DESIGN THINKING

WORKSHOP
DANIEL LEE
2018/1/26
CJJH GIFTED PROGRAM


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DANIEL
UX TEAM LEAD, NCTU+
https://youtu.be/uKOBKGfcNOE
Share Your Bike
INTRODUCTION
20min
WHAT IS DESIGN?
0 1
WHAT IS
DESIGN THINKING ?
— Tim Brown (Founder of IDEO)
DESIGN THINKING IS A HUMAN-CENTERED APPROACH
TO INNOVATION THAT DRAWS FROM THE DESIGNER’S
TOOLKITS TO INTEGRATE THE NEEDS OF PEOPLE, THE
POSSIBILITY OF TECHNOLOGY, AND THE REQUIREMENTS
FOR BUSINESS SUCCESS.
”
“
Design
Technology Business
Innovation
WHY
DESIGN THINKING ?
— Henry Ford (Founder of Ford Motor Company)
IF I HAD ASKED PEOPLE WHAT
THEY WANTED, THEY WOULD
HAVE SAID FASTER HORSES.
”
“
30
RESEARCH CONDUCTED BY DMI
DESIGN VALUE INDEX
HOW TO EXECUTE
DESIGN THINKING ?
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
RESEARCH DESIGN RESEARCH
LET’S GET
HANDS DIRTY!!
2.5 hr
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TODAY’S
PROBLEM
Youtube
Google
WHY
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
EMPATHIZE
EMPATHIZE
//
// ( )
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//
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//
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EMPATHIZE
// Do These
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- What-if
EMPATHIZE
Think & Feel Say & Do
Hear See
Pain Gain
EMPATHIZE
15MIN!
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
DEFINE
DEFINE
Let’s Tell A Story
DEFINE
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-
-
(Persona)
DEFINE
10MIN!
DEFINE
-
-
-
DEFINE
10MIN!
DEFINE
_______( )_______
_________( / )_________

________________________________________
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____________( )____________
________________________________________
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DEFINE
DEFINE
DEFINE
DEFINE
20MIN!
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
IDEATE
IDEATE CRAZY 8
idea1 idea2 idea3 idea4
idea5 idea6 idea7 idea8
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Tips
- (+)
- (−)
- (×)
- (÷)
IDEATE CRAZY 8
idea1 idea2 idea3 idea4
idea5 idea6 idea7 idea8
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Tips
- (+)
- (−)
- (×)
- (÷)
DEFINE
IDEATE CRAZY 8
5MIN!
IDEATE CRAZY 8
IDEATE CRAZY 8
5MIN!
DEFINE
IDEATE CRAZY 8
5MIN!
IDEATE
IDEATE
5MIN!
IDEATE
5 3 1
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
PROTOTYPE
Prototype
MINIMUM VIABLE PRODUCT (MVP)
PROTOTYPE? MVP?
PROTOTYPE
PROTOTYPE
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PROTOTYPE STORYBOARD
Source: UX Planet
PROTOTYPE
20MIN!
5 STORYBOARD
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
TEST
TEST
TEST
10+10MIN!
TEST
5MIN!
DEMO
WHEN TO DO
DESIGN THINKING ?
ANY TIME
ANY WHERE
FINAL THOUGHT
EVERYONE HAS THEIR
OWN DESIGN PROCESS
KEEP IT AS A MINDSET
INSTEAD OF A SKILL
PRODUCT?
SERVICE?
BUSINESS?
ECOSYSTEM?
LIFE?
ONLY YOUR
IS THE LI
PRODUCT?
SERVICE?
BUSINESS?
ECOSYSTEM?
LIFE?
ONLY YOUR IMAGINATION
IS THE LIMITATION
!
TODAY’S
TAKEAWAY
Empathize Define Ideate Prototype Test
Do anytime, anywhere,
instead of thinking only
Keep it as your mindset
The limitation is only your imagination
BY D-ALPHA
SUPPLEMENTATION
THANK YOU :))

2018/1/26 Design Thinking Workshop at CJJH