Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Design Thinking, What I have learned in a year?Mussab Sharif
Design Thinking, What I have learned in a year?
Lessons learned from introducing Design Thinking in an Enterprise, for the 1st time
All what is shared is a personal perspective :)
Design Thinking presentation in front of Sofia Coaching Support Group_2 April...Elina Zheleva ✈
This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.
Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies
Set includes a collection of creativity tools such as clustering, brainstorming, Osborn’s Checklist, morphology, brainwriting and additional tools to illustrate and support the generation of ideas and innovations.
Creativity tools pursue the generation of ideas which lead to innovations, new concepts and visions and control and improve work and creativity flows. To reach these goals, many different techniques have been developed to achieve most creative and most innovative results.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Design Thinking, What I have learned in a year?Mussab Sharif
Design Thinking, What I have learned in a year?
Lessons learned from introducing Design Thinking in an Enterprise, for the 1st time
All what is shared is a personal perspective :)
Design Thinking presentation in front of Sofia Coaching Support Group_2 April...Elina Zheleva ✈
This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.
Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies
Set includes a collection of creativity tools such as clustering, brainstorming, Osborn’s Checklist, morphology, brainwriting and additional tools to illustrate and support the generation of ideas and innovations.
Creativity tools pursue the generation of ideas which lead to innovations, new concepts and visions and control and improve work and creativity flows. To reach these goals, many different techniques have been developed to achieve most creative and most innovative results.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Importance of Design Thinking - Design Thinking Importance - Avantika UniversityAvantika University
Importance of Design Thinking process is must in every field. Design Thinking facilitates the leaders to make better decisions and transform failure into success. You can gain this quality by studying in Indiau2019s only design-centric university, Avantika University. Avantika University's Design College is the MIT Institue of Design in Ujjain, MP. Avantika University is the fragment of MIT Pune.
To know more details, visit us at: http://avantikauniversity.edu.in/design-colleges/importance-of-design-thinking-design-thinking-importance.php
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...Tania Schlatter
When designing or redesigning an application, Nimble Partners focuses on three core principles: consistency, hierarchy, and personality. We can think of these principles as if they’re part of a language. Consistency and hierarchy are the grammar people learn while using an application: the basic elements that define how a language is spoken. The “words” we speak—that is, the visual design characteristics we choose to convey a message—create an application’s personality. These principles are so fundamental to creating successful interfaces that we call them “meta-principles.” While technology that affects interfaces changes, the underlying meta-principles hold true.
Nimble Partners arrived at these three meta-principles after years of heuristic reviews, usability studies, and informal observation of digital applications. In this talk, Deborah will introduce these principles and show how they apply in examples, including a case study redesign of a web and mobile application to help users track diet and exercise.
Talk presented at the CHIFOO May 2014 meeting.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Importance of Design Thinking - Design Thinking Importance - Avantika UniversityAvantika University
Importance of Design Thinking process is must in every field. Design Thinking facilitates the leaders to make better decisions and transform failure into success. You can gain this quality by studying in Indiau2019s only design-centric university, Avantika University. Avantika University's Design College is the MIT Institue of Design in Ujjain, MP. Avantika University is the fragment of MIT Pune.
To know more details, visit us at: http://avantikauniversity.edu.in/design-colleges/importance-of-design-thinking-design-thinking-importance.php
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...Tania Schlatter
When designing or redesigning an application, Nimble Partners focuses on three core principles: consistency, hierarchy, and personality. We can think of these principles as if they’re part of a language. Consistency and hierarchy are the grammar people learn while using an application: the basic elements that define how a language is spoken. The “words” we speak—that is, the visual design characteristics we choose to convey a message—create an application’s personality. These principles are so fundamental to creating successful interfaces that we call them “meta-principles.” While technology that affects interfaces changes, the underlying meta-principles hold true.
Nimble Partners arrived at these three meta-principles after years of heuristic reviews, usability studies, and informal observation of digital applications. In this talk, Deborah will introduce these principles and show how they apply in examples, including a case study redesign of a web and mobile application to help users track diet and exercise.
Talk presented at the CHIFOO May 2014 meeting.
Making Together: The Merging Journeys of UX, Design & DevelopmentRobin Smail
We invite you on a journey of reinvention: starting with a first pass at a microcredentialing application that is narrow in vision, we examine what is possible when you can step back and begin anew with a more user-centric approach. By exploring user journeys and discovering a scalable, flexible approach, a set of processes that helped us to find our vision and reclaim the territory of our passion to create some of the most ambitious web applications in higher education. This is our (small team) story — what we've learned by looking at the good, the bad, the wrong turns, the course corrections, the user testing, and where we're going next, while we create a badging platform with unlimited potential.
Delivering Learning to a Dispersed and Virtual Workforce | Webinar 03.26.2015BizLibrary
In this webinar, Chris Osborn, VP of Marketing and recognized leader on learning strategy, will discuss best practices for delivering employee training and learning for employees in a dispersed workforce. You will also learn valuable tips and ideas for spreading the benefits of social and informal learning to a dispersed workforce in today's environment while using next generation learning technology.
www.bizlibrary.com
How to Jump Start Your Video Focused Content Strategy | Webinar 04.09.2015BizLibrary
In this webinar, you will learn how to link a learning content strategy that relies upon bite-sized video to organizational objectives. The specific elements of a video strategy each guide a range of choices from how to incorporate the power of storytelling through video to achieve these objectives to decisions about specific video types, styles and delivery tools.
I did this UX design exercise as a practice about revamping Miriwoong app. Miriwoong, a language is categorised as critically endangered, with fewer than 12 truly fluent speakers remaining.
Article: https://medium.com/p/9636de8b05a3
With so many "educational" apps in the marketplace, how do you decide which ones are worth keeping--and which ones to throw back? Don't let the perfect educational app be the one that got away!
On October 8, 2014, Tania Schlatter gave a talk entitled "Visual Usability."
Visual Usability
Bringing graphic and UI design together
Following UI design guidelines can help you have a usable app. Working with a graphic designer can help you have an attractive app. The reality is that it’s hard to create something that’s both usable and appealing. The more complex or functional the app, the greater the challenge.
“Visual usability” is an approach to designing interfaces that bridge the gap between “works well” and “looks great.” In this talk, Tania will explain three design principles critical to successful UI design, and show how they can be used to help or hinder the design of digital applications.
Tania Schlatter is a designer, author, and lecturer. She combines user-centered and visual design expertise to design application interfaces that help people understand and use technology. She co-founded of Nimble Partners, a Boston experience design firm; co-authored Visual Usability, Principles and Practices for Designing Digital Applications; and teaches interactive design to students at Northeastern University in Boston.
Tania has worked with over 14 MIT offices, Tufts University, Endeca Technologies, catapult.org, cafepress.com, and real-time labor data software company Burning Glass Technologies. Formal study includes an M.Des. in human-centered communication design from the Institute of Design in Chicago; a summer with Paul Rand and Armin Hofmann in Brissago, Switzerland; and a BFA in graphic design from Boston University.
meMap is an iPhone app for young people that allows them to monitor, record and understand their emotional wellbeing. Using art to reflect their moods, it enables them to recognize patterns and potential impacting triggers. It encourages personal reflection and expression and offers an environment in which users can share their visual journeys safely.
2012-12 Maximizing Member Engagement through Technologyimagine.GO
This presentation looks at the four key components of retail health and how healthcare companies should use them to design their consumer products following strict adherence to the concept of minimum viable product.
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
Eddie Gomez's "It's A Mobile World" @MiamiAdSchoolEddie Gomez
Director of Experience Design @SapientNitro Eddie Gomez has taught @MiamiAdSchool for over 4 years. This revised curriculum is a broad spectrum view of mobile - from design to social impact. Audience for this deck is for anybody interested in an engaging approach to teach mobile concepts. Feedback welcome!
Best Practices for Online Purpose DiscoveryBrandon Peele
This document is exploration of our experience running a live 10-week online purpose discovery program, the 7th program led by Course Leader, Brandon Peele. As a group of Guides and leaders in the Global Purpose Movement (Brandon Peele, Jon Darrall-Rew, Kara Hess, Spencer Honeyman and Michael Stern), we wanted to make an earnest study of best practices, run a course, and then share our learning with the world, so that other Guides, educators, coaches, career counselors, HR/LD executives and mental health professionals can craft more effective programs, get better results and make purpose work more widely available. Please reach out to us with any questions.
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | #DSCHIRebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approachesBrilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approaches
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | Digital ...Rebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will show you how to bridge the gap between SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
During this session you’ll learn how to:
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
How do you connect your search rankings to your long term conversion rates? Customer journey mapping. Rebekah will show you how to bridge the gap between SEO, content, design, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
Journey Mapping for Damn Good Digital Design - Digital Summit Dallas 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
Journey Mapping for Damn Good Digital Design - MIMA Summit 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
Learning Objectives:
1. What journey mapping entails and why it is an essential tool for designing effective mobile experiences, or any digital experience for that matter
2. Practical tools and exercises you can use to understand user context and consider those insights in your app, or responsive website
3. Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
IN THIS SESSION, WE’LL LEARN:
What it takes to make effective collaboration possible
How project managers can play a key role in creating the cross-discipline teams of tomorrow
Practical techniques you can use to bridge silos, increase productivity, and facilitate web content working sessions with your team
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Digital Summit Charlotte: Journey Mapping for Damn Good Digital DesignRebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
This talk covers:
-What journey mapping entails (and why it is an essential tool for designing effective mobile experiences)
-Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
-Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Rebekah Baggs
Designing digital experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to consider who our users are and what they need.
While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
In this talk I cover:
- What journey mapping entails and why it is an essential tool for designing effective mobile experiences
- Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
- Techniques for mapping user journeys with your team and applying what you've learned to build better user flows, features, interactions and interfaces
Next Level Collaboration: The Future of Content & Web Design at Future Insigh...Rebekah Baggs
Tomorrow’s complex digital experiences and responsive design challenges require a new kind of cross-discipline approach to content creation. Successful outcomes demand collaboration and co-creation. Yet, siloed workflows and legacy processes can hold you back. Learn how designers and developers play a key role in creating future-ready content, and leave with skills and actionable approaches you’ll need to transform the way your team produces together.
Phoenix Design Week: User Journeys for Damn Good Digital DesignRebekah Baggs
Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help.
Context, Baby! Context! User Journeys for Responsive DesignRebekah Baggs
Designing responsive experiences across screens takes consideration of users’ needs and situation. By mapping out and understanding the customer journey, we can plan content from the smallest canvas-out, and create content that's right for our organizations and our users regardless of the device.
Data Driven: Using Analytics Insights to Guide Effective Content CreationRebekah Baggs
How do we develop content that meets the needs of both our organizations and our audience? It all begins with establishing purpose and extracting the digital insights you’ll need to make informed decisions.
These slides are from a workshop presented by @annabananahrach and @rebekahcancino at Digital Content Strategies Conference 2013 in La Jolla, CA.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Expert Accessory Dwelling Unit (ADU) Drafting Services
Designing Content: Teaching High School Students to Make Mobile Experiences that Matter
1. Designing
Content
for
Mobile
MAKING
APP
EXPERIENCES
THAT
MATTER
TEACH
FOR
AMERICA
|
Design
Thinking
Workshop:
Content
for
Mobile
Apps
Course
September
25,
2014
6. “I
love
ficXon.
UFOs,
unicorns,
faith
healing,
the
Mobile
Web,
the
Mobile
Context,
psychics.”
-‐
Stephen
Hay
7. CONTEXT
AND
CONTENT
BEFORE
PLATFORM
WONDERING
WHERE
TO
START
Should
we
design
a
mobile
website
or
a
naXve
app?
Should
we
build
separate
apps
for
iOS
and
Android?
What
about
other
plaaorms,
like
Windows?
Should
build
a
responsive
website
that
will
adapt
across
desktops,
tablets,
and
phones?
The
answer
is
always,
“It
depends.”
From
Content
Strategy
for
Mobile
by
Karen
McGrane.
8. CONTEXT
AND
CONTENT
BEFORE
PLATFORM
THINGS
TO
CONSIDER
ü Speed
ü Gestures
ü Polish
ü Discoverability
ü Search
ü Sharing
ü Accessibility
ü Content
ü Funnel
ü Multi-channel
maintenance
12. CHALLENGE
DESIGN
A
BETTER
WAY
FOR
STUDENTS
TO
MANAGE
THE
COLLEGE
APPLICATION
PROCESS
13. How
might
we…
PosiXon
‘Apply
Easy’
and
as
a
new,
useful
tool
to
help
high
school
students
manage
their
college
applicaXon
process?
Help
students
to
feel
empowered
to
manage
their
applicaXon
processes
without
seeing
a
counselor?
Encourage
students
to
make
smart
financing
choices?
18. KEEP
IN
MIND
CO-‐CREATION
SETS
YOU
UP
FOR
SUCCESS
Gathering
a
cross-‐discipline
team
that
represents
the
perspecXves,
needs,
and
knowledge
of
everyone
who
has
an
interest
in
the
product
is
essenXal.
You
need
to
get
everyone
who
knows
what
it
takes
to
make
that
product
successful
together
in
the
same
room.
Yes,
that
includes
customers,
too.
19. “Design
begins
when
first
you
view
the
world
through
the
eyes
of
another.”
-‐
C.
WEST
CHURCHMAN
21. EMPATHIZE
TO
UNDERSTAND
NEEDS
THINKING:
These
are
the
factors
that
relate
to
our
users’
learning
behaviors.
What
are
the
users’
cogni>ve
assump>ons
when
accessing
our
content?
What
are
users’
maximum
poten>als
for
learning?
Can
we
make
assump>ons
or
do
we
have
metrics
that
provide
us
knowledge
about
their
educa>on
level?
From
Context
in
Content
Strategy
by
Daniel
Eizans.
Read
more
here.
22. EMPATHIZE
TO
UNDERSTAND
NEEDS
FEELING:
These
factors
that
relate
to
emoXonal
needs.
Are
users
stressed
when
they
access
our
content?
Are
they
feeling
confident
or
confused?
Are
they
>red
or
under
stress?
From
Context
in
Content
Strategy
by
Daniel
Eizans.
Read
more
here.
23. EMPATHIZE
TO
UNDERSTAND
NEEDS
DOING:
These
factors
account
for
the
users
physical
environment
and
sXmuli.
What
environmental
s>muli?
What
ac>vi>es
are
users
doing
when
they
access
our
content?
What
are
their
daily
habits?
Are
they
disabled
or
able
bodied?
From
Context
in
Content
Strategy
by
Daniel
Eizans.
Read
more
here.
25. STEP
1
ESTABLISH
CLEAR
GOALS
Why
does
this
app
exist?
What
does
success
look
like
for
this
project?
How
will
we
measure
success?
What
does
this
app
need
to
help
people
accomplish?
Does
this
app
relate
to
a
larger
flow?
Are
we
working
toward
a
parXcular
metric
(conversion
rate,
dollars
per
order)?
29. STEP
4
FORCE
PRIORITY
OF
BOTH
CLIENT
WANTS
AND
USER
NEEDS/TASKS
30. STEP
5
GROUP
RELATED
CLIENT
WANTS
WITH
USER
TASKS
LOOK
FOR
GAPS
DETERMINE
CONTENT
NEEDS
THAT
AREN’T
ACCOUNTED
FOR
AND
DISCUSS
OUT
OF
SYNC
PRIORITIES
31. STEP
6
MAP
CONTENT
HIERARCHY
TO
APPLICATION
LAYOUT
34. DO
YOUR
HOMEWORK
FOR
USER-‐FRIENDLY
COPY
ASK
QUESTIONS
How
might
the
reader
be
feeling?
How
do
we
want
them
to
feel
instead?
What
is
the
goal
of
the
message?
How
will
we
accomplish
that?
35. FOLLOW
UX
WRITING
BEST
PRACTICES
FOR
EASY-‐TO-‐UNDERSTAND
APP
CONTENT
UX
WRITING
GOLDEN
RULES
1.
BE
CLEAR:
consistent
use
of
nomenclature,
free
from
idioms,
local
language,
etc.
2.
BE
BRIEF
3.
BE
INVISIBLE:
content
should
fade
into
the
overall
experience
4.
WORK
IN
TEAMS:
content
isn’t
experienced
free
from
design
and
development
5.
FUNCTION
BEFORE
FORM:
you
have
to
meet
basic
usability
needs
before
you
can
delight