The document discusses infusing a WordPress site with digital strategy. It discusses maintaining traffic, increasing sales, encouraging feedback, and analyzing visitor flow charts. The presenter, Paul Letourneau, has worked as a French kindergarten teacher, porter, ESL teacher, and in public relations and now works freelance. He discusses how clients often don't know what they want and provide unclear directions. The presentation covers smart design principles like avoiding client headaches, creating calls to action, making the site easy to use, and considering mobile responsiveness. It suggests spending 45% of time on planning, 25% on design, 20% on coding, and 5% each on launch and support.
Looking at what code matters to Google, how design and user experience (UX) affect SEO, Mobilegeddon vs. Mobiletopia, and how to keep your design FRESH!
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses.
The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work.
Takeaways:
- Learn whether you are experiencing “Imposter Syndrome”
- Understand the root of the crisis of confidence
- Find some helpful tools to escape it
Presented at WordCamp Birmingham, October 2016.
How We (Unexpectedly) Got 60K Users in 60 HoursMattan Griffel
A presentation by Patrick Ambron, CEO of BrandYourself, at GrowHack on October 16, 2012. For more growth hacks you can use to get more users visit www.growhack.com
My WordCamp presentation that covers the need to write authentic content geared toward your ideal customers, and how to naturally incorporate SEO so you sound human
Presentation given at Bar Camp London 4 by Amanda Jahn. Aimed at "non-designers", it's a quick run-through on how they could improve their User Experience Design.
Looking at what code matters to Google, how design and user experience (UX) affect SEO, Mobilegeddon vs. Mobiletopia, and how to keep your design FRESH!
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses.
The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work.
Takeaways:
- Learn whether you are experiencing “Imposter Syndrome”
- Understand the root of the crisis of confidence
- Find some helpful tools to escape it
Presented at WordCamp Birmingham, October 2016.
How We (Unexpectedly) Got 60K Users in 60 HoursMattan Griffel
A presentation by Patrick Ambron, CEO of BrandYourself, at GrowHack on October 16, 2012. For more growth hacks you can use to get more users visit www.growhack.com
My WordCamp presentation that covers the need to write authentic content geared toward your ideal customers, and how to naturally incorporate SEO so you sound human
Presentation given at Bar Camp London 4 by Amanda Jahn. Aimed at "non-designers", it's a quick run-through on how they could improve their User Experience Design.
DigitasLBi is celebrating World Usability Day with an extended weeklong celebration of the intersection of usability, mobility, and design. The highlight of the week will be our 2nd annual partnership event with IxDA.
Join Experience Designer, Alex McLeland, as he shares the latest mobile design trends. He'll present examples of how brands are using these trends to build stylish new mobile experiences that differentiate their brands from their less nimble competitors.
Breaking Down Unintended Barriers in the WorkplaceQuinn Keast, CGD
As UX designers, we advocate for accessibility in our products, services, and experiences every day. But we often overlook our own workplaces. To make our teams and workplaces more inclusive for everyone, we need to be aware of the unintended barriers that we create for our current and potential employees who have physical or mental disabilities — which have surprising parallels to familiar concepts in UX. As a UX designer with hearing loss, Quinn will explore some of these barriers in connection to his own experiences, and share how we're uniquely positioned to take an active role in removing barriers in our workplaces to build stronger teams.
From the Ground Up: Building a WordPress Business – A WordCamp TalkSeth Shoultes
I've been using WordPress for over ten years and running a business around it for over eight years. Before that, I worked various construction jobs, then ran a small website development business and dabbled in all kinds of CMS's, then moved on to work as a front-end developer in a marketing position at an international medical coding and billing education company. While I worked there, I developed their WordPress websites and built various in-house plugins, at the same time I stayed up every night after work developing the early versions of Event Espresso for my wife's scrapbooking business. Due to the material costs and flaky customers, she wasn't willing to shell out fees to Eventbrite. Since there weren't any good plugins (IMO) at the time, I found an abandoned plugin that handled registrations, then added PayPal. Since I never heard back from the original developer, I ended up releasing and marketing my plugin under a different name. After a while, it got to where I was supporting it so much that I had to quit my full-time job to work on developing the plugin, supporting customers, and growing the business around the plugin. Somewhere along the way, I picked up my co-founder, Garth Koyle, we entered the Utah Entrepreneur Challenge in 2011 and won the grand prize of $40,000 for our business idea. At the time, we had just released the first version of our mobile apps, which allowed onsite ticket scanning and attendance tracking. Then in 2015, we launched our software as a service company, called Event Smart, which is powered by WordPress and Event Espresso.
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.
Startup me, Startup you. Startups cases and formula to start a startup. World...Davide Ballestra
Presentation at University of Brasilia about Startup’s cases and formula to start a startup.
Do you know which are the trending startups today in the world and in Brazil?
Do you know the formula to build your own startup?
By Davide Ballestra from davide.is, follow on Twitter http://twitter.com/ballestra
DigitasLBi is celebrating World Usability Day with an extended weeklong celebration of the intersection of usability, mobility, and design. The highlight of the week will be our 2nd annual partnership event with IxDA.
Join Experience Designer, Alex McLeland, as he shares the latest mobile design trends. He'll present examples of how brands are using these trends to build stylish new mobile experiences that differentiate their brands from their less nimble competitors.
Breaking Down Unintended Barriers in the WorkplaceQuinn Keast, CGD
As UX designers, we advocate for accessibility in our products, services, and experiences every day. But we often overlook our own workplaces. To make our teams and workplaces more inclusive for everyone, we need to be aware of the unintended barriers that we create for our current and potential employees who have physical or mental disabilities — which have surprising parallels to familiar concepts in UX. As a UX designer with hearing loss, Quinn will explore some of these barriers in connection to his own experiences, and share how we're uniquely positioned to take an active role in removing barriers in our workplaces to build stronger teams.
From the Ground Up: Building a WordPress Business – A WordCamp TalkSeth Shoultes
I've been using WordPress for over ten years and running a business around it for over eight years. Before that, I worked various construction jobs, then ran a small website development business and dabbled in all kinds of CMS's, then moved on to work as a front-end developer in a marketing position at an international medical coding and billing education company. While I worked there, I developed their WordPress websites and built various in-house plugins, at the same time I stayed up every night after work developing the early versions of Event Espresso for my wife's scrapbooking business. Due to the material costs and flaky customers, she wasn't willing to shell out fees to Eventbrite. Since there weren't any good plugins (IMO) at the time, I found an abandoned plugin that handled registrations, then added PayPal. Since I never heard back from the original developer, I ended up releasing and marketing my plugin under a different name. After a while, it got to where I was supporting it so much that I had to quit my full-time job to work on developing the plugin, supporting customers, and growing the business around the plugin. Somewhere along the way, I picked up my co-founder, Garth Koyle, we entered the Utah Entrepreneur Challenge in 2011 and won the grand prize of $40,000 for our business idea. At the time, we had just released the first version of our mobile apps, which allowed onsite ticket scanning and attendance tracking. Then in 2015, we launched our software as a service company, called Event Smart, which is powered by WordPress and Event Espresso.
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.
Startup me, Startup you. Startups cases and formula to start a startup. World...Davide Ballestra
Presentation at University of Brasilia about Startup’s cases and formula to start a startup.
Do you know which are the trending startups today in the world and in Brazil?
Do you know the formula to build your own startup?
By Davide Ballestra from davide.is, follow on Twitter http://twitter.com/ballestra
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
3. TODAY
• Maintaining constant traffic
• Increase product sales
• encourage more feedback and comments
• visitor flow charts
4. TODAY
• Maintaining constant traffic
• Increase product sales
• encourage more feedback and comments
• visitor flow charts
“Everything you want to do can be achieved through smart design”
7. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher
8.
9. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher
10. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher
• Public Relations Diploma
• Government of Alberta
• MacEwan University
• Living the freelance life...
• Edmonton Public Schools
• DDB Canada
16. “I don’t know what I want, but I’ll know it when I see it.”
17. “I don’t know what I want, but I’ll know it when I see it.”
“We’d like the banner to be less wide in terms of height,
but keep the same length.”
18. “I don’t know what I want, but I’ll know it when I see it.”
“We’d like the banner to be less wide in terms of height,
but keep the same length.”
“We would like to use the motif which we’ve sent you, but it doesn’t look
winterly enough. Can you turn the beach into a winter-wonderland and the
woman in the shirt wearing something warmer, but more revealing?”
WWW.CLIENTSFROMHELL.NET
20. TRUE OR FALSE
“Blogging software is so easy to use anyone can do it”
21. TRUE OR FALSE
“Blogging software is so easy to use anyone can do it”
• 57,000,000 + WordPress.com websites in the world
• 31,000,000 + new posts on WordPress.com every month
• 7,000,000 + tweet embeds in Nov 2012
23. TRUE OR FALSE
“Design and coding take up the majority of my time
when developing a website. ”
24. TRUE OR FALSE
“Design and coding take up the majority of my time
when developing a website. ”
• 40% - 60% of billable time ‘should’ be spent on planning
• Less planning = more tweaks, changes & missed timelines
• Only account people like planning, creatives... not so much.
32. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
33. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
34. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
• What features of your website would your competitors
be most envious of?
35. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
• What features of your website would your competitors
be most envious of?
• If your website disappeared for a week, what would your
users miss the most?
55. THINGS TO CONSIDER
• Social sharing • The sidebar
• Subscription options • Analytics
• Content organization • Menu Structure
• Categories & tags • Mobile responsive
• Advertising • Mobile publishing
• Related content • The 6 month rule
• Search
