The document provides an overview of publishing 101 for content creators. It discusses deciding whether to write a book and how it fits with one's goals and platform. It covers conceptualizing the reader, writing a book proposal, finding competition and differentiating one's book. Tips are provided on marketing a book through one's online presence and speaking engagements. The last section discusses building awareness for a book through a crescendo marketing approach using social media.
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...Tom Corson-Knowles
Want to become a bestselling author? In this presentation, Tom Corson-Knowles shares the 13 steps to becoming a best-selling author from coming up with book ideas to completing your manuscript, getting it published and creating an evergreen marketing campaign.
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Using Facebook for your organisation. A walk through a history of Facebook, key features including Timeline and how to set up a page for your organisation.
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Wondering why you should blog?
How you should blog?
Wondering how often you should blog?
Which platform you should use?
Wondering how to increase your blog traffic?
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...Tom Corson-Knowles
Want to become a bestselling author? In this presentation, Tom Corson-Knowles shares the 13 steps to becoming a best-selling author from coming up with book ideas to completing your manuscript, getting it published and creating an evergreen marketing campaign.
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Using Facebook for your organisation. A walk through a history of Facebook, key features including Timeline and how to set up a page for your organisation.
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Wondering why you should blog?
How you should blog?
Wondering how often you should blog?
Which platform you should use?
Wondering how to increase your blog traffic?
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
How do you write effectively for readers on the web? We all read printed text very differently to how we read text on our computer screens and it is estimated that we only read 28% of text online.
Here's how to attract readers to your blog and keep them reading.
Effective blogging for your business june 2012Write On Track
How to blog effectively for your business
What makes a good business blog post?
Tips for creating effective calls to action.
Traffic to expect from a new blog
At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses.
The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work.
Takeaways:
- Learn whether you are experiencing “Imposter Syndrome”
- Understand the root of the crisis of confidence
- Find some helpful tools to escape it
Presented at WordCamp Birmingham, October 2016.
Presentation by Carol Sanger, The Web Division. Proven online strategies can help you launch your company’s web presence, e-mail newsletters or blog, and help you sell goods and services online. In this workshop you will learn how to track you marketing and sales progress through web analytics. The workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, web graphics and building your e-mail list to reach your target market.
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursDoyle Buehler
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs. Breakthrough Brand Social Media is about building your brand story of what is really important about social media, and what can simply cause more confusion, and should be avoided at all costs. If you want clarity about how to manage social media, or where to get the most traction, then this session will give you that kickstart into defining how exactly to use it. You'll find out how to integrate your brand properly - and how to focus on what is really important for your audience.
We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting.
Whether you have a "personal" brand, or more of a business brand, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of social media, which can often times feel overwhelming; we can often times get bogged down in this. However, in this session you will discover the 'why' of social media for you and your business, which will help bring clarity to the 'how'.
We will breakdown the core strategies of social media, and give you the tools to align your social media with your core brand messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through social media.
Three Key Takeaways:
Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience?
Social media is BIG - Learn which channels are most important for your business. What channels should I start with?
What channels should I use regularly? Which ones are best for my business?
Social media is confusing. What exact steps & action should you take to get more traction with what you do, everyday?
Presented by Megan Manson and Brittany Taylor during the Malone Chamber of Commerce Lunch & Learn Sessions.
A basic how-to for new users as well as simple tips and tools for new users to be able to make the most of their time using the 3 basic social media platforms: Facebook, Twitter, and Instagram.
Review of interesting Social-Local-Mobile services, with ideas on top. Talk given at KR8V.Asia in February 2012 in Singapore, Kuala Lumpur, Jakarta and Manila.
Maximizing Social Influence: A Case Study (or, GlassesA A Love Story Tamsen Webster
You know you have to pay attention to your advocates…and to bloggers…AND to high-social-score-wielding “Influencers.” But how do you put all of that together into an influencer outreach or marketing program that really works? The answer is surprisingly simple. Once you know how to score the effect different types of influencers have on your business, you’ll know how to shape outreach, incentive, and rewards programs that maximize your marketing efforts.
Takeaways
Using a real-world example, you’ll learn an easy model for how to characterize the four types of influencers, what benefits each group brings to your marketing efforts, and how to prioritize the groups based on budget, time, and effort.
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
How do you write effectively for readers on the web? We all read printed text very differently to how we read text on our computer screens and it is estimated that we only read 28% of text online.
Here's how to attract readers to your blog and keep them reading.
Effective blogging for your business june 2012Write On Track
How to blog effectively for your business
What makes a good business blog post?
Tips for creating effective calls to action.
Traffic to expect from a new blog
At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses.
The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work.
Takeaways:
- Learn whether you are experiencing “Imposter Syndrome”
- Understand the root of the crisis of confidence
- Find some helpful tools to escape it
Presented at WordCamp Birmingham, October 2016.
Presentation by Carol Sanger, The Web Division. Proven online strategies can help you launch your company’s web presence, e-mail newsletters or blog, and help you sell goods and services online. In this workshop you will learn how to track you marketing and sales progress through web analytics. The workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, web graphics and building your e-mail list to reach your target market.
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursDoyle Buehler
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs. Breakthrough Brand Social Media is about building your brand story of what is really important about social media, and what can simply cause more confusion, and should be avoided at all costs. If you want clarity about how to manage social media, or where to get the most traction, then this session will give you that kickstart into defining how exactly to use it. You'll find out how to integrate your brand properly - and how to focus on what is really important for your audience.
We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting.
Whether you have a "personal" brand, or more of a business brand, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of social media, which can often times feel overwhelming; we can often times get bogged down in this. However, in this session you will discover the 'why' of social media for you and your business, which will help bring clarity to the 'how'.
We will breakdown the core strategies of social media, and give you the tools to align your social media with your core brand messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through social media.
Three Key Takeaways:
Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience?
Social media is BIG - Learn which channels are most important for your business. What channels should I start with?
What channels should I use regularly? Which ones are best for my business?
Social media is confusing. What exact steps & action should you take to get more traction with what you do, everyday?
Presented by Megan Manson and Brittany Taylor during the Malone Chamber of Commerce Lunch & Learn Sessions.
A basic how-to for new users as well as simple tips and tools for new users to be able to make the most of their time using the 3 basic social media platforms: Facebook, Twitter, and Instagram.
Review of interesting Social-Local-Mobile services, with ideas on top. Talk given at KR8V.Asia in February 2012 in Singapore, Kuala Lumpur, Jakarta and Manila.
Maximizing Social Influence: A Case Study (or, GlassesA A Love Story Tamsen Webster
You know you have to pay attention to your advocates…and to bloggers…AND to high-social-score-wielding “Influencers.” But how do you put all of that together into an influencer outreach or marketing program that really works? The answer is surprisingly simple. Once you know how to score the effect different types of influencers have on your business, you’ll know how to shape outreach, incentive, and rewards programs that maximize your marketing efforts.
Takeaways
Using a real-world example, you’ll learn an easy model for how to characterize the four types of influencers, what benefits each group brings to your marketing efforts, and how to prioritize the groups based on budget, time, and effort.
The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression. This session overviews primary research on this topic with tangible examples of best practices in mobile and social for connected consumers.
Takeaways
1. Initial study findings on psychographics of social media users
2. Interpersonal characteristics and tendency to share of the connected consumer.
3. Best practices from digital marketers enabling self-expression.
Link Building: The Best Marketing Strategy You've Never Heard OfRaven Tools
Using a few tips in just three simple steps, anyone can use link building to bring awareness to their business by building relationships and obtaining mentions.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
How to Add Photography Into Your Marketing MixC.C. Chapman
Today if you want to be successful with your content marketing, you must use photos. This session from NMX 13 focused on how to make this possible, but then also on how to take photos. Content strategy AND photography lessons in one speech? Yup, C.C. can do that.
B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
MarketingProfs produced B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends (North America) in partnership with the Content Marketing Institute. Our goal was to give you a clear view of the State of B2C Content Marketing. Among the questions this report answers: What's really happening? What are your biggest content marketing challenges? What slice of the budget will be dedicated to content next year, and what social channels are most relevant?
Developing and Maintaining the Art of Writing by Susan Mwenda Mulongoti slid...Susan Mwenda-Mulongoti
Are you an aspiring writer, author or coach? You will discover some of my biggest tips that have helped me to write more than 7 books in a space of 2 years
How To Write A 300 Page Book - Without Writing A WordMartyn Cook
How to “Write” a 300 Page Book
Not Actually Write A Single Word
Created the book during “dead time”
Landed Kevin Harrington as Foreword
Sign up over 300 people for prelaunch
Sell thousands of copies at a profit.
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
How to get your work into print - Guaranteed!Glen Palmer
Writing your book, short stories or articles can be very rewarding. However, getting it traditionally published can be hard. Learn the easy techniques and strategies to getting you book into print and online.
Every single word you write and release into the inter-webs is an opportunity to reach through a computer screen and make a connection. A connection that leads to a relationship, that leads to a client, that leads to a referral that leads to another client (or three).
The internet gives us access to so many more businesses – businesses that may look just like yours. Potential clients can compare and contrast (on their smart phones, possibly while hiding in your toilet). We need to connect with people, to inspire and provoke opinion, and to grow a tribe around our business so that we’re cultivating leads and relationships, not shouting into a crowd.
Particularly if what you do is so left-of-centre that your Nanna nods politely when you try to explain it, you need to educate your prospects, through your blog, on what you’re doing and why they need it.
How to Reach More Readers with Self-Published EbooksSmashwords, Inc.
This presentation was given by Mark Coker, founder of Smashwords, at Self Publishing Boot Camp in San Francisco on February 18. The presentation summarizes the best practices of the most successful self-published ebook authors.
Publish to profits: Supercharge your business with a bookJacqui Pretty
Writing a book is often marketed as the holy grail in business - the one thing that will solve all your business problems and create the success you crave. Unfortunately, it isn't as simple as that. You need to write the right book, publish it in the right way, and then leverage it to grow your business. This presentation shows you how.
Working at a digital agency, it’s easy to get bewitched by beautiful web design, and let quality writing go out the window. Here are a few tips to help anyone from designers to copywriters to better write for the web
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
Crafting marketing plans based on a few simple frameworks.
Examples and student feedback on outreach pitches.
Week 2 assignment: Writing a marketing plan
How to gain more sales for your book – some media marketing tipsghostwriters
A presentation on how to score more in marketing after a writer/author is done writing his/her piece of writing content. These are a few valuable tips that can come in handy for writers who want to go for independent writing and are seeking a career in writing. View the presentation to find out more..
How to Never Run Out of Things to Write About with Jessica RosenbergType-A Parent
When you only have 40 minutes to put together a blog post, nothing is worse than facing that paralyzing blank screen with a blinking cursor. Come discover a host of tips and tricks to help you ensure you always have something to write about. We’ll delve into the secrets to creating useful editorial calendars, where to always find hot topics, how to stay relevant, and creating evergreen content.
Similar to NMX Publishing 101 For Content Creators - From Decision to Market, A Guide For Anyone Who Wants To Write a Book (20)
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
6. Our experiences relate to our
publishing houses, but don’t
confuse that with “schilling”
#nmxpub101
7. The First Steps…
Understand how writing a book fits in with
your mission, vision and platform
Conceptualize your reader
Get ready to write a proposal
#nmxpub101
8. Why do you want to write a book?
A. “Fame! Fortune! Babes!”
B. “I want to quit my day job”
C. “My friends say I’m a good writer.”
D. “I think a book would be a good
compliment to everything else I am
doing.”
#nmxpub101
9. Books make a great addition to your platform, but shouldn’t define it
#nmxpub101
10. Blogging… Writing a Book
• You’re creating posts on • You’re writing chapters, on
your own schedule, a deadline set by an editor,
averaging 400 words, on a averaging 1,000 words a day
deadline you’re probably • Your writing can be edited
setting for yourself but you reach a point of no
• You can correct or change return in terms of changes
your post at any time • You get feedback from your
• You get immediate feedback editor
from your community • Requires HELLA discipline
• Requires discipline
#nmxpub101
11. What do YOU bring to the
party?
Not necessarily FIRST OR BEST…
I’m better than most at…
I was among the first adopters of…
I have experiences most others haven’t…
#nmxpub101
12. Take Inventory & Find Your Value
Your most popular posts?
What people come to you for advice on?
What pain points do you solve for your
customers, clients and readers?
#nmxpub101
13. “Planting an organic
“Building and Growing garden in your
Online Community” backyard”
“Parenting a Special Needs “Monetizing your blog
Teen” content”
#nmxpub101
19. Now that you have an idea
about what you want to write,
you need to figure out who is
going to read it.
#nmxpub101
20. The question is not “what is
your book about” but rather
“why will someone buy your
book”?
#nmxpub101
21. Think about your reader…
Where do they go online?
What magazines do they read?
What organizations are they a member of?
What TV shows do they watch?
What other books have they read?
What are their pain points?
#nmxpub101
25. Andy F., age 46
College graduate
Married, 2 kids
CFO
Reads little except for fun
Never misses an episode of Big Bang Theory
Wants to understand the metrics behind the social
media marketing spend
#nmxpub101
26. Susan, age 45
Single mom
Works in real estate
Reads Vanity Fair but never The New
Yorker
PTA member
Wants to build a web site for her agency
#nmxpub101
28. An Agent…
• Helps brainstorm and conceptualize your proposal
• Gives you someone in the process working for you
• May be necessary depending upon what house you
pitching and your genre
• Has your back…but for a fee
• Is another person in the process, for better or worse
#nmxpub101
29. Tips to find an agent
• Publishers Marketplace deals
• Publishers Weekly
• Reach out to other authors
• Acknowledgements – EVERY author
thanks his or her agent
#nmxpub101
30. How Fiction is Different
• Almost always need an agent
• You write some or all of the book, in
addition to a proposal and outline
• The process is extremely subjective
• http://www.prestonchild.com/faq/writing/S
o-you-want-to-become-a-published-writer-
;art140,175
#nmxpub101
34. Book Proposal Template
• Download the blank book proposal template:
http://bit.ly/nmxpub
#nmxpub101
35. All About You –
The Basics
• Full name, address, phone number,
e-mail address.
• Information on your other books,
including self-published works.
#nmxpub101
36. All About You –
Your Bio
• Write it as if it were appearing in the
front matter of your book.
• Remember - editors and marketers are
going to use the bio in your proposal to
put together all kinds of materials.
#nmxpub101
37. About the Book
Describe the book that you envision.
• Intended scope
• Understanding of subject matter
• Recognition of publishing goals
#nmxpub101
38. About the Book –
The Elevator Pitch
• Help me help you sell your book.
• An editor has 2 minutes or less to pitch
a book to marketing. The sales person
has even less.
#nmxpub101
39. About the Book –
The Elevator Pitch
This book is for the millions of
website owners who pay for hosting
but don’t know how to use what they
are paying for. Breaking down all the
functions of web hosting, this book
teaches readers everything they
need to know to get the most from
their hosting plan.
#nmxpub101
40. About the Book –
The Big Idea
• State your case. Why this book and
why now?
• Affirm your goals for the reader.
• Make the editor excited to read your
book.
#nmxpub101
41. About the Book –
The Big Idea
Food Blogging For Dummies is first and foremost a go-to resource
that will enable you to take an idea from a ketchup-stained 3-by-5 card
to a beautifully designed, easily navigated, one-of-a-kind online
journal that can serve any number of functions. From preserving your
family’s legacy through food to dreaming up the next iteration of cake
pops, motivations and inspirations for why anyone chooses to start a
food blog can be endless. Such variety is only matched by the ways in
which a person views their blog’s success, be it in pageviews,
comments, ad revenue, or even a resulting cookbook deal.
#nmxpub101
42. About the Book –
Why It Will Sell
• 3-5 reasons why people will click “buy.”
• “There’s nothing else like it” is not the
answer the editor or agent is looking
for. There’s always something like it.
#nmxpub101
43. About the Book –
Why It Will Sell
Why It Will Sell
*Please list 3-5 things that you think will make this book stand out in the marketplace
and give people a reason to click on the buy button.
1. This is not a technical book on design. As I mentioned, most bloggers are NOT
designers, nor are they coders. This book will help bloggers improve their blog without
knowing lots of code as well as help them gain an understanding of design and why it
matters.
2. This book is for bloggers who are already established. Many books on blogging start
at the very beginning with things like choosing a blog platform. This book will provide
existing bloggers more value because it won’t cover the aspects of blogging that are
needed to get set up.
3. This book goes beyond what people think of when they think of design.
Many people leave out user interface when it comes to design. The colors, fonts and
imagery are the fun stuff. But how easy a site is to use is just as important. This book will
drive home that point and offer many ways to ensure site ease-of-use.
#nmxpub101
44. About the Book –
The Product & Target Audience
• Who, what, where, when, how much.
• Think outside the box.
• Use statistics whenever possible.
#nmxpub101
45. About the Book –
The Product & Target Audience
Food blogging is to the 2010s what MTV was to the 80s. It
represents an explosion of popular culture, and in this case,
popular cuisine. From Bakerella’s cake pops to Hungry
Girl’s Fiber One-Fried Chicken Strips, food blogs have not
only become the source of culinary trends, but they have
also become the driving force behind them. Where else can
one look to see the latest craze in the form of Oreo-Stuffed
Chocolate Chip Cookies than their RSS feed full of tens, if
not hundreds, of their favorite food blogs.
#nmxpub101
46. About the Competition –
Competitive Titles
• There is always competition.
• Think books, ebooks, online resources,
videos, etc.
• Knowing how other writers present
information, as well as the strengths and
weaknesses of other resources, can
benefit you in your planning.
#nmxpub101
47. About the Competition –
Why Your Book is Better
• Why is your approach is better?
• What features do you intend to include
that will differentiate it from the others?
• Features can include your marketing
plan.
#nmxpub101
48. About the Competition –
Why Your Book is Better
This book is different because it tackles blog design
from a non-technical standpoint. This approach is
better because most bloggers do NOT have
experience in design or coding. With the information
in this book, they can make adjustments to their
existing blog design right away. If they want to take
their blog design adjustments beyond their
knowledge of design or coding, this book will equip
them with the knowledge to make good choices in
order to improve their blogs.
In addition, many books on the market only cover
one blog platform like Blogger or Wordpress. The
majority of this book will be platform-neutral,
meaning it will benefit bloggers on any platform.
#nmxpub101
49. Beyond the Book
It’s no longer just about a printed book.
• Publishers put together packages of products to
support printed books.
• The publisher may want you to write extra
articles, do a webinar, or participate in putting
together a video that can be used to support
the book.
#nmxpub101
50. Beyond the Book –
Articles/Blog Posts
• Take a look at the publisher’s website.
• What content are they missing that you
could provide?
• What types of content do they feature?
• Showcase your unique voice.
#nmxpub101
51. Beyond the Book –
Corporate Contacts
• Publishers will work with you to leverage
your contact lists for promotion and
sales.
• Talk to your editor about custom
publishing opportunities.
#nmxpub101
52. Beyond the Book –
Webinars & Video
• Talk to your editor or review the
publishers website to determine the
types of video they feature.
• If you have platforms to produce these,
let the editor know that.
#nmxpub101
53. About Your Platform
No one is more committed to your
book’s success than you.
• While your publisher will use all of the
available resources to make your book as
successful as possible, you, as the author, can
help make an impact on reaching the target
audience and the media, and ultimately on
increasing sales of your book.
#nmxpub101
54. About Your Platform –
Online Presence
• Don’t fudge the numbers.
• Do include niche social networks that
are relevant to your book’s audience.
#nmxpub101
55. About Your Platform –
Membership Organizations
• Membership organizations are great
promotional opportunities.
• Alumni associations, college
magazines, professional societies, etc.
#nmxpub101
56. About Your Platform –
Conferences and Speaking Engagements
• Past, present, and future.
• Gives publishers a chance to see if
there will be any selling opportunities
and if they can connect with you at
events.
#nmxpub101
57. The Table of Contents
• Talk to you editor about the preferred format
for your TOC.
• If you are writing for a series, review a few
TOCs before setting out to write your own.
• Can’t get your hands on a book to compare
to? Ask your editor for examples.
• Page count estimates are important.
#nmxpub101
58. Remember
• Don’t leave something out because
there isn’t a space for it on the form.
#nmxpub101
62. • 347,178 traditionally published books in US in
2011
• 1.1 million ISBNs of non-traditionally
published
• 50% increase year over year in online
searches for books from 2010 to 2011
• 200 million book queries a month on Google,
16% for first time authors (each month)
• 123 million (53% of internet users) bought a
book online in 2011
#nmxpub101
63. The Crescendo Approach to
Marketing Your Book
Noise
Time Approaching Publication
#nmxpub101
92. Book Specific Promo Materials
• Bookmarks
• Postcards
• Flyers
• Post-Its
• Business Cards
• Booklets
• Posters
• Stickers ConvinceAndConvert.com
• Buttons
#nmxpub101
UnMarketing.com
93. Speaking – David Meerman Scott
• Pre-Book Fees: $2500 + coach travel expenses
• Post-Pub Fees: $15000 + business class expenses
– Raise Fee & Discount to have 1 book per attendee
#nmxpub101
Facebook.com/DMScott
94. Build In The Book
• # for a company webinar
• Sponsored books w/logo
• Give away copies on stage
• Sell back of room directly
• Sell thru event bookstore
• Bundle into ticket price
• Get creative!
What will it take to have the book there?
#nmxpub101
JasonWomack.com
100. THANK YOU!
Ellen = @elleinthecity
Peter = @peterknox
Amy = @amyfandrei
#nmxpub101
Editor's Notes
Book is a $29.99 business card. It is not the definition of your life’s work, merely a part of your platform. A valuable add
What was your most popular post?
What was your most popular post?
You meet someone, they say they are writing a book. You ask what’s the book about, but what they are really asking is “what’s in it for me”. You need to define the value that you bring to the content, and why this content is different from what everyone else has out there.
Create a vision of your customers.
Create a vision of your customers.
Create a vision of your customers.
Case for packaging
There’s hope
There’s hope slide cont. / 2012 data not yet available
My philosophy
Preordering helps set the print quantity, demonstrate demand, hit lists / People are more likely to wait, buy when it’s available, don’t want to push them away before they can do that
Wait until preorders are available
Author of the forthcoming book / already published books
Fan Page - Advertisement
Personal Page – Be Human
2 titles
Take over your author page: add tweets, blog posts, event info, author videos; see sales & ranking data – all free
Landing pages
Landing Pages - Multiple Books
Landing Page example
Videos Introductions for Each Chapter / Searchable on YouTube – driving sales
Incentives – webinar series
Free content pdf or ebook with purchase
Free webinars to launch a book / lead generation for future eblasts / have available forever on your website
FOR PURCHASE OF BOOKS
Free; drives To-Read lists/awareness
Books must be presold; raise your fee & focus your clients
When done right, the crescendo leads to a long plateau as your live and work you book over time.