SlideShare a Scribd company logo
@bstormdigital uk.linkedin.com/in/brainstormdigital
How  Do  You  Convert  Your  Social  Media    
Fans  into  Customers?
Danny	
  Bermant,	
  Director	
  of	
  Brainstorm	
  Digital	
  
What  You  Discover  Today!
•  3 of the biggest mistakes that marketers make on social media…
•  ….And how you can avoid them
•  How social media fits into your sales funnel
•  Why content is key to a running a successful campaign
•  3 key questions to ask before embarking on a social media campaign
Your  presenter  today:  Danny  Bermant
“The Social Media Lead Generation Expert”
•  Helping companies engineer online sales
funnels that deliver leads, enquiries and sales
•  Author of….
- Social Media Marketing Strategy Guide
- The Youtube Guide
- Smarter LinkedIn Guide
Available from Smart Insights
•  Find out more at….
http://uk.linkedin.com/in/brainstormdigital/
Who  we  help
It’s  great  to  have  fans….
….but  fans  alone  are  not  enough
3  mistakes  that  marketers  inadvertently  make  
on  social  media
Mistake	
  #1	
  
Mistake	
  #1	
  
Focusing  on  vanity  metrics....
...whilst  forgeKng  the  most  important  thing!
Why  don’t  CEOs  don’t  trust  marketers?
Why  don’t  CEOs  don’t  trust  marketers?
Mistake	
  #2	
  
Mistake	
  #2	
  
Keeping  social  separate  from  other  markeOng
Social  is  a  vital  part  of  a  much  larger  jigsaw
Mistake	
  #3	
  
Mistake	
  #3	
  
Your  social  media  focuses  on  you,  not  your  clients
Face  it,  your  audience  are  not  that  into  you
You  need  to  focus  on  their  problems,    
not  your  soluOons
So  how  do  you  convert  your  fans  into  clients?
By  treaOng  your  relaOonship  like  a  courtship!
#1:  
Meet  the  right  people
Ensure  that  you  drive  the  right  visitors    
to  your  site
#2:  
Ask  them  out  on  a  date
Create  a  lead  magnet  to  capture  their    
email  address
#3:  
Nurture  them
What  makes  effecOve  content?
B2B Content marketing Trends – 2012 Survey Results. By Holger Schulze, author of the blog “everything technology marketing”.
Sponsored by IDG Enterprise. 740 responders from a LinkedIn community
Even  “boring”  businesses  can  create  content  
that  helps  clients  solve  their  problems
www.youtube.com/watch?v=LyVU470TQBk
Personalised  emails  are  a  powerful    
lead  nurturing  tool
#4:  
Propose  to  them!
Give  them  a  “trip  wire”  offer
#5:  
Get  married
Invite  clients  to  a  special  offer,    
or  a  consultaOon
3  vital  quesOons  for  you  to  consider  today…
#1.  Do  you  have  a  sales  funnel  strategy?
#2.  Do  you  have  content  that  will  convert  
your  audience  from  prospects  to  customers?
#3.  Do  you  have  the  resources?
Check  which  online  markeOng  mistakes    
you’re  making:  bit.ly/free-­‐checklist  
Any  quesOons?
•  Email:	
  	
  	
  	
  	
  	
  	
  	
  	
  danny@brainstorm-­‐digital.co.uk	
  	
  
	
  
•  Website:	
  	
  	
  	
  brainstorm-­‐digital.co.uk	
  	
  	
  
	
  
•  Tel:	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  +44	
  (0)	
  20	
  8953	
  8820	
  
	
  
•  TwiJer:	
  	
  	
  	
  	
  	
  @bstormdigital	
  
	
  
•  LinkedIn:	
  	
  	
  uk.linkedin.com/in/brainstormdigital	
  
	
  
•  Youtube:	
  	
  	
  youtube.com/user/brainstormdesignltd	
  
	
  
•  Slideshare:	
  slideshare.net/dbermant	
  

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