SlideShare a Scribd company logo

Social Media Blueprint for B2B Success

•
•
Mark Stonham
Mark Stonham

This presentation highlights 5 stages and 5 tips per stage to help Business Owners, Marketing and Sales people to use Social Media effectively and progressively to meet the B2B Sales challenges of sales-ready leads, sufficient leads and extended sales cycles.

BusinessTechnology
1 of 15
Mark Stonham Business Development Director Marketing & Sales Technology Consultant www.wurlwind.co.uk [email_address] Social Media for Business – a Blueprint for Success 1. Audience - Attract 2. Value – Engage 3. Commitment - Nurture 4. Destination - Transact 5. Develop – Deliver
Social Media Networks
[object Object],[object Object],[object Object],B2B Sales Challenges
Social Media Blueprint Advanced – Transformation Social CRM Intermediate –Community ShipServ, SAP Community Entry – Connect Jim Connolly, Indium Solo Small < 25 people Medium 25-99 people
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Audience - Attract
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1a. Listen to the Market
[object Object],[object Object],1b . Listen to your Contacts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Value - Engage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Commitment - Nurture
3a. Influence - Klout
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Destination - Transact
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Develop - Deliver
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps

Recommended

Plato gb learnandnetworkworkshop
Plato gb learnandnetworkworkshopPlato gb learnandnetworkworkshop
Plato gb learnandnetworkworkshopLCM
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101M Peggy Quattro
 
Social Mediafor B2 B Marketing
Social Mediafor B2 B MarketingSocial Mediafor B2 B Marketing
Social Mediafor B2 B MarketingLCM
 
Websites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBAWebsites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
 
Social communications the myths and realities
Social communications the myths and realitiesSocial communications the myths and realities
Social communications the myths and realitieslloydgofton
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsMarx Communications
 
Social media
Social mediaSocial media
Social mediaAparna Vashisht
 
Integrating Social Media
Integrating Social MediaIntegrating Social Media
Integrating Social MediaSilver Square
 

Recommended

Plato gb learnandnetworkworkshop
Plato gb learnandnetworkworkshopPlato gb learnandnetworkworkshop
Plato gb learnandnetworkworkshopLCM
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101M Peggy Quattro
 
Social Mediafor B2 B Marketing
Social Mediafor B2 B MarketingSocial Mediafor B2 B Marketing
Social Mediafor B2 B MarketingLCM
 
Websites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBAWebsites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
 
Social communications the myths and realities
Social communications the myths and realitiesSocial communications the myths and realities
Social communications the myths and realitieslloydgofton
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsMarx Communications
 
Social media
Social mediaSocial media
Social mediaAparna Vashisht
 
Integrating Social Media
Integrating Social MediaIntegrating Social Media
Integrating Social MediaSilver Square
 
Social Media + B2B Marketing
Social Media + B2B Marketing Social Media + B2B Marketing
Social Media + B2B Marketing Pippa Rogers
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
 
Social Media Management: Day-to-Day Tips and Tools
Social Media Management: Day-to-Day Tips and ToolsSocial Media Management: Day-to-Day Tips and Tools
Social Media Management: Day-to-Day Tips and ToolsMeg Hogan, MBA
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
 
Social Media for Business Marketing
Social Media for Business Marketing Social Media for Business Marketing
Social Media for Business Marketing Meg Hogan, MBA
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
 
How to do a social media content marketing storyboard
How to do a social media content marketing storyboardHow to do a social media content marketing storyboard
How to do a social media content marketing storyboardTerry Rachwalski
 
Social Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningSocial Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningAliza Sherman
 
Integrating social media in b2b marketing and pr
Integrating social media in b2b marketing and prIntegrating social media in b2b marketing and pr
Integrating social media in b2b marketing and prBarrett Dixon Bell
 
Social media marketing for business2012
Social media marketing for business2012Social media marketing for business2012
Social media marketing for business2012Passion to Purpose Women
 
(Re)Starting Your Business Social Media Presence
(Re)Starting Your Business Social Media Presence(Re)Starting Your Business Social Media Presence
(Re)Starting Your Business Social Media PresenceMatthew Olson
 
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING dharsiniD
 
Content Marketing 101
Content Marketing 101Content Marketing 101
Content Marketing 101Meg Hogan, MBA
 
How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business SynNeo
 
Digital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsDigital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsMeg Hogan, MBA
 
Policy Project[1]
Policy Project[1]Policy Project[1]
Policy Project[1]brent holloway
 
A promise you can count on
A promise you can count on A promise you can count on
A promise you can count on sserna9
 
2. Pale Horse released in Egypt in 2011 - David Owuor
2. Pale Horse released in Egypt in 2011 - David Owuor2. Pale Horse released in Egypt in 2011 - David Owuor
2. Pale Horse released in Egypt in 2011 - David OwuorFrancisco Gurrea-Nozaleda
 
2. Shekinah Glory new updated 28 07-2013 - David Owuor
2. Shekinah Glory new updated 28 07-2013 - David Owuor2. Shekinah Glory new updated 28 07-2013 - David Owuor
2. Shekinah Glory new updated 28 07-2013 - David OwuorFrancisco Gurrea-Nozaleda
 
The Promised Prophet Of The Bible
The Promised Prophet Of The BibleThe Promised Prophet Of The Bible
The Promised Prophet Of The Biblezakir2012
 
The Four Apocalyptic Horse. David Owuor.
The Four Apocalyptic Horse. David Owuor.The Four Apocalyptic Horse. David Owuor.
The Four Apocalyptic Horse. David Owuor.Juan Egidio
 
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...Dave Cupples
 

More Related Content

What's hot

Social Media + B2B Marketing
Social Media + B2B Marketing Social Media + B2B Marketing
Social Media + B2B Marketing Pippa Rogers
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
 
Social Media Management: Day-to-Day Tips and Tools
Social Media Management: Day-to-Day Tips and ToolsSocial Media Management: Day-to-Day Tips and Tools
Social Media Management: Day-to-Day Tips and ToolsMeg Hogan, MBA
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
 
Social Media for Business Marketing
Social Media for Business Marketing Social Media for Business Marketing
Social Media for Business Marketing Meg Hogan, MBA
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
 
How to do a social media content marketing storyboard
How to do a social media content marketing storyboardHow to do a social media content marketing storyboard
How to do a social media content marketing storyboardTerry Rachwalski
 
Social Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningSocial Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningAliza Sherman
 
Integrating social media in b2b marketing and pr
Integrating social media in b2b marketing and prIntegrating social media in b2b marketing and pr
Integrating social media in b2b marketing and prBarrett Dixon Bell
 
(Re)Starting Your Business Social Media Presence
(Re)Starting Your Business Social Media Presence(Re)Starting Your Business Social Media Presence
(Re)Starting Your Business Social Media PresenceMatthew Olson
 
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING dharsiniD
 
How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business SynNeo
 
Digital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsDigital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsMeg Hogan, MBA
 

What's hot (15)

Social Media + B2B Marketing
Social Media + B2B Marketing Social Media + B2B Marketing
Social Media + B2B Marketing
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peopl
 
Social Media Management: Day-to-Day Tips and Tools
Social Media Management: Day-to-Day Tips and ToolsSocial Media Management: Day-to-Day Tips and Tools
Social Media Management: Day-to-Day Tips and Tools
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
 
Social Media for Business Marketing
Social Media for Business Marketing Social Media for Business Marketing
Social Media for Business Marketing
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
How to do a social media content marketing storyboard
How to do a social media content marketing storyboardHow to do a social media content marketing storyboard
How to do a social media content marketing storyboard
 
Social Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningSocial Media Marketing Strategy & Planning
Social Media Marketing Strategy & Planning
 
Integrating social media in b2b marketing and pr
Integrating social media in b2b marketing and prIntegrating social media in b2b marketing and pr
Integrating social media in b2b marketing and pr
 
Social media marketing for business2012
Social media marketing for business2012Social media marketing for business2012
Social media marketing for business2012
 
(Re)Starting Your Business Social Media Presence
(Re)Starting Your Business Social Media Presence(Re)Starting Your Business Social Media Presence
(Re)Starting Your Business Social Media Presence
 
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
 
Content Marketing 101
Content Marketing 101Content Marketing 101
Content Marketing 101
 
How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business
 
Digital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsDigital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and Tips
 

Viewers also liked

A promise you can count on
A promise you can count on A promise you can count on
A promise you can count on sserna9
 
2. Pale Horse released in Egypt in 2011 - David Owuor
2. Pale Horse released in Egypt in 2011 - David Owuor2. Pale Horse released in Egypt in 2011 - David Owuor
2. Pale Horse released in Egypt in 2011 - David OwuorFrancisco Gurrea-Nozaleda
 
2. Shekinah Glory new updated 28 07-2013 - David Owuor
2. Shekinah Glory new updated 28 07-2013 - David Owuor2. Shekinah Glory new updated 28 07-2013 - David Owuor
2. Shekinah Glory new updated 28 07-2013 - David OwuorFrancisco Gurrea-Nozaleda
 
The Promised Prophet Of The Bible
The Promised Prophet Of The BibleThe Promised Prophet Of The Bible
The Promised Prophet Of The Biblezakir2012
 
The Four Apocalyptic Horse. David Owuor.
The Four Apocalyptic Horse. David Owuor.The Four Apocalyptic Horse. David Owuor.
The Four Apocalyptic Horse. David Owuor.Juan Egidio
 
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...Dave Cupples
 

Viewers also liked (7)

Policy Project[1]
Policy Project[1]Policy Project[1]
Policy Project[1]
 
A promise you can count on
A promise you can count on A promise you can count on
A promise you can count on
 
2. Pale Horse released in Egypt in 2011 - David Owuor
2. Pale Horse released in Egypt in 2011 - David Owuor2. Pale Horse released in Egypt in 2011 - David Owuor
2. Pale Horse released in Egypt in 2011 - David Owuor
 
2. Shekinah Glory new updated 28 07-2013 - David Owuor
2. Shekinah Glory new updated 28 07-2013 - David Owuor2. Shekinah Glory new updated 28 07-2013 - David Owuor
2. Shekinah Glory new updated 28 07-2013 - David Owuor
 
The Promised Prophet Of The Bible
The Promised Prophet Of The BibleThe Promised Prophet Of The Bible
The Promised Prophet Of The Bible
 
The Four Apocalyptic Horse. David Owuor.
The Four Apocalyptic Horse. David Owuor.The Four Apocalyptic Horse. David Owuor.
The Four Apocalyptic Horse. David Owuor.
 
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...
 

Similar to Social Media Blueprint for B2B Success

Social Media for Business Blueprint 2 a
Social Media for Business Blueprint 2 aSocial Media for Business Blueprint 2 a
Social Media for Business Blueprint 2 aMark Stonham
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
 
Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview Tina Webb
 
Treviso, Italy Sports Marketing 2 0 Nov., 2011
Treviso, Italy Sports Marketing 2 0 Nov., 2011Treviso, Italy Sports Marketing 2 0 Nov., 2011
Treviso, Italy Sports Marketing 2 0 Nov., 2011Hamill Associates Ltd
 
FSB Social Media Workshop, 3rd March 2011
FSB Social Media Workshop, 3rd March 2011FSB Social Media Workshop, 3rd March 2011
FSB Social Media Workshop, 3rd March 2011Hamill Associates Ltd
 
Social Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessSocial Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessPatsy Stewart
 
How to build your sales pipeline with social and emerging media
How to build your sales pipeline with social and emerging mediaHow to build your sales pipeline with social and emerging media
How to build your sales pipeline with social and emerging mediaCourtney Caldwell, MBA
 
Creating a killer social media strategy
Creating a killer social media strategyCreating a killer social media strategy
Creating a killer social media strategyJake Potter
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-upsAlex Rascanu
 
Social Media, Venice Univeristy, Nov 2011
Social Media, Venice Univeristy, Nov 2011 Social Media, Venice Univeristy, Nov 2011
Social Media, Venice Univeristy, Nov 2011 Hamill Associates Ltd
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
 
Social Media and Social Media Marketing
Social Media and Social Media MarketingSocial Media and Social Media Marketing
Social Media and Social Media MarketingUKNetWeb St.Agnes
 
ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011Hamill Associates Ltd
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media StrategyNicholas Dragon
 
Social selling 5 steps to your goal
Social selling 5 steps to your goalSocial selling 5 steps to your goal
Social selling 5 steps to your goalMac McWeeney
 
Social Media 101 Boost Your Business
Social Media 101 Boost Your BusinessSocial Media 101 Boost Your Business
Social Media 101 Boost Your BusinessCentricity360
 
Social Media/Social Business: Strategy and Management
Social Media/Social Business: Strategy and ManagementSocial Media/Social Business: Strategy and Management
Social Media/Social Business: Strategy and ManagementHamill Associates Ltd
 
Social media for business
Social media for businessSocial media for business
Social media for businessVab Media
 

Similar to Social Media Blueprint for B2B Success (20)

Social Media for Business Blueprint 2 a
Social Media for Business Blueprint 2 aSocial Media for Business Blueprint 2 a
Social Media for Business Blueprint 2 a
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
 
Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview
 
Treviso, Italy Sports Marketing 2 0 Nov., 2011
Treviso, Italy Sports Marketing 2 0 Nov., 2011Treviso, Italy Sports Marketing 2 0 Nov., 2011
Treviso, Italy Sports Marketing 2 0 Nov., 2011
 
FSB Social Media Workshop, 3rd March 2011
FSB Social Media Workshop, 3rd March 2011FSB Social Media Workshop, 3rd March 2011
FSB Social Media Workshop, 3rd March 2011
 
Social Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessSocial Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your Business
 
How to build your sales pipeline with social and emerging media
How to build your sales pipeline with social and emerging mediaHow to build your sales pipeline with social and emerging media
How to build your sales pipeline with social and emerging media
 
Creating a killer social media strategy
Creating a killer social media strategyCreating a killer social media strategy
Creating a killer social media strategy
 
Mastering Social Media Workshop 1
Mastering Social Media Workshop 1Mastering Social Media Workshop 1
Mastering Social Media Workshop 1
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
 
Social Media, Venice Univeristy, Nov 2011
Social Media, Venice Univeristy, Nov 2011 Social Media, Venice Univeristy, Nov 2011
Social Media, Venice Univeristy, Nov 2011
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian Quinn
 
Social Media and Social Media Marketing
Social Media and Social Media MarketingSocial Media and Social Media Marketing
Social Media and Social Media Marketing
 
ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media Strategy
 
Social selling 5 steps to your goal
Social selling 5 steps to your goalSocial selling 5 steps to your goal
Social selling 5 steps to your goal
 
Social Media 101 Boost Your Business
Social Media 101 Boost Your BusinessSocial Media 101 Boost Your Business
Social Media 101 Boost Your Business
 
Social Media/Social Business: Strategy and Management
Social Media/Social Business: Strategy and ManagementSocial Media/Social Business: Strategy and Management
Social Media/Social Business: Strategy and Management
 
Social Selling (for ADM)
Social Selling (for ADM)Social Selling (for ADM)
Social Selling (for ADM)
 
Social media for business
Social media for businessSocial media for business
Social media for business
 

Recently uploaded

RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 

Recently uploaded (20)

RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 

Social Media Blueprint for B2B Success

  • 1. Mark Stonham Business Development Director Marketing & Sales Technology Consultant www.wurlwind.co.uk [email_address] Social Media for Business – a Blueprint for Success 1. Audience - Attract 2. Value – Engage 3. Commitment - Nurture 4. Destination - Transact 5. Develop – Deliver
  • 3.
  • 4. Social Media Blueprint Advanced – Transformation Social CRM Intermediate –Community ShipServ, SAP Community Entry – Connect Jim Connolly, Indium Solo Small < 25 people Medium 25-99 people
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15.