Hundreds of Ecommerce
Sites selling the same set of
product
It becomes necessary to
differentiate in terms of
content and Image
You can see an example
where not only the product
description is same but also
the image name is similar

14. Example of Good Image Naming
This Page might be recommended in the search engines for various
queries such as: Smart Phones, Samsung mobiles, Samsung Galaxy S3 ,GB
memory card and so on.

15. The basic principles of SEO can be classified into 5 categories:
 Keyword research
 On-page SEO
Off-Page SEO
 Search Engine friendly site development
 Analytics
 Google Plus
Basic Principles of SEO

16. The page ranking does not depend only on the content and design of the web
pages. There are various off page factors also decide the ranking.
They are:
 Social reputation
 Social shares
 Trust
 Personal factors such as country, locality and so on.
Off – Page SEO

17. Leveraging Google Plus Account
How could you leverage the Google plus account for SEO purpose
 Google Plus Buttons
 SEO keyword strategy
 Create Google Plus Business page
 Use various sources like blogs and forums to develop the visibility
 Increase the author rank

18. The basic principles of SEO can be classified into 5 categories:
 Keyword research
 On-page SEO
 Off-Page SEO
Search Engine friendly site development
 Analytics
 Google Plus
Basic Principles of SEO

19. • Google recently introduced two algorithms named Panda Algorithm and
Penguin Algorithm to block and monitor the violations of the sites
• The above mentioned algorithms decide the reputation of the site
• A site can be blocked from a search engine if its reputation is very bad
• There are various kind of violations that the search engines monitor
• Various violations include: Keyword stuffing, Hidden texts, Shallow content
Search Engine Friendly Sites

20. The basic principles of SEO can be classified into 5 categories:
 Keyword research
 On-page SEO
 Off-Page SEO
 Search Engine friendly site development
Analytics
Google Plus
Basic Principles of SEO

21. • There are various Analytics tools such as Google Analytics that can be used
to analyse the traffic to your site
• This helps you understand the various traffic sources for your site
• You can find out the several keywords used by the visitors to your site. You
can use the keywords effectively to attract more visitors to your site
• You can get a fair idea about your site’s reputation through the bounce
rates.
Analytics of Your Site

22. • http://support.google.com/webmasters/bin/static.py?hl=en&page=checkli
st.cs&tab=1095579&from=1095579&rd=1 - Google Webmaster
• http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2013/01/04
/bing-webmaster-tools-overiew-webinar-januray-10th-at-12-00-pm-
est.aspx - Bing Blogs
• http://academy.hubspot.com/certification - Hubspot marketing
Where can I learn more on SEO

23. Questions & Answers