Group 11 consists of 4 members: Mansi Jain (127), Saloni Jain (128), Ibrahim zoher (129), and Subhash bhrasadia (130). The document then summarizes the histories of Microsoft and Nokia, how Nokia's market position declined, Microsoft and Nokia's partnership and acquisition, and concludes that the acquisition was meant to reduce costs through innovation and improve their competitive position.

1. Group no. 11
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Mansi Jain – 127
Saloni Jain – 128
Ibrahim zoher – 129
Subhash bhrasadia – 130

2. Microsoft Nokia Acquisition

3. Microsoft history
• Began on 4 April 1975 by Bill gates and Paul
Allen
• Global revenue of US$60.42 billion, 90000
employees, 105 countries
• Shifted from albuquerque to Bellevue in 1979
• Windows phone
• Windows 8 launch on 0ct 29, 2012

4. Nokia history
• Started in 1865 when Fredrik Idestam established a
ground wood pulp mill
• Over the past 150 years, Nokia has evolved
• Electronics section was started in 1960
• Nokia 1100 was launched in 2003
• Nokia was first to combine mobile with game console
in Nokia N-gage.
• Nokia Asha was launched on 4 Aug. 2012

5. Downfall of Nokia
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Delay in giving up the symbian platform
Nokia never competed with Apple
Nokia failed against Samsung
Nokia failed against low-end phones
It was going through tough times internally

6. Microsoft and Nokia
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2005: First teamed up for Audio files
Aug 2009: Mobile version of MS Office
Sept 2010: Stephen Elop jumped to Nokia
Feb 2011: Announced the making of Windows phones
Feb2011: Nokia planned a partnership
Oct 2011: First Windows phone announced
Nov 2011: Lumia 800 shipped to Europe
Jan 2012: Lumia 900 wrapped off
Sept 2012: Lumia 920 announced
Oct 2012: Official realease of Windows 8
April 2013: Microsoft would not build its own phone
July 2013: Lumia 1020 with 41 MP camera declared

7. Strategy and Purposes
• To build partnership at first and acquire
later
• Accelerate phone share
• Strengthen overall opportunity
• Smart acquisition

8. Conclusion
• Nokia was successful before but lacked
innovation and did not react to competition
• Microsoft bought Nokia for €5.44 billion which
is quite less.
• The acquisition of nokia handset by microsoft
was done for the purpose of reducing cost,
innovation, improving competitive position
and diversification.

9. Thank you