This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Here is my PowerPoint highlighting social media when it comes to marketing. I added some advantages, disadvantages, and some history on social media itself.
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
The slide deck from my presentation at Dialogkonferansen 2014 in Strömstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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2. Learning Objectives:
•Explain why social media is important
•Define social media marketing
•Explain the 7 myths of social media marketing
•Describe a brief history of social media marketing
•Explain how social media marketing is different
•Identify the characteristics of a successful social media marketer
•Describe the careers in social media marketing
3. Finding a Way Through Social Media
•The increase in social media site popularity has all
businesses trying to market themselves.
•Students of social media marketing can look at the
successes and failures of different media strategies.
•Decisive strategies along with knowledge can make it
possible to aim across the social media spectrum.
4. What is Social Media Marketing?
•It is social networking used by businesses to promote themselves and
get customers.
•It is not controlled by the business.
–Based on online conversation
5. The Seven Myths of Social Media Marketing
What are the Seven Myths?
Social Media is Just a Fad
Social Media is Just for the Young
There is No Return in Social Media Marketing
Social Media Marketing isn’t Right for This
Business
Social Media Marketing is New
Social Media Marketing is Too Time-Consuming
Social Media is Free
http://cdn1.medicalnewstoday.com/content/images/articles/288/
288146/social-media-image.jpg
6. Social Media Myth #1: Social Media is just a Fad
•Based on a stable premise that people are social and want to connect with other
people in their community
•It is word-of-mouth marketing
•Related to technological evolution that continues to provide new and attractive
means for people to interact
- In the past there was only one-on-meetings, letters, and telephones
•Rooted in core trends and behaviors in social media interaction that remain stable
over time
8. “16 Stats That Prove Social Media Isn’t Just a Fad”
http://blog.hubspot.com/marketing/social-media-roi-stats
9. Social Media Myth #2:
Social Media Is Just For The Young
Older users are among the fastest growing demographics on most
social media sites
Social networks are increasingly being adopted by older
populations
November 2008, only 16% of the 50-64-year-old group and 4% of the
65+group were using Facebook
More than half of all online adults 65 and older (56%) use social media,
Facebook in particular.
10. Sears.com
According to Quantcast, 62% of visitors to Sear.com are over 50.
Advertise on a number of “senior friendly” sites, including Senior.com
11. Bayer Pharmaceutical
According to a Scarborough Research report, 68% of men’s golf fans
are over 45.
Choose the PGATour.com site to advertise the erectile dysfunction drug
Levitra.
12. Social Media Myth #3: There Is No Return In
Social Media Marketing
Hard to measure.
But the monetary return on a social media marketing campaign can still
be measures.
Dell generated $6.5 million dollars from its Twitter account.
Marriott got over $500 million in booking directly from its blog.
Lenovo saved costs with a 20% reduction in customer service calls by
using social media.
14. Social Media Myth #4: Social Media Marketing
Isn’t Right For This Business
Business to Customer (B2C) and Business to Business (B2B)
Has a powerful ability to drive word-of-mouth or recommendations from
friends
Speeds up and shortens the buying process
● Influences search as a resource because search results frequently include
social media sites
○ Try to Google search “General Electric”
○ Twitter was the third result.
15. Big Break for Small Business
Successful social media campaign for B2B:
American Express OPEN
Provide business credit cards for companies
Help small business owners grow their businesses by providing both insights and resources
online.
2011, Big Break
Video: https://www.youtube.com/watch?v=fMQwo_u43Jk
16. Social Media Myth #5: Social Media Marketing is new
Most marketing principles are based on social concepts that have been around
for years. The only thing changing is technology and media’s role in
marketing efforts.
Now there are online conversations between companies and their consumers.
Some companies don’t want to get on social media in fear of what is being said
about them or interaction but people still tend to share their opinions about
things online whether companies acknowledge the feedback or not.
17. Social Media Myth #6: Social Media is too time
consuming
Bigger business get thousands of mentions on social media a day ,which
requires more attention to social media marketing. For big business,that just
means hiring people to manage their social media.
It’s mostly medium to smaller size business who worry about time consumption.
But now there are simpler ways to manage social media such as websites like
Hootsuite and Tweetdeck that help streamline social media.
Mobile devices make it easier to interact and publish content on social media.
Social media management can be assigned to other employees.
18.
19. Social Media Myth #7: Social Media is free
Although most social media platforms do not have a fee for usage, there are
things that are costly for SMM.
Pay to produce and create content
Companies pay consultants or agencies to execute their social media marketing
the most efficient way.
20.
21. History of Social Media
- the roots of social media stretch farther than you can imagine
- 1972 telegraph was invented used to send messages through code
- 1890 telephone, 1891 radio were invented
- before 1900’s the earliest method of communicating across distances was
written hand to hand in the form of letters
- 1940 super computers became a thing and by 1980’s computers were seen in
households making a more sophisticated social media
22. History continued
- Six Degrees, first recognizable social media site in 1997
- The first blogging sites became popular in 1999
- Early 2000’s myspace & linkedIn
- photobucket & flikr bringing online photo sharing
- 2005 YouTube was created bringing a new way to post & share information
amongst others
- 2006 facebook was invented and opened many doorways to new social
media in which we all use today
23. Why Social Media Marketing is Different
Traditional Approach
•Controls content seen by audience
•One-way communication
•Domineering approach
•Exclusivity agreements
Social Media Approach
•Emphasizes audience contribution
•Two-way communication
•Discussion approach
•Trust building
24. Characteristics of successful social media marketing:
Technical Skills
Basic computer skills
Proficiency with search engines and navigating
web
Knowledge of coding and graphic design are a
huge plus.
25. Characteristics of successful social media marketing:
Personal Attributes
Personable
Good listening skills
Diverse vocabulary and strong reading and comprehension
skills
Creativity
Professionalism in response to negative comments
26. Careers in Social Media Marketing
Company spending and demand for social media marketing is expanding
drastically.
Most jobs are freelance.
Jobs include being a professional blogger, “power-users,”but most of the money
and position with the most priority are social media consultants.
Building an individual online presences is something companies look for when
hiring people for their social media needs.
27.
28. Case Study
Starbucks ‘Tweet-a-Coffee’ Campaign- Oct 28, 2013
Starbucks allowed customers to buy a coffee for anyone on Twitter by tweeting
@tweetacoffee and the person’s Twitter handle.
Linked their Starbucks account to Twitter and their credit card to the account.
A $5 gift card would be given.
Result:
Over 27,000 people have tweeted a coffee.
Some 34% of users bought multiple gift cards and 32% of the purchases
occurred on the first day.
29. Discussion
1. What other social media outlet do you think Starbucks would have better
success with in their coffee campaign?
2. Why did Starbucks require customers link their Starbucks accounts to Twitter
instead of simply tweeting @tweetacoffee?
3. How important is a company’s social media presences to you? Would a
campaign like this make Starbucks more favorable to other coffee
companies?