This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
Learn how social media can make a difference in the bottom line revenue for B2B companies. Follow the 3 Must Haves for social media lead generation activate change in your company.
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
Learn how social media can make a difference in the bottom line revenue for B2B companies. Follow the 3 Must Haves for social media lead generation activate change in your company.
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
This is a presentation that I gave for executives at the European American Chamber of Commerce.
It outlines some basic principles of social media as well as some information on twitter, linkedin, Facebook and blogs.
Social media can be a very powerful marketing and business building tool.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
Dallas media/social media panel, September 23, 2009: Victoria Harres Akers @prnewswire, Mike D. Merrill @mikedmerrill, Catherine Cuellar @ccuellar, Oscar Martinez @oscarmartinez
Social Media Marketing for Real Estate Professionals v2.2Ryan Shaughnessy
Women's Council of REALTORS - Metropolitan St. Louis Chapter - January 2011 Business Resource Meeting - The Art of Marketing You - Presented by Craig Kaminer / Twist (St. Louis, MO)
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
This is a presentation that I gave for executives at the European American Chamber of Commerce.
It outlines some basic principles of social media as well as some information on twitter, linkedin, Facebook and blogs.
Social media can be a very powerful marketing and business building tool.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
Dallas media/social media panel, September 23, 2009: Victoria Harres Akers @prnewswire, Mike D. Merrill @mikedmerrill, Catherine Cuellar @ccuellar, Oscar Martinez @oscarmartinez
Social Media Marketing for Real Estate Professionals v2.2Ryan Shaughnessy
Women's Council of REALTORS - Metropolitan St. Louis Chapter - January 2011 Business Resource Meeting - The Art of Marketing You - Presented by Craig Kaminer / Twist (St. Louis, MO)
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Slides used by the ASU Small Business and Technology Development Center in our Introduction to Social Media Marketing workshop in Mountain Home, AR Tuesday, February 28th.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Similar to Social Media Monitoring: Everybody's Talking! Are You Listening (20)
Marketers and Creatives Need to Think Like Each OtherJeffrey L. Cohen
As marketing becomes more data-driven many of us have a tendency to ignore the creative side of things. Marketers come to the table with creative requests already decided and are merely looking for an execution plan. But creatives shun the analytics and want to solve a marketing problem with the big idea that they’re sure will resonate with the audience. Learn how to improve collaboration between marketers and creatives by thinking more like the other.
Integrating Social Media into Marketing and Sales PlanningJeffrey L. Cohen
This presentation was given to food service professionals to help them understand how to integrate social media into their marketing and sales planning. It also provided an overview of some social media best practices.
How Social Media Has Changed Business CommunicationsJeffrey L. Cohen
Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.
Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. The first challenge for B2B marketers is getting customers and prospects to like your business page, but it is a bigger challenge to get them to engage with your page content. You'll discover best practices of top B2B Facebook pages, including creating engaging content, getting that content seen, and encouraging customers and prospects to take further action. With the help of experienced Facebook page managers, our speakers will review how to handle ongoing Facebook platform changes and negative attacks on a B2B page.
This presentation looks at the changing nature of B2B communications in the context of changes wrought by social media. It was given at BMA Milwaukee on May 12, 2011.
This presentation was given to University of North Carolina students at the UNC Smart Conference (http://careers.unc.edu/features/unc-smart-conference.html) on February 26, 2011.
This presentation combines cultural changes with social media growth during the time college seniors have been in school (2007-2011). It also predicts the future of social media and society.
This presentation is an overview of social media influence. It includes popular tools Klout, Peer Index, mBlast, Grader and Twitalyzer. There is also a link to more resources on influence.
It was given at the Triangle Social Media Club (@SMCTriangle) meeting on January 20, 2011 in Raleigh NC.
This presentation was given at the Internet Summit 2010 in Raleigh North Carolina as part of the Social Media Intensive pre-conference track. It focuses on tools for blogging, wikis, podcasts, widgets and online video. While each topic could be its own presentation, this talk was meant to introduce the topic and provide some recommendations and examples of what is being done with these tools. This presentation includes links to all the tools mentioned.
This is the presentation I gave to students and faculty about creating a personal brand using social media, as part of the Red Carpet Seminar Series, February 24, 2010 at the Living Arts College at the School of Communication Arts, Raleigh NC (http://www.higherdigital.com)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
52. Social Media Command Center
Find Every
Conversation and
Respond for
Service, Sales and
Community
53. Social Media Command Center
Route Relevant, Timely
Customer Feedback to
Anyone in Company
54. Social Media Command Center
“It is also about getting
that information to the
right people wherever
they are in the Dell
organization, globally
and functionally.”
Manesh Mehta
VP Social Media and Community
55. The @Dell
Command Center
achieved 46%
more customer
reach with the
same employees.
Tweet This!
@JeffreyLCohen
#radian6
56. Engage Athletes, Fans and Customers
Real Time Feedback to
Inform
Marketing, Product and
Communications
57. Engage Athletes, Fans and Customers
Turn a Leading Sports
Brand into a Leading
Participatory Brand
58. Engage Athletes, Fans and Customers
Realized Increases in
Site Traffic,
Engagement and Sales
59. Engage Athletes, Fans and Customers
“Every single person in
marketing is seeing the
insights brought to life in
real time. It reminds
them how important it is
to know the heartbeat of
the consumer.”
Bonin Bough
Global Director of Digital and
Social Media
60. You don’t need a
fancy room to do
amazing social
customer service.
Tweet This!
@JeffreyLCohen
#radian6
62. Thank You
Jeffrey L. Cohen
Social Strategist
Jeff.Cohen@radian6.com
amzn.to/b2bsm2
Road (previous slide):
http://www.flickr.com/photos/sambou/2611998145/
Editor's Notes
Your customers, prospects, analysts, detractors and advocates are social.. They are having important conversations that either need immediate responses or hold valuable data about your products and operations. -There needs to be a way to seize these opportunities as they arise on the social web, and be part of the conversations going on about your brand, products, competitors, and industry.
Establish measurable goals Track meaningful metrics Use collected data wisely