Social Media Basics for Nonprofits
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Content and photos (C) Sheree Martin 2012, except two images and YouTube clip as noted in the presentation.
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Facebook can be used for work purposes such as promoting organizations, programs, and events. It allows users to create pages to share information and build communities around shared interests. Extension programs and offices have created Facebook pages and groups to connect with clients. Examples include cooperative extension pages, 4-H pages at the local and national level, and pages for programming efforts like healthy eating initiatives.
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Facebook can be used for work purposes such as promoting organizations, programs, and events. It allows users to create pages to share information and build communities around shared interests. Extension programs and offices have created Facebook pages and groups to connect with clients. Examples include cooperative extension pages, 4-H pages at the local and national level, and pages for programming efforts like healthy eating initiatives.
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The document summarizes the benefits of using social networking, specifically Facebook, for non-profits and libraries. It discusses how Facebook can be used as a free marketing tool to promote events, services, and visibility. It provides statistics on Facebook usage and outlines the differences between Facebook Groups and Pages. Key recommendations include using features like photos, events, polls and applications to engage users and market the organization's online presence.
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Facebook allows users to create profiles, connect with others, and share posts, photos and events. It offers privacy controls and options for pages, groups and networks. Twitter allows microblogging through tweets (limited to 140 characters) and includes features like replies, direct messages, retweets and lists. Blogs are online journals that allow for longer form posts with photos, videos and links. The document provides tips on setting up accounts and pages as well as examples of how extension agents currently use each platform.
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Social Media Basics for Nonprofits
- 1. Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012 Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication Samford University
- 2. I grew up here
- 4. Brief History of 21st Century Advertising
- 5. Broadcasting Photo by Vivek Mukherjee, Creative Commons License via Flickr http://www.flickr.com/photos/vivek-mukherjee/2401050588/
- 6. Licensed and used with permission.
- 10. Choices
- 11. Tell your story.
- 12. Relationships
- 13. Relationships are like your garden.
- 14. Monitor
- 15. Track
- 17. Get Your Feet Wet
- 18. "Content Marketing" “Inbound Marketing” Website + Blog • Tell your story (content) Social Media • Relationships • Conversations • Share content and drive traffic to website SEO
- 19. Develop a Plan + Editorial Calendar
- 20. Execute
- 21. Trees
- 23. SEO and Google+
- 25. Twitter
- 26. Who are your followers? Who are your loyalists & advocates? Who are your influencers?
- 27. A Few Tools Hootsuite or Tweetdeck TweetStats & Twitalyzer WooRank More here: http://benfranklinfollies.com/2012/03/15/social- media-for-nonprofits-resources-you-can-use/
- 28. Compelling Story Use Visuals Call to Action Share Grow Your Community Repeat
- 29. Patience
- 30. Connect: LinkedIn: www.linkedin.com/in/ShereeM Twitter: @RealSheree Google+: www.gplus.to/Sheree My website: www.benfranklinfollies.com Resources For Today's Session: http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/ Email: tmartin –at- samford.edu All Photos by Sheree Martin, except two as noted.