The document discusses infusing a WordPress site with digital strategy. It discusses maintaining traffic, increasing sales, encouraging feedback, and analyzing visitor flow charts. The presenter, Paul Letourneau, has worked as a French kindergarten teacher, porter, ESL teacher, and in public relations and now works freelance. He discusses how clients often don't know what they want and provide unclear directions. The presentation covers smart design principles like avoiding client headaches, creating calls to action, making the site easy to use, and considering mobile responsiveness. It suggests spending 45% of time on planning, 25% on design, 20% on coding, and 5% each on launch and support.

1. INFUSING YOUR WORDPRESS SITE
WITH DIGITAL STRATEGY

2. TODAY

3. TODAY
• Maintaining constant traffic
• Increase product sales
• encourage more feedback and comments
• visitor flow charts

4. TODAY
• Maintaining constant traffic
• Increase product sales
• encourage more feedback and comments
• visitor flow charts
“Everything you want to do can be achieved through smart design”

5. MY STORY
@paulletourneau

6. @paulletourneau

7. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher

9. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher

10. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher
• Public Relations Diploma
• Government of Alberta
• MacEwan University
• Living the freelance life...
• Edmonton Public Schools
• DDB Canada

11. THE PROBLEM

12. THE PROBLEM
Too much doing - Not enough thinking

16. “I don’t know what I want, but I’ll know it when I see it.”

17. “I don’t know what I want, but I’ll know it when I see it.”
“We’d like the banner to be less wide in terms of height,
but keep the same length.”

18. “I don’t know what I want, but I’ll know it when I see it.”
“We’d like the banner to be less wide in terms of height,
but keep the same length.”
“We would like to use the motif which we’ve sent you, but it doesn’t look
winterly enough. Can you turn the beach into a winter-wonderland and the
woman in the shirt wearing something warmer, but more revealing?”
WWW.CLIENTSFROMHELL.NET

19. TRUE OR FALSE

20. TRUE OR FALSE
“Blogging software is so easy to use anyone can do it”

21. TRUE OR FALSE
“Blogging software is so easy to use anyone can do it”
• 57,000,000 + WordPress.com websites in the world
• 31,000,000 + new posts on WordPress.com every month
• 7,000,000 + tweet embeds in Nov 2012

22. TRUE OR FALSE

23. TRUE OR FALSE
“Design and coding take up the majority of my time
when developing a website. ”

24. TRUE OR FALSE
“Design and coding take up the majority of my time
when developing a website. ”
• 40% - 60% of billable time ‘should’ be spent on planning
• Less planning = more tweaks, changes & missed timelines
• Only account people like planning, creatives... not so much.

25. SMART DESIGN
WHAT TO AVOID

31. ASK YOURSELF

32. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?

33. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website

34. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
• What features of your website would your competitors
be most envious of?

35. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
• What features of your website would your competitors
be most envious of?
• If your website disappeared for a week, what would your
users miss the most?

36. SMART DESIGN
CREATING A CALL TO ACTION

40. SMART DESIGN
MAKING LIFE EASIER

48. SMART DESIGN
MOBILE RESPONSIVE DESIGN

51. SMART DESIGN
THINGS TO CONSIDER

53. Planning ............................ 45%
Design................................ 25%
Coding............................... 20%
Launch................................. 5%
Support................................5%
Headaches.......................... 0%

54. THINGS TO CONSIDER

55. THINGS TO CONSIDER
• Social sharing • The sidebar
• Subscription options • Analytics
• Content organization • Menu Structure
• Categories & tags • Mobile responsive
• Advertising • Mobile publishing
• Related content • The 6 month rule
• Search

56. Q &A