The document provides tips for creating a successful Facebook business page. It outlines a formula of (Audience + Message + Content) Engagement = Profits. Key recommendations include choosing an engaging profile picture and cover photo, posting varied content like photos and short videos regularly, and asking questions to generate comments and interaction from followers. The goal is to build a sense of community and help followers see how the business can help them transform, using language that focuses on their goals and challenges. Regular posting of different types of engaging content is important to maintain audience attention and follow-through to sales.

1. Secrets of a Successful
Business FB page
This is simple but not easy!

2. The Secret is a Formula & The Formula is:
(A+M+C)E=P
(Audience+Message + Content)Engagement=Profits
Advantages of using creating a FB Page:
• Your Facebook page is unlimited, there is no limit on the
number of interactions you can have or how many people
can make part of your page!
• You can do one at the time, ones your audience grows
you can start adding more and more.
• You can add content from your phone, anywhere you are,
you don’t need an office, you don’t need a luxurious
background , you don’t need a programme or any other
platform.
• Ones you create the first one it will interact with the
others, your page will take people to your WhatsApp or
to your Funnel and this will all create the opportunity to
sell your product or service.
Personal
Profile
Facebook Ecosystem

3. What you need to include in your Page?
Name
• When creating a name think about your clients and not
yourself , remember that most people don’t know you so you
need to make clear what you do or exactly what you sell. Make
simple ( max 3 words)
• The name of your page could potentially make you or break
you so spend sometime on this and make sure you get it right!
Description
• Make sure the description is also as clear as possible
about the nature of your business, Do not go around
the bush.. Just tell people exactly what you are
doing.
Profile
Picture
• You can choose something personal ( take a picture
of you with your product/) or if it is a service you can
make a video doing what you love.
• Choose something that relates to your business,
something unusual is good, something that calls
someone attention, make it colorful, different!
Cover • Your Cover need to be precise, it
need to have just about the
right amount of content.
Content
• For you Content to be successful
you need to remain Authentic to
your message!
• Use I love
• I want
• I am
• Think about this! After they are
successful with your product/
service.. Who they will call
themselves as …

4. Your Page Content!
Photos: Do your
research, look for
pictures that best
represent what you do!
You might need to pay
for it but its worth it!
Videos: Make sure your
videos are fun but
concise and no longer
than a couple of
minutes as you might
have trouble uploading
them.
Conversation Starters
FB loves when people interacts with your page
so make it happen..
The BEST WAY IS TO:
ASK QUESTIONS
AND EVENT BETTER ASK FOR THEIR HELP
EVERYONE WANTS TO BE A HERO
Look Good, Feel Good, Good Life

5. Do’s and Don’t When Addressing Your Public!
Avoid!
• Failed At…
• Beginner terms…
• Don’t be bossy…
• Money terms…
• 18 Categories…
Focus on
• Become… ( You will become a successful..)
• Overcome…( You can overcome this obstacle if..
• Without…( You will be able to learn this technique
without being techy)
• Even if…( Even If you have 3 Kids and a Full time
job you will be able to…

6. Framework and Offer:
• You want them to visualise their
transformation….
• We want to celebrate their results
even if they are small….
Use language like:
I’ve got ………..even If………….
After……………...Without……..
Talk to your audience as their Guide but also as
their Voice!
Think about how your audience might feel?
Content
(HOOKS
Content
(HOOKS
Content
(HOOKS
Content
(HOOKS
Content
(HOOKS
LOOK GOOD
FEEL GOOD
GOOD LIFE
Engage: “Self Identity”
Land: Story
Own: Offer

7. PICK A LINE ( MAKE A MAP)
Stories
What makes
them Look
Good
Things They
Love
Problems
+Solutions
Hate
Craft a Post
Photo
Square
3D Photo
360
Tall
Screenshot
Video
Gift
15sec Reel
Style
30-90secTip
3mVideo-
Add to
playlist
FB life
Conversation
starters
Raise your hand if
you are
Ask for advice…
Roll Call
Link
Status Ap
Blog Posts
I AM A …………?
People will normally engage with you after 5 Contacts

8. THE SECRET FOR ENGAGEMENT!
Views
Saves
Likes
Shares
Comment
Tags