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OMiG Digital Summit 2016 - Aislinn Connolly - Google

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Online Marketing in Galway
Online Marketing in Galway

Presentation Title: Google Analytics: What you can measure, you can manage by Aislinn Connolly - Google. At the OMiG Digital Summit 2016.

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What you can measure, you can manage Aislinn Connolly, Google
Google Analytics Overview Live Demo of Key Reports Resources Available Q & A
Google Analytics Overview
What is Google Analytics?
A FREE tool for answering business questions Are people converting more on a mobile device? How can I make my marketing campaigns more effective & accountable? Where and why are visitors abandoning my shopping cart? How are visitors behaving on with my site?
How do I start using Google Analytics?
Key Reports in GA
Available Resources for GA
Google Analytics Academy Google Analytics YouTube Channel Google Analytics Help Centre Follow @avinash & @googleanalytics Google Analytics Resources
Thank You.

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OMiG Digital Summit 2016 - Aislinn Connolly - Google

Editor's Notes

  1. To advertise smart, you have to measure smart And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.