This document summarizes a study on bus rider satisfaction and intentions to switch transportation modes. The study surveyed bus riders on two routes in New York City that had seen declining ridership. It assessed rider satisfaction with various bus attributes like reliability, convenience, and comfort. It also presented respondents with hypothetical scenarios where bus service changed and asked if they would switch modes. The results showed that reliability was the most important factor in choosing to take the bus. Improving reliability through measures like bus priority at traffic lights could help boost ridership.