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Ecommerce Expo - Presentation
- 1. Using Site Search to Increase e-commerce ROI Ian Scarr – Sales Director EMEA Marcus Law – Marketing Manager EMEA
- 3. Site search users are almost three times more likely to convert Visitors spend an average of 8 seconds before deciding whether or not to remain on a website 43% of visitors who land on a website go immediately to the search box 50% of users prefer to use a site’s internal search engine, as opposed to simply navigating the site Good search can increase conversions by 100% Site search is a primary focus for e-commerce website visitors
- 4. What are the secrets of good site search?
- 5. What worked then doesn’t work now Staying current is essential Shoppers’ expectations continually increase
- 6. I still haven’t found what I’m looking for “Where do I go from here?” “Why doesn’t it give me the option for this?” “Do they not have them?” “Where is the search field?” “I still haven’t found what I’m looking for.” “there’s got to be a better way” “Where do I go from here?” “Why doesn't it give me the option for this?” “Do they not have them?” “Where is the search field?”
- 7. LADIES TAILORED JACKET If customers can’t find it, they can’t buy it Position 1 Position 3 Position 4 Position 5 Position 2
- 10. Fast and easy implementation Searches often generated no results or poor results Platform’s default search lacked key features We’re a growing company with a busy team Solution that could be up and running quickly Need a site search that delivered relevant results Couldn’t add common product misspellings or synonyms
- 12. Product Page Views: +31.25% Average Order Value: +1.81% Order confirmation page views: +2.25% Rich Product Suggestions
- 13. Spell Checking Spelling suggestions dropped from an average of 807/day to 523/day Click thrus on spelling suggestions have increased 14%
- 15. “Learns” from past activity by tracking visitors’ searches & click-thrus Result Ranking
- 16. Actionable Insights Advanced, Real-Time Reporting Delivers greater insight into users’ needs Provides wide range of controls for fine tuning Detailed information tracking what visitors are looking for, what they are finding and not finding, and metrics on search quality Offers category-based reporting, providing insights into the search behaviour within areas of websites
- 20. Multivariate Testing Grid Vs List Test Grid views spend £4.47 more than list viewers Increase in revenue of ~£21,000 per month Yearly increase in revenue ~ £250,000
- 21. SEO + Site Search
- 22. Basket Page +10.71% Orders +9.79% Organic Merchandising Banner
- 23. Come find out more Stand #830
Editor's Notes
- What we know about the industry is that what worked even 5 years ago, doesn’t work now. Staying current is essential in todays multichannel environment.
- What we believe … is that if customers can’t find it, they can’t buy it.
- SLI’s Learning Platform adapts to your customers and search results continually learn over time. Insights from search reports & analytics can help you improve your tuning and other merchandising.Relevance (Search)+ Learning + Tuning (Improving)SLI stands for Search Learn and Improve. Our value comes with how we can enable customers to find your site in internet searches, find what they’re looking for on your site, gain insights into visitors’ search & shopping behavior through reporting. Our reporting gives actionable insights that help you continually iterate and improve your merchandising, advertising and usability through site search. It’s a cyclical process that continues to advance your ability to understand and cater to your clients.