This document outlines 5 steps for B2B social media marketing success. Step 1 is to create a strategic plan with goals, objectives, strategies and tactics. Step 2 is to build the right team with skills in social media, branding, communication and management. Step 3 is to select the right social media tools based on goals of marketing, sales or service. Step 4 is to embrace content marketing through tools like white papers and blogs. Step 5 is to embrace partner amplification by supporting other accounts. The overall strategy presented is to start with a clear plan and use social media to support goals of marketing, sales, and customer service.