Linda Cheung GEWGreece 2012
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The document discusses how social media has changed business relationships and accelerated the process of a customer knowing a company, liking them, trusting them, buying from them, and advocating for them. It provides tips for businesses on using social media like linking social media profiles to a website, researching clients and prospects on social media, being aware of branding across profiles, not delegating social media entirely to junior staff, and determining which platforms clients engage with most. The document promotes social media and social analytics as the next generation of customer relationship management tools.
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Linda Cheung GEWGreece 2012
- 1. From Facebook Novice to Social Media CEO #GEWGreece @LindaCheungUK @CubeSocial h9p://cubesocial.com
- 7. Old rules, new tools Business is about relaEonships social media accelerates the know – like –trust – buy – advocate cycle @LindaCheungUK @cubesocial h9p://cubesocial.com
- 11. #1: Make the most of your virtual shop front -‐ provide links to your website, blog and TwiEer, and claim your public profile as own by customising the URL to hEp://linkedin.com/in/yourfullname
- 12. #2: Use social media to research clients and prospects. Time can be saved and conversaMons more relevant when you know areas of interest and mutual connecMons #3: Be aware of the dress code – consider how others will view your profiles. If your ideal client was looking for your product/service, would your profiles encourage them to approach you? @LindaCheungUK @cubesocial h9p://cubesocial.com
- 13. #4: Don’t delegate social media to junior members of staff – if you wouldn’t send them to a corporate drinks recepMon in real life don’t send them to the virtual one @LindaCheungUK @cubesocial h9p://cubesocial.com
- 14. #5: Find out where your contacts hang out online to determine which plaYorms to invest in – speak where your clients and prospects want to listen @LindaCheungUK @cubesocial h9p://cubesocial.com
- 16. Social media and social analyEcs The Next GeneraEon of CRM @LindaCheungUK @cubesocial h9p://cubesocial.com
- 17. QuesMons? help@cubesocial.com @LindaCheungUK @cubesocial h9p://cubesocial.com