This document discusses nonverbal communication. It defines nonverbal communication and lists four types: personal, cultural, universal, and unrelated. It identifies seven aspects of nonverbal behavior: body movement, physical characteristics, touching behavior, vocal qualities (paralanguage), space (proximity), artifacts, and environment. The document emphasizes that nonverbal communication provides additional context to the verbal message and can reveal a sender's true feelings.

1. 1
Business
Communication
Slides By Rana Usman Sattar
Student Of BBA(Hons)
PMAS Arid Agriculture University Rawalpindi
Gmail: ranaa.usman@gmail
Facebook: usman.shan86@yahoo.com

2. Objectives of Nonverbal
Communication
• Define the Term ‘nonverbal Communication.
• List and define the four types of nonver bal
communication.
• Identify its impor tance to the total message.
• Distinguish four ways of gr ouping nonver bal
communication.
• Identify seven aspects of nonverbal behavior .
• Highlight the role of nonverbal behavior in the
communication pr ocess.
• Confir m with the sender of a message the meaning of
their nonver bal behavior communication.
• Interpret and use your own nonverbal communication
appr opriately.

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Interpreting the nonverbal par t of
the message.
Nonver bal communication consists of that par t of
a message that is not encoded in wor ds. The
nonver bal par t of the message tends to be less
conscious and often r eveals the sender ’s feelings
and pr efer ences mor e spontaneously and honestly
than the ver bal par t. If the ver bal message does
not match the nonver bal communication, people
tend to believe the nonver bal message.

4. Four types of nonverbal 2
messages
1. Per sonal (to the individual)
2. common to a gr oup of people or cultur e
3. univer sal (to humankind)
4. unr elated to the message (r andom)

5. Four types of nonverbal 2
messages
Nonverbal communication involves kinds of
nonverbal behavior that ar e unique to a
per son. The meaning is also unique to the
per son sending the message.
Cultural nonverbal communication, by
contrast, is char acteristics of, or common
to, a group of people.

6. Four types of nonverbal 2
messages
Univer sal nonver bal communication is behavior
that is common to humankind.
Unr elated nonver bal communication, such as a
sneeze, is unr elated to the ver bal message.

7. A nalyzing Nonverbal 7
Communication
• People communicate nonver bally with body
movement and with per sonal r elationship
behavior s. This nonver bal communication changes
or complements the ver bal communication.
Nonver bal communication always occur s in a
contex t or fr amewor k. The context often
deter mines the meaning of the nonver bal
behavior . On differ ent occasions, the same
nonver bal gestur e may have completely differ ent
meanings. Without context and spoken wor ks,
nonver bal behavior is almost impossible to
inter pr et with any accur acy.

8. A nalyzing Nonverbal 8
Communication
Theor etical wr itings and r esear ch classify nonver bal
communication into seven main ar eas:
1. Body movement
2. Physical char acter istics
3. Touching behavior
4. Vocal qualities (paralanguage)
5. Space (proximity)
6. A r tifacts
7. Envir onment

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Body Movement
• Body movement includes movement of the hands,
head, feet and legs, postur e, eye movements and
facial expr essions – all these affect the message.

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Physical Character istics
• Physical char acter istics such as body, shape,
gener al attr activeness, body and br eathe odor s,
weight, hair and skin colour are impor tant par ts
of nonver bal communication.
• Because people r eact and r espond to these
factor s, they all deter mine their r esponses in
inter per sonal encounter s. Fir st impr essions and
images of other s can be associated unconsciously
with past exper iences of people with similar
physical char acter istics.

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Paralanguage (Vocal Qualities)
• Par alanguage is that par t of language associated
with, but not involving the wor d system. It
consists of the voice qualities and vocalizations
that affect how something is said r ather than
what is said.
• Voice qualities include:
• Pitch r ange
• Pitch contr ol
• Rhythm contr ol
• Tempo
• A rticulation control
• Resonance.

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Paralanguage (Vocal Qualities)
• Vocalizations also give clue to the total message.
Thr ee of these ar e shown in table. The tones of
voice, r ate of speaking and voice inflection ar e an
impor tant par t of the total message. A tir ed
per son, for example, will speak mor e slowly than
usual, a disappointed per son may speak with a
flat tone, while the tone of voice of someone
excited about a coming holiday r eflects this
Type Examples
excitement.
Vocal laughing, cr ying, sighing, yawning, clearing the throat,
char acter izers gr oaning, yelling, whispering
Vocal Qualifier s intensity (loud/soft); pitch height (high/low).
Vocal Segregates sounds such as ‘uh-huh’, ‘um’, ‘uh’; silent pauses.