The mobile application development team at Emporium Technologies is a creative lot who are in sync with the latest developments happening in the world of mobile application technology.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
The mobile application development team at Emporium Technologies is a creative lot who are in sync with the latest developments happening in the world of mobile application technology.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.
In September 2012, Facebook re-released their entire native Facebook app for mobile. The previous version was slow and sluggish and subsequently Mark Zuckerberg made a statement declaring their mistake in relying too heavily on HTML5.
What does this mean for HTML5, and does this mean that Native is still the only way to develop mobile apps?
The answer is definitely not, and the problem for Facebook is due only to the fact that their huge platform was simply too big a software application to run smoothly on an HTML5 platform. For most other applications, however, it is still the best and cheapest option.
Presentation by Matos Kapetanakis at the Tela Viva Movel 2013 conference in Sao Paulo, Brazil. This presentation features key insights from the Developer Economics 1Q13 report, plus some specific insights for the South American region
Mobile Video: The Next Level of Mobile VideoPurplegator
With the growth of the mobile web comes advances in technology and the emergence of mobile trends. Today consumers are confronted with advertising on every platform - and increasingly on mobile. With the adoption of mobile video and rich media advertisements, using video and other rich media can be a way to make your business stand out. The window of opportunity is wide open; learn what you could be doing to engage your consumers with a memorable experience.
In this presentation, we discuss:
THE GROWTH OF MOBILE RICH MEDIA. The numbers are staggering - smartphone & tablet users consume more web video than anyone else. Learn about the many ways they are watching.
MOBILE AD BUYING & TARGETING. With so many platforms and outlets, how do you choose where to advertise - and how do you reach your ideal customers without breaking the bank?
WEB VIDEO PRODUCTION. In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea.
Don't get left behind as your competitors engage on the mobile platform. Let industry experts Jim Marnie & Michael Candelori show you the cutting edge of web marketing and how you can start implementing it TODAY.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
The 5th edition Developer Economics report (based on a survey of 6,000+ respondents from 115 countries) tracks developer mindshare, monetisation trends, revenue models and developer tools.
Read the full report http://www.visionmobile.com/DS13Slide
Mobile is Global
Mobile Technology Growth
Types of Mobile Users
Noteworthy Platforms
User Experience
Mobile Fragmentation
Mobile Gaming
Internet of Things
Mobile Marketing Examples
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.
In September 2012, Facebook re-released their entire native Facebook app for mobile. The previous version was slow and sluggish and subsequently Mark Zuckerberg made a statement declaring their mistake in relying too heavily on HTML5.
What does this mean for HTML5, and does this mean that Native is still the only way to develop mobile apps?
The answer is definitely not, and the problem for Facebook is due only to the fact that their huge platform was simply too big a software application to run smoothly on an HTML5 platform. For most other applications, however, it is still the best and cheapest option.
Presentation by Matos Kapetanakis at the Tela Viva Movel 2013 conference in Sao Paulo, Brazil. This presentation features key insights from the Developer Economics 1Q13 report, plus some specific insights for the South American region
Mobile Video: The Next Level of Mobile VideoPurplegator
With the growth of the mobile web comes advances in technology and the emergence of mobile trends. Today consumers are confronted with advertising on every platform - and increasingly on mobile. With the adoption of mobile video and rich media advertisements, using video and other rich media can be a way to make your business stand out. The window of opportunity is wide open; learn what you could be doing to engage your consumers with a memorable experience.
In this presentation, we discuss:
THE GROWTH OF MOBILE RICH MEDIA. The numbers are staggering - smartphone & tablet users consume more web video than anyone else. Learn about the many ways they are watching.
MOBILE AD BUYING & TARGETING. With so many platforms and outlets, how do you choose where to advertise - and how do you reach your ideal customers without breaking the bank?
WEB VIDEO PRODUCTION. In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea.
Don't get left behind as your competitors engage on the mobile platform. Let industry experts Jim Marnie & Michael Candelori show you the cutting edge of web marketing and how you can start implementing it TODAY.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
The 5th edition Developer Economics report (based on a survey of 6,000+ respondents from 115 countries) tracks developer mindshare, monetisation trends, revenue models and developer tools.
Read the full report http://www.visionmobile.com/DS13Slide
Mobile is Global
Mobile Technology Growth
Types of Mobile Users
Noteworthy Platforms
User Experience
Mobile Fragmentation
Mobile Gaming
Internet of Things
Mobile Marketing Examples
Sản Phẩm Vision - Những ưu thế vượt trội của sản phẩm VisionLe Cuong
Tất cả các loại thực phẩm chức năng có đầy đủ các chứng nhận đều tốt. Nhưng riêng Vision có "Những ưu thế vượt trội" so với các loại thực phẩm chức năng khác.
Mobile Ecosystem - Marketing and Advertisement Past, Present, Future Monitise MEA
Mobile Strategy
Timeline of Mobile Marketing
The Mobile Ecosystem
Types of Mobile Marketing
Trends – Past, Present and Future
SMS – MMS
QR Codes and Mobile Ads
Glossary
Best Cases in Mobile Marketing
Présentation réalisée lors de l'introduction de la conférence SeriousGame.be 2013 à Namur. Xavier Van Dieren (NOW.be), Marcel Lebrun (UCLouvain) et moi-même avons présenté notre expérience de formation-pilote au leadership sur base de World of Warcraft. Objectif : détourner un jeu vidéo existant à des fins de Serious Gaming.
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
Transforming Web Business to a Mobile Business - Presentation by Sirish KosarajuRapidValue
How to transform your web business to mobile business. A presentation by Sirish Kosaraju, Co-Founder & COO at RapidValue Solutions. This presentations address the following topics:
1. Why Mobile?
2. How is Mobile Different from Web?
3. Technology Considerations when moving to Mobile
4. Business Considerations when moving to Mobile
5. Summary
Top Advantages of Cross Platform Mobile App DevelopmentXDuce Corporation
Cross-platform app development offers numerous benefits, such as cost-effectiveness, faster time-to-market, wider audience reach, and easier maintenance. It allows developers to write code once and deploy it across multiple platforms, maximizing efficiency. Consistent UI/UX, code reusability, and access to native device features ensure a seamless user experience across different devices and operating systems.
Major software companies, such as Apple and Google, are disturbing the relatively safe and established actors of the mobile application business. These newcomers have caused signi cant structural changes by imposing and enforcing their own rules for the future of mobile application development. The implications of these changes do not only concern the mobile network operators and mobile phone manufacturers. This changed environment also brings additional opportunities and constraints for current mobile application developers. Therefore, developers need to assess what their options are and how they can take advantages of these current trends. In this presentation, we take a developer's perspective in order to explore how the structural changes will in fence the mobile application development markets. Moreover, we discuss what aspects developers need to take into account in order to position themselves within the current trends.
AppMeadows is the sole platform that aims to focus on mobile apps starting from formation, investment and start-up through to development, design and marketing. Designed specifically for mobile developers and companies, it is the only ecosystem in the marketplace that brings together the entire app development chain. This includes start-ups, developers, brands and investors.
2015 Türkiye Mobil Bankacılık İstatistikleri Monitise MEA
Monitise’ın derlediği bu ingofrafik Türkiye Bankalar Birliği’ne üye mobil bankacılık hizmeti veren bankaların Haziran 2014 ve 2015 yılları arasındaki mobil bankacılık verilerinden derlenmiştir.
Monitise: Türkiye Mobil Alışveriş Uygulamaları Araştırması Monitise MEA
Monitise tarafından Türkiye’nin öne çıkan 25 online alışveriş sitesinin mobil performanslarının incelendiği bu araştırma, Türkiye’nin mobil alışverişteki durumunu gözler önüne seriyor.
#mPayment: The Middle East Opportunity [INFOGRAPHIC]Monitise MEA
Mobile payments have been taking over the world, and the Middle East seems to be embracing the change. The region has one of the highest mobile penetration rates in the world and the tech-savvy young population is among the key factors of digital engagement.
26 Haziran’da gerçekleşen "Sosyal Fark için Yaratılan Uygulamalar" konulu Things etkinliğinde Monitise Ürün Grup Müdürü Aras Bilgen "Teknoloji ile Sosyal Fark Yaratabilmek" isimli bir sunum yaptı.
Pozitron Insights: Türkiye'nin Dijital Cüzdan HaritasıMonitise MEA
Pozitron tarafından hazırlanan bu rapor, kullanıcıları ve işyerlerini yaygınlaşmakta olan dijital cüzdan trendi hakkında bilgilendirmek ve Türkiye’de hizmet veren dijital cüzdanları incelemek amacıyla derlenmiştir. İncelemeye, sistemine kart eklenebilen ve bu dijital kartların kullanımı ile kullanıcılarına alışveriş hizmeti sunan dijital cüzdanlar dahil edilmiştir.
Pozitron Insights - Türkiye'de Mobil Bankacılık UygulamalarıMonitise MEA
Pozitron Türkiye’deki bankaların iOS ve Android mobil uygulamalarını inceleyerek, bu bankaların müşterileri beklentilerini ne derece karşıladıklarını göz önüne serdiği bir araştırma hazırladı. Bu rapor bankaların mobil hizmetlerini gözden geçirmeleri, müşterilerin yorumlarına göre gerekli iyileştirmeleri yapmaları, başarılı oldukları noktaları geliştirip, rakiplerin durumlarını görmeleri adına hazırlanmış detaylı bir çalışmadır.
Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
We did some extensive research on Passbook and wanted to share our insights with you. Topics covered in this research are:
• What is Passbook?
• Which industries Passbook is applicable for
• How to download, add and use a Pass
• What type of information can be stored on a Pass
• Passbook cases from around the World
• Passbook, Google Wallet, Windows Phone 8 Wallet Hub comparison
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
3. Change in Power Dynamics
• Satisfying user expectations is the main goal.
• Platform providers and developers are acquiring more
power over networks and carriers day by day.
www.pozitron.com
4. Types of Mobile Users
Mobile Professional Basic Planners Mobirati
Social Connector Pragmatic Adapter
Uses complex phones
with extra features
Basic mobile
package users
First generation to
have grown up with
mobile phones
Uses social networking features
and texting the most
Just starting to use other
features besides voice calls
6. Mobile Trends 2011
Apps taking
over web
Mobile
Fragmentation
Mobile
Communities
Internet of
Things
www.pozitron.com
7. Mobile Ecosystem Life Spans
• 16 mobile platforms since 1996
• 3 platforms are terminated and 3 platforms had replacements
Asymco.com
1997 2001 2005 2009 2012
8. Smartphone Operating System Share
in United States
nielson.com
Since 2009, Android’s share skyrocketed, while Apple remained
the status quo and BlackBerry has lost majority of its share
9. Worldwide Smartphone Sales 2011
18%
43%
22 %
10%
7%
Smartphones are dominating the mobile world and Android
becomes the market leader, leaving both Symbian and iOS behind
10. Ecosystem Feature Summary
Devices
iPhone, iPad, iPod
Strengths Weaknesses
Dell, HTC, Kyocera, LG,
Motorola and Samsung
BlackBerry Phones,
Playbook
Dell, HTC, HP, LG, Nokia
and Samsung
High quality apps,
Simple Purchase, Great
UI, Strong Developer
Communıty
Open Platform, Growing
fast, attracting more
developers
Highest Developer Pay
out, easy payment
options for apps
Large existing developer
community, app trial
period, strong
marketing by Microsoft
Troublesome app
approval procedure and
limitations, restricted
development tools
Lower UI Quality, Weak
marketing, Difficulty in
App Purchase
Not many app options
and high prices
Limiting market place
for many successful
apps, no HTML 5 and
multi tasking support
11. Noteworthy Platforms
Open Platform
Flexible / Experimental
platform for developers
Limited options in
business apps
Incresing fragmentation
Web-dev friendlyClosed Platform
More flexibility and
room for creativity for
brands and agencies
Various entertainment
and business app
options
Suitable for multi
screen development
Implementation of
CMS tools
Limited APIs
Penetration 100M+ Penetration 120M+ Mass Consumption
Inequality among apps
13. User-Experience is Everything!
Device Design
Simple and Slick
OS Usability
Easy to navigate and
perform tasks
App User Experience
-Simplified Design
-Task focused
-Emphasis on the most
important tasks
-Rich set of capabilities
www.pozitron.com
14. 2011 Worldwide Tablet Sales
68.7%
19.9%
5.6%
5.7%
Just like the mobile phone market, Android is expected to obtain
major market share in the tablet world. Apple is expected to
remain as the market leader in the next five years
Gartner.com