This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Here is my PowerPoint highlighting social media when it comes to marketing. I added some advantages, disadvantages, and some history on social media itself.
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
The slide deck from my presentation at Dialogkonferansen 2014 in Strömstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Learning Objectives:
•Explain why social media is important
•Define social media marketing
•Explain the 7 myths of social media marketing
•Describe a brief history of social media marketing
•Explain how social media marketing is different
•Identify the characteristics of a successful social media marketer
•Describe the careers in social media marketing
3. Finding a Way Through Social Media
•The increase in social media site popularity has all
businesses trying to market themselves.
•Students of social media marketing can look at the
successes and failures of different media strategies.
•Decisive strategies along with knowledge can make it
possible to aim across the social media spectrum.
4. What is Social Media Marketing?
•It is social networking used by businesses to promote themselves and
get customers.
•It is not controlled by the business.
–Based on online conversation
5. The Seven Myths of Social Media Marketing
What are the Seven Myths?
Social Media is Just a Fad
Social Media is Just for the Young
There is No Return in Social Media Marketing
Social Media Marketing isn’t Right for This
Business
Social Media Marketing is New
Social Media Marketing is Too Time-Consuming
Social Media is Free
http://cdn1.medicalnewstoday.com/content/images/articles/288/
288146/social-media-image.jpg
6. Social Media Myth #1: Social Media is just a Fad
•Based on a stable premise that people are social and want to connect with other
people in their community
•It is word-of-mouth marketing
•Related to technological evolution that continues to provide new and attractive
means for people to interact
- In the past there was only one-on-meetings, letters, and telephones
•Rooted in core trends and behaviors in social media interaction that remain stable
over time
8. “16 Stats That Prove Social Media Isn’t Just a Fad”
http://blog.hubspot.com/marketing/social-media-roi-stats
9. Social Media Myth #2:
Social Media Is Just For The Young
Older users are among the fastest growing demographics on most
social media sites
Social networks are increasingly being adopted by older
populations
November 2008, only 16% of the 50-64-year-old group and 4% of the
65+group were using Facebook
More than half of all online adults 65 and older (56%) use social media,
Facebook in particular.
10. Sears.com
According to Quantcast, 62% of visitors to Sear.com are over 50.
Advertise on a number of “senior friendly” sites, including Senior.com
11. Bayer Pharmaceutical
According to a Scarborough Research report, 68% of men’s golf fans
are over 45.
Choose the PGATour.com site to advertise the erectile dysfunction drug
Levitra.
12. Social Media Myth #3: There Is No Return In
Social Media Marketing
Hard to measure.
But the monetary return on a social media marketing campaign can still
be measures.
Dell generated $6.5 million dollars from its Twitter account.
Marriott got over $500 million in booking directly from its blog.
Lenovo saved costs with a 20% reduction in customer service calls by
using social media.
14. Social Media Myth #4: Social Media Marketing
Isn’t Right For This Business
Business to Customer (B2C) and Business to Business (B2B)
Has a powerful ability to drive word-of-mouth or recommendations from
friends
Speeds up and shortens the buying process
● Influences search as a resource because search results frequently include
social media sites
○ Try to Google search “General Electric”
○ Twitter was the third result.
15. Big Break for Small Business
Successful social media campaign for B2B:
American Express OPEN
Provide business credit cards for companies
Help small business owners grow their businesses by providing both insights and resources
online.
2011, Big Break
Video: https://www.youtube.com/watch?v=fMQwo_u43Jk
16. Social Media Myth #5: Social Media Marketing is new
Most marketing principles are based on social concepts that have been around
for years. The only thing changing is technology and media’s role in
marketing efforts.
Now there are online conversations between companies and their consumers.
Some companies don’t want to get on social media in fear of what is being said
about them or interaction but people still tend to share their opinions about
things online whether companies acknowledge the feedback or not.
17. Social Media Myth #6: Social Media is too time
consuming
Bigger business get thousands of mentions on social media a day ,which
requires more attention to social media marketing. For big business,that just
means hiring people to manage their social media.
It’s mostly medium to smaller size business who worry about time consumption.
But now there are simpler ways to manage social media such as websites like
Hootsuite and Tweetdeck that help streamline social media.
Mobile devices make it easier to interact and publish content on social media.
Social media management can be assigned to other employees.
18.
19. Social Media Myth #7: Social Media is free
Although most social media platforms do not have a fee for usage, there are
things that are costly for SMM.
Pay to produce and create content
Companies pay consultants or agencies to execute their social media marketing
the most efficient way.
20.
21. History of Social Media
- the roots of social media stretch farther than you can imagine
- 1972 telegraph was invented used to send messages through code
- 1890 telephone, 1891 radio were invented
- before 1900’s the earliest method of communicating across distances was
written hand to hand in the form of letters
- 1940 super computers became a thing and by 1980’s computers were seen in
households making a more sophisticated social media
22. History continued
- Six Degrees, first recognizable social media site in 1997
- The first blogging sites became popular in 1999
- Early 2000’s myspace & linkedIn
- photobucket & flikr bringing online photo sharing
- 2005 YouTube was created bringing a new way to post & share information
amongst others
- 2006 facebook was invented and opened many doorways to new social
media in which we all use today
23. Why Social Media Marketing is Different
Traditional Approach
•Controls content seen by audience
•One-way communication
•Domineering approach
•Exclusivity agreements
Social Media Approach
•Emphasizes audience contribution
•Two-way communication
•Discussion approach
•Trust building
24. Characteristics of successful social media marketing:
Technical Skills
Basic computer skills
Proficiency with search engines and navigating
web
Knowledge of coding and graphic design are a
huge plus.
25. Characteristics of successful social media marketing:
Personal Attributes
Personable
Good listening skills
Diverse vocabulary and strong reading and comprehension
skills
Creativity
Professionalism in response to negative comments
26. Careers in Social Media Marketing
Company spending and demand for social media marketing is expanding
drastically.
Most jobs are freelance.
Jobs include being a professional blogger, “power-users,”but most of the money
and position with the most priority are social media consultants.
Building an individual online presences is something companies look for when
hiring people for their social media needs.
27.
28. Case Study
Starbucks ‘Tweet-a-Coffee’ Campaign- Oct 28, 2013
Starbucks allowed customers to buy a coffee for anyone on Twitter by tweeting
@tweetacoffee and the person’s Twitter handle.
Linked their Starbucks account to Twitter and their credit card to the account.
A $5 gift card would be given.
Result:
Over 27,000 people have tweeted a coffee.
Some 34% of users bought multiple gift cards and 32% of the purchases
occurred on the first day.
29. Discussion
1. What other social media outlet do you think Starbucks would have better
success with in their coffee campaign?
2. Why did Starbucks require customers link their Starbucks accounts to Twitter
instead of simply tweeting @tweetacoffee?
3. How important is a company’s social media presences to you? Would a
campaign like this make Starbucks more favorable to other coffee
companies?