basics of search engine optimization

1. BY
P.HARIKA
11X51A0511

2. • Introduction
 search engine
search engine optimization
• Basic building blocks
• Advantages
• Disadvantages
• Conclusion
Contents

3. Search Engine
• An internet based tool.
• Used to search an index
of documents for a
single term.
• The term or phrase is
specified by the user.
Examplesof Search Engine

4. contd....
• spider crawls the web to find new documents typically by
following hyperlinks from websites.
• websites are already in the database.
• higher traffic means more visitors leads to more profits.
• 85% of all traffic on the internet is referred by search engines.

5. Search engine market share (as per 2014 april)

6. Search engine optimization
• It is a technique to a website for search engines like
google,yahoo.
• It improves the volume and quality of traffic to a website from
search engine.
• Overall,SEO is the process of designing and developing a
website to rank well in search engine results

7. How SEO works..?

9. why SEO is important
• 85% of all traffic on the internet is referred to by search
engines
• 90% of all users don’t look past the first 30 results (most only
view top 10)
• Cost-effective advertising
• Clear and measurable ROI (Return on investment)

10. Basic building blocks of SEO
 On-page optimization
 Off-page optimization
Link building

11. On page optimization
• On-Page factors are related directly to the
content and structure of the website.
• On-page optimization involves modifying
keyword frequency in the URL.
• Also modifies Optimizing Title, Headings,
Hypertext Links and Body text.

12. On page services
• Title tag
• Meta descriptions
• keywords

13. Title Tags

14. Meta Descriptions

15. keywords

16. OFF-Page Optimization
• Off Page SEO Services are the best way to get more website
traffic.
• Off page factors include relevant back links to the website, as
well as anchor text.
• Back links are very important for Google for generating traffic
to the website

17. Off-page Services
• Blog Submission
• Article Submission
• Directory Submission
• Social Bookmarking
• Press Release

18. Blog Submission
• Blogs are a way to share facts, ideas and opinions directly
between people.
• A blog is an online journal where users post thoughts,
comments or news in a chronological format.
• Updates are often frequent and done on a regular basis.
Benefits:
• Highlights the products and services offered by your
businesses.
• Increases traffic to your website.

19. Article Submissions
• Articles can be used as a promotional tool for marketing the web
site directly.
BENEFITS:
 Articles provide powerful inbound links to your blog or website,
adding strength in the search engines.
 Articles have good source of free advertising to gain more
exposure to the products & services.

20. Social Bookmarking
 Social bookmarking is a way of sharing sites or pages of a
website that we come across with the online community.
Benefits of Social Bookmarking:
 Social Bookmarking sites help to flow visitors from all over the
web.
 This system offers the facility to rank a particular resource
 on the basis of number of times it has been bookmarked by the
users

21. Directory Submissions
• Directory submission is the process of submitting site URL to
web site directory.
• It is basically a website submission service
• where your website is added to the proper category in a
searchable online directory
• which enhances your site’s visibility and creates relevant
inbound links to your website.

22. Press Release
• Purpose of press release is to announce the public to know the
company developments through news media.
• Benefits of Press Release:
- It increases online publicity of goods & services.
- It increases your downloads and sales.
- Having press releases in the search engines will generate
more traffic to the website.
- It gives value to the website by getting links.

23. What Google See for ranking??
 URL
 Title
 Description
 Keywords
 Size
 Text
 Meta Tag
 Links

24. Link building
• Building links is one of the most important factors in getting
top placements on the major search engines
• search engines are ranking their search result based on the link
popularity from your site.
• Not the quantity of links, but the quality of those links is
important.

25. Linkbuilding
Different types of links:
• Reciprocal links
– Site A links to site B, and site B links back to site A
• Link wheel
– Site A links to site B, site B links to site C, site C links to
site A
• One-way link
– Site A links to site B. The end.
– Most valuable type of link – get lots of these!

26. Advantages of
SEO
• Increased visibility
• Higher rankings
• Internet marketing
Disadvantages of
SEO
• Require well made
sites
• No predictions
• Limitations on
keywords

27. Conclusion
• Creating, editing, and promoting unique high-quality
content is difficult and time consuming.
• But in the end Golden rule of SEO is that Content is the
King.
• Its not just because of a Search Engine but its for your
site visitors.
• Keep your title, keywords, link text, meta tags up-to-date
and unique and interesting.

28. Any Queries??