This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel.
You’ll also get tips on how to tell if your social media activity is working.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
“The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
Boost Your Marketing Strategy With Social MediaPrediq Media
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?
This presentation will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+.
You'll discover the benefits of using each, how other organizations are marketing with them, and some dos and dont’s of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
“The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
Boost Your Marketing Strategy With Social MediaPrediq Media
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?
This presentation will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+.
You'll discover the benefits of using each, how other organizations are marketing with them, and some dos and dont’s of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Personal branding in the New Media World, best practices and time saving tipsMilena Regos
A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Personal branding in the New Media World, best practices and time saving tipsMilena Regos
A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
How to Create and Manage Your Online Presence
The internet plays a critical role in shaping your impressions about companies, products and people. So, what impression are you creating online about yourself? Whether you need to do some damage control to your online reputation or want to establish an online presence, Viveka Von Rosen (Larimer County Workforce Center) will present relevant and valuable information. She will discuss how you can pro-actively create a professional, powerful, positive, and consistent online presence for yourself and how to develop your personal brand.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Similar to Top 5 Social Media Demographics-50/30/20% Rule (20)
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and don’t!), this webinar will give you the keys to the most effective marketing you can do: email marketing. We will show you:
– What it really is (and isn’t)
– What it can do for your business
– And the five easy steps you must take to harness the power of the inbox!
– Grow a healthy list
– Create great content
– Customize a beautiful, mobile-friendly template that matches your brand
– How to get your emails opened
– Tracking your results
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:– The three keys that make or break your subject line (and how short your window really is.
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Give yourself the gift of new customers. Holiday spending and sales are going to be UP – so take action now to make the most of the months ahead & ROCK the Holidays!
You’ll learn:
-How to Create a Plan – with clear & measurable goals
-Select just right Offer for audiences
Select/create just the right lists (check it twice? you bet!)
-Ways to make your offer POP! — especially on mobile
-How to take it Social & make it Shareable
-Specific “how-tos” for every kind of campaign: deal, donation, downloads and more
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Your Marketing Toolkit:Low-Cost/No Cost Business Tools That Will Make You Mor...We Coach The Pros
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts!
In this workshop we will discuss Top Business Building Tools and Programs that can make your business most profitable and systematic for growth! Take a look as we look at some of the most common tools in today's market! We will compare and determine which sources are right for your business budget and rapid expansion. Our expert Sandra Flores will show you the system and help you with planning to achieve your next 30, 60 & 90 day goals!
You’ve thought about what social networks to use for your
organization, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the
popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. This session is best suited for
beginners who have begun to use social media for business but are ready to go a little further.
Sales Velocity and Event Marketing-More Butts In Seats!We Coach The Pros
Promote Your Events: Simple Strategies for Better Event
Marketing (How to get more butts in seats!)
This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events. One important campaign type that many nonprofits and small businesses have used, but would
like to learn more about, revolves around Events. When you run
an event you want to make sure that you leave ample time for the
promotional activities that will drive your registrations, and you want to create and provide an optimal online registration
experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
3. We Coach The Pros
Sandra Flores
832-289-4465
www.WeCoachThePros.com
sandra@wecoachthepros.com
"We provide motivated small to mid size
companies money making processes.
So they can be more productive, create more
sales, stronger relationships and grow their
business rapidly.”
9. 9
You are not alone
of small businesses
54% of nonprofits
57%
Source: Constant Contact Nonprofit
Pulse Survey
Source: Constant Contact Small
Business Survey
need help with social
media marketing.
need help with social
media marketing.
10. 10
Concerns?
I’ll never have
millions of fans.
Social media looks
really interesting,
BUT…
I don’t know what to
say on social media.
Using new
marketing tools
sound great, BUT…
I’ll never have a
dedicated staff to do
it right.
Reading what’s
being said sounds
useful, BUT…
I just don’t have the
time to stay current.
I hear about new
tools and networks
every day, BUT…
11. 11
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
2008
% of small businesses using social media marketing
12. 12
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
2013
% of small businesses using social media marketing
13. 13
What you do have is powerful
#ctctsocial @constantcontact
Loyal, happy
customers
An excellent
experience
Interesting and
important things
to say!
15. Why use social media? | Top 5 social networks |
What do I say? | Get started today
16. Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social
Networking Benchmark Report
86%
B2C
Source: Uberflip
87%
B2B
Source: Clearpoint Agency
17. Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases
on social networks
68%
Source: MDG Advertising
learn more about
a charity if they
see a friend
posting about it
74%
rely on social
networks to guide
purchase
decisions
Source: Fedelta
19. 19
Why use social media?
ENTICE to
stay in touch
ENGAGE
People
Engagement
drives SOCIAL
VISIBILITY
Provide a “Wow!”
EXPERIENCE
20. Why use social media? | Top social networks |
What do I say?| Get started today
21. p
21
Top 5 social networks
Which social media?
The top networks
Facebook TwitterLinkedIn
Google+Instagram
22. 22
Top 5 social networks
Facebook
All
Primary Audience
Useful, interesting, informative
content
Looking For
Sharing text, photos, videos and
reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
23. 23
Top 5 social networks
Linkedin
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
24. 24
Top 5 social networks
Twitter
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and
curated content
Best For
B2C, nonprofit
Used By
25. 25
Top 5 social networks
Pinterest
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products,
how-to, e-books
Best For
B2C
Used By
26. 26
Top 5 social networks
Instagram
Young Adults
Primary Audience
Photos of People & Products
Looking For
Sharing visual content for products,
adding links to website, blog
Best For
B2C
Used By
27. 27
Top 5 social networks
Google+
Men, students, software developers
Primary Audience
Links, photos, video, news, blog
posts
Looking For
Increasing your searchability and
expertise
Best For
B2B, B2C, nonprofit
Used By
28. 28
Facebook LinkedIn Twitter Pinterest Instagram Google+
All
Business
Focused
All
Mostly
Women
Young
Adults
Mostly Men
IT & Mktg
Sharing,
text, photos
& links
Sharing
news,
product info,
testimonials
Sharing text,
news,
photos &
links
“Pinning”
photos,
videos &
images
Photos
of people
& Products
Sharing,
text, photos
& links
Engage
Increase
Visibility
Large
Audience
Thought
leadership;
Groups
and
Comments
Retweets,
Influencers
&
Reputation
Building
Sharing
products,
how-to/tips,
e-books,
Ideas
Link to
products or
website,
Likes &
Comments
Better SEO
& Reputation
Building
29. Why use social media? | Top 5 social networks |
What do I say? | Get started today
30. What do I say?
What do I say?
Get likes, shares,
comments
Entertain, invite conversation, ask
questions, images & video
50%
Be useful & informative
Industry info, hints + tips,
curate content
30%
About your business
Calls to action, not “buy now” 20%
31. What do I say?
What do I say?
50%
Entertain, invite conversation,
ask questions, images & video
33. What do I say?
What do I say?
20% Calls to action,
not “buy now”
34. What do I say?
Content ideas
34
What’s new at your business/organization?
What did you do recently to help someone
achieve success?
What advice have people been asking you
for lately?
3 questions to ask
35.
36.
37.
38. Why use social media? | Top 5 social networks |
What do I say?
38
43. What do I say? 50%-30%-20% Rule
1
What’s something you could share this week that’s
entertaining and invites conversation (50%)?
2
What’s something you could share this week that’s
about your industry, hints or tips, or is curated (30%)?
3
What’s something you could share this week
about your business but is not about “buy now” (20%)?
44. One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday
motivation
quote
Tuesday
Time: noon
Did you
know?
OR
Check out
these tips
Wednesday
Time: morning
Fill in the
blank
Thursday
Time: afternoon
Having a
sale this
weekend!
Glass of wine
(celebrate!)
45. Exercise: Now it’s your turn… fill this out
Friday
(Celebrate!)
Monday Tuesday Wednesday Thursday
Time: Time: Time: Time: Time:
46. 46
Save Time with Simple Tools
Free and Low-Cost Tools can help
Beyond scheduled posts, set up searches
Monitor what others are saying
3-5 times a week, 20 minutes at a time
47. 47
Get More Followers
Follow your best customers & Engage them
Add Social Links to Everything
Your Email Signature
All Marketing Campaigns
Deals & Special Offers
Again, make it easy to share
48. 48
Run A Social Campaign
Like-Gated Content
Free Download
Discount / Offer
Don’t offer it
anywhere else
Use email to get more
traffic, visits and likes
Make it easy to share
49. 49
Summary
Decide which Social Sites are right for you
Just beginning? Choose 1 and conquer
Schedule out your posts, plan weekly
20 minutes, 3-5 times a week
Make it easy for people to find & friend you
Consider running a social campaign
55. We Coach The Pros
Sandra Flores
sandra@wecoachthepros.com
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com
Editor's Notes
My name is Julie Niehoff, I’m the Director of Education & Development at Constant Contact. I have been with Constant Contact since 2006, I am based in Austin, Texas and here is my contact information if you want to reach out following this session. Send me an email, find me on facebook or reach out on Twitter.
Every business has two things in common, sales and people. For the business to grow, one or both of these must also grow.
We agreed earlier that every business has two things in common, sales and people and that for an organization to grow, one or both of these must grow. There are four factors that impact your sales growth.
I want to give you a simple definition, or a framework, for what marketing really is.
You already know, generally, what it is – but when I say the word marketing, I mean something very specific and it’s important that we are on the same page. My definition of marketing has three simple parts – you define an audience: a group of people that you want to target. You reach out to them with a message that is specific to that audience. And you seek to elicit a physical and measurable response. A click, a reply, a call, a purchase, a referral – these are all actions that represent a decision made by a human to react to your message.
Keep this in mind as we discuss marketing and marketing campaigns and the ways to deliver the most effective campaigns. You’re doing these things because you want people – your customers, your clients, your donors or supporters – to DO SOMETHING.
[click to next slide]
You are not the only one who needs help. We hear from people like you every day – small businesses and nonprofits who want to stand out from the pack, get more fans and followers, and spread the word about what they do on social media. Recent surveys we’ve done show that you are not alone in this
[click to build] 54% of small businesses
[click to build] and 57% of nonprofits say that they need help with social media marketing
You probably have concerns about social media marketing. Many small businesses and nonprofit marketers think:
[click to build] Social Media Marketing looks interesting, but… I will never have millions of fans ….
[click to build] Using new, inbound marketing tools sound great, but… I don’t even know what I would talk about on social media….
[click to build] Paying close attention to what’s being said on social media sounds useful, but… I’ll never have a dedicated staff to do it right…
[click to build] I hear about new networks everyday, but… I just don’t have the time to stay current
Why is social media important for your business or nonprofit? It’s impacted businesses and nonprofits in a big way. It’s how you’re finding new customers or members, and how you’re staying top of mind for your current ones and making them loyal, repeat customers.
Five years ago, in 2008, we asked small businesses what kinds of tools they were using for marketing. [click to build] Only 10% were using social media marketing. [click to next slide]
Five years later – 2013 – that has gone up to 87%. Why? Because social media works. You’re small businesses – you don’t do things that don’t work.
That’s quite a statistic, and shows just how integral social media has become as a marketing tool for all organizations.
And the really good news is that you can do this! Because what you do have is powerful! You can successfully market your small business or association because you have…
[click to build] Loyal, happy customers or supporters if you’re a nonprofit
[click to build] An excellent customer experience
[click to build] Interesting and important things to say!
I want to start by helping you (or others in your organization) understand why a small business or nonprofit should be using social media.
This is usually NOT a good reason for doing something: Everyone else is!
But in this case, your colleagues and competitors are marketing with social media.
[click to build] 93% of nonprofits are using social media
[click to build] 87% of B2B – business to business are marketing with social media http://www.mediabistro.com/alltwitter/b2b-social-media-marketing_b46556
[click to build] 86% of B2C – business to consumer are using social media http://www.mediabistro.com/alltwitter/b2c-content-marketing_b46264
And that means if you’re not doing some kind of social media marketing for your organization, you’re not in the places where customers and supporters are looking for information. The people who are doing it – your competitors – have a big advantage because they’re reaching more people with their message.
The social media impact on your business or organization is huge. It drives people to your door.
[click to build] It influences purchasing – 74% of shoppers rely on social networks to guide purchase decisions. Social media has made it easier for people to buy from you. 2 out of 10 Facebook users have made a purchase by clicking on ads or comments
[click to build] They tell your friends about you – 55% of people share information about their purchases on social media.
[click to build] It influences people’s connections to nonprofits – 68% of people will go online and learn more about the charities and causes that their friends support when their friends post about it on social media.
Purchasing stats: http://www.mediabistro.com/alltwitter/social-commerce_b46141
68% take the time to learn more about a charity if they see a friend posting about it http://mashable.com/2012/12/12/non-profits-social-media-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
Consider how to add…
Those referrals are very important to your business: 71% of consumers are more likely to purchase a product based on social media referrals. Every day, people are going online to review or recommend the businesses and nonprofits that they support, and people in their networks trust those referrals because they know the people who write them, or – if they don’t – they trust unbiased reviews from people just like them.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx
And this influence happens on social media because of audience engagement. We used to tell people things over the back fence, [click to build] now we tell everyone – our family, our friends, our colleagues, our clients, even our BFFs– through social media channels.
It’s less about spending all of your time/money and energy finding new customers and more about fully engaging your existing happy customers and making it easy for them to tell others. The changes have leveled the playing field for smaller organizations like yours to compete with the big boys. The point we’re making is that social media is the new word of mouth. Social media helps to kickstart that word-of-mouth marketing. Because your messages have the chance to be amplified and shared, social media marketing will bring you new customers (and donors, supporters and volunteers if you’re a nonprofit, repeat business from your current customers, and referrals from your happy customers.
Is this starting to make sense – why social media is important? It’s a part of your entire business. Social media, the social visibility that it gives you, and how your business and customers engage with each other make up what we call the engagement marketing cycle. Let’s look at the engagement marketing cycle, and talk about how social media and engagement work together in the day to day life of your business.
We’ve been talking about who’s using social media and how it drives behavior. Now let’s think about the experience you provide through your interactions with customers or supporters and where social media fits in.
[click to build] If you want social media to work for you, you have to create a WOW experience. Think about all the ways you interact with your customers or supporters. What’s something you can do for them that’s valuable? It doesn’t have to be anything huge an expensive. A WOW experience could be something small and meaningful like For example, the way you process a credit card – could be normal. But the way you wrap the purchase could be the WOW!
Another very simple way to rise above the ordinary could be in the way you greet them at the door.
If you work with other businesses, consider how you present proposals or project updates – are you thinking about the perception of you as a professional that you leave when you invest the time and care into the report’s presentation.
If you’re a nonprofit, the WOW could be the way you show supporters how you carry out your mission by using photos to illustrate that story.
Again, you don’t need to go to the extremes or way over the top. You do, however, need to help your business think about the spots where you’re going to do something that really creates a connection…that’s what it’s about…creating a connection. What those connections do is open a window of opportunity, an opportunity to ask them to stay connected with you, which brings us to the next step in the cycle…
The reason you want to create a WOW opportunity is to get their attention, create a connection, and then ask them to stay in touch with you.
[click to build] Leverage that WOW moment – ask them to connect with you (like you on Facebook) because they know that you’ll then engage them with content and other items of value to them.
[click to build] Then engage with them online.!
[click to build] As they interact with you, social media allows that engagement to be visible online – it’s seen by their networks and that helps to introduce you to a whole group of new people, who will become your next customers or supporters. That’s called social visibility, and really shows the power of social media.
What I want you to take away from this – the engagement marketing cycle – is that social visibility – enhanced by technology – enables you to connect with your customers, get leads or grow supporters. Create that WOW experience – make the connection – encourage your customers or supporters to continue that experience with you by following you on social media, and then keep that cycle going.
Now that we’ve laid out why you should be considering social media as part of your marketing mix, let’s jump into a reveal of the top 5 social networks.
[click to build] These are what we collectively refer to as “The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
[Speaker note: this would be a good place to do a “show of hands” exercise and find out how many in the audience are using these networks]
Let’s get started with the big one, Facebook. It’s the most popular of the networks, with 1.1 billion users.
[click to build] It spans all age groups, class and geography.
[click to build] It’s the place where people go to find out what their friends and family are doing, and it’s a primary source of news and information for many – but Facebook is also where people look for interesting and useful content.
[click to build] What do people share on Facebook? Just about everything. It’s as simple as a status update with a sentence or two. But many people and businesses also share multimedia – photos and video – and links to helpful information from their blog or from other blogs or websites. Facebook is the best place to go if you want to share engaging content that your Facebook fans interact with and respond to. And it’s the best of the social networks to use if you want reach a large audience because of its population.
[click to build] Just about all types of businesses – business to consumer and business to business use Facebook, as well as nonprofits.
Next we’ll discuss LinkedIn, which has 225 million users, and
Primary Audience: has more of a business focus. It started as a network where people could post their resumes and search for jobs – and you can still do that
Looking For: it’s become a great source of industry news. Your business or nonprofit can create a LinkedIn page. Share news – either about your organization or other happenings in your industry – or your blog posts, and talk about product information. Share testimonials from satisfied customers.
Best for: LinkedIn is the best place to demonstrate your thought leadership as an expert in your industry.
Used by: LinkedIn is primarily used by business to business – but B2C and nonprofits do use it in their marketing as well.
Twitter is a feed of real-time updates and conversations. It has 228 million users. Primary Audience: A majority of them are young adults from late teens through 40s but you will find a bit of everyone on Twitter. In fact, Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%.
Looking For: People join Twitter to find out the latest news and information, posts from brands and businesses, and to discover trends. You might know that Twitter has a 140-character limit – that’s all you’re allowed to use in a Twitter post, also known as a tweet.
Best for: What do people share on Twitter? Links to news and tips, just plain text updates or comments, and links to information like blog posts or multimedia – photos and video they’ve created. Twitter is another great place to develop thought leadership. You can gain a following by sharing value – your original content and helpful content from others.
Used by: Twitter has become a popular tool for B2C and nonprofits, but some B2Bs are starting to explore it too.
Twitter, LinkedIn and Facebook – those are the more established social media networks. They’ve been around for a while, and even if you haven’t used them, you’ve probably heard of them. Let’s now take a look at the 2 newer kids on the block – Pinterest and Google+.
Pinterest
Pinterest – which has 48 million users – is a social channel that relies heavily on visuals. Pinterest users create boards – think of bulletin boards – and pin images of things they like to them. Those images can link to anything – a recipe, a how-to video, or a product that you can purchase online – and they can take many forms of multimedia.Who’s using Pinterest? Women make up the majority – it’s a great tool for foodies to find recipes, and crafters to organize and display projects or provide links to their products on Etsy. Pinterest users pin photos, video and graphics of the things they’re interested in – not just products but tips and useful information. Pinterest is a great way for you to share products, how-to information or tips, and digital assets like e-books. Link those images to your website – make it easy for people to buy from you as soon as they see something they like on Pinterest. A lot of people are now using Pinterest as a way to discover or research things they want to buy – 21% of Pinterest users have purchased something they saw on Used by: There are a lot of B2C – business to customer there – because Pinterest has been a successful way to promote products. But anyone can use Pinterest if they have great visual content they want to share.
Instagram is an app used on mobile devices. It is accessible for viewing on a desktop but it’s mostly mobile.It is all pictures. Users can add a link to a website or to a specific product with their photo but Intstagram is
Mostly known for it’s filters that allow users to enhance their photos for beauty or effect. Example – black and white or sketch pencilsInstagram is owned by Facebook. And it is where all the teens that were on Facebook have fled now that we are all there.It’s good for placing PEOPLE into the discussion of your products or services, use it to post pictures of people using or interacting with your brand/products/team. It’s mostly consumers and less about B2B. People can “like” your photo and hashtags do carryover between instagram, facebook as they do on twitter.
Google+ has 359 million users – most of them are men, and its 2 biggest user groups are college students and software developers, but its audience is growing to include other groups as well. It’s similar to Facebook. You can share text updates, multimedia, and links to your content or content created by others – and that’s what users are looking for on Google+. The reason to think about Google+ is the fact that Google loves Google. Having a page on Google+ gives you a leg up on your competitors who aren’t there. When someone searches on Google, it’s going to look at its own resources first, so having a presence on Google+ can help you get to the top of a Google search. So take that thought leadership – your original content – and make sure to share it through Google+ to establish yourself as an expert. Businesses are still figuring out how to leverage Google+ - there’s not a dominant area yet; B2B, B2C and nonprofits have all jumped in.
If you’re looking for even more information on the networks, we’ll cover that in the second session in this series, You’re Social, Now What? Making Social Media Work for You.
Stats sources:
Google + - men and students http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651
Google + - students and software developers http://www.mediabistro.com/alltwitter/social-media-revolution_b30974
To recap – here’s a chart of the social networks we just talked about. Again – this is a brief overview. You’ll get this chart when you receive today’s worksheet/slides – later on, sit down with this chart and think about where you think your business or nonprofit could start on social media.
Let’s start with Facebook – the most popular of the social media networks. It has 1.1 billion users, and many small businesses and nonprofits are already using it in their marketing.
Fortunately, we have a rule of thumb at Constant Contact that will help you come up with the right things to talk about on social media:
[click to build] 50% of the content you post should be aimed at getting likes, shares, and comments. This means that it needs to be entertaining and invite conversation. Asking questions, asking for opinions, using images and video, as well as being timely (is there an event or holiday coming up?)
[click to build] 30% of your content should be useful/informative. Provide information about your industry that your customers will find interesting. Become known as a source of important information and tips---whether that content is from your own blog or from other blogs you trust.
[click to build] If you do that stuff correctly, then you’ve earned the right for 20% of your content to be direct CTAs for your business. This doesn’t necessarily have to be BUY NOW!
I want to show you some examples of how Constant Contact has used the 50-30-20 rule – and – by the way – just to keep it simple, all of the examples I’m using today are from Facebook.
Click through the examples, feel free to share stories about local businesses doing a good job…
50% of the content you post should be aimed at getting likes, shares, and comments. This means that it needs to be entertaining and invite conversation. Asking questions, asking for opinions, using images and video, as well as being timely (is there an event or holiday coming up?)
Click through the examples, feel free to share stories about local businesses doing a good job…
30% of your content should be useful/informative. Provide information about your industry that your customers will find interesting. Become known as a source of important information and tips---whether that content is from your own blog or from other blogs you trust.
Click through the examples, feel free to share stories about local businesses doing a good job…
[click to build] If you’ve done the other stuff correctly, then you’ve earned the right for 20% of your content to be direct CTAs for your business. This doesn’t necessarily have to be BUY NOW!
If you’re completely stumped as to what to say on social media in general, or if you have a day or week where there’s not a lot going on, these questions could help you come up with some ideas: What’s new at your business or organization? Do you have a new product or service? New employee? Think about what’s different that your audience would be interested in. Think about one of the Constant Contact posts – we announced changes to one of our products that were suggested by customers. Think about your success stories. Did you get a great email or review from someone who was thrilled with how you helped them? Share it! Or bring them in and have them do a video testimonial about you. We regularly post customer stories on our blog, where they talk about how they used online marketing to solve a problem or achieve a goal.
are the people you haven’t heard from have the same question or topic on their minds. Be proactive. Answer questions with a brief explanation on Facebook, or with a video, and say “We’ve been getting this question lately, and you might have the same issue, so here are some tips to help.” Think about those Facebook posts we shared about Facebook’s newsfeed algorithm – people were asking about it at the time, so we created those tips.
How does this really work for a small organization? How can you create simple content that’s effective and keeps fans engaged? Let’s take a look at one of our all-time favorite examples. Here we have Donna’s Gourmet Cookies. [click to build] During the holidays they posted a picture of some of the new cookies they were making.
[click to next slide]
Notice the comment the posted along with the picture – “Yep, we have them.” No complex marketing message, no convoluted marketing speak here…just a simple statement.
[click to build] Now look at the engagement that took place: 10 people “Liked” the post…and 1 person shared the picture! These were people choosing to like the image and one even deciding that she wanted to share it with her network.
Let’s follow the person who shared this content.
[click to next slide]
Here’s the post as it showed up on one person’s Facebook feed: this is a fan who shared the picture with her network, adding her own endorsement of Donna’s and her cookies! And it got results! 5 more people liked the post/picture, 4 people wrote comments, including this one……where a friend of the fan who shared wants to know where Donna’s is located…SO THAT SHE CAN GO BUY SOME COOKIES! This is someone who didn’t know about Donna’s Cookies. She didn’t know they made cookies she’d like, and now, thanks to the engagement between Donna’s and its customers, the social visibility of that Facebook post that was shared – is going to go there and become a customer herself.
Remember the engagement marketing cycle, and how you can engage your current customers to gain word of mouth? THAT’S the power of engagement and what happens when it leads to social visibility!
[click to next slide]
Now that we’ve shared with you why social media is important and how it’s driving decisions, and we’ve given you an introduction to the Big 5 social networks and how to think about what you want to say, it’s time to get started. If you’re just getting started, we recommend you start with with Facebook – the most popular of the social media networks.
[click to next slide]
Why should you start here?
It’s the most popular network – most of the people who use social media are on Facebook.
Which means your audience is there already
And it’s easy to get started – we have 3 easy tips:
For those of you who are already on Facebook, you might want to make sure you’ve completed all the best practices from these tips – check your page later on. And if you have done all of these things, you can move on to applying them to other social networks you’ve been using.
First, create your Facebook page.
[click to build] There are 2 different accounts that you can create on Facebook, so I wanted to talk about them, what the differences are, and what you should do. You can create a Facebook page for your business or a personal profile. It’s really important to start with a Facebook business page and not a personal profile, because they have different features. A Facebook business page is set up to promote your business – it has places for your information, a map, link to your website, and the ability to add things like a menu if you’re a restaurant. The business page also comes with statistics – Facebook calls these insights – that show you how your posts did, and how many fans you’re growing over time. The personal profile does not have those settings. If you’ve already started a Facebook account for your business or organization and you’re not sure what you have, take a look. If you have friends, you started a personal profile. If you have Likes, you created a business page.
[click to build] Now that you know which account to start with, go to facebook.com/pages/create and create your business page.
[click to build] After you create your page, fill out all the information for your business – address, phone number, website, hours, description.
[click to build] Make sure you add your logo – that smaller photo on the left – and a cover photo, that big horizontal photo at the top of your page. A mistake a lot of organizations make is not filling out their information and not adding photos – you need to use this Facebook page to build your brand. This is how people search now – they’re looking for an official presence on Facebook. Having a complete page shows that this is your official home on Facebook and that you are active online.
Now you are official! Your page has all of your information and photos. It’s time to tell everyone about your page.
[click to build] Link to your page in your email marketing. You might want to send a separate email announcing your page and telling people what they can find there.
[click to build] Put signs up in your physical location – in your store or office.
[click to build] Make sure you have a link to your Facebook page on your website
[click to build] Don’t forget to tell people at your events – include it in your event communications
[click to build] Put it on your business cards to let new customers or clients know that you are social
The key here: any place you talk to your customers or supporters online or in-person is a place that you should mention your Facebook presence.
Now that you’ve told people about your page, start posting.
[click to build] Remember the 50-30-20 formula. Half of your posts should be conversational and entertaining to get likes, shares and comments from your fans. 30% of your posts should provide value to your fans – share useful information that can help them achieve success. Of course, you have to sell what you do, so make sure 20% of your posts are about your business – inform your fans about what’s new, and what you’re offering them.
[click to build] If you get stuck – remember those 3 questions you can ask to give you some content inspiration:
what’s new at your business/organization?
what did you do recently to help someone achieve success?
what advice have people been asking you for lately?
[click to build] Or come right out and ask your audience – we’re now on social media. What do you want to hear about from us on Facebook?
Now you’re ready to go – you’ve created a Facebook page, your audience knows they can find you there, and you’re offering them helpful, interesting, engaging content that will give you great social visibility. What do you do next?
Whenever you’re trying to think about building new content, I want you to do this exercise that will help you with your creation process. I’ll pause here to walk you through it: think about the 50-30-20 rule.[click to build] What’s something you could post for your small business or nonprofit that will get you likes, shares or comments? Is it a fill-in-the-blank post? It could be about your industry. Remember the one that Constant Contact did: I am thankful for ____ as a small business owner. If you’re in a retail business, think about something like When I’m buying a new pair of shoes, they need to be ____ - people could say comfortable, match my clothing, appropriate for work, etc. If you’re a nonprofit, try something about volunteerism: The best thing about volunteering for the United Way is ____.It could also be about something you and your followers are experiencing right now. If it’s a heat wave in the summer, ask them to fill in the blank about how they’re keeping cool. If it’s seasonal, ask them what they like best about the fall.[click to build] Now think about something you could share with your followers that’s useful or informative. One of our examples was a statistic – shoppers spent $5.5 billion at small businesses on Small Business Saturday. Find interesting facts or statistics about your organization or your industry. If you’re a nonprofit – think locally; how many hours have people volunteered this month?
[click to build] Finally, think about something you can post that’s directly about your business. Do you have a new product? Are you holding an event? What’s new and different today? What’s something important that’s coming up? Tell your followers they’re the first to know.
The next thing you can do is to think about planning out your posts. You could take a look at a week at a time or one channel at a time. Let’s try it with Facebook.
This format [for speakers: which they’ll see in the worksheet/copy of the slides] will help you plan your week of social media. You’re going to fill this out later, but I wanted to take a minute to walk you through the steps. To get started, look at the content ideas you wrote down in the last exercise and think about the questions you could ask or other examples of content I showed you earlier.
Then think about the week ahead. What’s one thing you could post each day about your organization? Start by filling out the topic from those content ideas. Next, what can this post help you do? Remember the 50-30-20 rule. Will it help you get likes, shares or comments? Is it useful and informative? Or does it share information about your business or nonprofit?
What type of content are you sharing? Is it a text update, link to something on your website, link to someone else’s content, a photo or a video?
We talked earlier about each social network. You might be using one or more of them already, or are thinking of adding a channel or two to your marketing. Which social networks would you use to share this content?
Now, decide when you will share this content on each day. Is it in the morning, afternoon or evening.
You can fill out this worksheet for each of the 5 days, but you don’t have to post every day. The key is to be in touch with your audience a couple of times a week so you’re top of mind with them. You’re engaging with them. Each post is a thoughtful post, and will help you grow your relationship with your current followers, and help you to gain new ones.
Here’s a quick example of how you could fill this out:
[click to build] On Monday, I could post a Monday motivation quote – find an image online about your industry or a related topic – if you go to BrainyQuote.com, you can find quotes about different topics or search by famous authors. This is a post that will stir conversation – part of our 50% of content focused on getting likes, shares or comments.
[click to build] The next day, I’m going to links to some tips I wrote about on my blog – this is helpful information for my fans, and is part of the 30% of posts that should be useful and informative.
[click to build] On Wednesday, I’m going to do a fill in the blank post. That’s another post that can get me some likes, shares or comments.
[click to build] Thursday’s post is part of the 20% of content about my business – we’re having a sale this weekend, so I want to let my fans know in advance and link to a coupon on my website.
[click to build] Everyone’s winding down on Friday. It’s the end of the week so I want to share something that’s interesting and useful to my fans – I’ll give them a fun fact.
I did it! There is one week of social media ready to go. [click to build] Once you’ve finished, pat yourself on the back and celebrate – it could be with a glass of wine or some chocolate – whatever you want to do to celebrate. You are on your way to social media success.
[For speakers: this is a blank version of the prior slide, and will be included at full size in the PDF that can be sent after the session.]
Let’s make it easier. You could take a look at a week at a time or one channel at a time. Let’s try it with Facebook.
This worksheet will help you plan your week of social media. You’re going to fill this out later, but I wanted to take a minute to walk you through the steps. To get started, look at the content ideas you wrote down in the last exercise and think about the questions you could ask or other examples of content I showed you earlier.
Then think about the week ahead. What’s one thing you could post each day about your organization? Start by filling out the topic from those content ideas. Next, what can this post help you do? Remember the 50-30-20 rule. Will it help you get likes, shares or comments? Is it useful and informative? Or does it share information about your business or nonprofit?
What type of content are you sharing? Is it a text update, link to something on your website, link to someone else’s content, a photo or a video?
We talked earlier about each social network. You might be using one or more of them already, or are thinking of adding a channel or two to your marketing. Which social networks would you use to share this content?
Now, decide when you will share this content on each day. Is it in the morning, afternoon or evening.
You can fill out this worksheet for each of the 5 days, but you don’t have to post every day. The key is to be in touch with your audience a couple of times a week so you’re top of mind with them. You’re engaging with them. Each post is a thoughtful post, and will help you grow your relationship with your current followers, and help you to gain new ones.
Here’s a quick example of how you could fill this out:
[click to build] On Monday, I could post a Monday motivation quote – find an image online about your industry or a related topic – if you go to BrainyQuote.com, you can find quotes about different topics or search by famous authors. This is a post that will stir conversation – part of our 50% of content focused on getting likes, shares or comments.
[click to build] The next day, I’m going to links to some tips I wrote about on my blog – this is helpful information for my fans, and is part of the 30% of posts that should be useful and informative.
[click to build] On Wednesday, I’m going to do a fill in the blank post. That’s another post that can get me some likes, shares or comments.
[click to build] Thursday’s post is part of the 20% of content about my business – we’re having a sale this weekend, so I want to let my fans know in advance and link to a coupon on my website.
[click to build] Everyone’s winding down on Friday. It’s the end of the week so I want to share something that’s interesting and useful to my fans – I’ll give them a fun fact.
I did it! There is one week of social media ready to go. [click to build] Once you’ve finished, pat yourself on the back and celebrate – it could be with a glass of wine or some chocolate – whatever you want to do to celebrate. You are on your way to social media success.
What best practices should you keep in mind when you’re planning your content and creating content calendars?
[click to build] Get people excited for your newsletter. You do that by offering great content in each newsletter that your audience loves. You can also remind them or give a preview of what’s coming up in the newsletter. Talk about it on Facebook – our monthly newsletter comes out on Friday and we’ve got a special coupon for our subscribers. Not subscribed yet? Here’s the link you can use to sign up.
[click to build] Plan weekly – things change, so planning far in advance doesn’t make sense
[click to build] Schedule for flexibility – leave one or two posts “open” each week for something that comes up or to share something interesting you found.
[click to build] At the end of the week, start scheduling some content ideas for the next week.
What best practices should you keep in mind when you’re planning your content and creating content calendars?
[click to build] Get people excited for your newsletter. You do that by offering great content in each newsletter that your audience loves. You can also remind them or give a preview of what’s coming up in the newsletter. Talk about it on Facebook – our monthly newsletter comes out on Friday and we’ve got a special coupon for our subscribers. Not subscribed yet? Here’s the link you can use to sign up.
[click to build] Plan weekly – things change, so planning far in advance doesn’t make sense
[click to build] Schedule for flexibility – leave one or two posts “open” each week for something that comes up or to share something interesting you found.
[click to build] At the end of the week, start scheduling some content ideas for the next week.
Consider running a social campaign – you post something on social media, in this case we are talking about Facebook. And
You like-gate it, which just means that someone has to click like to get to it.Important Note – to run any kind of campaign that is like-gated on facebook you MUST use a 3rd part (Constant Contact is one of them) because Facebook does not allow it without them. That is because they do not want the liability of having to cover your sweepstakes or giveaway if for any reason their like button fails on a given day and your entrants is unable to participate. It’s easy to find apps (the 3rd parties) to do this. Constant Contact, again, is one of them.You can offer a free download or a discount/offer and when someone clicks LIKE on your page, the content
Is made avaiable to them. Those that already “like” you will automatically have access to it.You don’t offer this anywhere else, only on your Facebook page. You also want to email your customers to let them know that the deal is there… 96% of people that like your page never will return. It is up to you to bring them back. And they will come for a free download or special offer. You will want to make it easy to share by adding share links (this is built into the Constant Contact social campaign tools)
And you will also want to have people join your mailing list from the campaign, if they are not already on your list.This is also built into the Constant Contact tools)
Let me take just a minute to explain what Constant Contact is for those in the room that may not be familiar.Constant Contact is a do-it-yourself online marketing system. You can use it to create and manage campaigns.
The company is best known for their email marketing tools. It’s easy to create and send mass email, like newslettersor announcements and updates. You can run special promotions or offers, like a local deal using Constant Contact.You can build online surveys and create feedback forms for your website or for anything, really. And you can promote and manage your events using Constant Contact with registration tools, accepting payments, sending out invitations – all of it in one place. And it is all built on top of a really good contact database, so that you can load all of your contacts, your customers, stakeholders, volunteers, staff, your board – whatever lists you are keeping in various spreadsheets or in your Outlook or Yahoo folders can be loaded and organized easily in Constant Contact so that your people and your marketing campaigns are all together in one spot. Oh, and it’s costs most people between 20 - $75 a month to manage all of it.Raise your hand if you use Constant Contact for me. Those of you that want to know more about it, I encourage you to talk to the people with their hands raised. I do expect that you’ll hear we have really great support – all free, with coaching and everything. And with that, I’ll get on with the rest of our session. Thanks for indulging me.
You CAN do this. There are tools out there to make it easier, like Constant Contact, and we are going to go over some simple ways to help you use less time, money and energy running your marketing.
Before I log in, just with a quick show of hands, how many of you use Constant Contact already?I’m going to log in to a live account, for the purposes of this demonstration, and when I do you may not see a screen that looks exactly like what you see when you log in to your account. I have special access to the newest updates and even some test tools, and I tell you that because what is on my screen may not look exactly like what you have on your screen when you log in. CLICKSome of you see a screen that looks like this [CLICK] when you first log in and others may see a screen that looks like this [CLICK]Two different front doors, depending on how you found us and which version of our tools you are using,
But both lead to the same basic functionality – (if you have time, you may decide to go deeper and explain this) The version on the top shows the home page for people that use our “stand alone” products and the one below shows the Constant Contact “toolkit” which bundles all of the tools together. I can answer questions about the difference between the two at the end of the session as needed, but again – both of these home pages are just different front doors to get to the same room full of great tools. So I’m going to open up my account now and we will get started with the demonstration.
CLICK ONCE for a more detailed view of what’s what…
My name is Julie Niehoff, I’m the Director of Education & Development at Constant Contact. I have been with Constant Contact since 2006, I am based in Austin, Texas and here is my contact information if you want to reach out following this session. Send me an email, find me on facebook or reach out on Twitter.