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the
Creative
Method
 and systems
While You Wait…
          Please direct
         all complaints,
        comments, and
        accolades here.


     @jted

                  While you wait, why
                 not download the new
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                  jasontheodor.com?
                                        jasontheodor.com
About Me



                 {
                     writer
                     consultant
      creative       director
                     speaker
                     teacher




                              jasontheodor.com
About Me




           jasontheodor.com
About Me




           jasontheodor.com
About Me
               P




           P

                   P




                       jasontheodor.com
Before You Leap…




           flickr photo:No por Mucho Madrugar




                                                jasontheodor.com
Pushing the Envelope




                       jasontheodor.com
What is Creativity?




                      jasontheodor.com
Not Your Father’s Light Bulb




                         jasontheodor.com
Jacques Maximin, chef


   Creativity means
     not copying




                        jasontheodor.com
Ferran Adrià
With creativity, it is not what
 you look for that matters,
     but what you find




                                  photo: Sergi Pons


                                                      jasontheodor.com
Jason Theodor

                  Creativity is part
                 of a well-balanced
                      breakfast




flickr pho
          to: Tsja!
                                       jasontheodor.com
Wikipedia
             There is no single,
        authoritative perspective or
        definition of Creativity and
          there is no standardized
         measurement technique.




                              jasontheodor.com
Three Creative Elements

  “do”       “glue”      “skew”


    A          C           D



  Action   Connection   Deviation


                                  jasontheodor.com
Breaking Default




  Each element has its own techniques for
  pushing the envelope
                                     jasontheodor.com
Breaking Default




  Each element has its own techniques for
  pushing the envelope
                                     jasontheodor.com
the Creative Method & Systems
   Is not about becoming more creative,
   it’s about BEING more creative.
   Pushes your ideas past the edges.
   Helps you to identify your creative
   strengths and weaknesses.
   Enhances your creative output by
   combining systems that fit abilities
   and strengthens creative gaps.

                                          jasontheodor.com
A.ction


                      A
 “do”
 Quantity
 · Simple
 · Smart
 · Well-crafted
 Physical Dimension
 · descriptive

                          jasontheodor.com
A.ction


                      A
 “do”
 Quantity
 · Simple
 · Smart
 · Well-crafted
 Physical Dimension
 · descriptive

                          jasontheodor.com
Thomas Alva Edison

   Genius is 1%
  inspiration and
 99% perspiration




                     jasontheodor.com
Action Story                          flickr photo: Patrick Q




          simple, smart, well-crafted




                                  jasontheodor.com
John Steinbeck

   Ideas are like
rabbits. You get a
 couple and learn
  how to handle
them, and pretty
 soon you have a
      dozen.



                     jasontheodor.com
Capture. Catalogue. Review.

                           flickr photo: practical
                                                  owl




                        jasontheodor.com
suggested

Brain Storming Rules                               flickr photo: ‘Playing
                                                                         withbrushes’




       ring sketchi ng supplies
  •B
  •B   ring snac ks + candy                  est ratio)
                                (2:1 work/r y
                   ort bursts e of urgenc
  • Work in sh false sens
      t o create a                      to keep the
                           Facilitator input
             fy a neutrald draw out
   • Identi n task an
       group o                           f-sensor
                            & don’t sel
    • Reserv  e judgement
                                  intimidating
    •  Don’t be in timidated or
                       quantity
     •G   o for mass                          an nothing
                  e! Say anyth ing rather th
     • Participat
      • Capture   everything
                                                       jasontheodor.com
rough

10 Idea Guidelines
                      Let’s try that
                     again, shall we?




                               jasontheodor.com
Distraction is Okay



   In fact, it’s preferred.




                              jasontheodor.com
2. Use Available Materials

   Don’t wait for the perfect set-up, it won’t
   happen. Don’t pine for your ’special pen’.
   Use lipstick on a napkin or fog a window with
   your stinkin’ breath and draw with your
   finger. Just get it out!




                                            jasontheodor.com
3. Draw Pictures

  You don’t always have to write words. Use
  colours, faces, shapes, dots, musical notation,
  semaphore, morse code, fruit, animals, IKEA
  furniture.




                                            jasontheodor.com
4. Connections Don’t Matter

   Don’t try to be smart. Don’t care if you’re
   daft. The solution does not have to relate to
   the problem. Your brain works in strange
   ways so you might as well get used to it.
   Let it go.




                                             jasontheodor.com
5. Panic! Relax.

   Panic! See what comes out. It might be crazy
   or shakey or too garbled to read. Then close
   your eyes, take a deep breath and hold it.
   Shut out the world. What do you see in your
   mind’s eye? Write it down fast because
   you’ve got less than a minute. Panic! Repeat
   as necessary.



                                           jasontheodor.com
6. Work Through the Gap

  If you have a block or a moment or synaptic
  silence, just barrel through it. Write down
  anything so long as it’s something. The first
  word in your head is a start. If there is
  nothing in your head than look around you.
  Make associations or just plain obvious
  observations (”That man has grey socks”).
  You made it across!



                                            jasontheodor.com
7. Make Noise



  Talk, yell, laugh, screech, whistle. Pretend
  you are on a game show. Or not. Just
  vocalize.




                                             jasontheodor.com
8. Shed Your Demographic


  Pretend you’re a dog, or an autistic child, or
  a circus clown, or an astronaut, or a teenage
  Britney Spears fan, or a tree. What would
  they come up with?




                                             jasontheodor.com
9. Steal from the Environment

   Read over that guy’s shoulder. What’s on the
   bottom of your shoe? Look up. Look down.
   Look over there. What is that woman
   wearing? Who’s driving that car? What type
   of clouds are those? Is it really this late?
   Keep looking around until something clicks
   (or your minute runs out).




                                           jasontheodor.com
10. Let Go of Your Ego…

  …OR SOMEBODY’S GOING TO GET HURT.
  You can be a genius later, right now you
  don’t have the time. Try to come up with
  a terrible idea. Try as hard as you can to
  come up with the worst idea you’ve ever
  had. If that doesn’t work, then just be
  obvious.




                                          jasontheodor.com
11. There is No Box™


  F*** it.
  Break the rules.
  Do what you want.
  See if I care.




                       jasontheodor.com
10 Ideas in 10 Minutes™




                      jasontheodor.com
10 in 10™

  · Get out your stopwatch
  · Prepare 1 question or creative problem
    you would like to solve or brainstorm on.
  · Write down 1 idea every minute.
  · Repeat as needed.


                                       jasontheodor.com
Baby Name Sources
  1. Baking
  2. Periodic Table
  3. Martha Stewart Colours
  4. Oranges
  5. Architectural Terms
  6. Unix
  7. Printer’s Marks
  8. IKEA Sofas
  9. Obsolete Names of North American Birds
  10. Calculus
                                       jasontheodor.com
Baby Names
  1. Pumpernickle, Rye, Keiser
  2. Californium, Tungsten, Boron
  3. Shoji, Beryl, Cameo
  4. Satsuma, Mandarin, Clementine
  5. Transom, Ashlar, Mortise
  6. Echo, Chmod, Whoami
  7. Star, Registration, Crop
  8. Ektorp, Karlanda, Nikkala
  9. Nene, Petral, Alala
  10. Cos, Jacobian, Vector
                                     jasontheodor.com
ACD




      jasontheodor.com
The Law of 1%




                jasontheodor.com
Linus Pauling


 The best way to
 get a good idea
 is to get a lot of
       ideas.



                      jasontheodor.com
John Hodgman    I play a PC only on
               television. I’ve used
                 Macs since 1984.




                            jasontheodor.com
#1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire
#10: Whispering-Lies McGruder #11: Nit Louse #12: Dan'l Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel the
Spaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop
#27: The Damned Swede #28: Pierre Tin-Hat #29: Ol' Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum
#35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: quot;the Manquot;) #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim
#42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49:




         700 Hobo Names
Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: quot;X,quot; the Anonymous Man or
Woman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day Kill
His Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil' Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly
Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton,
the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush
#82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will
#91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler,
the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin' Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard
#110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois quot;Charlesquot; Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: Spasmodic
Hilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati O'Gurk #121: Metuchen O'Sullivan #122: Cherry Hill O'Manley #123: Cheesequake O'Lennox #124: Booper O'Montauk #125: Zaxxon Galaxian #126: Drinky Drunky
Thom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-Yum
Sinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert the
Minuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.)
#146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-Mo
Deuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162:
Achilles Snail-Hair the Buddha #163: Frog-Eatin' Lou #164: Admiral's Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Steve
the Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster D'Souza #175:
Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil' Max Meatboots #182: The Personal Secretary to Jed #183:
Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol' Stiffpants #189: Skywise the Sexual Elf #190: Craine T. Eyebrow-Smeller #191: Lonely Heiney Alan
Meister #192: Shakey Aitch the Boneyard Concierge #193: Woody Damn #194: Alatar #195: Pallando #196: Saltfish Bunyan #197: Poor, Poor, Poor Charlie Short #198: Venomous Byron #199: Five-Chambered-Stomach Mort St.
John #200: Gravybelly Dunstan #201: Extra-Skin Dave #202: Beanbag-Chair Bill #203: Grant Sharpnails, the Scratcher #204: Tommy Lice-Comb #205: quot;Medicated Shampooquot; Jonah Jump #206: General Woundwort, the Giant Rabbit
#207: Genius L. Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French
#214: Stymie Stonewrist #215: Roadrunner quot;Meep Meepquot; Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald
#221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice
#228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the Boston
Bum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. Christ #241: Sir Mix-a-Lot
#242: The Nine Doctor Whos #243: Lord Winston Two-Monocles #244: The Freewheelin' Barry Sin #245: Diego the Spark-Spitter #246: American Citizen Zane Pain #247: Abraham, the Secret Collector of Decorative China #248:
Linty Sullivan, the Lint-Collector #249: Socks Monster #251: Pappy Churchill #252: The Young Churchill #253: The Young Churchill's Hated Bride #254: Churchill-Lover Phineas Redfish #255: Crispus T. Muzzlewitt #256: Stain-Sucker
Duncan #257: Dick the Candy Dandy #258: Albuteral Inhaler Preson McWeak #259: Longtime Listener, First-Time Caller #260: Mastiff Mama #261: Tennessee Ernie Dietz #262: Sharkey, the Secret Cop #263: Gooseberry Johnson,
Head Brain of the Hobosphere #264: Weekend-Cicular Deborah #265: Marcus Chickenstock #266: Stunted Newton #267: Magnus Shortwave #268: U.S. Fool #269: Manatee the Railyard Toreador #270: Utah Manfred Succor-Munt
#271: Laura Delite #272: Edwin Winnipeg #273: Eyepatch Resse Andiron #274: Tom False-Lips Real-Teeth #275: Fabulon Darkness #276: Cricket-Eating Charles Digges #277: Pally McAffable, Everybody's Friend #278: Sully
Straightjacket #279: Half-Dollar Funk Nelson #280: Whitman Sampler #281: Chili-Mix Wilma Bensen #282: Sting, the Glowing Blade #283: Professor Challenger #284: Lil' Shorty Longhorn #285: Rumpshaker Phil #286: Swing State
Myron #287: Alistair Crowley, the Devil #288: Gutthrower Sy Salt #289: Sweetback Barney, the Dilettante #290: The Car-Knocker Killer #291: The Chamberlain #292: The Emperor #293: The Ritual-Master #294: The Garthim-Master
#295: The Scientist #296: The Gourmand #297: The Slave-Master #298: The Treasurer #299: The Scroll Keeper #300: The Ornamentalist #301: Captain Slick-Talk #302: Sackfist, the Tapdancing Trombo #303: Souvenir-Selling
Mlodinow #304: Blind Buck and quot;Woozy,quot; the Invisible Seeing-Eye Dog #305: Roundhouse Farter #306: Red Ball Pnutz #307: Fake Cockney Accent Alan Strippe #308: Air and Whiskey Dale McGlue #309: Johnny RC Airplane #310:
Narcotic Morgan Suds #311: Sir Francis Drank #312: Mahayana Mike #313: Miniyana Geoffrey #314: Three-Bean Otz #315: Maury the Monsoon #316: Czech Czarlie Czill #317: Sssssssssssssssss, the Hisser #318: Thanatos Koch
#319: Henry Eatsmelts #320: Modem-Sniffer Gunderson #321: Half-Albino Alejandro #322: Gluttonous-Slim #323: Ragweed-Allergic Matt #324: Amorous Luminous Dirk #325: Moray Eel Ken Elmer #326: The Railbender #327:
Antonio the Ombudsman #328: Karl Solenoid IV #329: Czar King Rex the Glorious Leader #330: Andy Bunkum #331: Plastic-Moustache Mortimer Tall #332: Samuel Gel Insole #333: Lemuel Gel Insole #334: Amanda Until #335:
Crispy Whiskery #336: Robert Louis Stevenson, the Pirate #337: Hobo Overload #338: Leopard Print Steven Kane #339: Astonishing Shaun Eyelash #340: Billy Creak Knees #341: Owlie #342: Anwar, the Bionic #343: Reasonably
Priced Motel Resse Unger #344: Ribery Dana #345: Cranberry Sauce Oppenheimer #346: Nancified Frederick #347: The Loon #348: Itinerant Jane #349: Holy Hannah Hottentot-Smythe #350: Fleabottle Boone #351: Amazin' Jack
Caroo #352: Stupefying P, the Riddle-Maker #353: Todd Flaky-Palms #354: Waspwaist Fritz #355: Judge Roughneck #356: Slam Dance Dooze #357: Mariah Duckface, the Beaked Woman #358: Count Mesmerize #359: Sonny-Boy
Oedipus Acre #360: Pick Mama Susan Xavier #361: Chelsea Bacon #362: Archie Axe #363: Sally Hoot-Hoot #364: Mr. Pendleton #365: Saves-Receipts Dave #366: Sir Walter British #367: Elmer, the Crankscout #368: Golden Neck
#369: Marinated Alex Pons #370: El Boot #371: Shapeshifting Demon #372: Jeremiah Tip Top #373: Amanda CeeCee Stobelight #374: Irving Alva Edison, Inventor of the Hobophone #375: Leather Apron #376: Lead Apron #377: Foil
Apron #378: Burnt Goathead #379: Saint Sorryass #380: Overly Familiar Fung #381: Chalmers, the Bridge Champ #382: Elephantine McMoot #383: Neekerbeeker Perry Toenz #384: Teattime BB Stiles #385: Coalie T #386: Hubbel
quot;I Predicted Lindy Hopquot; Deerblind #387: Hubie Hewitt, the Broadway Legend #388: Huge Crybaby McWeepy #389: Poo-Knickers Elias #390: Elffriend Weingarten #391: Forktongue Nigel Fork #392: Woodeye Apfel #393: Hairlip
Mikhail #394: Solid First Draft Patton Taylor #395: Prettynickels, the Lamb #396: Not-Only But-Also Pete #397: Pentheif Hickock #398: La Grande Mel #399: Applebee O'Bennigan McFridays #400: Ladry Jerry Lardo #401: Low-Carb
Aleks Stovepipe #402: Hugo Stares #403: Eldred Splinters #404: Oliver, the Train-Oyster #405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: Mississippi
Barry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: quot;Taxachusettsquot; Glenn #414: Hydrocephalic Jones #415: Vermont quot;Greenmountain Boyquot; Phil Marijuana #416:
Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: Aspiring
Jaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-Cheeks
Anton #431: Shadow (quot;Blinkyquot;) Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438:
Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot 'Bo #443: Hondo quot;Whatever That Lizard Is That Walks on
Waterquot; #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: my-e-hobo.com #451:
Somersaulting Mike Spitz #452: Bo 'Bo #453: Abelard quot;Sunken Treasurequot; Lowtrousers #454: Colin, That Cheeful Fuck #455: Battling Joe Frickinfrack #456: Monsieur Dookie, the Francophonic #457: Happy Horace Noosemaker
                                                                                                                                                                                           jasontheodor.com
#458: Hieronymous Crosseyes #459: Crumbjacket Timmy #460: Overload-the-Dishwasher Mac #461: Phythmic Clyde Hopp #462: Microbrew Stymie #463: El Caballo, the Spanish Steed #464: Lee Burned-Beyond-Recognition #465:
Hollering Martin Mandible #466: Damien Pitchfork, the Freightyard Satan #467: Handformed Hamburger Clarence West #468: Dr. Nobel Dynamite #469: Pickled-Noggin Nettles #470: Mischievous Craig #471: Baldy Lutz, the
Amityville Horror #472: Ashen Merle Buzzard #473: Frypan Nonstick McGee #474: Singleminded Hubbard #475: Maryland Sol Saynomore #476: Baked Salmon Salad Finn #477: Unshakably Morose Flo #478: Fr. Christian Irish, the
Deep-Fat Friar #479: Smokestack-Hugger Jools Nygaard #480: Fossilwise Opie Fingernail #481: Tab-Collar Dix #482: George Slay, the Duck Throttler #483: Eldon Waxhat, the Waterproof Man #484: Timely Clayton, the Human
jasontheodor.com
jasontheodor.com
Breaking Default

  · Don’t stop and think, just do
  · Get out all your ideas, good & bad
  · Sacrifice judgement for volume
  · Deplete then find new wellsprings
  · Odds of a Great Idea are increased


                                         jasontheodor.com
Action Barriers




                  jasontheodor.com
How to Make Time for Ideas
   1. Don’t Shower
   2. Ignore One Phone Call
   3. Get Take-Out for Dinner
   4. Cab-it to Work
   5. Leave Your Dishes in the Sink
   6. Skip the News
   7. Don’t Go to the Bathroom*
   8. Extend Your Coffee/Smoke Break
   9. Sacrifice One XBox Live Frag Session
   10. Go To Bed 10 Minutes Later
                 *number 2 only        jasontheodor.com
Ze Frank, web celebrity

      Creativity is
      having the
     energy to stay
      interested.




                          jasontheodor.com
inspiration




              jasontheodor.com
Resistance is Futile




                       jasontheodor.com
LifeFocus™ System


         spoke @FITC




                       090428




                                jasontheodor.com
C.onnection


                       C
 “glue”
 Quality
 · Familiar
 · Resonant
 · Shareable
 Emotional Dimension
 · metaphorical

                           jasontheodor.com
C.onnection


                       C
 “glue”
 Quality
 · Familiar
 · Resonant
 · Shareable
 Emotional Dimension
 · metaphorical

                           jasontheodor.com
Carl Ally

  The creative person wants to be
  a know -it -all. He wants to
  know about all kinds of things:
  ancient history, nineteenth -
  century mathematics, current
  manufacturing techniques,
  flower arranging, and hog
  futures. Because he never
  knows when these ideas might
  come together to form a new
  idea. It may happen six minutes
  later or six months, or six years
  down the road. But he has faith
  that it will happen.


                                      jasontheodor.com
Flickr photo by _rathernot




Connection Story



         familiar, resonant, shareable




                                  jasontheodor.com
hello?
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                                         hello?
   Hellohello? York City!
         New
    hello?

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           hello?
                     hello? hello?         hello?         hello?            hello?
hello?                     hello?                               hello?
                                           billy?         hello?       hello?
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ello?                                  hello?                                   hello?
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            hello?
                  hello?                                hello?                               he
        hello?                      hello?                           hello?
                 hello?                      hello?
                                                                            hello?
ello?
    hello?                     hello?                  hello?
                    hello?
                                         hello?                           jasontheodor.com
                                                                 hello?
Hello New York City!
                            hello?
                       hello?        hello?
                              hello?

     hello? hello?       hello?         hello?
        hello?                                hello?
                         billy?         hello?       hello?
           hello?           hello?
                     hello?               hello?
                                      hello?
                hello?                             hello?
                          hello?

                                     hello?
                                                      jasontheodor.com
Hello New York City!

        hello?        hello?
      hello?
                      billy?
         hello?          hello?
                  hello?




                                  jasontheodor.com
Hello New York City!


            billy?




                       jasontheodor.com
Thought Pathways
                   Neurons that
                   fire together,
                   wire together
                    — Richard M. Restak




                             jasontheodor.com
Internet Pathways




                    jasontheodor.com
Connect the Thoughts




                       jasontheodor.com
Go way out on
a limb until it
    breaks
                  jasontheodor.com
Friend’s Mom Weirds Me Out



 I’m an artist
  too, Jason!
 What do you
  think of my
 drawings of
   Garfield?
                       jasontheodor.com
Brain as a Tag Cloud



       Forage in
      the fringes




                       jasontheodor.com
Twyla Tharp
 Reading, conversation,
  environment, culture,
     heroes, mentors,
 nature – all are lottery
   tickets for creativity.
  Scratch away at them
 and you’ll find out how
 big a prize you’ve won.




                             jasontheodor.com
Content on Content




                     jasontheodor.com
Julie & Julia




                jasontheodor.com
Julie & Julia




                jasontheodor.com
Michael Paulus




                 jasontheodor.com
Michael Paulus




                 jasontheodor.com
Hyungkoo Lee




               jasontheodor.com
Garfield minus Garfield




                          jasontheodor.com
Through the Looking Glass




                      jasontheodor.com
Charles “Chic” Thompson

   Never solve a
 problem from its
original perspective




                       jasontheodor.com
Bikini for Mom




                 jasontheodor.com
Coke: GTA Parody




                   jasontheodor.com
Breaking Default
  · Tread new neural paths
  · Push far into the branches
  · Forage amongst the weaker memories
  · Force-fit your ideas into another frame
  · Remove something crucial
  · Start from the worst idea

                                        jasontheodor.com
D.eviation


                      D
 “skew”
 uniQueness
 · Original
 · Flexible
 · Challenging
 Personal Dimension
 · meaningful

                          jasontheodor.com
D.eviation


                      D
 “skew”
 uniQueness
 · Original
 · Flexible
 · Challenging
 Personal Dimension
 · meaningful

                          jasontheodor.com
Margaret J. Wheatley
  The things we fear most in
 organizations -- fluctuations,
 disturbances, imbalances --
   are the primary sources
         of creativity




                                  jasontheodor.com
Edward de Bono


  Creativity involves breaking
 out of established patterns in
  order to look at things in an
         different way.




                                  jasontheodor.com
Deviation Story


      original, flexible, challenging




                                        jasontheodor.com
9 dots   Connect all dots in
         4 strokes (or less)
           without lifting
            your pencil




                   jasontheodor.com
Center for the Study of Intelligence, CIA, 1999




9 dots    Assumption 1:
         Must Stay Within
         Perimeter of Dots




                              jasontheodor.com
Center for the Study of Intelligence, CIA, 1999




9 dots    Assumption 1:
         Must Stay Within
         Perimeter of Dots




                              jasontheodor.com
Center for the Study of Intelligence, CIA, 1999




9 dots




          Assumption 2:
         Must go through
          centre of dots

                                jasontheodor.com
Center for the Study of Intelligence, CIA, 1999




9 dots




          Assumption 2:
         Must go through
          centre of dots

                                jasontheodor.com
Center for the Study of Intelligence, CIA, 1999




9 dots
   Assumption 3:
Must stay on 2D plane




                                        jasontheodor.com
Center for the Study of Intelligence, CIA, 1999




9 dots
   Assumption 3:
Must stay on 2D plane




                                        jasontheodor.com
This Means This, This Means That by Sean Hall




9 dots    Other Assumptions:
         Can’t shrink, fold, or rip




                                     jasontheodor.com
“Think Outside the Box”

          What it really means:
          I can’t articulate how
          you could improve on
         the idea so I’ll pressure
        you to change it with no
         clear input or direction




                                     jasontheodor.com
There is No Box!




                   jasontheodor.com
Brand Dimensions

  “need”      “want”     “cherish”


     P          P           P

  Physical   Emotional   Personal


                                    jasontheodor.com
Brand Dimensions

  “need”      “want”     “cherish”



     A           C          D




  Physical   Emotional   Personal


                                    jasontheodor.com
Saul Steinberg

 The life of the creative
 man is lead, directed and
 controlled by boredom.
 Avoiding boredom is one
 of our most important
 purposes.




                             jasontheodor.com
Never Be Bored™
 I, __________, of restless body, mind, and spirt,
 do gleefully swear the following:
 * I will always have a recording device in hand, even if
 it’s just a pencil.
 * I will turn waiting in line into an opportunity to
 daydream.
 * I will look at things with wonderment, knowing that
 there is infinite information in the smallest of details.
 * I will seek opportunities to ask questions and learn
 new things.
 * I will never be bored again because only boring
 people get bored.
 * I will be active, engaged, and unique with my
 creative endeavors.                                    jasontheodor.com
Misassociationalism




                      jasontheodor.com
Martin Luther King Jr.

         Human
    salvation lies in
      the hands of
     the creatively
      maladjusted




                         jasontheodor.com
Theodor Seuss Geisel
            Where do you get the
            ideas for all the fanciful
            animals and places?


                  I have a special
                  dictionary and I
                  just look up the
                  spellings.


    Peter Bunzel. “The Wacky World of Dr. Seuss Delights the Child
    and Adult Readers of His Books”. Life Magazine. 4.6.59           jasontheodor.com
“My alphabet
starts where your
alphabet ends!”




                    jasontheodor.com
Reindeer Games
 The teacher
  forced me
 to use only
  two eyes.




                 jasontheodor.com
Reindeer Games
 The teacher
  forced me
 to use only
  two eyes.




                 But when I
                 got home...


                     jasontheodor.com
Reindeer Games
 The teacher
  forced me
 to use only
  two eyes.




                 But when I
                 got home...


                     jasontheodor.com
Tangentometry




                jasontheodor.com
Louis Pasteur


 Chance favours the
   prepared mind




                      jasontheodor.com
Tangentagon (natural progression)




                            jasontheodor.com
Ouroboros




            jasontheodor.com
Thinking Outside the Box




                      jasontheodor.com
180° Thinking




                jasontheodor.com
180° Thinking




                jasontheodor.com
Rebel Without a Cause




                        jasontheodor.com
Rebel Alliance




                 jasontheodor.com
Admiral Ackbar, supreme commander

                       It’s a trap!




                              jasontheodor.com
“It’s a trap!”




                 jasontheodor.com
Mmmmm…Calamari…




                  jasontheodor.com
Octopus Escapes



                  Through
                  1” Hole!




                   jasontheodor.com
Slinking Outside the Box




                       jasontheodor.com
There is No Box




                  jasontheodor.com
Thomas Disch

 Creativity is the
  ability to see
  relationships
   where none
      exist.



                     jasontheodor.com
Tangentagram (forced progression)




                           jasontheodor.com
Breaking Default
  · Remember: there is no box
  · Shed your assumptions
  · Use Random to your advantage
  · Do it wrong on purpose
  · Get good at ‘lying’
  · Link the un-linkable

                                   jasontheodor.com
M.agic

 unknown               M
 mystiQue
 · magical
 · combination
   of best qualities
 Another Dimension
 · mystical
                           jasontheodor.com
Darkroom




           jasontheodor.com
Twyla Tharp

 Everything is raw material.
 Everything is relevant.
 Everything is usable.
 Everything feeds into my
 creativity. But without
 proper preparation, I cannot
 see it, retain it, and use it.



                                  jasontheodor.com
Please wait…




               jasontheodor.com
The ‘Aha’ Moment          Drexel University




 “Light bulb”
  going off




                   jasontheodor.com
John Kounios, Ph.D.


        Inward focus of
      attention promotes
     insight even prior to
     the presentation of a
           problem.




                             jasontheodor.com
Breaking Default




                   jasontheodor.com
Meditation




        Dhamm
             a Resea
                    rch for E
                            nvironm
                                       ent Fou
                          All righ             ndation
                                   ts reserv           .
                                             ed © 20
                                                     06




                                                           jasontheodor.com
Sensory Deprivation




                      jasontheodor.com
Breaking Default




                   jasontheodor.com
Sleepworking




   Desktop
kitteh enters
sleep mode

                                                 jasontheodor.com
                flickr photo: Nathonl
                                      ine-Beta
Brian Aldiss, novelist



 Whatever creativity is,
 it is in part a solution
       to a problem



                            jasontheodor.com
Focus                             Also known as
                                  a Creative Brief


                          Key Message
            What is the single most important thing to convey?



      Who                      What                      Why
  Who is this for?        What is the goal?       Why is this being done?

 This is called the        This is called the       This is called the
 target audience.        problem statement         purpose statement.
                       or challenge statement.



                                                                    jasontheodor.com
jasontheodor.com
The Idea Cycle                    mind


                  brainstorming
memory
                                             inspiration
                     focus        eureka
                                  moment

                                                               ideas
             streams of
           consciousness
                                         tangents


                              steeping
                              thoughts
  unconscious
                                                       sea of thoughts




                                                                         jasontheodor.com
Ideation Cycle
               1. Explode




    4. Apply                  2. Connect




               3. Configure
                                      jasontheodor.com
Ideation Cycle
               1. Explode




    4. Apply                  2. Connect




               3. Configure
                                      jasontheodor.com
1. Explode! (induction phase)

                 · Use action techniques
                 · Smash your focus into
                  a million pieces
                 · Go as fast as you can
                 · Go for quantity

                                     jasontheodor.com
2. Connect (analysis phase)


                 · Use connection
                  techniques
                 · Look for common
                  elements, themes



                                     jasontheodor.com
3. Configure (synthesis phase)

                · Use deviation
                 techniques
                · Put the ideas together
                 in original, flexible, &
                 challenging ways



                                     jasontheodor.com
4. Apply (deduction phase)
                 · Test against focus
                 · Is the idea magic?
                  Test against Creative
                  Success Meter™
                 · If it’s close, run it thru
                  cycle again
                 · If the idea is perfect,
                  go one more cycle to
                  achieve god-like status
                                        jasontheodor.com
Baby with the Bathwater




    flickr photo
                : ladyb     Sometimes
                          even your best
                          idea’s gotta go
                                            jasontheodor.com
Combining the Elements

  “do”       “glue”      “skew”


    A          C           D



  Action   Connection   Deviation


                                  jasontheodor.com
Combining the Elements




                     jasontheodor.com
Combining the Elements

                   replication

      Action                      Connection

                CREATIVITY


        randomization
                            contemplation



                 Deviation


                                               jasontheodor.com
Makers & Takers

     observation               education


                   PASSIVITY




                   exposure


                                           jasontheodor.com
8 Creative Types
   creator     dreamer      wildcard    mimic




   producer   complicator    crazy     consumer

                                             jasontheodor.com
the Creator
                                  Action: strong
Action               Connection   Connection: strong
                                  Deviation: strong
                                  All elements in
                                  balance and harmony.
         Deviation
                                  Often hits the magic
                                  sweet spot.

                                                   jasontheodor.com
the Dreamer

                                   Action: weak
Action                Connection
                                   Connection: strong
            contemplation          Deviation: strong
                                   Thinks great thoughts
                                   but has great trouble
         Deviation                 executing.


                                                  jasontheodor.com
the Wildcard

                                      Action: strong
Action                   Connection
                                      Connection: weak
         randomization                Deviation: strong
                                      Has trouble being
                                      understood, often
          Deviation                   anti-social.


                                                       jasontheodor.com
the Mimic

                                      Action: strong
Action                   Connection
                                      Connection: strong
           replication

                                      Deviation: weak
                                      Excellent at copying
                                      things. Struggles to
         Deviation                    be original.


                                                       jasontheodor.com
the ‘Producer’

                                  Action: strong
Action               Connection
                                  Connection: weak
                                  Deviation: weak
                                  Great at following
                                  directions, but adds
         Deviation                no value.


                                                   jasontheodor.com
the Complicator

                                  Action: weak
Action               Connection
                                  Connection: strong
                                  Deviation: weak
                                  Thinks of every
                                  obvious possibility,
         Deviation                but can’t deliver.


                                                 jasontheodor.com
the Crazy

                                  Action: weak
Action               Connection
                                  Connection: weak
                                  Deviation: strong
                                  Look out. There’s no
                                  telling what’s going
         Deviation                to happen.


                                                 jasontheodor.com
the Consumer

                                  Action: weak
Action               Connection
                                  Connection: weak
                                  Deviation: weak
                                  Generally passive.
                                  Watches TV, eats,
         Deviation                buys stuff.


                                                 jasontheodor.com
Danzae Pace              [There are] those who
                             see shapes in cloud
                            formations, and those
                             who just see clouds.




flickr photo: rogergor
                      don




                                          jasontheodor.com
the Qs

 Quantity      Quality     uniQueness mystiQue

     A             C            D           M




  simple        familiar     original    magical
  smart        resonant      flexible
well-crafted   shareable   challenging



                                           jasontheodor.com
Creative Success Meter
Idea/Execution: ________________________________
 Check the attributes that apply to the idea/execution you are measuring.
          1 point per strong attribute (plus bonus) for a total of 11

 A
     simple               C
                               familiar              D
                                                         original
 A
     smart                C
                               resonant              D
                                                         flexible
 A
     well-crafted         C
                               shareable             D
                                                         challenging

 M
     magical                   bonus                     total

                                                                  jasontheodor.com
Creative Success Meter
                Coke GTA Parody
Idea/Execution: ________________________________
 Check the attributes that apply to the idea/execution you are measuring.
          1 point per strong attribute (plus bonus) for a total of 11

 A
     simple               C
                               familiar              D
                                                         original
 A
     smart                C
                               resonant              D
                                                         flexible
 A
     well-crafted         C
                               shareable             D
                                                         challenging

 M
     magical                   bonus               7     total

                                                                  jasontheodor.com
The Creative Method


     Action                Connection

              CREATIVITY




              Deviation


                                        jasontheodor.com
The Creative Method
“do”                                                        “glue”

Quantity                                                    Quality
· Simple                                                    · Familiar
· Smart                                                     · Resonant
· Well-crafted                                              · Shareable

Physical Dimension   Action                Connection       Emotional Dimension
· descriptive                                               · metaphorical

                              CREATIVITY




                                           “skew”

                              Deviation    uniQueness
                                           · Original
                                           · Flexible
                                           · Challenging

                                           Personal Dimension
                                           · meaningful
                                                                          jasontheodor.com
The Creative Method
                        P          P             P
 “do”                                                        “glue”

 Quantity                                                    Quality
 · Simple                                                    · Familiar
 · Smart                                                     · Resonant
 · Well-crafted                                              · Shareable

 Physical Dimension   Action                Connection       Emotional Dimension
 · descriptive                                               · metaphorical

                               CREATIVITY




                                            “skew”

                               Deviation    uniQueness
                                            · Original
                                            · Flexible
                        M                   · Challenging

11! total                                   Personal Dimension
                                            · meaningful
                                                                           jasontheodor.com
slideshare.net/jted


              the
            Creative
            Method
             and systems




                           jasontheodor.com
Creative Method Workshop


                               the
                             Creative
                             Method
                              May 9    th
                              and systems

                          10:00am - 2:30pm




 RichMediaInstitute.com                      jasontheodor.com
Thank You


  jason.theodor@gmail.com
creativemethod.ning.com

                         {
           twitter.com/jted
         jasontheodor.com


       slideshare.net/jted
                              jason theodor




                                              jasontheodor.com

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Jason Theodor's Creative Method and Systems

  • 2. While You Wait… Please direct all complaints, comments, and accolades here. @jted While you wait, why not download the new tweet sheet 2 from jasontheodor.com? jasontheodor.com
  • 3. About Me { writer consultant creative director speaker teacher jasontheodor.com
  • 4. About Me jasontheodor.com
  • 5. About Me jasontheodor.com
  • 6. About Me P P P jasontheodor.com
  • 7. Before You Leap… flickr photo:No por Mucho Madrugar jasontheodor.com
  • 8. Pushing the Envelope jasontheodor.com
  • 9. What is Creativity? jasontheodor.com
  • 10. Not Your Father’s Light Bulb jasontheodor.com
  • 11. Jacques Maximin, chef Creativity means not copying jasontheodor.com
  • 12. Ferran Adrià With creativity, it is not what you look for that matters, but what you find photo: Sergi Pons jasontheodor.com
  • 13. Jason Theodor Creativity is part of a well-balanced breakfast flickr pho to: Tsja! jasontheodor.com
  • 14. Wikipedia There is no single, authoritative perspective or definition of Creativity and there is no standardized measurement technique. jasontheodor.com
  • 15. Three Creative Elements “do” “glue” “skew” A C D Action Connection Deviation jasontheodor.com
  • 16. Breaking Default Each element has its own techniques for pushing the envelope jasontheodor.com
  • 17. Breaking Default Each element has its own techniques for pushing the envelope jasontheodor.com
  • 18. the Creative Method & Systems Is not about becoming more creative, it’s about BEING more creative. Pushes your ideas past the edges. Helps you to identify your creative strengths and weaknesses. Enhances your creative output by combining systems that fit abilities and strengthens creative gaps. jasontheodor.com
  • 19. A.ction A “do” Quantity · Simple · Smart · Well-crafted Physical Dimension · descriptive jasontheodor.com
  • 20. A.ction A “do” Quantity · Simple · Smart · Well-crafted Physical Dimension · descriptive jasontheodor.com
  • 21. Thomas Alva Edison Genius is 1% inspiration and 99% perspiration jasontheodor.com
  • 22. Action Story flickr photo: Patrick Q simple, smart, well-crafted jasontheodor.com
  • 23. John Steinbeck Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. jasontheodor.com
  • 24. Capture. Catalogue. Review. flickr photo: practical owl jasontheodor.com
  • 25. suggested Brain Storming Rules flickr photo: ‘Playing withbrushes’ ring sketchi ng supplies •B •B ring snac ks + candy est ratio) (2:1 work/r y ort bursts e of urgenc • Work in sh false sens t o create a to keep the Facilitator input fy a neutrald draw out • Identi n task an group o f-sensor & don’t sel • Reserv e judgement intimidating • Don’t be in timidated or quantity •G o for mass an nothing e! Say anyth ing rather th • Participat • Capture everything jasontheodor.com
  • 26. rough 10 Idea Guidelines Let’s try that again, shall we? jasontheodor.com
  • 27. Distraction is Okay In fact, it’s preferred. jasontheodor.com
  • 28. 2. Use Available Materials Don’t wait for the perfect set-up, it won’t happen. Don’t pine for your ’special pen’. Use lipstick on a napkin or fog a window with your stinkin’ breath and draw with your finger. Just get it out! jasontheodor.com
  • 29. 3. Draw Pictures You don’t always have to write words. Use colours, faces, shapes, dots, musical notation, semaphore, morse code, fruit, animals, IKEA furniture. jasontheodor.com
  • 30. 4. Connections Don’t Matter Don’t try to be smart. Don’t care if you’re daft. The solution does not have to relate to the problem. Your brain works in strange ways so you might as well get used to it. Let it go. jasontheodor.com
  • 31. 5. Panic! Relax. Panic! See what comes out. It might be crazy or shakey or too garbled to read. Then close your eyes, take a deep breath and hold it. Shut out the world. What do you see in your mind’s eye? Write it down fast because you’ve got less than a minute. Panic! Repeat as necessary. jasontheodor.com
  • 32. 6. Work Through the Gap If you have a block or a moment or synaptic silence, just barrel through it. Write down anything so long as it’s something. The first word in your head is a start. If there is nothing in your head than look around you. Make associations or just plain obvious observations (”That man has grey socks”). You made it across! jasontheodor.com
  • 33. 7. Make Noise Talk, yell, laugh, screech, whistle. Pretend you are on a game show. Or not. Just vocalize. jasontheodor.com
  • 34. 8. Shed Your Demographic Pretend you’re a dog, or an autistic child, or a circus clown, or an astronaut, or a teenage Britney Spears fan, or a tree. What would they come up with? jasontheodor.com
  • 35. 9. Steal from the Environment Read over that guy’s shoulder. What’s on the bottom of your shoe? Look up. Look down. Look over there. What is that woman wearing? Who’s driving that car? What type of clouds are those? Is it really this late? Keep looking around until something clicks (or your minute runs out). jasontheodor.com
  • 36. 10. Let Go of Your Ego… …OR SOMEBODY’S GOING TO GET HURT. You can be a genius later, right now you don’t have the time. Try to come up with a terrible idea. Try as hard as you can to come up with the worst idea you’ve ever had. If that doesn’t work, then just be obvious. jasontheodor.com
  • 37. 11. There is No Box™ F*** it. Break the rules. Do what you want. See if I care. jasontheodor.com
  • 38. 10 Ideas in 10 Minutes™ jasontheodor.com
  • 39. 10 in 10™ · Get out your stopwatch · Prepare 1 question or creative problem you would like to solve or brainstorm on. · Write down 1 idea every minute. · Repeat as needed. jasontheodor.com
  • 40. Baby Name Sources 1. Baking 2. Periodic Table 3. Martha Stewart Colours 4. Oranges 5. Architectural Terms 6. Unix 7. Printer’s Marks 8. IKEA Sofas 9. Obsolete Names of North American Birds 10. Calculus jasontheodor.com
  • 41. Baby Names 1. Pumpernickle, Rye, Keiser 2. Californium, Tungsten, Boron 3. Shoji, Beryl, Cameo 4. Satsuma, Mandarin, Clementine 5. Transom, Ashlar, Mortise 6. Echo, Chmod, Whoami 7. Star, Registration, Crop 8. Ektorp, Karlanda, Nikkala 9. Nene, Petral, Alala 10. Cos, Jacobian, Vector jasontheodor.com
  • 42. ACD jasontheodor.com
  • 43. The Law of 1% jasontheodor.com
  • 44. Linus Pauling The best way to get a good idea is to get a lot of ideas. jasontheodor.com
  • 45. John Hodgman I play a PC only on television. I’ve used Macs since 1984. jasontheodor.com
  • 46. #1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire #10: Whispering-Lies McGruder #11: Nit Louse #12: Dan'l Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel the Spaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop #27: The Damned Swede #28: Pierre Tin-Hat #29: Ol' Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum #35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: quot;the Manquot;) #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim #42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49: 700 Hobo Names Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: quot;X,quot; the Anonymous Man or Woman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day Kill His Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil' Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton, the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush #82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will #91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler, the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin' Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard #110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois quot;Charlesquot; Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: Spasmodic Hilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati O'Gurk #121: Metuchen O'Sullivan #122: Cherry Hill O'Manley #123: Cheesequake O'Lennox #124: Booper O'Montauk #125: Zaxxon Galaxian #126: Drinky Drunky Thom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-Yum Sinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert the Minuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.) #146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-Mo Deuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162: Achilles Snail-Hair the Buddha #163: Frog-Eatin' Lou #164: Admiral's Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Steve the Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster D'Souza #175: Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil' Max Meatboots #182: The Personal Secretary to Jed #183: Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol' Stiffpants #189: Skywise the Sexual Elf #190: Craine T. Eyebrow-Smeller #191: Lonely Heiney Alan Meister #192: Shakey Aitch the Boneyard Concierge #193: Woody Damn #194: Alatar #195: Pallando #196: Saltfish Bunyan #197: Poor, Poor, Poor Charlie Short #198: Venomous Byron #199: Five-Chambered-Stomach Mort St. John #200: Gravybelly Dunstan #201: Extra-Skin Dave #202: Beanbag-Chair Bill #203: Grant Sharpnails, the Scratcher #204: Tommy Lice-Comb #205: quot;Medicated Shampooquot; Jonah Jump #206: General Woundwort, the Giant Rabbit #207: Genius L. Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French #214: Stymie Stonewrist #215: Roadrunner quot;Meep Meepquot; Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald #221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice #228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the Boston Bum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. Christ #241: Sir Mix-a-Lot #242: The Nine Doctor Whos #243: Lord Winston Two-Monocles #244: The Freewheelin' Barry Sin #245: Diego the Spark-Spitter #246: American Citizen Zane Pain #247: Abraham, the Secret Collector of Decorative China #248: Linty Sullivan, the Lint-Collector #249: Socks Monster #251: Pappy Churchill #252: The Young Churchill #253: The Young Churchill's Hated Bride #254: Churchill-Lover Phineas Redfish #255: Crispus T. Muzzlewitt #256: Stain-Sucker Duncan #257: Dick the Candy Dandy #258: Albuteral Inhaler Preson McWeak #259: Longtime Listener, First-Time Caller #260: Mastiff Mama #261: Tennessee Ernie Dietz #262: Sharkey, the Secret Cop #263: Gooseberry Johnson, Head Brain of the Hobosphere #264: Weekend-Cicular Deborah #265: Marcus Chickenstock #266: Stunted Newton #267: Magnus Shortwave #268: U.S. Fool #269: Manatee the Railyard Toreador #270: Utah Manfred Succor-Munt #271: Laura Delite #272: Edwin Winnipeg #273: Eyepatch Resse Andiron #274: Tom False-Lips Real-Teeth #275: Fabulon Darkness #276: Cricket-Eating Charles Digges #277: Pally McAffable, Everybody's Friend #278: Sully Straightjacket #279: Half-Dollar Funk Nelson #280: Whitman Sampler #281: Chili-Mix Wilma Bensen #282: Sting, the Glowing Blade #283: Professor Challenger #284: Lil' Shorty Longhorn #285: Rumpshaker Phil #286: Swing State Myron #287: Alistair Crowley, the Devil #288: Gutthrower Sy Salt #289: Sweetback Barney, the Dilettante #290: The Car-Knocker Killer #291: The Chamberlain #292: The Emperor #293: The Ritual-Master #294: The Garthim-Master #295: The Scientist #296: The Gourmand #297: The Slave-Master #298: The Treasurer #299: The Scroll Keeper #300: The Ornamentalist #301: Captain Slick-Talk #302: Sackfist, the Tapdancing Trombo #303: Souvenir-Selling Mlodinow #304: Blind Buck and quot;Woozy,quot; the Invisible Seeing-Eye Dog #305: Roundhouse Farter #306: Red Ball Pnutz #307: Fake Cockney Accent Alan Strippe #308: Air and Whiskey Dale McGlue #309: Johnny RC Airplane #310: Narcotic Morgan Suds #311: Sir Francis Drank #312: Mahayana Mike #313: Miniyana Geoffrey #314: Three-Bean Otz #315: Maury the Monsoon #316: Czech Czarlie Czill #317: Sssssssssssssssss, the Hisser #318: Thanatos Koch #319: Henry Eatsmelts #320: Modem-Sniffer Gunderson #321: Half-Albino Alejandro #322: Gluttonous-Slim #323: Ragweed-Allergic Matt #324: Amorous Luminous Dirk #325: Moray Eel Ken Elmer #326: The Railbender #327: Antonio the Ombudsman #328: Karl Solenoid IV #329: Czar King Rex the Glorious Leader #330: Andy Bunkum #331: Plastic-Moustache Mortimer Tall #332: Samuel Gel Insole #333: Lemuel Gel Insole #334: Amanda Until #335: Crispy Whiskery #336: Robert Louis Stevenson, the Pirate #337: Hobo Overload #338: Leopard Print Steven Kane #339: Astonishing Shaun Eyelash #340: Billy Creak Knees #341: Owlie #342: Anwar, the Bionic #343: Reasonably Priced Motel Resse Unger #344: Ribery Dana #345: Cranberry Sauce Oppenheimer #346: Nancified Frederick #347: The Loon #348: Itinerant Jane #349: Holy Hannah Hottentot-Smythe #350: Fleabottle Boone #351: Amazin' Jack Caroo #352: Stupefying P, the Riddle-Maker #353: Todd Flaky-Palms #354: Waspwaist Fritz #355: Judge Roughneck #356: Slam Dance Dooze #357: Mariah Duckface, the Beaked Woman #358: Count Mesmerize #359: Sonny-Boy Oedipus Acre #360: Pick Mama Susan Xavier #361: Chelsea Bacon #362: Archie Axe #363: Sally Hoot-Hoot #364: Mr. Pendleton #365: Saves-Receipts Dave #366: Sir Walter British #367: Elmer, the Crankscout #368: Golden Neck #369: Marinated Alex Pons #370: El Boot #371: Shapeshifting Demon #372: Jeremiah Tip Top #373: Amanda CeeCee Stobelight #374: Irving Alva Edison, Inventor of the Hobophone #375: Leather Apron #376: Lead Apron #377: Foil Apron #378: Burnt Goathead #379: Saint Sorryass #380: Overly Familiar Fung #381: Chalmers, the Bridge Champ #382: Elephantine McMoot #383: Neekerbeeker Perry Toenz #384: Teattime BB Stiles #385: Coalie T #386: Hubbel quot;I Predicted Lindy Hopquot; Deerblind #387: Hubie Hewitt, the Broadway Legend #388: Huge Crybaby McWeepy #389: Poo-Knickers Elias #390: Elffriend Weingarten #391: Forktongue Nigel Fork #392: Woodeye Apfel #393: Hairlip Mikhail #394: Solid First Draft Patton Taylor #395: Prettynickels, the Lamb #396: Not-Only But-Also Pete #397: Pentheif Hickock #398: La Grande Mel #399: Applebee O'Bennigan McFridays #400: Ladry Jerry Lardo #401: Low-Carb Aleks Stovepipe #402: Hugo Stares #403: Eldred Splinters #404: Oliver, the Train-Oyster #405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: Mississippi Barry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: quot;Taxachusettsquot; Glenn #414: Hydrocephalic Jones #415: Vermont quot;Greenmountain Boyquot; Phil Marijuana #416: Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: Aspiring Jaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-Cheeks Anton #431: Shadow (quot;Blinkyquot;) Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438: Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot 'Bo #443: Hondo quot;Whatever That Lizard Is That Walks on Waterquot; #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: my-e-hobo.com #451: Somersaulting Mike Spitz #452: Bo 'Bo #453: Abelard quot;Sunken Treasurequot; Lowtrousers #454: Colin, That Cheeful Fuck #455: Battling Joe Frickinfrack #456: Monsieur Dookie, the Francophonic #457: Happy Horace Noosemaker jasontheodor.com #458: Hieronymous Crosseyes #459: Crumbjacket Timmy #460: Overload-the-Dishwasher Mac #461: Phythmic Clyde Hopp #462: Microbrew Stymie #463: El Caballo, the Spanish Steed #464: Lee Burned-Beyond-Recognition #465: Hollering Martin Mandible #466: Damien Pitchfork, the Freightyard Satan #467: Handformed Hamburger Clarence West #468: Dr. Nobel Dynamite #469: Pickled-Noggin Nettles #470: Mischievous Craig #471: Baldy Lutz, the Amityville Horror #472: Ashen Merle Buzzard #473: Frypan Nonstick McGee #474: Singleminded Hubbard #475: Maryland Sol Saynomore #476: Baked Salmon Salad Finn #477: Unshakably Morose Flo #478: Fr. Christian Irish, the Deep-Fat Friar #479: Smokestack-Hugger Jools Nygaard #480: Fossilwise Opie Fingernail #481: Tab-Collar Dix #482: George Slay, the Duck Throttler #483: Eldon Waxhat, the Waterproof Man #484: Timely Clayton, the Human
  • 49. Breaking Default · Don’t stop and think, just do · Get out all your ideas, good & bad · Sacrifice judgement for volume · Deplete then find new wellsprings · Odds of a Great Idea are increased jasontheodor.com
  • 50. Action Barriers jasontheodor.com
  • 51. How to Make Time for Ideas 1. Don’t Shower 2. Ignore One Phone Call 3. Get Take-Out for Dinner 4. Cab-it to Work 5. Leave Your Dishes in the Sink 6. Skip the News 7. Don’t Go to the Bathroom* 8. Extend Your Coffee/Smoke Break 9. Sacrifice One XBox Live Frag Session 10. Go To Bed 10 Minutes Later *number 2 only jasontheodor.com
  • 52. Ze Frank, web celebrity Creativity is having the energy to stay interested. jasontheodor.com
  • 53. inspiration jasontheodor.com
  • 54. Resistance is Futile jasontheodor.com
  • 55. LifeFocus™ System spoke @FITC 090428 jasontheodor.com
  • 56. C.onnection C “glue” Quality · Familiar · Resonant · Shareable Emotional Dimension · metaphorical jasontheodor.com
  • 57. C.onnection C “glue” Quality · Familiar · Resonant · Shareable Emotional Dimension · metaphorical jasontheodor.com
  • 58. Carl Ally The creative person wants to be a know -it -all. He wants to know about all kinds of things: ancient history, nineteenth - century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen. jasontheodor.com
  • 59. Flickr photo by _rathernot Connection Story familiar, resonant, shareable jasontheodor.com
  • 60. hello? hello? hello? hello? Hellohello? York City! New hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? ello? hello? hello? hello? hello? hello? hello? he hello? hello? hello? hello? hello? hello? ello? hello? hello? hello? hello? hello? jasontheodor.com hello?
  • 61. Hello New York City! hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? jasontheodor.com
  • 62. Hello New York City! hello? hello? hello? billy? hello? hello? hello? jasontheodor.com
  • 63. Hello New York City! billy? jasontheodor.com
  • 64. Thought Pathways Neurons that fire together, wire together — Richard M. Restak jasontheodor.com
  • 65. Internet Pathways jasontheodor.com
  • 66. Connect the Thoughts jasontheodor.com
  • 67. Go way out on a limb until it breaks jasontheodor.com
  • 68. Friend’s Mom Weirds Me Out I’m an artist too, Jason! What do you think of my drawings of Garfield? jasontheodor.com
  • 69. Brain as a Tag Cloud Forage in the fringes jasontheodor.com
  • 70. Twyla Tharp Reading, conversation, environment, culture, heroes, mentors, nature – all are lottery tickets for creativity. Scratch away at them and you’ll find out how big a prize you’ve won. jasontheodor.com
  • 71. Content on Content jasontheodor.com
  • 72. Julie & Julia jasontheodor.com
  • 73. Julie & Julia jasontheodor.com
  • 74. Michael Paulus jasontheodor.com
  • 75. Michael Paulus jasontheodor.com
  • 76. Hyungkoo Lee jasontheodor.com
  • 77. Garfield minus Garfield jasontheodor.com
  • 78. Through the Looking Glass jasontheodor.com
  • 79. Charles “Chic” Thompson Never solve a problem from its original perspective jasontheodor.com
  • 80. Bikini for Mom jasontheodor.com
  • 81. Coke: GTA Parody jasontheodor.com
  • 82. Breaking Default · Tread new neural paths · Push far into the branches · Forage amongst the weaker memories · Force-fit your ideas into another frame · Remove something crucial · Start from the worst idea jasontheodor.com
  • 83. D.eviation D “skew” uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful jasontheodor.com
  • 84. D.eviation D “skew” uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful jasontheodor.com
  • 85. Margaret J. Wheatley The things we fear most in organizations -- fluctuations, disturbances, imbalances -- are the primary sources of creativity jasontheodor.com
  • 86. Edward de Bono Creativity involves breaking out of established patterns in order to look at things in an different way. jasontheodor.com
  • 87. Deviation Story original, flexible, challenging jasontheodor.com
  • 88. 9 dots Connect all dots in 4 strokes (or less) without lifting your pencil jasontheodor.com
  • 89. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots jasontheodor.com
  • 90. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots jasontheodor.com
  • 91. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through centre of dots jasontheodor.com
  • 92. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through centre of dots jasontheodor.com
  • 93. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane jasontheodor.com
  • 94. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane jasontheodor.com
  • 95. This Means This, This Means That by Sean Hall 9 dots Other Assumptions: Can’t shrink, fold, or rip jasontheodor.com
  • 96. “Think Outside the Box” What it really means: I can’t articulate how you could improve on the idea so I’ll pressure you to change it with no clear input or direction jasontheodor.com
  • 97. There is No Box! jasontheodor.com
  • 98. Brand Dimensions “need” “want” “cherish” P P P Physical Emotional Personal jasontheodor.com
  • 99. Brand Dimensions “need” “want” “cherish” A C D Physical Emotional Personal jasontheodor.com
  • 100. Saul Steinberg The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes. jasontheodor.com
  • 101. Never Be Bored™ I, __________, of restless body, mind, and spirt, do gleefully swear the following: * I will always have a recording device in hand, even if it’s just a pencil. * I will turn waiting in line into an opportunity to daydream. * I will look at things with wonderment, knowing that there is infinite information in the smallest of details. * I will seek opportunities to ask questions and learn new things. * I will never be bored again because only boring people get bored. * I will be active, engaged, and unique with my creative endeavors. jasontheodor.com
  • 102. Misassociationalism jasontheodor.com
  • 103. Martin Luther King Jr. Human salvation lies in the hands of the creatively maladjusted jasontheodor.com
  • 104. Theodor Seuss Geisel Where do you get the ideas for all the fanciful animals and places? I have a special dictionary and I just look up the spellings. Peter Bunzel. “The Wacky World of Dr. Seuss Delights the Child and Adult Readers of His Books”. Life Magazine. 4.6.59 jasontheodor.com
  • 105. “My alphabet starts where your alphabet ends!” jasontheodor.com
  • 106. Reindeer Games The teacher forced me to use only two eyes. jasontheodor.com
  • 107. Reindeer Games The teacher forced me to use only two eyes. But when I got home... jasontheodor.com
  • 108. Reindeer Games The teacher forced me to use only two eyes. But when I got home... jasontheodor.com
  • 109. Tangentometry jasontheodor.com
  • 110. Louis Pasteur Chance favours the prepared mind jasontheodor.com
  • 112. Ouroboros jasontheodor.com
  • 113. Thinking Outside the Box jasontheodor.com
  • 114. 180° Thinking jasontheodor.com
  • 115. 180° Thinking jasontheodor.com
  • 116. Rebel Without a Cause jasontheodor.com
  • 117. Rebel Alliance jasontheodor.com
  • 118. Admiral Ackbar, supreme commander It’s a trap! jasontheodor.com
  • 119. “It’s a trap!” jasontheodor.com
  • 120. Mmmmm…Calamari… jasontheodor.com
  • 121. Octopus Escapes Through 1” Hole! jasontheodor.com
  • 122. Slinking Outside the Box jasontheodor.com
  • 123. There is No Box jasontheodor.com
  • 124. Thomas Disch Creativity is the ability to see relationships where none exist. jasontheodor.com
  • 126.
  • 127.
  • 128.
  • 129.
  • 130. Breaking Default · Remember: there is no box · Shed your assumptions · Use Random to your advantage · Do it wrong on purpose · Get good at ‘lying’ · Link the un-linkable jasontheodor.com
  • 131. M.agic unknown M mystiQue · magical · combination of best qualities Another Dimension · mystical jasontheodor.com
  • 132. Darkroom jasontheodor.com
  • 133. Twyla Tharp Everything is raw material. Everything is relevant. Everything is usable. Everything feeds into my creativity. But without proper preparation, I cannot see it, retain it, and use it. jasontheodor.com
  • 134. Please wait… jasontheodor.com
  • 135. The ‘Aha’ Moment Drexel University “Light bulb” going off jasontheodor.com
  • 136. John Kounios, Ph.D. Inward focus of attention promotes insight even prior to the presentation of a problem. jasontheodor.com
  • 137. Breaking Default jasontheodor.com
  • 138. Meditation Dhamm a Resea rch for E nvironm ent Fou All righ ndation ts reserv . ed © 20 06 jasontheodor.com
  • 139. Sensory Deprivation jasontheodor.com
  • 140. Breaking Default jasontheodor.com
  • 141. Sleepworking Desktop kitteh enters sleep mode jasontheodor.com flickr photo: Nathonl ine-Beta
  • 142. Brian Aldiss, novelist Whatever creativity is, it is in part a solution to a problem jasontheodor.com
  • 143. Focus Also known as a Creative Brief Key Message What is the single most important thing to convey? Who What Why Who is this for? What is the goal? Why is this being done? This is called the This is called the This is called the target audience. problem statement purpose statement. or challenge statement. jasontheodor.com
  • 145. The Idea Cycle mind brainstorming memory inspiration focus eureka moment ideas streams of consciousness tangents steeping thoughts unconscious sea of thoughts jasontheodor.com
  • 146. Ideation Cycle 1. Explode 4. Apply 2. Connect 3. Configure jasontheodor.com
  • 147. Ideation Cycle 1. Explode 4. Apply 2. Connect 3. Configure jasontheodor.com
  • 148. 1. Explode! (induction phase) · Use action techniques · Smash your focus into a million pieces · Go as fast as you can · Go for quantity jasontheodor.com
  • 149. 2. Connect (analysis phase) · Use connection techniques · Look for common elements, themes jasontheodor.com
  • 150. 3. Configure (synthesis phase) · Use deviation techniques · Put the ideas together in original, flexible, & challenging ways jasontheodor.com
  • 151. 4. Apply (deduction phase) · Test against focus · Is the idea magic? Test against Creative Success Meter™ · If it’s close, run it thru cycle again · If the idea is perfect, go one more cycle to achieve god-like status jasontheodor.com
  • 152. Baby with the Bathwater flickr photo : ladyb Sometimes even your best idea’s gotta go jasontheodor.com
  • 153. Combining the Elements “do” “glue” “skew” A C D Action Connection Deviation jasontheodor.com
  • 154. Combining the Elements jasontheodor.com
  • 155. Combining the Elements replication Action Connection CREATIVITY randomization contemplation Deviation jasontheodor.com
  • 156. Makers & Takers observation education PASSIVITY exposure jasontheodor.com
  • 157. 8 Creative Types creator dreamer wildcard mimic producer complicator crazy consumer jasontheodor.com
  • 158. the Creator Action: strong Action Connection Connection: strong Deviation: strong All elements in balance and harmony. Deviation Often hits the magic sweet spot. jasontheodor.com
  • 159. the Dreamer Action: weak Action Connection Connection: strong contemplation Deviation: strong Thinks great thoughts but has great trouble Deviation executing. jasontheodor.com
  • 160. the Wildcard Action: strong Action Connection Connection: weak randomization Deviation: strong Has trouble being understood, often Deviation anti-social. jasontheodor.com
  • 161. the Mimic Action: strong Action Connection Connection: strong replication Deviation: weak Excellent at copying things. Struggles to Deviation be original. jasontheodor.com
  • 162. the ‘Producer’ Action: strong Action Connection Connection: weak Deviation: weak Great at following directions, but adds Deviation no value. jasontheodor.com
  • 163. the Complicator Action: weak Action Connection Connection: strong Deviation: weak Thinks of every obvious possibility, Deviation but can’t deliver. jasontheodor.com
  • 164. the Crazy Action: weak Action Connection Connection: weak Deviation: strong Look out. There’s no telling what’s going Deviation to happen. jasontheodor.com
  • 165. the Consumer Action: weak Action Connection Connection: weak Deviation: weak Generally passive. Watches TV, eats, Deviation buys stuff. jasontheodor.com
  • 166. Danzae Pace [There are] those who see shapes in cloud formations, and those who just see clouds. flickr photo: rogergor don jasontheodor.com
  • 167. the Qs Quantity Quality uniQueness mystiQue A C D M simple familiar original magical smart resonant flexible well-crafted shareable challenging jasontheodor.com
  • 168. Creative Success Meter Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus bonus) for a total of 11 A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus total jasontheodor.com
  • 169. Creative Success Meter Coke GTA Parody Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus bonus) for a total of 11 A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus 7 total jasontheodor.com
  • 170. The Creative Method Action Connection CREATIVITY Deviation jasontheodor.com
  • 171. The Creative Method “do” “glue” Quantity Quality · Simple · Familiar · Smart · Resonant · Well-crafted · Shareable Physical Dimension Action Connection Emotional Dimension · descriptive · metaphorical CREATIVITY “skew” Deviation uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful jasontheodor.com
  • 172. The Creative Method P P P “do” “glue” Quantity Quality · Simple · Familiar · Smart · Resonant · Well-crafted · Shareable Physical Dimension Action Connection Emotional Dimension · descriptive · metaphorical CREATIVITY “skew” Deviation uniQueness · Original · Flexible M · Challenging 11! total Personal Dimension · meaningful jasontheodor.com
  • 173. slideshare.net/jted the Creative Method and systems jasontheodor.com
  • 174. Creative Method Workshop the Creative Method May 9 th and systems 10:00am - 2:30pm RichMediaInstitute.com jasontheodor.com
  • 175. Thank You jason.theodor@gmail.com creativemethod.ning.com { twitter.com/jted jasontheodor.com slideshare.net/jted jason theodor jasontheodor.com