What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
8 Big Mistakes digital marketers should avoid in 2017Smart Insights
A presentation from the Smart Insights Digital Marketing Priorities 2017 Summit webinar by Ray Coppinger, Senior Digital Marketing Team, EMEA at Marketo.
The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on now consumers use the internet to make buying decisions. The study is the cornerstone of the digital marketing theory Digital Marketers utilize every day.
11 Steps to Analyze Data for Campaign PerformanceStrongView
To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.
Hear from StrongView’s Senior Strategist, Catherine Magoffin, as she lays out a step-by-step, soup to nuts process for data analysis, focused on digital marketing performance.
Key Topics
* Why it is so important to begin utilizing your customer data, today
* 11 Steps for harnessing your customer data into action
* Real life examples of success from Cooking.com and Redfin
What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
8 Big Mistakes digital marketers should avoid in 2017Smart Insights
A presentation from the Smart Insights Digital Marketing Priorities 2017 Summit webinar by Ray Coppinger, Senior Digital Marketing Team, EMEA at Marketo.
The Zero Moment of Truth, a Google study released in 2012 is the reason why digital guys like me have a job. The study sheds light on now consumers use the internet to make buying decisions. The study is the cornerstone of the digital marketing theory Digital Marketers utilize every day.
11 Steps to Analyze Data for Campaign PerformanceStrongView
To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.
Hear from StrongView’s Senior Strategist, Catherine Magoffin, as she lays out a step-by-step, soup to nuts process for data analysis, focused on digital marketing performance.
Key Topics
* Why it is so important to begin utilizing your customer data, today
* 11 Steps for harnessing your customer data into action
* Real life examples of success from Cooking.com and Redfin
The true meaning of data by Maciej Dabrowski Altocloud
Maciej Dabrowski, Chief Data Scientist of Altocloud was the keynote speaker at the OMiG Digital Summit in January 2016. Maciej presented 'The true meaning of data' - illustrating both the important and fun aspects of data analytics.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Getting smart with ad data and measurement nov 16Ian Gibbs
Data is transforming marketing for the better and worse. What can publishers, brands and marketers do to make sure they're planning and measuring using the data that matters?
No Revenue Left Behind: The Triple Threat to Maximizing eCommerce RevenueVe Interactive, US
Suffering from (cart) abandonment issues?
You’re not alone. Approximately $4.6 trillion worth of merchandise was abandoned in online shopping carts in 2016.
Watch this webinar to recover your piece of that $4.6 trillion.
A multitude of new technologies and touchpoints has created a sea of change in how and when people interact with each other and with brands.
Your customer is more informed, more particular, and more connected than ever before, ushering in a new normal – the Engagement Economy – where companies survive and thrive by delivering meaningful personal experiences.
How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization!) interacts with customers?
Join Marketo’s Matt Zilli, VP of Product and Segment Marketing, and Forrester’s Shar VanBoskirk, VP and Principal Analyst, to learn:
• How businesses can transform themselves into customer-obsessed enterprises
• What you need to be a successful business leader, now and beyond 2017
• How an engagement platform can help you fully tap the engagement economy
The true meaning of data by Maciej Dabrowski Altocloud
Maciej Dabrowski, Chief Data Scientist of Altocloud was the keynote speaker at the OMiG Digital Summit in January 2016. Maciej presented 'The true meaning of data' - illustrating both the important and fun aspects of data analytics.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Getting smart with ad data and measurement nov 16Ian Gibbs
Data is transforming marketing for the better and worse. What can publishers, brands and marketers do to make sure they're planning and measuring using the data that matters?
No Revenue Left Behind: The Triple Threat to Maximizing eCommerce RevenueVe Interactive, US
Suffering from (cart) abandonment issues?
You’re not alone. Approximately $4.6 trillion worth of merchandise was abandoned in online shopping carts in 2016.
Watch this webinar to recover your piece of that $4.6 trillion.
A multitude of new technologies and touchpoints has created a sea of change in how and when people interact with each other and with brands.
Your customer is more informed, more particular, and more connected than ever before, ushering in a new normal – the Engagement Economy – where companies survive and thrive by delivering meaningful personal experiences.
How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization!) interacts with customers?
Join Marketo’s Matt Zilli, VP of Product and Segment Marketing, and Forrester’s Shar VanBoskirk, VP and Principal Analyst, to learn:
• How businesses can transform themselves into customer-obsessed enterprises
• What you need to be a successful business leader, now and beyond 2017
• How an engagement platform can help you fully tap the engagement economy
Storyful presentation to student journalists at CUNY April 2012Storyful
Presentation to student journalists at the CUNY Graduate School of Journalism (April 2012). Includes a description of Storyful, some areas on interest for studying journalism right now, some case studies of journalism students using social media to get jobs, and some top tips and tools.
How news organisations can use social media to collaborate with the audienceStoryful
Claire Wardle's presentation at the International Journalism Festival in Perugia (April 2012). The slides demonstrate some best practice in terms of collaborative journalism, and how news organisations can use social media to build community and reach new audiences.
With the aim of asserting its position as the home of the Barclays premier league, Sky Sports and MediaCom set out to make sure consumers weren’t swayed by BT Sport’s offer.
Be careful when becoming data-driven company. This is a quick checklist: ✓ Invest in data gathering, ✓ Find quick wins, ✓ Be methodological, ✓ Focus on one KPI at a time, but change often.
Smart solution enabling smart skills - A case study of Smart Time & Attendance solution, Cuckoo Tech
Complete solution offering Attendance biometric device seamlessly integrated over the cloud to ADIS enable Time & Attendance software, with all required configurable options
Easy to use, all device compatible solution, including mobile app supporting IoS, Android & Windows
PHD utilised findings from its research project with UCL and Newsworks, on the power of touch in advertising, to drive unprecedented levels of engagement and Christmas sales for Canon.
Meltwater curates a report - The Social Media ROI Playbook: Driving Growth with Social which enables brands and agencies to make sense of the data accessible through the internet
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
What people really think about native advertising [Research]Headstream
As part of our recent brand storytelling research, we asked UK consumers a handful of questions about their experience and opinion of native advertising and brand-sponsored content.
Peacekeeper, Navigator, Student: The Marketer to 2015Nick Johnson
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
This in-depth white paper focuses on the evolving role of the marketer within large organizations, and is based on feedback from over 1,000 marketing executives worldwide.
There are two parts - investigating the new brand/customer relationship, and then looking at how to get closer to your customers.
Topics covered throughout the white paper include internal collaboration, multi-channel campaigns, measurement to build a 360-degree view of the customer, and the increasing power of customers to define your brand.
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Andrew Challier, Director, Client Relations at Ebiquity spoke at Ad:Tech in October 2014. With the evolution in digital marketing very much on the Ad:Tech agenda, here Andrew looks at the current digital landscape and argues that there's still some growing up to do.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
6 Reasons to Boost Up Business in Digital marketing9 series
Marketing has made considerable progress from the meeting rooms and it’s significantly more entertaining to play in the advanced advertising space than it’s ever been before.
Useful Social Media Top 10 Articles on Social Media Evolution for 2013Hayley Dunn
The evolutions of social media – This 39 page briefing looks specifically at how your role in social media will change in 2013. They go into detail on how you can analyse the impact of social media, capture data for an improved future business strategy and the power of better social customer service.
If social media best practice is of interest then check out 2013 Corporate Social Media Summit in NYC.
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
Similar to OMiG Digital Summit 2016 - Natalie Roper -The Guardian (20)
Building on the first event of the Sales Professionals Network ‘ Smarketing- The power of aligning sales and marketing’, The Sales Professionals Network is now partnering with OMiG to bring insights to you on ‘how’ to build the relationship between Sales and Marketing.
Panel Discussion: Building the Relationship between Sales and Marketing
Paul Gainham, Senior Director, EMEA Marketing, Juniper;
Emma Killian, Co-Founder & CMO, BriteBiz;
Mike Connolly, Sales Director, Anecto;
Jenny Brennan, Director of Inside Sales, Agorapulse.
This special event takes place with Keynote speaker Paul Gainham, Senior Director, EMEA Marketing at Juniper Networks. Paul will be joining the panel discussion to discuss the following;
Building the Relationship between Sales and Marketing
Hosted by: Online Marketing in Galway (OMiG), in partnership with The Sales Professionals Network from regionalskills.ie.
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
The Toughest Talk, Revitalising & transforming AIB'S Sponsorship of GAA through the power of social video by Mark Brennan - AIB. At the OMiG Digital Summit 2016.
Periscope - How to use live streaming for Business with Becboop? This was a presentation made by Rebecca Casserly (BecBoop) on Tuesday 22nd September 2015 in the Harbour Hotel, Galway at the OMiG September Meet Up.
Michael Smyth General Manager presents current and future plans for SCCUL Enterprises 2015 to early 2016.
The event was held on Tuesday 22nd September in Harbour Hotel, Galway at the OMiG September Meet Up 2015.
Thanks to SCCUL Enterprises for sponsoring this event.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
OMiG Digital Summit 2016 - Natalie Roper -The Guardian
1. 1
Driving growth and engagement
with content marketing
Natalie Roper
January 2016
2. 2
One of the greatest challenges of the 21st century is
understanding the balance of your financial value
versus the value you bring to your customers and the
wider society.
Only then can you really understand the role of your
brand within the new digital space, where control has
been lost and authenticity and trust matters.
6. 6
"Content marketing is the only marketing left." Seth
Godin
• Audiences are switched off from traditional marketing, they skip ads and ignore banners
• Ad blockers mean that display is being seen less
• People don’t want to be sold to – they want relevant, useful content or they’re not interested
7. 7
Objectives of content marketing
Conversion or consideration
Influence to
drive change
Brand awareness and
buzz
Changing perceptions,
driving brand affinity
8. 8
The rules of content creation
(or, often selection in our case)
platforms and
formats
authenticity
audience
KPIs
££
optimisation
9. 9
May 2015 Elections – the challenge
The Guardian’s UK 17 – 24 target audience comprises 3.4 million young adults – we currently reach just
over half of them.
TRUSTED
SOURCES
JUST FOR
FUN
FAMILIAR
UNFAMILIAR
10. 10
Young people do not see the Guardian as relevant and
often struggle to see themselves reflected in the brand
When I look at the Guardian I
see a flamboyant, artsy, older
gentleman who has something to
say… or an architect, the
Guardian would be kind of a
funky professional.
Non-reader,17-24
11. 11
General election 2015 - what our target audience told
us
We want news to
come to us, generally
through their social
media feeds
We want quick hits
of video, pictures,
facts and stats (with
an option to click
through)
Big personalities
are powerful
influencers for us
We want help to feel informed
- Guardian should provide
clear, simple guidance about
the election parties and issues
We do not want to feel as
though we are getting a
different treatment to
“adults”
12. 12
General election 2015 – our approachnd
Identifying relevant
content and
tailoring it so that
the messaging and
aesthetics appeal to
younger audiences
Bringing the news to
young people on the
social channels
that they are familiar
with
Influencing
editorial to
ensure subject
areas of interest
were being
addressed
1 2 3
13. 13
General election– our results
• 28m impressions
• 1.9m engagements vs planned 444,000
engagements
• Average CPE of £0.05 vs planned average of
£0.22
• 4,655 mobile app installs
• From April to May Comscore reported that our
volume of 18 - 24 mobile users grew by
18%
• After 3 months, the new visitors brought in by
the campaign had an average of 8 visits per
visitor (vs. 4.4 site average)
15. 15
Driving growth and engagement with content
marketing - what we’ve learnt
1.Don’t assume you know what your audience like or need
Get insights on what they want from you and research their technographics
2.Be you, don’t embarrass yourself
Authenticity is key to gaining respect, and only play on the platforms that suit you
3.Moment marketing could be your best friend
Timing could be everything, both reactive and planned
4.Remember you’re in a world of scarcity vs abundance
Less is more – be succinct and consistent
5.You don’t need loads of £££, you just need to be great at data
Watch where and how your conversions are happening. Optimise, never stop learning