Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Build Your Platform, Your Audience, and Your Business with Content MarketingComcast Business
Moderator Jill Schiefelbein, owner of The Dynamic Communicator™, along with panelists Ann Handley, chief content officer at MarketingProfs, and Joe Pulizzi, founder of the Content Marketing Institute, discuss how to: use content marketing to drive revenue for your business, establish expertise and credibility by providing value-based content, create marketing that doesn’t feel like marketing, and identify your audience and find your unique story.
I hosted a workshop at the Walnut Street Apple Store where we talked about building the social ecosystem. With a seemingly limitless set of tools, application, methodologies, we made sense of it all and organized it in a way that made sense to everyone.
The crux of the analogy? Imagine if your social media ecosystem was a city? How would you build and manage it?
The one social number you need to know, presented by David RabjohnsSocialMedia.org
In his Brands-Only Summit presentation, MotiveQuest's CEO, David Rabjohns, shares the one number that correlates sales with sharing.
Based on David's research with professors and Ph.D.'s at Northwestern University, he explains how you can best measure social impact.
Build Your Platform, Your Audience, and Your Business with Content MarketingComcast Business
Moderator Jill Schiefelbein, owner of The Dynamic Communicator™, along with panelists Ann Handley, chief content officer at MarketingProfs, and Joe Pulizzi, founder of the Content Marketing Institute, discuss how to: use content marketing to drive revenue for your business, establish expertise and credibility by providing value-based content, create marketing that doesn’t feel like marketing, and identify your audience and find your unique story.
I hosted a workshop at the Walnut Street Apple Store where we talked about building the social ecosystem. With a seemingly limitless set of tools, application, methodologies, we made sense of it all and organized it in a way that made sense to everyone.
The crux of the analogy? Imagine if your social media ecosystem was a city? How would you build and manage it?
The one social number you need to know, presented by David RabjohnsSocialMedia.org
In his Brands-Only Summit presentation, MotiveQuest's CEO, David Rabjohns, shares the one number that correlates sales with sharing.
Based on David's research with professors and Ph.D.'s at Northwestern University, he explains how you can best measure social impact.
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
- How businesses can better understand their brand identity
- How to identify gaps in a market
- How to create meaningful customer experiences
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Social CRM Seminar 2014
How StarHub Successfully Evolved from Traditional CRM to Social CRM
- From traditional CRM to social CRM – Understanding how the social element has changed business interactions
- Reasons for StarHub’s decision to venture into social CRM
- How StarHub successfully integrated social media into established channels for marketing & customer service
- How StarHub planned & deployed its social CRM strategies
- Aligning social CRM strategy with the customer buying process
- Ensuring that social CRM initiatives are synced with business objectives
Audience Development in the Digital AgeGuy Gonzalez
In the 10+ years since THE CLUETRAIN MANIFESTO first hit the Internet, marketers have grappled with how to leverage digital media to reach customers more effectively, and the majority have failed. Frequently, miserably, and sometimes even unapologetically. Traditional book publishers, most of whom have historically worked via intermediaries and been happy to do so, were relatively late to realizing the benefits of engaging directly with their real customers – readers – and have been playing catch up out of necessity as traditional sales channels are on the decline and new intermediaries like Amazon and Apple now know more about their readers than they ever have.
Presented by Guy LeCharles Gonzalez at Social Media Breakfast Tech Valley #8, Troy, NY on 11/12/10
The six essential skills of professional social media practitionersMarketingatBahrain
Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
December 17th 2015, Patrick was asked as keynote speaker at the Social Media Summit 2015 in Brussels. Patrick (CEO at Social Seeder) talked about the importance of ambassadorship for brands in the 21st century and how to implement this into your organization. For more info about ambassadorship, employee advocacy and Social Seeder, visit www.socialseeder.com
"The Most Powerful Brand on Earth," presented by Susan EmerickSocialMedia.org
In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media."
She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.
The evolving role of social media in telecoms CX More customers are using online sources like social websites, forums, blogs etc. to share their experience, views, and expectations about products and services. Increasingly, consumers are turning to social media for purchasing decisions. Social media technology adoption has been rapid in the telecoms industry; however, less than 10 per cent of operators believe they have a comprehensive customer experience platform.
Are you using the right social media tools – reviews and forums directly impact brand value and top-line
How do you differentiate real feedback from simply noise?
What are the hidden costs of social media—evaluating the true ROI of integrating new technology?
How can you use social media analytics to innovate products, services and campaigns and translate them into business value?
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
HandUp's Meghan Murphy (formerly of Twilio and Twilio.org) talks about how community can be leveraged for marketing and how all of marketing is turning toward a community focus. She shares stats about how community can be leveraged toward marketing's goals. This talk is from CMX Summit West 2015.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Unfiltered Entreprise | Vocal for Local | Case Study - Melville MenezesMelville Menezes
Vocal for Local, a statement to which UNFILTERED Entreprise has stood against the odds to support small businesses, #entrepreneurs, start-ups, employees and others who are facing troubles due to the pandemic.
The UNFILTERED Team along with the students of Don Bosco College BMS collectively decided to AID these individuals by promoting, encouraging & boosting them and their business for absolutely FREE.
Here are the data and progress made by UNFILTERED Entreprise with #VocalForLocal
Visit www.melvillemenezes.com for more.
Keep following Melville Menezes on
Instagram: https://www.instagram.com/melvillemenezes/
LinkedIn : https://www.linkedin.com/in/melvillemenezes/
For business melvillemnzs@gmail.com
What do YOU have to do to become an Innovator?Uninstall.io
How did disruptive innovators like Steve Jobs come up with those brilliant ideas? How do YOU come up with (almost as) brilliant insights. This graphic tells you how!
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
- How businesses can better understand their brand identity
- How to identify gaps in a market
- How to create meaningful customer experiences
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Social CRM Seminar 2014
How StarHub Successfully Evolved from Traditional CRM to Social CRM
- From traditional CRM to social CRM – Understanding how the social element has changed business interactions
- Reasons for StarHub’s decision to venture into social CRM
- How StarHub successfully integrated social media into established channels for marketing & customer service
- How StarHub planned & deployed its social CRM strategies
- Aligning social CRM strategy with the customer buying process
- Ensuring that social CRM initiatives are synced with business objectives
Audience Development in the Digital AgeGuy Gonzalez
In the 10+ years since THE CLUETRAIN MANIFESTO first hit the Internet, marketers have grappled with how to leverage digital media to reach customers more effectively, and the majority have failed. Frequently, miserably, and sometimes even unapologetically. Traditional book publishers, most of whom have historically worked via intermediaries and been happy to do so, were relatively late to realizing the benefits of engaging directly with their real customers – readers – and have been playing catch up out of necessity as traditional sales channels are on the decline and new intermediaries like Amazon and Apple now know more about their readers than they ever have.
Presented by Guy LeCharles Gonzalez at Social Media Breakfast Tech Valley #8, Troy, NY on 11/12/10
The six essential skills of professional social media practitionersMarketingatBahrain
Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
December 17th 2015, Patrick was asked as keynote speaker at the Social Media Summit 2015 in Brussels. Patrick (CEO at Social Seeder) talked about the importance of ambassadorship for brands in the 21st century and how to implement this into your organization. For more info about ambassadorship, employee advocacy and Social Seeder, visit www.socialseeder.com
"The Most Powerful Brand on Earth," presented by Susan EmerickSocialMedia.org
In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media."
She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.
The evolving role of social media in telecoms CX More customers are using online sources like social websites, forums, blogs etc. to share their experience, views, and expectations about products and services. Increasingly, consumers are turning to social media for purchasing decisions. Social media technology adoption has been rapid in the telecoms industry; however, less than 10 per cent of operators believe they have a comprehensive customer experience platform.
Are you using the right social media tools – reviews and forums directly impact brand value and top-line
How do you differentiate real feedback from simply noise?
What are the hidden costs of social media—evaluating the true ROI of integrating new technology?
How can you use social media analytics to innovate products, services and campaigns and translate them into business value?
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
HandUp's Meghan Murphy (formerly of Twilio and Twilio.org) talks about how community can be leveraged for marketing and how all of marketing is turning toward a community focus. She shares stats about how community can be leveraged toward marketing's goals. This talk is from CMX Summit West 2015.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Unfiltered Entreprise | Vocal for Local | Case Study - Melville MenezesMelville Menezes
Vocal for Local, a statement to which UNFILTERED Entreprise has stood against the odds to support small businesses, #entrepreneurs, start-ups, employees and others who are facing troubles due to the pandemic.
The UNFILTERED Team along with the students of Don Bosco College BMS collectively decided to AID these individuals by promoting, encouraging & boosting them and their business for absolutely FREE.
Here are the data and progress made by UNFILTERED Entreprise with #VocalForLocal
Visit www.melvillemenezes.com for more.
Keep following Melville Menezes on
Instagram: https://www.instagram.com/melvillemenezes/
LinkedIn : https://www.linkedin.com/in/melvillemenezes/
For business melvillemnzs@gmail.com
What do YOU have to do to become an Innovator?Uninstall.io
How did disruptive innovators like Steve Jobs come up with those brilliant ideas? How do YOU come up with (almost as) brilliant insights. This graphic tells you how!
Mobile app development 12 13 y1 ict ssp l17 revMiles Berry
We look at some examples of mobile phone use within the curriculum. We consider issues raised by pupils’ access to personal technology. You experiment with Google’s App Inventor toolkit, creating a simple game for an Android handset.
Smartphones have become the main mobile device of many and are as important as wallet and keys. Trends on smartphones and tablets in the enterprise (Androids, iPads and iPhones), technology distractions, how many workers use their personal devices at work, future of BlackBerry and Microsoft phones and more. For the most recent report: http://bit.ly/104g0OY
The EUN Learning Resource Exchange (LRE)David Massart
A presentation I gave at the Meeting of the Fifth Thematic Working Group on ICT and Education organized in Brussels by the European Commission on January 22, 2013.
The presentation covers: The LRE, its current developments, and the need for a European Bank of Curriculum documents in machine-readable format.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Roles in the Enterprise - PRSA CenTexAmy Tennison
Presentation prepared for the 2013 Central Texas PRSA Professional Development Conference: “Advancing Your Brand in a Digital Age.” Discuss what I do and how I got there, social roles at Dell and tips for building your social persona. #Iwork4Dell
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
Integrated Social and Digital Communications: A Practical Application - Dr. K...Energy Digital Summit
This presentation was written by Dr. Konstanze Alex-Brown, Global Communications, Social Media Strategy at Dell Corporation. Dr. Brown was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of marriage of social media, digital communications and building community in Energy & Technology.
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective?
Join this webinar to learn:
--How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools.
--How to figure out which of your marketing efforts are actually paying off.
--How to use social listening to find out who is talking about your brand and on which platforms.
--How to move from data to actionable insights.
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
Your Best Advocates Already Work for You: SocialChorus WebinarLiz Bullock
Webinar with Greg Shove, CEO of SocialChorus, discussing the power of employee advocates, examples from leading brands, plus how to effectively get started.
Using Brand Advocates (Employees) for InfluenceLiz Bullock
Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.
How Dell is using social media to deepen customer relationships and build trustLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age.
Embedding Social Media to be a better business via trainingLiz Bullock
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees companywide for Dell. #some training #socialmediatraining
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012 #sometraining #socialmediatraining
Liz Brown Bullock, Director of Social Media and Community, shares how big brands (like Dell) are using social to listen, engage and act with customers to support their marketing efforts and deepen customer relationships. Presentation with University of Texas MBA students October 2012.
What Do I Tweet About? Making Your Employees Worth FollowingLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
3. Global Marketing
This discussion will cover…
Social Media
landscape and
business value
Planning: 10 tips
to implement in
your business to
be more
effective
Confidential3
4. Global Marketing
What is social media?
• Any tool or service that uses Internet to
facilitate conversations
• Words, pictures, video, audio, experiences,
observations, opinions, news and insights
• Connections and collaborations between
friends, peers, and influencers
• The redistribution of influence
• An opportunity and privilege
Confidential4
Social Media definition thanks to Brian Solis, “Engage!”
5. Global Marketing
The Social Media Revolution
5
Video Thanks to Erik Qualman
Source: http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=related
6. Global Marketing
Power of social media
More than ever – a company’s
brand is influenced by what
consumers are saying about the
brand
How companies
market, sell to and
support their
customers is
changing…
25% of search results
for the world’s top
20 largest brands are
links to user-
generated content
(Socialnomics, ’09)
80% of consumers
research products
online every week
(2012 Consumer Views of Live
Help Online, A Global
Perspective, Oracle)
CEO’s predict social media will
become #2 way to engage with
customers, pushing past websites
and call centers.. (IBM CEO Study 2012)
Confidential6
7. Global Marketing
Customers want to interact
• 93% of Americans believe a company
should have a social media presence
• 85% believe a company should be
active with customers in social media
• 56% feel a stronger connection with
companies they interact within in
social media
Confidential7 5/2/2013
Source: Cone Research of 1000+ Americans, September 2008
8. Global Marketing
January
2008
Dell aligns
organization
for success
August 2006
Blog outreach
expanded beyond
tech Support
December 2006
Ratings and
reviews launched
on Dell.com
July 2006
Direct2Dell launched
Today Direct2Dell exists in
English, Spanish, Norwegian,
Japanese and Chinese.
February 2006
Michael Dell asked
Why don’t we reach out and help
bloggers with tech support issues?
January 2007
StudioDell launched
Dell’s video and podcast site, with
helpful tips and tricks. Eventually
expanding this into the YouTube
channel making sharing easier.
February 2007
QuestionStorm
launched
A voting based site allowing
customers and others to
submit Questions for Dell.
June 2007
Dell joined Twitter
EmployeeStorm
launched
Internal Blogs Launched
for Employees.
October 2007
Michael Dell quoted in Business
Week
In response to Jeff Jarvis question around
whether companies want to be part of the
online conversation: ”My argument is you
absolutely do. You can learn from them. You
can improve your reaction time. And you can
be a better company by listening and being
involved in that conversation.”
November 2007
DellShares
launched
The first investor
relations blog by a
public company.
March 2008
Accepted Solutions
launched on Community
Dell France begins Online
Community Outreach
May 2008
Dell Outlet achieved
$0.5M in sales via Twitter
April 2008
Inside IT launched
Blog focused on business
customers, and Cloud
Computing.
June 2008
Channel
blog
launched
January 2009
Dell Organizes
into four
customer
focused
business units
Spring 2009
Members of
Community
and
Conversations
deployed
within each of
the new Dell
Business units
June 2009
$2M+ Sales
via Twitter
2009
Dell TechCenter
June 2009
Global Twitter
revenues of
$6.5 M
December
2009
Huffington
Post Blog
March
2010
Dell
joins
Sina
Weibo
in
China
2006 2007 2008 2009 2010 2011
Altimeter
recognized Dell
with “Open
Leadership Award
for Innovation and
Execution”
Social Media &
Community
University (SMaC U)
launched
5,000 team
members trained by
end of year
B2B pages on
Facebook
Dell
named
the No.
1 most
social
brand
6 Awards for the
Social Media Listening
Command Center
June 2010
CAP Days launched
In-person events for vocal
online customers
December 2010
Social Media
Listening
Command
Center launched
Seven years journey of embedding social to be a better
business
8
2012
11. Global Marketing
Social Media creates business value for Dell
Confidential11
Touches all
Business
• B-to-C, B-to-B
• Marketing & Brand, Awareness, Demand Gen, Sales, Support, Loyalty,
Conversion, Quality, Competitive Insight, etc.
Engagement
drives
Revenue
• Social engagement drives dell.com traffic and higher conversion
• Dell Community members spend more with Dell
• Benefits across full customer lifecycle
• Listening delivers new leads and sales
Additional
Value
• Optimized Costs & Process Improvements:
• Customer driven innovation, Support, Early Warning System, Marcom Efficiency,
Enhanced business intelligence on competitors, acquisitions, etc.
• Improvements in Health of Business by becoming a trusted advisor
12. Global Marketing
• Insight: Social media improves
Dell’s reach and share of voice
• Insight: Social Media provides the
highest ROI demand gen vehicle
• Insight: SM keeps customers
engaged, provides solutions
and improves loyalty
• Insight: Social media based
support improves sentiment
and correlates with higher
revenue
• Insight: Established causality
between social media activity
and purchase
Impact through customer lifecycle
14. Global Marketing
Your social strategy needs as much forethought as any
other business process
Confidential14 5/2/2013
1. Planning
2. Listening
3. Engaging
4. Measuring
Idea 1: Write up a plan
According to CRM industry
analyst, Brent Leary:
“Strategic users are almost
3xs more likely to execute
activities for engaging prospects
than informal users (53% vs. 19%)”
Source: Brent Leary’s Strategically Social: 5 Keys to Becoming a Social Business
15. Global Marketing
Questions to Ask in the Planning Stage:
• What are the organizations’ goals?
• What is the business plan?
• What is the current relationship with our customers?
• What is the relationship we want with our customers?
How does social media support these goals?
Idea 2: Tie social media to your business and customer objectives
Confidential15 5/2/2013
I think it starts with understanding what the organization’s goals
are…part of the problem is that too many people want to jump into a
Facebook “strategy” or a Twitter “strategy” – Shel Holtz
Source: Shel Holtz: http://labs.openviewpartners.com/shel-holtz-talks-content-and-social-strategies/
16. Global Marketing
Foundation of social strategy: Focus on Value Drivers
Value to Customers Value For Dell
Social connections meet variety of needs
across customer segments, and enable
customers to …
Social connections create potential for tangible
impact against Dell’s key value drivers …
• Retention
• Profitability
• Brand awareness
• Lead generation
• Net Promoter Score
• Support
• Sales and marketing
• Unique visitors
• Visits/page views
• Indirect R&D savings
Deepen connections
based on shared interests
Express themselves
Receive exclusive
rewards & recognition
Get advice & validation
about decisions
Solve a specific problem
(theirs or someone else’s)
Marketing Spend
Efficiency
Traffic
Customer Lifetime Value
Cost Savings
Customer Insights Drive
Innovation
17. Global Marketing
Dell’s social strategy:
Confidential17 5/2/2013
• Embed social in the fabric of the company, deepen customer relationships as a
better way to do business
• 8,000+ certified Dell team members
19. Global Marketing
Questions to Ask in the Listening Stage
Idea 3: Identify and target your community
• Any social strategy first begins with listening to feed & inform your strategic
plan
• Listening should be for conversations about the company, product(s),
category, competitors and the industry
• By listening, you gain insights on what people are talking about & how they
talk about companies and products
– What are people saying about your brand?
– What are the popular topics about your brand?
– Who are the advocates, detractors and influencers in your industry?
– Where are the conversations happening?
Confidential19 5/2/2013
22. Global Marketing
What the heck is a #hashtag?!?
• Relevant keyword or phrase prefixed with the symbol
# (no spaces)
• Objective: categorize on common topics & allows
search
• Searching by hashtag, allows you to see all
conversations
• Hashtags are extremely popular at events. It allows
likeminded folks to connect, plus share conference
insights to the outside world
Reminders:
• Before you publish a new hashtag, check & see if it is
being used
• Keep it short! Only 140 characters in Twitter
• Publish out your hashtag everywhere before events
Confidential22 5/2/2013
30. Global Marketing
Standard conversation values for engagement:
• Authentic
• Personal
• Transparent
• Inclusive
• Honest
• Conversational
• Educational
It’s not just about being out
there and participating, it’s
about being authentic and
bringing value
Confidential30 5/2/2013
31. Global Marketing
Engagement Questions to get started…
Twitter
• ReTweet relevant, useful content and provide comment
• Reply promptly
• Twitter events with hashtag #WPO
LinkedIn
• Provide status update
• Share business relevant content
Blogs
• Post a comment on relevant blogs
Slideshare
• Upload most recent, relevant presentation
• Tweet, LinkedIn, Google+ that you uploaded presentation with link to share
Confidential31 5/2/2013
32. Global Marketing
Thanking Customers #DellLove
Surprise & delight our customers to create memorable experiences
• Weekly videos created to thank customers
• Ability to answer questions or offer Product Recommendations
• 200+ videos created to date with 4MM+ reach
• http://www.youtube.com/watch?v=En5putiBDTg
Confidential32 5/2/2013
“By creating this video to thank me, Dell has
successfully evangelized itself … I will go on
and on about this incident anytime
someone talks to me about Dell or seeks
my advice while buying a computer. And so
I act as an evangelist for Dell which can
possibly get them more business.”
– Social Paparazzi, HappyMarketer.com
34. Global Marketing
Content rules – 80/20
• People more likely to do business with a friend
• You need to make friends to influence people
• Follow 80/20 rule: 80% to support others and
20% self promotion
• Being real on social media makes 80% target
easy to reach
• When you share a great article or blog
post, use their twitter name
Confidential34 5/2/2013
35. Global Marketing
Identifying good content to share:
• Idea 5: Follow @lizstrauss (twitter)
– What publications do you already read?
› Follow their Twitter account
– Follow customers, partners and your industry
thought leaders
– Follow industry experts and thought leaders in
social media
– Stay up to date with industry blogs
Confidential35 5/2/2013
36. Global Marketing
Sign up for an RSS Reader
Various options:
• Google Reader closing 7/31
• NetVibes
• NewsBlur
• The Old Reader
• Feedly
Confidential36 5/2/2013
37. Global Marketing
Online curated sites for relevant content:
Idea 6: Vary your content and keep target audience in mind
Lionel Menchaca’s, Dell’s Chief Blogger, recommendation:
techmeme
Guy Kawasaki recommendations:
Smartbrief (customize industry topics
for daily top stories via email)
Stumbleupon (customized by your
interests includes photography)
Alltop (top stories by popular media)
My recommendation:
LinkedIn Today
@LinkedInToday (twitter)
Confidential37 5/2/2013
39. Global Marketing
Customer Experience
Social Outreach team formed in 2006
• Tech support experts were then hand-
selected for their tech problem-solving
expertise and superior interpersonal skills
• On average team addresses 3,000 posts a
week in 11 languages
– 98% resolution rate
– 45% ranters to ravers conversion
– Team proactively developing helpful
content based listening and engagements
• Idea 7: Listen to your customers to
determine relevant content needs
Confidential39 5/2/2013
41. Global Marketing
Increasing fans and followers:
• Idea 8: Adopt a relationship mindset. Just as you do with
your friends, engage fans and followers in meaningful ways
– Keep asking questions
– Create virtual projects
› Brainstorming for a campaign or raising $$ for disaster relief
– Celebrate follower activities & achievements
– Add value
› Give sneak peeks, exclusive content and special promotions
– Complete the circle
› Tie off the communication: Thank them for reaching out and ask if
you can be of additional assistance
Confidential41 5/2/2013
42. Global Marketing
Build stronger relationships by bridging social & in-
person
• Idea 9: Take advantage of in-person interaction to deepen relationships
• Events are powerful opportunities to build relationships
• Recommended tools: Twitter & Slideshare
– Offer inside access by “live-tweeting” during the event & use hashtag
– Join conversations to share your thoughts and opinions
– Connect with influencers attending or covering the event
– Post-event, share presentations on Slideshare
Confidential42
43. Global Marketing
Dell’s CAP Days & Social Think Tanks
Customers giving feedback on Dell’s business Dell facilitating topic-based discussions &
brainstorms with influencers not customers
Outside In Inside Out
Customer
Feedback
Customer
Feedback
Customer
Feedback
Customer
Feedback
Influencer
Dialogue
Influencer
Dialogue
Influencer
Dialogue
Influencer
Dialogue
45. Global Marketing45
No single measurement for social media
success
• Idea 10: Select key performance indicators based on your objectives
Confidential
Influence
Ex. # page likes,/shares, external
RTs, # of subscribers
Awareness
Ex. Monthly gross impressions, #
of fans/followers
Advocacy
Ex. Message delivery, sentiment,
recommendations
Engagement
Ex. Total interactions, # fan
photos/videos, % engaged on
page, comments/posts
46. Global Marketing
IdeaStorm & Storm Sessions
Launched in 2007 to provide customers with
avenue to share Questions on
products, services and operations
• 60,000+ User Accounts
• 18,000+ Questions
• 739,000+ Votes
• 97,000+ Comments
• 520 Questions Implemented
Most recently supported new product
launch (Project Sputnik) to address new
target audience (developers)
• Ideastorm members 50% higher in
revenue vs. non members
• Purchase Frequency 33% higher
Confidential46 5/2/2013
47. Global Marketing
Top Ten Ideas:
Idea 1: Write up a plan
Idea 2: Tie social media to your business and customer objectives
Idea 3: Identify and target your community
Idea 4: Sign up for free Listening tools if you haven’t already…
Idea 5: Follow @Lizstrauss (twitter) for content inspiration
Idea 6: Vary your content and keep target audience in mind
Idea 7: Listen to your customers to determine relevant content needs
Idea 8: Adopt a relationship mindset. Just as you do with your friends, engage fans and
followers in meaningful ways
Idea 9: Take advantage of in-person interaction to deepen relationships
Idea 10: Select key performance indicators based on your objectives
Confidential47 5/2/2013
48. Global Marketing
Top Ten Questions Executive should ask:
Question 1: How will social support my business goals?
Question 2:What is the conversation volume and sentiment about my business, products or services?
Question 3: Which online communities are important to my business and is my team involved in
those conversations?
Question 4: Are there other technology conversations taking place that my team should be a part of
and if so where?
Question 5:Are there specific content gaps or customers questions that aren’t getting addressed?
Question 6: Who are my industry’s Influencers?
Question 7: Which of my customers are online?
Question 8: Am I connected with our most important customers online?
Question 9: Have I identified subject matter experts on my team to connect with those influencers?
Question 10: Am I taking advantage of customer feedback and insights via social media?
Confidential48 5/2/2013
50. Global Marketing50
“Transparency, vision and open communication are key to great
leadership. Social media plays such an influential role in shaping
a company’s brand image.
What’s more, customers expect to hear from the executive
leadership team on social media channels, as a direct way to
connect and engage with the brands they love..”
Aman Singh, Editorial Director, CSRwire
51. Global Marketing
WHO are you?
Decide perception framework and how to build your online reputation
WHY are you engaging and participating in social media?
Objectives to achieve and how social activities will impact your Dell role
WHERE will you engage in the social space?
Understand where customers, influencers and industry are most active
WHAT is your content and engagement strategy?
Determine topics and subject matter that you can speak on as an expert
Every action needs to align to your personal brand
Confidential51 Confidential51
52. Global Marketing
Make time for social media
52 Confidential
• Add 30 minutes to your calendar 2x a week to
listen or engage in social media
• Don’t go overboard – just start with 1-2 platforms
• Download social applications to your phone
• Find a social media mentor
• After a customer meeting, thank the customer in
social media
• Use relevant hashtags to connect with event
attendees, speakers, etc.
53. Global Marketing
When you rock, the world pays attention…
Confidential53 5/2/2013
Graphic thanks to Gapingvoid.com Hugh MacLeod
People are social animals. Businesses are social groups, not machines. What holds these social groups (businesses) together is a collective sense of "purpose", 3. A business without a strong "Purpose-Question" is at a considerable disadvantage.
Before video - Ask attendees which social media platforms they are using today?Let’s take a deeper look into this social media revolution. TA Script: “Let’s start the class by watching a video that does a great job of communicating how important social media has become to modern society and business.”[Watch video]“Has anyone ever seen that video before? It’s a great video produced by a company called Socialnomics and they update it every couple of months since the statistics around social media are constantly changing as more and more people get involved.”
TA Script:“In fact, more than ever – a company’s brand is influenced by what consumers are saying about it. 25% of search results for the world’s top 20 largest brands are links to user-generated content.Visitors to Facebook and Twitter spend more money on the Web than other Internet users.People are more likely to buy from brands they follow (51% more likely to buy following brands on Facebook. 67% Twitter).We know that word of mouth is the most powerful form of advertising. Well, social media gives each of those mouths a megaphone. A negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. That’s not customers just getting a bad impression of us, these are customers that will likely never buy from us again.”
Social Media offers Dell more opportunities to listen, engage and ultimately understand our customers better than ever before. Our strategic approach to the growth of social media is to build a social business. We’ve been seven years in the journey to embed social in the fabric of the company – across the entire organization: marketing, sales, product group, online, HR to bring our customer front and center. Social Media has proved to be about more that business transactions or top of marketing funnel. After 7+ years, we have concluded that social impacts every aspect of customer experience and lifecycle in positive ways and sometime even more impactful vs. other mediums. Today, we see social media as tool to be used across the fabric/functions of our businesses to build better business and be more connected with customers (i.e. the social web is not just about marketing or a customer support channel, rather it is a tool to be used to collaborate, connect and constantly do more with customers, from quality, to innovation, to building better business processes, to connecting and sharing real time, as well as solving technical or customer care issues) In March 2006 we established the Online Community Outreach team, a group of tech support experts that reached out to bloggers around the world who had questions or required assistance. Later that year we expanded blog outreach beyond tech support to include any conversations about Dell. 2006 was also the year we launched our blog, Direct2Dell.Moved into communications – using as a channel to tell our story – Direct to DellDeveloped into crowd sourced product and service development with QuestionStormGone multi-lingual – multi-platforms – from our own .com/blog out to those customers select for themselves – no good just listening to the conversations in English, in your own front room - got to get out into the street to hear what customers really thinkInternal and external – agent for collaboration and innovation within the organisation e.g. Employee Storm; ChatterDirect sales (or facilitation) channel – lot made of our sales on platforms like twitter with @delloutlet but also important to realise that buying behaviours for products and services are also now heavily influenced by the social web – the opinions of trusted friends often first port of call (social web friends; bloggers)…so bringing those views into the buying process is impactful – so dell.com brings reviews/ratings front and centre with customersPower of advocates/ambassadors not to be underestimated – your team members are powerful voices for your brand/products and services… SMaC training and open access to all the tools they need at work to both LISTEN and ENGAGE
TA Script:“Social media isn’t just a feel-good effort for Dell. We know that it drives true business value across the customer lifecycle. From awareness, to consideration, to demand gen and lead gen, to support, all the way through to loyalty, there is both qualitative and quantitative data that demonstrates the many ways in which social makes a difference.The key to these successes are customer engagement. Whenever we engage with customers in two-way dialogue and build authentic trust-based relationships with them, we reap the benefits in terms leads, sales, order value, customer satisfaction, loyalty, brand sentiment, customer insights and much more.For example, Facebook fans spend more with Dell than non-fans, and this applies as much to B2B segments as it does to B2C. Social allows us to have large wins in the enterprise space like the Illinois Tool Works account, where the customer’s engagement with the Dell Tech Center community allowed us to both identify the opportunity and radically shorten the sales cycle time for an account that was otherwise not engaged with Dell.When we successfully drive customer engagement, we are rewarded with their consideration. Analysis of community activity on sites like Alienware Arena and the Dell Tech Center shows a corresponding spike in revenue whenever customer engagement spikes.”
At Dell, we use a tool called Radian6 to listen to customer conversations, but there are also a lot of free services available. Twitter.com/search enables you to see all recent tweets around a particular topic. Google.com/alerts allows you to sign up for daily or weekly email alerts for particular keywords. I’d recommend that each of you set up a weekly google alert tied to your company name at a minimum to listen to what customers and the media are saying about you. Finally, socialmention.com will provide the most robust listening analysis. It allows you to search on particular channels such as blogs, microblogs, video or all social media sites as well as identifying topic sentiment, top keywords, top hashtags and top users of a topic.
What Motivates us to Share?Interesting or Insightful Material – People share material because they have found it useful or think others might find it interesting. The motivation is to bring relevant information to those we care about the most. On the other hand people might share content which is relevant for them but not necessarily the recipient. This might be done to show off their knowledge or define themselves.Advocative Sharing – We share to get the word out about causes (or brands) we believe in. Sharing is driven by our desire to maintain and shape relationships with others. Therefore if we are passionate about a cause we would want others to build a relationship with it as well.Social Validation – People share to define themselves to show what they care about and give people a sense of who they are and why they care. For example, some social networkers regularly post updates of their day to day lives. They do this for a sense of importance and because it makes them feel connected and more involved with the world.To Pass on Something Entertaining – We share to bring entertaining content to others. Humour is one of the main reasons why we are sharing content online. Just think of the memorable Old Spice campaign, which was one of the most talked about and shared viral campaigns ever.Duty or Incentive – Using an incentive is a great way to motivate someone to react to your content. This could be in the form of a discount or sale. A good example of this is LoveFilm who have sent free trials to their current customers provided they sign up a friend. They are sharing the discount and the service in exchange for a reward. This is an offline strategy but it works the same online.
SPEAKER NOTE: Have attendees open their toolkits to the events checklist
Customer Advisory Panel (CAP) Days:The goal for these events is to hold open, honest and collaborative dialogues in person with up to 20 customers at a time who are ranters or ravers online about Dell products. It provides an opportunity for Dell and participants to build relationships and learn from each other, bring their collective communities and feedback together and have an engaging conversation. CAP Days is a time for Dell to listen to customers’ feedback first-hand, show off the latest and greatest products, discuss improvements they’ve made to the business and foster a relationship with the group and their social communities. Dell has hosted CAP Days events in the U.S., Canada, Germany, UK and China on topics ranging from laptops to customer support to its enterprise storage offerings.The original CAP Days event had more than 128 million impressions on Twitter. That original group was brought back to Round Rock one year after the first event for a reunion event where Dell shared the progress it had made implementing the suggested changes. Social Think Tanks:Dell’s Social Think Tanks evolved out of the CAP Days program. However, rather than a dialogue with customers, these are in-person conversations with online influencers covering a particular industry or technology. And rather than a discussion about Dell solutions, the discussion centers on the challenges, opportunities and the future of a particular industry or technology.These events are in person for a group of up to 20 influencers and are moderated by a 3rd party expert such as an analyst or professorDell has held social think tank events on topics such as healthcare, education, small business, cloud computing, and customer support.These events provide an opportunity for Dell to listen and understand key priorities and needs of potential customer base and build relationships with important influencers in the given industry.Dell’s CAP Day & Social Think Tank program has grown from 2 events in 2010 to 5 events in 2011, 20 events in 2012, and 8 events so far in 2013.
AwarenessThe total audience exposed to your owned and earned messagingEx. Monthly gross impressions, followersEngagementThe total level of participationEx. Total interactions, # fan photos/videos, % engaged on page, comments/postsInfluenceHow an information source is deemed relevant, authoritative and credibleEx. # page likes (Fans), external RTs, # of subscribersAdvocacyThe messages, opinions and recommendations about a brandEx. Message delivery, sentiment, recommendations
According to ReadWrite Enterprise, “QuestionStormis one of the touchstones of the enterprise social media age.” Launched in 2007, Dell’s QuestionStormis a community site where anyone can submit Questions about improving Dell’s products/services, and allows the community to vote for their favorite submissions. Recently reinvigorated, the redesign supports more robust Questiontion, more prominent member presence and better social sharing. Dell has 28 QuestionStormPartner employees, representing every aspect of our product line, who promote two-way dialogue between Dell and the community, QuestionStormis also used to for customer feedback when Dell is in the process of designing/developing new products. In this situation, Dell puts its own Questions on QuestionStorm, hosting a “Storm Session.” Taking place in real-time, participants join a session to provide feedback on issues/proposed products.
DIRECT ATTENDEES TO PAGE 3 IN WORKBOOKBefore you begin engaging on the social web, first think through your social media strategy. Serving as your road map, a social media strategy will help you navigate important social networks, groups, forums and emerging platforms. Additionally, it builds the foundation of your online presence. WHO…are you? Decide how you want to be perceived – who you are and what you stand for – and how you can leverage your expertise and knowledge to build your online reputation.Tip: Write your bios/profiles for the people you serve rather than a recruiter or trying to write to everyone. This will show that you are invested and enjoy what you do rather than appearing to have one foot out the door. WHAT…is your content and engagement strategy?Determine topics and subject matter that you can speak on as an expert that offers valuable content and delivered in an authentic way.Ask: What publications do you already read? You can share interesting articles from those publications rather than always trying to create unique content. WHY…are you engaging and participating in social media?List the objectives you want to achieve and think about how your social media activities will impact your role at Dell and the brand. WHERE… will you engage in the social space?Select the best social media channels and platforms to participate in by understanding where customers, influencers and the industry are the most active.