The document discusses the SWOT analysis of Nokia. It outlines Nokia's strengths as its strong brand name and accessibility of products at different price points. Weaknesses include poor after-sales service and late entry into the smartphone market. Opportunities lie in expanding product ranges and prices to capitalize on the growing mobile device market. Threats consist of strong competition from Samsung, Apple, and low-cost manufacturers putting pressure on Nokia's market share. The conclusion recommends focusing on developing competitive smartphones to regain lost market position.

1. NAME:TOUSIF RAZA
CLASS:SYBMS
SUBJECT:STRATEGIC MANAGEMENT
TOPIC:SWOT ANALYSIS OF NOKIA

2.  INTRODUCTION
 STRENGTHS
 WEAKNESSES
 OPPORTUNITIES
 THREATS
 CONCLUSION
 REFERENCES

3.  INDUSTRY:TELECOMMUNICATION
EQUIPMENTS
 ESTABLISHED:1871 IN FINLAND
 FOUNDERS:FREDRIK IDESTAM & LEO
MECHELIN
 PRODUCTS:CELLPHONES,MAPS,MUSIC,
NAVIGATION &MEDIA SOFTWARE SOLUTIONS

4.  WORLDWIDE DISTRIBUTION OF
PRODUCTS
 THE BIGGEST STRENGTH OF THE
COMPANY IS THEIR BRAND NAME
 PRODUCTS OFFERED BY THE COMPANY
ARE AVAILABLE IN ALL PRICE RANGES.
 MANY OF NOKIA’S PRODUCTS ARE
EASY TO USE AND ARE USUALLY
COUPLED WITH A VARIETY OF HANDY
ACCESSORIES.

5.  AFTER SALE SERVICES ARE POOR
 TOOK A LONG TIME TO ENTER THE
HIGHLY PRODUCTIVE AND BOOMING
SMARTPHONE MARKET.
 LESS STYLISH IN LOW PRICED PRODUCTS
 VERY FEW SERVICE CENTRES

6.  MOBILE DEVICE MARKET IS GROWING
 OPPORTUNITIES TO EXPAND THE RANGE OF
PRODUCTS AND THEIR PRICES.
 FASHIONABLE,STYLISH,HANDSETS DRIVE
NEW MARKET AND THERE IS ADEQUATE
CONSUMER DEMAND FOR SMARTPHONES

7.  NOKIA IS FACING STRONG PRICE
PRESSURE FROM DIFFERENT
COMPETITORS
 NOKIA’S FOOTHOLD IN THE MARKET IS
LOSING DUE TO ARRIVAL OF SAMSUNG
IN THE SMARTPHONE CATEGORIES
 APPLE & DIFFERENT SELLERS HAVE
CREATED A STRONG PRESSURE OF
NOKIA BY CREATING SMARTPHONES

8.  CREATING SMARTPHONES WHICH TODAYS
GENERATIONS DEMANDS WILL BE THE BEST
STEP FOR NOKIA .
 ANALYSING SWOT,LUMIA SERIES IS THE
PRODUCT WHICH CAN HELP NOKIA TO
REGAIN ITS STATUS AND REPUTATION IN THE
MARKET .

9.  WWW.GOOGLE.COM
 WIKIPEDIA
 NOKIA OFFICIAL SITE