The document provides tips for maximizing engagement on a Facebook fan page by creating a content plan and calendar. It stresses the importance of generating quality, targeted content in order to gain fans and leads organically. The tips include writing content ideas on index cards, scheduling posts in advance using tools like Hootsuite, focusing on engagement before gaining more fans, and learning from Facebook Insights. The overall message is that businesses need a content plan and strategy to build an engaged audience on their Facebook fan page.

1. How to Maximize Your
Facebook FanPage
Aprille Franks-
Hunt, CEO Women
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Recharged

2. Facebook Business Pages
“Build it and they will come! Well, not really!”
•Build Great Content (Plan)
•Get More Fans, Leads and Opt ins
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3. Content + Purpose = King = Cash
• No content – wasting time
• What questions or solutions does your company, product or
service answer for your TARGET MARKET?
• Content Mix – Photo’s, Stories, Product/Service Launches etc.
• 10-20 Index Cards - Write them down
• Use each card as a category of topic – uses responses as
content to drive user engagement.
• Keep posts between 80-140 characters to start.
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4. Index Card Example
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5. Content Calendar/Scheduling
“Make time to build your presence – the only reason you “don’t
have time” is because you don’t have a plan….yet ”
Aprille Franks-Hunt
•How often to post & when?
•Facebook – via your fan page
•3rd Party Aggregator/Management Tool
•Hootsuite , Sprout Social etc.
•Smart Phones – Pages App etc.
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7. How to Gain Raving Fans & Leads
• Ads + Promoting Posts (400) + Offers
• Focus on CONTENT and engagement
• THEN focus on getting more fans.
• TABS, maximize them (Woobox, ShortStack, Mailchimp)
• Learn from your “Insights”
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8. Insights
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11. Quick Gorilla Tip
• What brands larger than yours share your target audience?
List 5-10 of them.
• If local – name them
• If National or Global – name them
• Has your Fan Page “LIKED” their fan pages?
• Support others – gain new fans/leads/sales
~~Blank Stare Moment~~
When you have nothing to say – share and tag them in their
content.
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12. Overall Time Wasters
• Page boosts pages – like me and I’ll like you back
• Buying fake likes (misnomer)
• Not having a plan – drawing a blank?
• Weak engagement – if you expect your fans to be present, be
present as well
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13. How to work with Aprille
• Online/Video Training
• Corporate Training & Social Understanding/Best Practices
• Employee Trainings
• Need “full-service” Social Media Management – Aprille
manages select boutique clients.
Want a quote? Send an inquiry to
afhunt@aprillefranks.com
or Google call 405-633-3056 to connect with Aprille.
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