Working at a digital agency, it’s easy to get bewitched by beautiful web design, and let quality writing go out the window. Here are a few tips to help anyone from designers to copywriters to better write for the web
"People read differently online than they do when they read print materials -- web users typically scan for information." Hence writing for the web requires a different approach. This presentation will help you understand the style and structure of writing for web.
Writing for the web requires us to think about the entire ecosystem of digital channels, devices, and contexts. In this talk, we present practical tactics you can start using today to know your audience, find your voice, and consistently write copy for the web that actually gets read and builds your brand in the process.
Writing tools such as a message hierarchy, editorial calendar, keyword strategy, and a web workflow can help marketers write better and write more.
"People read differently online than they do when they read print materials -- web users typically scan for information." Hence writing for the web requires a different approach. This presentation will help you understand the style and structure of writing for web.
Writing for the web requires us to think about the entire ecosystem of digital channels, devices, and contexts. In this talk, we present practical tactics you can start using today to know your audience, find your voice, and consistently write copy for the web that actually gets read and builds your brand in the process.
Writing tools such as a message hierarchy, editorial calendar, keyword strategy, and a web workflow can help marketers write better and write more.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
Professional Editor Brandy Savarese discusses how to successfully turn your book idea from a simple concept into a complete manuscript, including:
* The 3 points to know before you start writing
* Guidelines for structuring your content
* Advice for actually doing the writing
* What to do when you have a first draft
* What is an editor and how do you find one?
When a scholar does not understand the writing basics, they usually make poor assignments. But, on the other hand, when a scholar possesses the knowledge of writing, they produce quality content. Thus, writing an academic paper requires basic ideas to make it less difficult for scholars who find it challenging to work on.
Well, do not panic because of it! In this post, we have got five crucial tips that you can follow easily. Tips on writing your assignment like a pro
Writing can be defined as a process that includes multiple steps, from logical to clear, and good academic writing involves all. Therefore, understanding and acknowledging the right aspects of the academic writing process becomes essential for every scholar who wants to be a better academic writer.
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great?
To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on:
— The difference between content marketing and copywriting
— The principles of great copywriting
— The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time.
— The anatomy of a conversion-ready landing page
Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting.
// About You & Co //
You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies.
This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!
Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
Professional Editor Brandy Savarese discusses how to successfully turn your book idea from a simple concept into a complete manuscript, including:
* The 3 points to know before you start writing
* Guidelines for structuring your content
* Advice for actually doing the writing
* What to do when you have a first draft
* What is an editor and how do you find one?
When a scholar does not understand the writing basics, they usually make poor assignments. But, on the other hand, when a scholar possesses the knowledge of writing, they produce quality content. Thus, writing an academic paper requires basic ideas to make it less difficult for scholars who find it challenging to work on.
Well, do not panic because of it! In this post, we have got five crucial tips that you can follow easily. Tips on writing your assignment like a pro
Writing can be defined as a process that includes multiple steps, from logical to clear, and good academic writing involves all. Therefore, understanding and acknowledging the right aspects of the academic writing process becomes essential for every scholar who wants to be a better academic writer.
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great?
To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on:
— The difference between content marketing and copywriting
— The principles of great copywriting
— The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time.
— The anatomy of a conversion-ready landing page
Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting.
// About You & Co //
You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies.
This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!
Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Slides from an event at the CamCreative group in Cambridge with Sue Keogh from Sookio, called Everything you ever wanted to know about writing for the web (but were afraid to ask).
Find out more about how our copywriting, content and social media services can boost your presence on the web: www.sookio.com
How to create a blog, including identifying your target audience, establishing your editorial voice and guidelines, and submission guidelines for contributors.
11 different types of blog posts - to avoid boring your readers! Top Left Design
You want to have variety in your blogging, so people don't get bored and think "oh they ALWAYS blog about that, never about anything else". Don't be boring! Here are 11 DIFFERENT things you can be blogging about.
Emily Reeves of Stone Ward in Little Rock, Arkansas presented to the Arkansas Broadcasters Association conference on the topic of Content Marketing. Writing, video, audio, images, social media, websites, tips and advice: it was all covered in this presentation.
Every single word you write and release into the inter-webs is an opportunity to reach through a computer screen and make a connection. A connection that leads to a relationship, that leads to a client, that leads to a referral that leads to another client (or three).
The internet gives us access to so many more businesses – businesses that may look just like yours. Potential clients can compare and contrast (on their smart phones, possibly while hiding in your toilet). We need to connect with people, to inspire and provoke opinion, and to grow a tribe around our business so that we’re cultivating leads and relationships, not shouting into a crowd.
Particularly if what you do is so left-of-centre that your Nanna nods politely when you try to explain it, you need to educate your prospects, through your blog, on what you’re doing and why they need it.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. UNDERSTAND YOUR
AUDIENCE
• Users don’t read! They skim and scan for
the content they’re interested in.!• Site visitors are more likely to stay on
your page if you make it easy for them to
scan for those interesting items.!• Consider who you’re writing for. Does
your content need to appeal to a morespecific market?
3. IT’S NOT ABOUT YOU
• The content should focus on the user’s
needs, not yours or your organization’s.
• Consider why the user is on your webpage.
What are they looking for, or looking to
achieve? Who are they? Do your research!
• Consider various levels of expertise. Your
content should be accessible to everyone
from experts to novices.
4. CRAFT THE PERFECT HEADLINE
• Don’t play coy: no one wants to guess what’s in it for them!
• Employ sub-headlines to reveal what’s inside:
Creating a Beautiful Home
vs.
Creating a Beautiful Home: 10 Decorating Tips to Update Your
Space
• If you can’t tweet it, toss it. In today’s digital landscape all
headlines must be adaptable for social media.
5. QUALITY: IT’S NOT JUST FOR PRINT
• Quality content gives the reader the
useful information they need to
make a choice or solve a problem.
• Engage & compel to connect with
the reader and make them feel
involved.
• Stay on topic. If the reader thinks
the search engine lead them astray,
they’ll quickly jump ship.
6. START STRONG
• Lead with your most important
content to prevent back clicks.
• The who, what, where, when, and
why should be immediately apparent.
Details and description should follow.
• Necessary fluff comes last- chances
are the reader has already moved on
to the next paragraph.
7. SHORT + SWEET
• Be direct, brief, and concise. Stick to the point!
• Blocks of text are guaranteed to send your readers running.
Use headings, bullet points, and numbered lists to help readers
productively skim for their content.
• Each paragraph should only contain 1 main concept/subject.
• Lead and end with summaries/overviews of the material.
8. MAKE THEM TRUST YOU
• Cut the fluff, it will only make the reader question your
purpose and motivation.
• SPELL CHECK AND GRAMMAR RULES ARE YOUR FRIEND.
Repeat after me: no one trusts a messy writer!!!
• Keep your content up to date. A continuous stream of smart,
relevant content keeps readers coming back for more.
• Publish your contact information to prove transparency. You
have nothing to hide.
• Invite users to report errors, then show them you’re serious by
actually fixing them. Good customer service is key.
9. WRITE DRUNK, EDIT SOBER
Step 1: Write without questioning your content,
style, keywords, or grammar (within reason)
Step 2: Edit
!
You’ll keep the passion, personality, and voice
that makes content feel unique and natural.
This especially applies to blog posts!
10. WRITING FOR E-COMMERCE
KNOW THE COSTUMER: BIG SPENDERS
• They’re going to spend $$ no matter what, your goal is to get them
to spend it on your website.
• Highlight emotions over utility. How will the purchase make them
feel?
• Make instant gratification accessible. Don’t give them the change to
think twice about using that credit card portal.
11. KNOW THE COSTUMER: PENNY PINCHERS
• Emphasize value wherever possible. Adding in “small” before “fee”
or “only” before “$60 a month” makes a big difference.
• Avoid big number by breaking down the price. Think of an
infomercial: “YOU GET ALL THIS FOR JUST 5 PAYMENTS OF
$19.99!”
• Highlight the utility and necessity of your product or service. Why
do they need this blouse/sponge/patio furniture?
!
WRITING FOR E-COMMERCE
12. VERBS > ADJECTIVES
• Verbs are harder to ignore, and therefore more compelling and effective at
conveying your message.
• Actions are more memorable than descriptions. Think middle school english
class: show rather than tell.
• Ditch the passive voice. Active verbs are more persuasive for targeting the client.
!
Passive voice: He was going, It is thought, She was eaten by the mongoose
Active voice: She went to the fair, I need coffee, He ate a sandwich
!
13. BENEFITS > FEATURES
• Keep in mind that copy writing is often a form of promotion.
• Benefit-centric content elicits an emotional response from the reader,
persuading them to purchase an item that can attain that feeling.
!
Ex: This down jacket will keep you warm all winter long.
VS.
This down jacket has high-technology insulation.
14. COOL IT WITH THE KEYWORDS
• The more keywords the better? FALSE. Density does not equal optimization.
• Readers get turned off by keyword-stuffed writing. It feels fake!
• Consider LSI (Latent Semantic Indexing) as a complementary tool:
!
LSI maps out the relationships between words, in order to understand the
meaning of the text. For example a google search for “blue shirts” may return a
great website with a selection of “blue blouses.”
Utilize LSI by creating clear content that covers the main concepts linked to the
targeted keywords
!
!
15. SOCIAL MEDIA IS CONTENT
• Be engaging: talk to followers, start a conversation about your
brand, or share information from your website.
• Again- it’s not all about you. Lead a conversation about industry
issues, feature content from other sources, share a promotion.
• Be active, but keep quality in mind. Idle accounts, over promotion,
and useless content are a recipe for followers to drop you.
16. We are great at puns!
but still have a few f laws…
17. V+V WRITING CLASS
• Before you start, seriously consider whether
your piece has interesting, original content
• Don’t repeat the same verb/adjective 2
sentences in a row.
• Cut the clutter!
• Combine 2 small sentences into 1
• Vary the length of your sentences. Use short
sentences to emphasize ideas, and longer
sentences to explain, define, or illustrate them.
• Read aloud while you edit.
• Overusing periods will not help you escape
proper comma usage!
• Consider using em dashes:
Example: Verbal+Visual-being the awesome office
that it is-let their Operations Associate annoy
everyone with this presentation.
• Consider using the Oxford comma >>
18. LEARN FROM THE PROS
“If it sounds like writing, I rewrite it. Or, if proper
usage gets in the way, it may have to go. I can’t allow
what we learned in English composition to disrupt
the sound and rhythm of the narrative.”
!
- ELMORE LEONARD
“I do not over-intellectualize the production process.
I try to keep it simple: Tell the damned story.”
!
- TOM CLANCY
“Get it down. Take chances. It may be bad, but it’s
the only way you can do anything really good.”
!
- WILLIAM FAULKNER
“No one can write decently who is distrustful of the
reader’s intelligence or whose attitude is
patronizing.”
!
- E.B. WHITE