#NWED Social Media Tips B2B
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The document provides 5 tips for social media marketing for B2B businesses: 1. Use social media, forums, and communities as modern word-of-mouth tools. 2. Focus on thought leadership by creating valuable content. 3. Focus social media efforts on a select few major outlets rather than spreading efforts too thin. 4. Email marketing should not be ignored and can be strengthened through social media. 5. Monitor, measure, and test social media strategies to improve conversion.
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#NWED Social Media Tips B2B
- 1. Social Media for B2B – Top 5 Tips National Women’s Enterprise Day - NWEDi By: Maricka Burke-Keogh, Head of Digital Marketing, Altocloud & Founder, Online Marketing in Galway (OMiG)
- 2. Top 5 Tips: B2B Social Media Marketing 1. Social Media, Forums and Communities = Today’s Word of Mouth Tools; 2. Thought Leadership – Content is still very much King; 3. Social Media Outlets – don’t be a jack of trades; 4. Email is NOT dead; 5. Monitor, Measure and Convert.
- 3. 1. Social Media, Forums and Communities = Today’s Word of Mouth Tools
- 4. Social reach is the new word-of-mouth referral engine
- 6. Most Successful Content for B2B Social Media Marketing Strategy
- 7. 2. Thought Leadership Nurturing your prospects – Content is STILL king
- 8. TH E 10-4- 1 RUL Links to third- party articles Links to companyblog posts Link to a company landing page
- 9. 3. Social Media Outlets Do not be a jack of all trades and master of no
- 10. B2B Social Media
- 11. Top B2B Social Media Examples 1. Dell 3. Hubspot 2. Cisco
- 12. Top B2B Social Media Examples
- 13. @JeffreyLCoh en Social media amplifies the effectiveness of offline marketing. It doesn’t replace it. “ Tweet This! #B2BSM ”
- 14. 4. EMAIL IS NOT DEAD Email IS Social
- 15. Email Marketing for B2B Build your email list through existing databases AND SOCIAL MEDIA. Encourage social media followers and engagers to sign up to email newsletters. Whitepapers etc. for targeted nurturing campaigns.
- 16. 5. Monitor, Measure & Convert Test, Test, Test
- 18. Choose proactive messages for your website visitor's from social media
- 19. 60%of the salescycle is over – before a buyer talks to your salesperson.
- 20. Monitor and Measure Think; Google Analytics, Conversion Tracking, and Social Media Measurement tools such as; Hootsuite; Hubspot. Altocloud, Tweetreach, Klout, Social Mention and more.
- 21. Reading The B2B Social Media Book – Become a Marketing Superstar. From a Hubspot, Inbound Marketing Strategist
- 22. Check out the following links B2B Social Media- http://socialmediab2b.com/category/social- networks/ Top 5 Tips, B2B Social Media - http://tweet4ok.com/2014%E2%80%B2s-5-top-social-media- marketing-tips-b2b/ B2BMarketing - http://www.b2bmarketing.net/
Editor's Notes
- B2B social media marketing with Pinterest A well-known email marketing provider for SMBs, Constant Contact, proved that B2B marketers can – and should – market their “intangible” solutions on this visual platform by tapping into their creativity. As of mid-January, 2014, over 20,000 Pinterest users follow Constant Contact’s 104 boards. B2B social media marketing with Facebook A visit to the Salesforce Facebook business page shows an active and engaged community. Tabs are set up which allow visitors to explore and learn about the company’s offerings, such as their CRM (customer relationship management) solutions, without a single high-pressure sales message. Their posts, which average one per day, ask thought-provoking questions and share their own and others’ blog posts. B2B social media marketing with Twitter Many B2B companies still treat Twitter as a broadcasting platform rather than a social one. Businesses should utilize Twitter to distribute their content, but need to ensure they do so without blasting their audiences. HubSpot, which provides inbound marketing software solutions, succeeds in wowing its audience (of 354,440 in mid-January, 2014). Along with finding a good balance between tweeting content and audience engagement, their social media team asks questions and engages in conversations on Twitter with the company’s followers. B2B social media marketing with YouTube YouTube may seem an unlikely choice for B2B marketers, but Cisco Systems Inc. and its 65,175 subscribers (as of mid-January, 2014) beg to differ. Cisco, which is known for its IT, networking and communication solutions, shares videos which engage, educate and inform without overtly selling themselves. B2B social media marketing with LinkedIn As the preferred B2B social media marketing platform for many B2B’s, LinkedIn delivers several excellent examples. Technology solutions provider Dell Inc. offers its 666,579 (as of mid-January, 2014) a LinkedIn company page which stands out as one of the best. Along with posting regular company and job updates on their page, they offer the opportunity for more discussions through their featured groups.
- B2B social media marketing with Pinterest A well-known email marketing provider for SMBs, Constant Contact, proved that B2B marketers can – and should – market their “intangible” solutions on this visual platform by tapping into their creativity. As of mid-January, 2014, over 20,000 Pinterest users follow Constant Contact’s 104 boards. B2B social media marketing with Facebook A visit to the Salesforce Facebook business page shows an active and engaged community. Tabs are set up which allow visitors to explore and learn about the company’s offerings, such as their CRM (customer relationship management) solutions, without a single high-pressure sales message. Their posts, which average one per day, ask thought-provoking questions and share their own and others’ blog posts. B2B social media marketing with Twitter Many B2B companies still treat Twitter as a broadcasting platform rather than a social one. Businesses should utilize Twitter to distribute their content, but need to ensure they do so without blasting their audiences. HubSpot, which provides inbound marketing software solutions, succeeds in wowing its audience (of 354,440 in mid-January, 2014). Along with finding a good balance between tweeting content and audience engagement, their social media team asks questions and engages in conversations on Twitter with the company’s followers. B2B social media marketing with YouTube YouTube may seem an unlikely choice for B2B marketers, but Cisco Systems Inc. and its 65,175 subscribers (as of mid-January, 2014) beg to differ. Cisco, which is known for its IT, networking and communication solutions, shares videos which engage, educate and inform without overtly selling themselves. B2B social media marketing with LinkedIn As the preferred B2B social media marketing platform for many B2B’s, LinkedIn delivers several excellent examples. Technology solutions provider Dell Inc. offers its 666,579 (as of mid-January, 2014) a LinkedIn company page which stands out as one of the best. Along with posting regular company and job updates on their page, they offer the opportunity for more discussions through their featured groups.
- Social Media marketing can be made extremely transparent. Monitoring and measuring the success of your campaigns, will allow you to make decisions about the tools and platforms that work well for your B2B strategy. Find out an monitor Cost per Acquisition.