Nokia started as a paper mill in 1865 and diversified over time, producing various electronic devices including radios, TVs, and computers. It faced near bankruptcy after WWI but joined with other companies. From 1992 onward, it focused solely on telecommunications. It has faced challenges entering new markets, fierce competition, and struggles to expand. Nokia uses the Symbian operating system in many of its phones and acquired Symbian in 2008. However, critics say it offers poor after-sales service and was slow to enter the smartphone market. It also needs to ensure affordability and expand its product range and features to capture more markets.

3. Started as a paper mill in 1865
First electronic device-pulse
analyzer
Kept diversifying product line-
eventually producing radios,
TVs, and computers
Near bankruptcy after World
War One-joined with rubber
works and cable works
From 1992focused only on
telecommunications

4. Barriers to enter are high
Economy
Companies struggling to expand
Fierce competition

10. Nokia has ten series of
cell phone; eight of them
are used Symbian
operating system.
Nokia Corporation
purchased Symbian, Ltd
in 2008
High quality and solid
shell

11. The company, though, is often criticized for
poor after sales services.
Took a long time to enter the highly productive
and booming smartphone market.
Some of Nokia’s products are not
affordable for middle and lower
class consumers
Constant competition from rivals
Android and iOS

12. Opportunities to expand the
range of products and their
prices. Also bring in new features
and applications on to Windows
OS
High price, high quality, high tech and
numerous functions also mean high profits
Smart phones are the future of cell phones

13. Although an unlocked
Iphone’s price is more than
$700 dollars, but customers
could only spent $199
dollars buy an Iphone with
two years AT&T services
Low-cost threats by China
mobile companies and others
can cause big problems
Strong competition from
other Smartphones
companies will make it hard
for Nokia to maintain and
expand their market share.

15. •Create winning devices
•Embrace consumer
Internet service
•Build scale in networks
•Deliver enterprise
solutions
•Expand professional
services

17. All price
points for
various
markets
Durable , Reliable
and Affordable
Have a finger on the pulse of every
country and their culture
Developed GSM – International
Roaming

18. Use Market Adaptation
Market to the specific needs and
wants of the US and UK
Develop a practical understanding
of consumer needs, values, and
affordability based on
demographics
Study and Evaluate potential markets

19. Competitors and the fast paced
world of mobile - technology
Other companies that have gained
significance market share with
better product differentiation
Nokia evolved on a slower rate in
the quest to maintain low prices.

21. DISCLAIMER
THANK YOU!!
Created by
Bikash Sahoo, NIT-
Rourkela,
during a Marketing
Internship under
Prof. Sameer
Mathur, IIM-
Lucknow