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Making your Web Presence Social: 10 Ideas for Nonprofits


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The Supporter Journey is social, and your nonprofit's website should be too. Here are 10 ideas for integrating social media into your nonprofit website.

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Making your Web Presence Social: 10 Ideas for Nonprofits

  1. t<br />Making your Web presence Social: ten ideas for nonprofits<br />Chad Norman<br />Frank Barry<br />
  2. Your Hosts for today's Talk<br />Frank Barry<br />Internet Strategy Manager<br />Blackbaud<br />@franswaa<br />Chad Norman<br />Internet Marketing Manager<br />Blackbaud<br />@chadnorman<br />
  3. #bbjourney<br />If You’re Tweeting:<br />
  4. 42<br />% of people in America use Facebook<br />
  5. 1 12<br /># of people on the planet using Facebook<br />in<br />
  6. 35<br />Hours of video is uploaded to YouTube every single minute<br />
  7. 16<br />Million people around the world use Twitter<br />
  8. The Supporter Journey is Social<br />
  9. From the <br />Beginning<br />
  10. Relationships<br />are the glue<br />
  11. Facebook’s top Content: Photos and Videos<br />
  12. 50% Gave because a Friend Asked<br />
  13. Where are you on the social journey?<br />As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration. <br />STAGE 1<br />Traditional<br />STAGE 2<br />Experimental<br />STAGE 3<br />Operational<br />STAGE 4<br />Impactful<br />Traditional marketing operations consisting of one-way communication. <br />Pushing content to supporters with little back-and forth chatter.<br />Dabbling in social media, but efforts are disconnected from organizational goals. <br />Fractured efforts and silos with no real coordination of activities and measurement.<br />Social activity is more embedded in organizational operations.<br />Internal policies, dedicated staff, channel alignment, and campaign integration.<br />Social activity drives real, measureable results at organization.<br />Tools and systems are in place to allow staff to have perform meaningful engagement with supporters.<br />.<br />
  14. you’ve got a social media Strategy, right?<br />The P.O.S.T. method*<br />P = People: Who?<br />O = Objectives: Goals?<br />S = Strategies: Outcomes?<br />T = Technologies: Tools?<br />* From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies<br />
  15. Making your web presence social<br />
  16. Connect with your supporters<br />1<br />
  17. Connect with your supporters<br />1<br />
  18. Make Content Sharable<br />2<br />
  19. Display Social Content<br />3<br />
  20. Display Social Content<br />3<br />
  21. Encourage Social-enabled comments<br />4<br />
  22. Integrate Social conversations<br />5<br />
  23. Help Supporters Take Action<br />6<br />
  24. Help Supporters Take Action<br />6<br />
  25. Raise More Money<br />7<br />
  26. Raise More Money<br />7<br />
  27. Raise More Money<br />7<br />
  28. Pull in Multimedia<br />8<br />
  29. Create a Social Hub<br />9<br />
  30. Create a Social Hub<br />9<br />
  31. Create a Social Hub<br />9<br />
  32. Build a Private Community<br />10<br />
  33. Want a ton more ideas?<br />Checkout the Social Media Tactics series for nonprofits!<br /><br />
  34. Bonus Workshop: Social Media Listening<br />
  35. workshop: Social Media Listening<br />VIEW & DOWNLOAD<br />
  36. Questions?<br />
  37. Thank you!<br />Let’s keep the conversation going…<br /><br /><br /><br /><br /><br />