Language and Symbols are the tools to communicate through various modes, Let’s understand the difference between a verbal and non-verbal communication, and the merits of each type! For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc

1. Non-Verbal
Communication
Chapter 9

2. Language is a common symbol system
which we use for sharing our experience
with others. Communication through words
is called verbal communication and
communication through other symbols is
called non-verbal communications
Graphics in a written document, body
language and voice equalities in
speech
Chapter 9

3. Non-verbal methods of communication include all
things, other than words and language. Non-verbal
communication can be independent of verbal
communication; but verbal communication is always
accompanied by the non-verbal communication. It is
mostly involuntary and unconscious and difficult to
control. Or in other words, in non-verbal
communication messages are sent through actions
and behaviors rather than words Not “what you say,
but how you say it”.
Chapter 9

4. 75-90% of our information
is from non-verbal
communication.
Chapter 9

5. Is it possible to communicate without words?
Studies show that over half of your message is
carried through nonverbal elements:
•Your appearance
•Your body language
•The tone and
•The pace of your voice.
Chapter 9

6. We know the importance of “first impression”
But first impressions happen everytime we initiate the
communication.
Before someone processes our verbal messages,
•She has taken in our appearance,
•Registered our enthusiasm and sincerety
•Noted our tone of voice and processed all into
nonverbal message.
Chapter 9

7. Uses of non-verbal methods
•Speed in conveyance and response makes
non-verbal methods extremely useful in critical
situations like traffic signs and signals
•It is necessary for conveying information or
plans related to geography, locations, data and
most of the sciences. It makes the information
available conveniently, at glance for
comparison. Chapter 9

8. Uses of non-verbal methods
•It is used in films, TV news and
serials.
•It is the best method to convey
information to illiterate people. It
can overcome the barriers of
language Chapter 9

9. Methods of non-verbal Communication
Non-verbal communication occurs
through visual and auditory
symbols and other senses like
smell, touch or taste
Chapter 9

10. Non-verbal Aspects of Written
Communication
A document has an appearance which is
the consequence of font size and style,
margins, spacing, quality of paper. The
appearance and the feel of a document
convey impressions about the status of
the sender and also make tit more
readable and attractive to the receiver
Chapter 9

11. Colour
It has psychology effect; it is associated
with diff. moods and feelings
It is an important means of communication; used
for classification and identification of different
products; make products attractive; different
colored papers are used for different departments
to distinguish the copies; used in uniforms of the
members; gives an added dimension to maps,
chart, graphs etc; used in clothing design and
decoration
Chapter 9

12. Pictures
It can be tackled in any order
These are used in brochures,
posters and exclusively in
advertising because they can
attract the eye and convey
instantly even when the reader
just glances at them
Chapter 9

13. Diagram
A diagram is a figure consisting of simple line
drawing made to accompany and illustrate the
parts and the operation of something. The
different types of diagrams are:
Graphs and charts: The different graphs and
charts are bar graphs, line graph (Compares
two variables), pie chart (Displays percentage),
flow chart (Indicates the procedures).
Chapter 9

14. Maps
These are representations of territory and are said for
conveying the space relationship between places.
Conveys geographical
information, transport routes,
climatic conditions,
distribution of population,
crops, animal life and
vegetation, sociological
factors etc
Chapter 9

15. Signs and Signals
It is used to represent
something. It has a fixed
meaning. Signs may be made
with hands, lights, cloth, smoke,
drums, whistles or anything that
can be heard or seen at a
distance
Chapter 9

16. Auditory symbols
Sirens, whistles,
bells and buzzers,
beeps, tunes are
used as auditory
symbols.
Chapter 9

17. Body Language
It is involuntary and unconscious,
omnipresent, emotionally expressive,
dominates interaction and seems trustable
and includes facial expressions, posture,
gestures and other body movements,
general appearance, clothing, accessories
worn and so on.. Non-verbal
communication can accent, complement,
repeat, and substitute for verbal
communication
Chapter 9

18. Body Language
It is complex and is influenced by
many factors like: biological,
habitual and cultural.
Body language can be divided
into conscious and unconscious.
One should enlarge one’s
awareness of one’s body and gain
a good deal of control of postures,
movements and voice modulation
Chapter 9

19. Appearance
It makes the first impression;
lack of neatness, carelessness
in grooming, clumsy gait or
clothes make a negative
impressions. Grooming and
personal hygiene are the factors
affecting the appearance.
Chapter 9

20. Clothing and accessories
Being an important aspect of body language, it
requires good taste/judgment to make a subtle
impression by what you wear. The color,
design, cut and fitting, appropriateness for the
occasion, the time of the day, season, the
cultural background of the people going to be
present there are the aspects to be considered.
Whatever you carry on your person or in your
hands ought to look comfortable and gracefully
carried.
Chapter 9

21. Posture
Graceful posture is a great
asset in any business
Posture is the way we hold ourselves, the
way we stand or sit which indicates something
about our feelings and thoughts, attitudes,
moods and health. Four types of postures are
i) forward lean ii) drawing back or turning
away iii) expansion iv) forward leaning body,
bowed head, drooping shoulders and sunken
chest .
Chapter 9

22. Facial Expression
It is the most obvious aspect
of body language
A cheerful or appreciative smile, a
displeased frown, a look of surprise, and
several other expressions of the face can
convey , with or without words, the attitude,
feelings and reactions of the
communicants
Chapter 9

23. Smile
It is an Universal Chamber
It is understood by everyone, generally
unmistakable and clears the
atmosphere, believed to release
chemicals which create feelings of
happiness
Chapter 9

24. Eye contact
It is an Communicating Factor
Eye movement is a key part
of facial behavior, directing
other’s attention or showing
surprise or happiness and
other emotional displays.
Chapter 9

25. Gestures
Gestures are movements of
hands/head/body; they are a natural
accompaniment of speech and the
occasion, the size and nature of the
audience influence speaker’s
gestures
Chapter 9

26. Energy
An energetic person
maintains the certain level
of enthusiasm in work and it
is reflected in the style and
is usually infectious and
makes listeners feel
enthusiastic.
Chapter 9

27. Space
The way the space is structured by people
conveys the meaning
The distance we keep from the other person while
speaking indicates the relationship. Four types of
distance indicates the relationship between
persons: intimate space is 0 to 18 inches, personal
space is 18 inches to 4 feet, social distance is 4 feet
to 12 feet and public distance is 12 feet to hearing
and seeing distance
Chapter 9

28. Time
Time given to listen or to speak to
people creates a sense of self
esteem in them; it is equated with
care and concern
Chapter 9

29. Paralanguage
The voice has characteristics like tone,
volume, and pitch
The non-verbal aspects of the
spoken word are known as
paralanguage. It includes the
qualities of the voice, the way we
use our voice, as well as the sounds
we make without uttering words.
Chapter 9

30. Speed and Stress
•Rapid speech indicates excitement. Reduce
speed to explain idea
•Correct pronunciation shows speaker’s
carefulness and consideration for the audience
•Don’t carry the mother tongue intonation to a
new language you learn
Chapter 9

31. Silence
Silence can be a very effective way of
communication. It is not a negative absence of
speech but a positive withdrawal of suspension of
speech. Some feelings like anger or displeasure
can be expressed by keeping silent. The term
‘dead silence”, “stony silence”, “embarrassing
silence”, show that silence has a quality that
communicates itself. In a negotiation, silence and
non-response is a useful strategy; it could make
other person speak more
Chapter 9

32. A person who can control
all facial expression can
really puzzle the other
Chapter 9