I made this presentation for the Product and Brand Development class. We were suppose to differentiate our product from the competitors by adding an augmented feature which never existed before.

1. T H E
F O R K
PRODUCT &
BRAND
DEVELOPMENT

2. Agenda
About Thefork
Current Process
Our competitor
Our suggested augmentation
Why?
Benefits
Today's trends
Implementation

3. TheFork
ElTenedor
La Fourchette
Online restaurant booking service
Network of more than 19,000
restaurants
Headquarters: Paris and Barcelona
Acquired by TripAdvisor for €100 million
in 2014

4. PROCESS

5. CORE BENEFIT
ACTUAL PRODUCT
AUGMENTED FEATURES
Ability to make
reservations at
top rated
restaurants
Mobile App Free for users
Make payments ?
EXPECTED PRODUCT
Genuine Reviews Reliable Value for money

6. CORE BENEFIT
ACTUAL PRODUCT
AUGMENTED FEATURES
Ability to make
reservations at
top rated
restaurants
Mobile App Free for users
Make payments Place the order
beforehand
EXPECTED PRODUCT
Genuine Reviews Reliable Value for money

7. Our Suggested
AUGMENTATION
contd.

8. Why?
GROW PLATFORM SIZE
A COMPETITIVE EDGE
TWO WAY ADVANTAGE
LOCK IN CUSTOMERS

9. RESTAURANTS VISITORS
Inventory Management
Cost cutting
Customer centricity
Availability of desired
dishes
Convenience
Time Saving

10. Does our
Augmentation
fit today's trends?
Digitalisation
Real time customers
Customer centricity

11. IMPLEMENTATION
Explain to the restaurants the new concept
and its added benefits
The waiters can spread the word
Directly convey to the customers once the
reservation is confirmed that they can
pre-order their dishes
Free automatic app upgrade

12. Q A
GROUP F: Laura Fee Hahnefeldt | Javier Fernandez Gil | Ananya Jain |Marine Laval |
Imre Szapary | Géraldine Willame