This document contains questions and responses from a case study meeting discussing the business models and strengths of Apple, Google, and Microsoft in mobile computing. It evaluates each company's mobile platform offerings and the importance of mobile applications and app stores. It predicts that Microsoft may prevail due to its established brand and involvement in hardware, operating systems, and application stores. It also discusses the impact on businesses and consumers if one company dominated the internet experience.

1. GROUP MEMBERS
1. Arni B. Hj. Morshidi P14D461P
2. Anisah Bt Ismail P14D389P
3. Syarifah Rohaya Bt Wan Idris P14D397P
4. Dayang Adelina Bt Hj Abang Muan P14D394P
5. Norhana Aini Bt Saini P14D398P

2. CASE STUDY MEETING 3

3. • Compare the business model and
areas of strengths of Apple, Google,
and Microsoft.
Question 1
• Why is mobile computing so important
to these three firms? Evaluate the
mobile platform offerings of each firm.
Question 2
• What is the significance of mobile
applications, app stores, and closed vs.
open app standards to the success or
failure of mobile computing?
Question 3

4. • Which company and business
model do you think will prevail in
this epic struggle? Explain your
answer.
Question 4
• What difference would it make to
a business or to an individual
consumer if Apple, Google or
Microsoft dominated the Internet
experience? Explain your answer.
Question 5

5. Question 1 Compare the business model and areas of
strengths of Apple, Google, and Microsoft.
It has the basis of creating a very strong hardware
base for the internet future and thus logically they
play their role in this battle by laying emphasis on
the hardware that facilitates mobile computing
The believer in the concept that in the future the devices used
to run the applications and other internet options should be a
fraction of what they are being charged now and instead the
revenues generated should be from the in-app
advertisements
By integrating the hardware and software
deal Microsoft has actually change the
dynamics of the whole market

6. Question 2
Why is mobile computing so important
to these three firms? Evaluate the
mobile platform offerings of each firm.
Apple
• Products is “iOS”
• The closed
platform that is it is
applicable for apple
products and only
apple apps could
work on this
Google
• Provides is
“Android”
• A universal platform
or you can say it’s
an open platform
when compared to
the mobile platform
offered by Apple
Microsoft
• Launching the
tablet named
“Surface tablet”
• Offering is the
Windows Phone 8
• Will be compatible
with the laptops
and the desktops

7. Question 3
What is the significance of mobile applications,
app stores, and closed vs. open app standards
to the success or failure of mobile computing?
Applications
• Can range from large business computer programs such as “Sun Systems”
• For processing large accounting problems to a simple program that can be
used to order something as simple as a pizza, in today’s world applications
have become a part and parcel of the day today.
Google
• Mobile applications have such a great scope of growth in the future that they
can one day eclipse the sales of the hardware part of mobile computing
• Form a major market themselves here players like Google and Apple shall
have tough competition even from small fray players if a common platform
for application usage is formed

8. • In the application future as it
still has the lion’s share in the
applications that are used in
its mobile phones, which in
spite of the recent drop are a
very big number
• Being viewed as a source of
major entertainment by many
users of mobile computing
devices
Nokia
Question 3
What would be the impact on individual users,
businesses, and government if Internet
providers switched to a tiered service model?

9. Question 4
Which company and business model do
you think will prevail in this epic
struggle? Explain your answer.
• A well-established name
• Has entered into all the three basic
markets of mobile computing including
hardware, operating system and the
application stores
• Bet on of the most time relevant feature
of the mobile computing market

10. Question 5
What difference would it make to a business or to
an individual consumer ifApple, Google or
Microsoft dominated the Internet experience?
Explain your answer.
 Whoever wins will exert a wide ranging
control over user data and access to content,
and even how we use and interact with
computers
 Consumers part - create a monopoly and the
positive would be they would create a
standard
 DigitalWars assesses who will be the victor
and what the implications are for business,
individuals and society