This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.
There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.
1. Design Thinking @ HSG
2. Embedded Design Thinking
Both ways are explained in the set.
For more information visit http://dthsg.com
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
A presentation I gave on design thinking for technology, business, and entrepreneurship students at NYU.
These slides were accompanied by a lot of group participation, Q&A, and a design challenge, so some slides may feel a little sparse.
These slides are adapted from a design thinking presentation co-authored with Melanie Kahl in 2011. Thanks for viewing!
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
A presentation I gave on design thinking for technology, business, and entrepreneurship students at NYU.
These slides were accompanied by a lot of group participation, Q&A, and a design challenge, so some slides may feel a little sparse.
These slides are adapted from a design thinking presentation co-authored with Melanie Kahl in 2011. Thanks for viewing!
An overview of how UX Research is conducted in entrepreneurial Lean UX organizations. Principles and practices of Lean/Agile UX teams in high-tech, mostly Silicon Valley, settings.
Presented by Susan Wilhite to startupUCLA, an accelerator for UCLA students, on June 7, 2012 on the campus. Watch the startupUCLA web site for a video of the live presentation.
The experience your customers have with your products is a critical component of success. Valuable products can solve real human needs, fulfill desires, and improve the quality the of life. This goes beyond just building more features, or making things look pretty. It involves understanding and empathizing with your customers, and involving them in the design process.
How do we do this? And how do we do this in a way that fits into the operational rhythms of Agile development? These perspectives are shared by a long-time UX designer who has recently moved into Agile.
In this Power Hour session, Laurent Bernard will introduce Steelcase’s Workplace Future team, while Joyce Bromberg will discuss how the global office furniture manufacturer uses its human-centered design research methodology to design a corporate learning classroom that enables social learning and the co-creation of content. She will focus on the power of compelling stories and photos to help achieve change inside an organization.
Joyce Bromberg, Director of WorkSpace Futures, Steelcase Inc.
Presented to the internal creative group at frog design in SF as a way to inform and inspire the team. This deck presents a new way to think about contextual inquiry, participatory design and the future of design research. For, With, and Through Design is a new lens from which to understand the design work that is being conducted at frog and elsewhere.
Stanford IT Open House - Cloud-based Copyright Clearance Services 5 3-12 slid...Martha Russell
Today, many obstacles exist in traditional mechanisms for content licensing, commonly resulting in under-utilization of content or copyright piracy. For example, it can be very difficult to locate the appropriate rights holders, or there are often prohibitively high transaction costs involved in getting permission to use content. Used since Spring 2011 at Stanford for print course materials and extended in Spring 2012 quarter to online course materials, the Stanford Intellectual Property Exchange (SIPX) now creates a user-friendly way of clearing rights for both print and online course materials. Personalized course readers have been produced using PrintGroove by Konica Minolta. The SIPX system will be available for all Stanford courses in Fall 2012. mediax.stanford.edu
Empathy Lab believes that intuitive and engaging interfaces are designed with an in-depth understanding of your end-users' needs, behaviors, and motivations. Here is an overview of our behavioral research philosophy and methodology.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Would you use this? UX South Africa 2016Phil Barrett
if you're an innovator, "Would you use this" is a question you really want to answer. But you can't ask it in a usability test. Usability tests can evaluate comprehension and ease of use, but test respondents can't reliably predict their own future behaviour. If you base your strategic choices on experiments where you ask them to do that, you can cause serious damage to your company.
But using the JTBD change making forces, and the MAO model, you can start to explore the factors that influence people's actions systematically . You can find out *when* and *why* people will use your new product idea, which is enough to work out whether your product is on the right track.
New Models of Purpose-Driven Exploration in Knowledge WorkWilliam Evans
The last 20 years have been a period of radical disruption and transformation in knowledge work. The "why, what, and how" of new value creation and delivery in knowledge-intensive work is shifting and the power has moved from the center to the edges. In his talk, Evans will explore the emergence of new methods of exploration, abductive ideation, and empirical validation that is changing how value creation happens. The very idea first introduced by Buckminster Fuller, when he said that everything was becoming ephemeralized—doing "more and more with less and less until eventually you can do everything with nothing"—or more recently when Marc Andreessen said, "software is eating the world," has had a direct impact on information-seeking and information-synthesizing behaviors. Evans will unpack how many of these models and methods are really the exaptation of Lean, Systems Thinking, and Design Thinking principles, transplanted from the world of manufacturing into the ephemeral world of knowledge work and knowledge management. He'll finish by showing how these models can frame the challenges posed by sense-making (experiential) change in knowledge work.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.
Goodpatch Berlin, Boris Milkowski - Guest Talk @EINSICHTEN, HTW BERLIN
Das Thema Prototyping ist aus der Welt des digitalen Designs kaum noch wegzudenken. Häufig wird dabei vergessen, dass es nicht nur um den Prozess selber geht, sondern darum, diesen als Werkzeug zu verstehen, um schneller bessere Ergebnisse zu erzielen. Boris Milkowski und Jan Bisson berichten in ihrem Vortrag darüber, wie sie versuchen iterative Prozesse in alle Bereiche des Agenturalltags zu integrieren: angefangen beim UX/UI-Design, über die Kommunikation im Team bis hin zur Arbeit mit den Auftraggebern. Außerdem geben sie einen Einblick in das Prototyping Tool Prott, das sie für ihre eigenen Agenturbedürfnisse entwickelt haben.
Get down to the basics of design with pen and paper.
At the early stages of ideation, we don't want you weighted down with unnecessary functionality. Get your ideas on paper and take time to plan how your app will really work.
Download this Prototyping Note for free and have fun sketching!
Get your early invite: https://prottapp.com/
Zentify launcht neue Plattform für Mitarbeiter-Vergünstigungen.
Machen Sie unsere Kunden zu Ihren Kunden und werden Sie jetzt Unternehmenspartner.
Bei Interesse: boris@zentify.com
http://zentify.com
Twitter: @zentify
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. TEACHING TEAM
PROF. DR. FALK PHILIPP FRIEDERIKE CHRISTOPHE BORIS FRIEDRICH
UEBERNICKEL SKRIBANOWITZ HOFFMANN VETTERLI MILKOWSKI
DESIGNTHINKING@UNISG.COM
WWW.DTHSG.COM DESIGN THINKING | UNIVERSITY OF ST. GALLEN
3.
4. DESIGN THINKING
METHOD CARDS
UNIVERSITY OF ST. GALLEN
INSTITUTE OF INFORMATION MANAGEMENT
PROF. DR. WALTER BRENNER
PROF. DR. FALK UEBERNICKEL
CHRISTOPHE VETTERLI
PHILIPP SKRIBANOWITZ
FRIEDERIKE HOFFMANN
BORIS FRIEDRICH MILKOWSKI
2
5. FOR WHOM IS DESIGN
THINKING SUITABLE?
FOR ALL COMPANIES THAT WANT TO TACKLE THE FOLLOWING CHALLENGES…
DEVELOPMENT OF NEW PRODUCT, SERVICE AND BUSINESS MODEL PROTOTYPES
“IDEA-BOOST” FROM OUTSIDE
CREATING VALUE WITH FOCUS ON THE USER
IMPROVEMENT OF INNOVATION PROCESSES
3 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
6. WORKSHOP OF HSG STUDENTS WITH THEIR CORPORATE PARTNER
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
7. HUMAN - CENTERED
INNOVATION
FOCUS ON PEOPLE / CUSTOMERS AND THEIR NEEDS. NOT ON SPECIFIC TECHNOLOGIES
OR OTHER CONDITIONS.
INNOVATING AT THE INTERSECTION OF BUSINESS, TECHNOLOGY AND PEOPLE LEADS TO
RADICAL NEW EXPERIENCE INNOVATION.
THE USER IS THE ONE TO DECIDE IF A PRODUCT OR A SERVICE SHOULD EXIST OR BE
ESTABLISHED.
4 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
9. ITERATIVE DESIGN
PROCESS
DURING THE ENTIRE PROJECT, DESIGN THINKING TEAMS WORK WITH AN ITERATIVE
APPROACH: REDEFINING THE PROBLEM, NEEDFINDING, IDEATION, BUILDING OF
PROTOYPES AND TESTING WITH THE USER. THE ITERATIVE APPROACH ENABLES A
HIGHER EXPERTISE IN THE FIELD OF HUMAN NEEDS AND SUPPORTS A VARIETY OF
RESULTS.
5 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
11. (RE)DEFINE
THE PROBLEM
THE PROBLEMS YOU ARE TRYING TO SOLVE ARE RARELY YOUR OWN – THEY ARE
THOSE OF A PARTICULAR USER. IN ORDER TO DESIGN FOR THE USER, WE MUST
UNDERSTAND WHO THEY ARE AND WHAT IS IMPORTANT TO THEM.
YOU MIGHT ALSO ASK YOURSELF: ARE WE ACTUALLY ASKING THE RIGHT QUESTION
HERE? THE EXAMPLE WITH THE TOOTHBRUSH DESCRIBES IT QUITE WELL. WHY DO WE
LIMIT OURSELVES TO THE OBJECT OF A TOOTHBRUSH IF WE ARE ACTUALLY TRYING TO
FIND SOLUTIONS FOR DENTAL CARE?
6 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
12. DENTAL CARE
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
13. NEEDFINDING &
INSTANT EXPERTISE
WATCHING WHAT PEOPLE DO AND HOW THEY INTERACT WITH THEIR ENVIRONMENT
GIVES YOU CLUES ABOUT WHAT THEY THINK AND FEEL. IT ALSO HELPS US TO LEARN
ABOUT WHAT THEIR NEEDS ARE. BY WATCHING PEOPLE YOU CAN CAPTURE PHYSICAL
MANIFESTATIONS OF THEIR EXPERIENCES - WHAT THEY DO AND SAY. THIS WILL ALLOW
YOU TO INTERPRET INTANGIBLE MEANING OF THOSE EXPERIENCES IN ORDER TO
UNCOVER INSIGHTS. UNDERSTANDING HUMAN BEHAVIOUR IS KEY TO GENERATING THE
BEST POSSIBLE SOLUTION.
7 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
15. BRAINSTORM &
IDEATE
IDEATE IS THE POINT IN THE DESIGN PROCESS AT WHICH WE FOCUS ON IDEA
GENERATION. MENTALLY IT REPRESENTS A PROCESS OF “GOING WIDE” IN TERMS OF
CONCEPTS AND OUTCOMES – IT IS A MODE OF “FLARING” RATHER THAN “FOCUSING”.
IDEATION PROVIDES BOTH THE FUEL AND SOURCE MATERIAL FOR BUILDING PROTOTYPES
AND GETTING INNOVATIVE SOLUTIONS INTO THE HANDS OF YOUR USERS.
8 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
17. PROTOTYPE
START BUILDING!
EVEN IF YOU ARE NOT SURE WHAT YOU ARE DOING, THE ACT OF PICKING UP MATERIALS
(POST-ITS, TAPE, AND FOUND OBJECTS ARE A GOOD WAY TO START!) IS GOOD ENOUGH
TO GET YOU GOING. DO NOT SPEND TOO LONG ON ONE PROTOTYPE. MOVE ON
BEFORE YOU FIND YOURSELF EMOTIONALLY ATTACHED TO IT. BUILD WITH THE USER IN
MIND. WHAT DO YOU HOPE TO TEST WITH THE USER? WHAT SORTS OF BEHAVIOUR DO
YOU EXPECT? ANSWERING THESE QUESTIONS WILL HELP YOU TO FOCUS YOUR
PROTOTYPING AND GENERATE MEANINGFUL FEEDBACK IN THE TESTING PHASE.
9 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
19. TEST
SHOW, DON‘T TELL!
PUT YOUR PROTOTYPE IN THE USERS’ HANDS AND DO NOT TALK (YET). WATCH HOW
THEY USE (AND MISUSE!) WHAT YOU HAVE GIVEN THEM. HOW THEY HANDLE AND
INTERACT WITH IT. LISTEN TO WHAT THEY SAY ABOUT IT AND TO THE QUESTIONS
THEY POSE.
ASK USERS TO COMPARE. BRINGING MULTIPLE PROTOTYPES TO THE FIELD FOR TESTING
GIVES USERS A BASIS FOR COMPARISON AND OFTEN REVEALS LATENT NEEDS. IDENTIFY
WHAT IS BEING TESTED WITH EACH PROTOTYPE. A PROTOTYPE SHOULD ANSWER A
PARTICULAR QUESTION WHEN TESTED.
10 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
21. THE VISIONARY
STATEMENT
AT THE VERY BEGINNING OF A PROJECT, DESIGN THINKING TEAMS RECEIVE THEIR
VISIONARY STATEMENT FROM THE CORPORATE PARTNER THEY ARE WORKING WITH.
OFTEN THIS PARTNER HAS HAD A CERTAIN CHALLENGE OR A FIELD OF INTEREST FOR
QUITE SOME TIME, WHICH THEY NOW WANT TO TACKLE.
EXAMPLES OF VISIONARY STATEMENTS INCLUDE: „SMALL CITY LIVING“, „WHY 4000
CALLS?“, „SELF-SERVICE EXPERIENCE“. IT IS NECESSARY THAT THEY ARE FORMULATED
QUITE BROADLY TO UNLEASH THE POTENTIAL OF DESIGN THINKING.
11 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
22. WHY DON‘T YOU WRITE YOUR VISIONARY STATEMENT HERE!
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
23. DESIGN THINKING
METHOD
THE PROJECT MILESTONES
DESIGN THINKING IS A STRUCTURED METHOD WITH CLEARLY DEFINED MILESTONES OVER A
PROJECT TIMELINE. IT IS ALWAYS EXPLICIT WHICH PHASE YOU ARE IN.
EACH PHASE FINISHES WITH A TEAM PRESENTATION. CLEAR STRUCTURE HELPS TO REFLECT
ON THE THINGS LEARNED IN THE PRECEDING PHASE.
12 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
24. = ITERATIVE DESIGN PROCESS
FUNKY
PROTOTYPE
DARK
HORSE FUNCTIONAL
PROTOTYPE PROTOTYPE
CRITICAL X-IS
FUNCTION FINISHED
PROTOTYPE PROTOTYPE
DESIGN
SPACE FINAL
EXPLORATION PROTOTYPE
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
25. DIVERGING PHASES
DESIGN CRITICAL DARK
SPACE FUNCTION HORSE
EXPLORATION PROTOTYPE PROTOTYPE
13 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
26. CONVERGING PHASES
X-IS
FUNKY FUNCTIONAL FINISHED FINAL
PROTOTYPE PROTOTYPE PROTOTYPE PROTOTYPE
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
27. DESIGN SPACE
EXPLORATION
IN THIS PHASE, A TEAM TAKES PART IN SO CALLED DESIGN SPACE EXPLORATION. THIS
ENTAILS DOING RESEARCH ON TOPICS RELATED TO THE FIELD OF ITS CHALLENGE. THIS
CAN BE DONE BY OBSERVING AND INTERVIEWING PEOPLE AND USERS IN THESE
PARTICULAR AREAS AND SITUATIONS. THE GOAL OF THE DESIGN SPACE EXPLORATION
PHASE IS TO IDENTIFY CRITICAL FUNCTIONS FROM THE CONSUMER PERSPECTIVE.
14 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
28. DESIGN SPACE EXPLORATION ON “SELF-SERVICE EXPERIENCE”:
HOW DOES A SHERPA SERVE HIS CLIENT?
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
29. CRITICAL FUNCTION
PROTOTYPE
THINGS LEARNED IN THE DESIGN SPACE EXPLORATION PHASE SHOULD NOW BE ADDRESSED
BY CRITICAL FUNCTION PROTOTYPES. FOR EACH CRITICAL FUNCTION IDENTIFIED, THERE
SHOULD BE ONE OR MORE PROTOYPES BUILT THAT TRY TO SOLVE A PARTICULAR ISSUE.
EXAMPLES OF CRITICAL FUNCTIONS INCLUDE: SIMPLICITY, INDIVIDUALIZATION, PRIVACY AND
FLEXIBILITY.
HERE, AS IS TYPICAL IN DIVERGING PHASES, IT IS DESIRABLE TO PRODUCE MANY PROTOTYPES
INSTEAD OF ONE FINALIZED VERSION. THE MORE TANGIBLE PROTOTYPES, THE BETTER.
15 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
30. CRITICAL FUNCTION PROTOTYPE: “TOOLBOX”
CRITICAL FUNCTION ADDRESSED: INDIVIDUALIZATION
SOURCE: DEUTSCHE BANK AG
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
31. DARK HORSE
PROTOTYPE
CHALLENGE THE ASSUMPTIONS YOU HAVE PREVIOUSLY MADE. BUILD A PROTOTYPE
THAT FROM AN OUTSIDE PERSPECTIVE IS UNLIKELY TO WIN. THIS IS THE PHASE WHERE
THE TEAM TAKES EXTREME APPROACHES. IF, FOR INSTANCE, YOU ARE DESIGNING A
BETTER HR PORTAL, YOU MIGHT PROPOSE SHUTTING DOWN THE WHOLE PORTAL.
ALTERNATIVELY, IMAGINE A CAR MANUFACTURER THAT DIDN’T MAKE CARS ANYMORE.
WHAT WOULD IT SELL?
16 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
33. FUNKY
PROTOTYPE
THE FUNKY PROTOTYPE COMBINES THE MOST SUCCESSFUL ELEMENTS OF THE PROTOTYPE
FROM PRECEDING PHASES. YOU UNDERSTAND THE SCOPE OF THE PROBLEM. YOU ARE ON
TRACK WITH A VIABLE SOLUTION OR APPROACH. YOU HAVE A WORKABLE PLAN TO
ACHIEVE SUCCESS. A VISION OF WHERE THE JOURNEY IS HEADING STARTS TO BECOME
CLEAR.
17 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
35. FUNCTIONAL
PROTOTYPE
THE FUNCTIONAL PROTOTYPE GIVES YOU A PREVIEW OF WHAT THE FINAL PROTOTYPE
WILL LOOK LIKE. YOU HAVE THE MAJOR TECHNICAL & HUMAN ISSUES MORE OR LESS
FIGURED OUT (ALTHOUGH NOT COMPLETELY ADDRESSED IN YOUR PROTOTYPE). YOU
KNOW WHAT YOU ARE DOING AND HAVE CONCRETE PLANS FOR GOING FORWARD. IT IS
CRUCIAL AT THIS POINT THAT THIS PROTOYPE IS CLEAR AND CONVINCING TO THE PEOPLE
INVOLVED SUCH AS THE CORPORATE PARTNER.
18 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
37. X-IS FINISHED
PROTOTYPE
X
TIME IS SHORT AS THE DEADLINE FOR THE FINAL PROTOTYPE IS NEARING. X DESCRIBES ONE
SPECIFIC DESIGN ELEMENT OF THE PROTOTYPE THAT SHOULD BE HIGHLY DEVELOPED AT
THIS POINT IN TIME. IT SHOULD FUNCTION AS IT WOULD FUNCTION IN THE FINAL
PROTOTYPE. THIS X COULD BE FOR INSTANCE THAT THE DATABASE INTEGRATION IS
WORKING OR THAT THE INTERACTION WITH THE USER INTERFACE IS GIVEN.
19 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
38. X-IS FINISHED PROTOTYPE: “TIMELINE”
SOURCE: DEUTSCHE BANK AG
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
39. FINAL
PROTOTYPE
AT THE VERY END OF A DESIGN THINKING PROJECT, A HIGH-RESOLUTION PROTOTYPE IS
READY TO BE PRESENTED. THIS PROTOTYPE SHOULD GIVE YOU A CLEAR UNDERSTANDING
OF HOW IT WORKS AND WHAT THE IDEAS BEHIND IT ARE. THE SCOPE OF FUNCTIONS
ARE SO WELL WORKED OUT THAT A FOLLOWING PROJECT TEAM WITHIN THE
CORPORATE SPONSOR COULD EASILY BE SET UP TO WORK ON THE ACTUAL
IMPLEMENTATION.
20 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
41. SUCCESS
SOURCE: DEUTSCHE BANK AG
STORY
FROM PROTOTYPE TO SERVICE
IN 2009, THE DESIGN THINKING TEAM AT DEUTSCHE BANK DEVELOPED A NEW APPROACH
TO CREATING INTEREST AND DEMAND FOR FINANCIAL ADVISORY. IN JUST ONE YEAR,
DEUTSCHE BANK DEVELOPED THIS SERVICE FROM THE ORIGINAL PROJECT. SUPPORTED BY
INTUITIVE TOUCH TECHNOLOGIES, CUSTOMERS CAN EXPLORE THEIR FUTURE WISHES.
THIS ENABLES A MUCH MORE INDIVIDUAL DISCUSSION WITH THE ADVISOR AND DEEPENS
THE RELATIONSHIP BETWEEN CUSTOMERS AND DEUTSCHE BANK.
21 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
42. FINAL PROTOTYPE: “MEIN ZUKUNFTSPLANER”
SOURCE: DEUTSCHE BANK AG
SOURCE: DEUTSCHE BANK AG
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
43. DESIGN THINKING
@ WORK
EXPERIENCE AND GET IN TOUCH WITH DESIGN THINKING AS ONE METHOD FOR
CUSTOMER FOCUSED AND RADICAL INNOVATION BASED ON PROTOTYPING.
THERE ARE BASICALLY TWO WAYS OF BRINGING DESIGN THINKING INTO
YOUR ORGANIZATION:
DESIGN THINKING @ HSG EMBEDDED DESIGN THINKING
22 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
44. THE STUDENTS AND TEACHING TEAM AT STANFORD CAMPUS, 2010
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
45. DESIGN THINKING
@ HSG
BECOME A CORPORATE SPONSOR OF A DESIGN THINKING TEAM AT THE UNIVERSITY OF
ST. GALLEN. THIS TEAM CAN ALSO BE A GLOBAL TEAM WITH STUDENTS FROM STANFORD
UNIVERSITY. OVER 10 MONTHS THESE STUDENTS WILL TACKLE YOUR INNOVATION
CHALLENGES THAT YOU GIVE THEM AT THE BEGINNING OF THE COURSE. THE TEAM WILL
BE IN CLOSE CONTACT WITH YOUR COMPANY AND PRESENT PROTOTYPES AND
FINDINGS FOR EACH PREDEFINED MILESSTONE.
23 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
46. THE BENEFITS OF DESIGN THINKING @ HSG
YOUNG CREATIVE MASTER STUDENTS
USE THE CAPABILITIES OF 3 HIGHLY MOTIVATED, QUALIFIED AND YOUNG MASTER
STUDENTS FROM HSG FOR 10 MONTHS.
PROTOTYPING
OVER 15 PROTOTYPES AND MORE THAN 100 IDEAS FOR NEW PRODUCTS AND SERVICES
THAT CAN REVOLUTIONIZE YOUR BUSINESS MODEL, PROCESSES AND EXISTING SERVICES.
ALL RESULTS WILL BE COMPILED IN A FINAL REPORT.
YOUR DESIGNER IS YOUR NEXT CUSTOMER
ALL DESIGN TEAM MEMBERS REPRESENT YOUR FUTURE CUSTOMERS AND ENABLE YOU
TO GET OUTSIDE-IN PERSPECTIVES.
RECRUITMENT
GAIN UNIQUE ACCESS TO HIGHLY QUALIFIED AND SPECIALLY ASSESSED MASTER
STUDENTS FROM THE HSG.
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
47. EMBEDDED
DESIGN THINKING*
* DEVELOPED IN COOPERATION
WITH DEUTSCHE BANK
WHEN DOING EMBEDDED DESIGN THINKING, YOU STAFF YOUR OWN TEAM FROM
WITHIN YOUR COMPANY. FOR EXAMPLE, YOU MIGHT OFFER INTERNSHIP POSITIONS TO
STUDENTS FROM DIFFERENT FIELDS OF STUDY, WHICH THEN FORM YOUR DESIGN TEAM.
THE UNIVERSITY OF ST. GALLEN HELPS YOU TO SET UP THE PROJECT AS WELL AS COACH
YOUR DESIGN TEAMS THROUGHOUT THE PROCESS. PROJECT DURATION IS ABOUT 4-5
MONTHS.
24 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
48. THE BENEFITS OF EMBEDDED DESIGN THINKING
SOLUTIONS
HUMAN CENTERED TANGIBLE PROTOTYPES TESTED BY END USERS
SUPPORTED BY INTERNAL EXPERTS AND PRODUCT RESPONSIBLES DUE TO EARLY
INVOLVEMENT
INNOVATION
OPENING THE INNOVATION PROCESS WITH AN OPEN-DOOR POLICY AND PUBLIC
MILESTONES PRESENTATIONS TO FOSTER THE INNOVATION CULTURE IN YOUR
COMPANY
RECRUITMENT
RECRUITMENT OF INTERDISCIPLINARY TEAMS FROM VARIOUS UNIVERSITIES
ATTRACTIVE INTERNSHIP PROGRAM FOR TALENTS
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
49. “ INNOVATIONS ARE ALWAYS THE EASIEST SOURCE
DIFFERENTIATION AND COMPETITIVE ADVANTAGE.
OF
BUT HOW TO GET STARTED?
DESIGN THINKING PROVIDES AN EXCELLENT APPROACH TO
UNDERSTAND AND SOLVE CUSTOMERS’ NEEDS. FOR US, IT IS
NOT ONLY A PROCESS – IT IS A MINDSET TO FIND VALUE
INNOVATIONS FOR OUR CUSTOMERS.
„
MARCO MUELLER, SENIOR PRODUCT DESIGNER
INNOVATION DIVISION BLUE OCEAN
HAUFE-LEXWARE
25 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
50. “ THROUGH DESIGN THINKING WE LEARNED HOW TO
SYSTEMATICALLY DEVELOP INNOVATION FOR OUR CUSTOMERS
– A CRUCIAL ASPECT TO SUPPORT THE VALUES OF OUR BRAND
PHILOSOPHY.
DESIGN THINKING IS A FIXED PART OF OUR INNOVATION
PROCESS, ENABLING US TO DESIGN PROGRESSIVE SOLUTIONS
OF TOMORROW.
„
MAXIMILIAN PÜHLER & HUBERT FISCHER
PROJECT MANAGEMENT ADVANCE DEVELOPMENT CAR IT
AUDI
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
51. “ A VERY MOTIVATED STUDENT TEAM, AN OPEN TARGET AND
SUPRISING YET RELEVANT RESULTS THAT WE CAN BUILD ON.
HIGHLY RECOMMENDED!
„
ROBERT JANSEN
DIRECTOR INNOVATION
BALL PACKAGING EUROPE
26 DESIGN THINKING | UNIVERSITY OF ST. GALLEN
52. “ EMBEDDED DESIGN THINKING ALLOWS OUR EXPERTS AND
INNOVATORS TO INTERACT WITH HIGHLY DYNAMIC AND
CREATIVE DESIGN TEAMS TO CREATE GREAT SOLUTIONS FOR A
NEW CUSTOMER EXPERIENCE.
„
KATHARINA BERGER
BRIDGEHEAD OF DESIGN THINKING @ DB
DEUTSCHE BANK AG
DESIGN THINKING | UNIVERSITY OF ST. GALLEN
53. INVITATION
BETTER BETA
DESIGN THINKING
COMMUNITY
CONFERENCE
09. – 10. SEPTEMBER 2011, LÜNEBURG
UNIVERSITY OF ST. GALLEN X LEUPHANA UNIVERSITY LÜNEBURG
MORE INFO & REGISTRATION: DTHSG.COM/BETTERBETA