SlideShare a Scribd company logo

Social Media Marketing

•Download as PPT, PDF•
•
Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

Review of social media marketing options and recommendations to effectively add them to the college and university marketing communications mix.

BusinessEducationTechnology
1 of 38
Recruitment Marketing and Social Media: the World is Out of Control National Council for Marketing and Public Relations – District IV Jackson Hole, Wyoming October 21, 2008
“ Universities look to new media as a way to target prospective students” http://www.statesman.com/news/content/news/stories/local/09/24/0924collegeads.html Is the social media now a regular part of an integrated marketing campaign? Or just something that happens? Can it be both?
What we’re talking about today … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses social networking sites? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Noel-Levitz research says… ,[object Object],[object Object],[object Object],[object Object]
What Noel-Levitz research says… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An observation on the research… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your “official” website… present and future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some things you can’t control…
Tyler Junior College… Rate the profs
Some things you can influence…
Your Wikipedia entry… http://en.wikipedia.org/wiki/Community_College_of_Denver
Sometimes you take your chances…
Austin Community College… YouTube
Amarillo College… Facebook
Prediction: Internal social networking sites will increase… Interest in social networking around topics of common interest is growing… Colleges can take advantage of this
2-year colleges… An internal example on the official website Social networking sites can integrate online communication features… Interactivity and User-generated content
Edmonds Community College… http://edmondscc.ning.com/
Polls, feature story, links to regular site…
Forums, comments, and video…
Blogs…
News items… in secondary position
Access is controlled and used to gather marketing information…
2-year colleges… An external example at Amarillo College Facebook… MySpace… YouTube… Twitter
MySpace for higher education… http://www.myspace.com/collegesanduniversities
October MySpace site of the month…
MySpace links to YouTube… http://www.youtube.com/amarillocollege
MySpace links to Twitter… http://twitter.com/amarillocollege
Twitter links to MySpace, YouTube, Facebook…
Facebook links to MySpace, YouTube, Twitter…
A very important reminder… Tell people where you are… Link to your social network sites from your official site
Ohio State University… http://www.osu.edu/features/2008/socialmedia/?feature=socialmedia&yr=2008
The final notes… ,[object Object],[object Object],[object Object],[object Object]
To continue after today’s presentation…
Good source for new news… http://www.diosacommunications.com/highereducation.htm
Ongoing research…
Create your own… or hire out http://www.ning.com/...... http://www.targetx.com/network/index.html
Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

Recommended

Social Media Marketing and Adult Student Recruitment
Social Media Marketing and Adult Student RecruitmentSocial Media Marketing and Adult Student Recruitment
Social Media Marketing and Adult Student Recruitment
Bob Johnson, Ph.D.
 
Socialmediasli10
Socialmediasli10Socialmediasli10
Socialmediasli10
Jim Forde
 
Socialmedianelms11
Socialmedianelms11Socialmedianelms11
Socialmedianelms11
Jim Forde
 
Social Media and Graduate Student Recruitment
Social Media and Graduate Student RecruitmentSocial Media and Graduate Student Recruitment
Social Media and Graduate Student Recruitment
Bob Johnson, Ph.D.
 
Key Website Features for Adult Student Recruitment
Key Website Features for Adult Student RecruitmentKey Website Features for Adult Student Recruitment
Key Website Features for Adult Student Recruitment
Bob Johnson, Ph.D.
 
Aslanian.Web Branding.Fall.09
Aslanian.Web Branding.Fall.09Aslanian.Web Branding.Fall.09
Aslanian.Web Branding.Fall.09
Bob Johnson, Ph.D.
 
Employer’s view on online education
Employer’s view on online educationEmployer’s view on online education
Employer’s view on online education
Shoilen Sannamat
 
Lis4380 f13-w7
Lis4380 f13-w7Lis4380 f13-w7
Lis4380 f13-w7caseyyu
 

Recommended

Social Media Marketing and Adult Student Recruitment
Social Media Marketing and Adult Student RecruitmentSocial Media Marketing and Adult Student Recruitment
Social Media Marketing and Adult Student Recruitment
Bob Johnson, Ph.D.
 
Socialmediasli10
Socialmediasli10Socialmediasli10
Socialmediasli10
Jim Forde
 
Socialmedianelms11
Socialmedianelms11Socialmedianelms11
Socialmedianelms11
Jim Forde
 
Social Media and Graduate Student Recruitment
Social Media and Graduate Student RecruitmentSocial Media and Graduate Student Recruitment
Social Media and Graduate Student Recruitment
Bob Johnson, Ph.D.
 
Key Website Features for Adult Student Recruitment
Key Website Features for Adult Student RecruitmentKey Website Features for Adult Student Recruitment
Key Website Features for Adult Student Recruitment
Bob Johnson, Ph.D.
 
Aslanian.Web Branding.Fall.09
Aslanian.Web Branding.Fall.09Aslanian.Web Branding.Fall.09
Aslanian.Web Branding.Fall.09
Bob Johnson, Ph.D.
 
Employer’s view on online education
Employer’s view on online educationEmployer’s view on online education
Employer’s view on online education
Shoilen Sannamat
 
Lis4380 f13-w7
Lis4380 f13-w7Lis4380 f13-w7
Lis4380 f13-w7caseyyu
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
UW Graduate Opportunities & Minority Achievement Program
 
Using LinkedIn in Higher Education
Using LinkedIn in Higher EducationUsing LinkedIn in Higher Education
Using LinkedIn in Higher Education
Sue Beckingham
 
Using Social Media for Your Job Search
Using Social Media for Your Job SearchUsing Social Media for Your Job Search
Using Social Media for Your Job SearchChristina Relacion-Finnell
 
Blackboard + Facebook
Blackboard + FacebookBlackboard + Facebook
Blackboard + Facebook
Kathryn Barker
 
A H E591 Facebook Presentation
A H E591 Facebook PresentationA H E591 Facebook Presentation
A H E591 Facebook PresentationShannon Stump
 
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
7Summits
 
facebook secrets by SHASHI
facebook secrets by SHASHIfacebook secrets by SHASHI
facebook secrets by SHASHI
shashi patel
 
Exceptional Outreach Through Social Media
Exceptional Outreach Through Social MediaExceptional Outreach Through Social Media
Exceptional Outreach Through Social Media
taivins
 
Social media workshop: How-to
Social media workshop: How-toSocial media workshop: How-to
Social media workshop: How-to
UW Graduate Opportunities & Minority Achievement Program
 
Career Development, IABC
Career Development, IABCCareer Development, IABC
Career Development, IABC
Valeria Maltoni
 
Beyond facebook presentation v4
Beyond facebook presentation v4Beyond facebook presentation v4
Beyond facebook presentation v4
noahkuchins
 
Facebook Pages Explained Tech Tuesday April 2011
Facebook Pages Explained Tech Tuesday April 2011Facebook Pages Explained Tech Tuesday April 2011
Facebook Pages Explained Tech Tuesday April 2011
Molly Immendorf
 
Social Media - Intro for Nonprofits
Social Media - Intro for NonprofitsSocial Media - Intro for Nonprofits
Social Media - Intro for Nonprofits
Volunteer Center Serving Howard County
 
Identifying students’ profiles for MOOCs – a social media analysis
Identifying students’ profiles for MOOCs – a social media analysisIdentifying students’ profiles for MOOCs – a social media analysis
Identifying students’ profiles for MOOCs – a social media analysis
Gabriela Grosseck
 
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09Utilizing Social Media To Promote Your Nonprofit Cna Fall 09
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09Dawn Crawford
 
Digital Tools Session Ii
Digital Tools Session IiDigital Tools Session Ii
Digital Tools Session Iimbamom
 
Educause08: Social Media and Education
Educause08: Social Media and EducationEducause08: Social Media and Education
Educause08: Social Media and EducationSarah Robbins
 
Marketing Plan Fall 2014
Marketing Plan Fall 2014Marketing Plan Fall 2014
Marketing Plan Fall 2014Gretchen Shelby-Dormer
 
EVHS College Application Process: 2016
EVHS College Application Process: 2016EVHS College Application Process: 2016
EVHS College Application Process: 2016
bruce.miller
 
Best of the web
Best of the webBest of the web
Best of the webJayme Linton
 
Social Media Summit - Iowa State University
Social Media Summit - Iowa State UniversitySocial Media Summit - Iowa State University
Social Media Summit - Iowa State University
Bob Johnson, Ph.D.
 
Social Media in the Marketing Mix
Social Media in the Marketing MixSocial Media in the Marketing Mix
Social Media in the Marketing Mix
Bob Johnson, Ph.D.
 

More Related Content

What's hot

Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
UW Graduate Opportunities & Minority Achievement Program
 
Using LinkedIn in Higher Education
Using LinkedIn in Higher EducationUsing LinkedIn in Higher Education
Using LinkedIn in Higher Education
Sue Beckingham
 
Blackboard + Facebook
Blackboard + FacebookBlackboard + Facebook
Blackboard + Facebook
Kathryn Barker
 
A H E591 Facebook Presentation
A H E591 Facebook PresentationA H E591 Facebook Presentation
A H E591 Facebook PresentationShannon Stump
 
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
7Summits
 
facebook secrets by SHASHI
facebook secrets by SHASHIfacebook secrets by SHASHI
facebook secrets by SHASHI
shashi patel
 
Exceptional Outreach Through Social Media
Exceptional Outreach Through Social MediaExceptional Outreach Through Social Media
Exceptional Outreach Through Social Media
taivins
 
Social media workshop: How-to
Social media workshop: How-toSocial media workshop: How-to
Social media workshop: How-to
UW Graduate Opportunities & Minority Achievement Program
 
Career Development, IABC
Career Development, IABCCareer Development, IABC
Career Development, IABC
Valeria Maltoni
 
Beyond facebook presentation v4
Beyond facebook presentation v4Beyond facebook presentation v4
Beyond facebook presentation v4
noahkuchins
 
Facebook Pages Explained Tech Tuesday April 2011
Facebook Pages Explained Tech Tuesday April 2011Facebook Pages Explained Tech Tuesday April 2011
Facebook Pages Explained Tech Tuesday April 2011
Molly Immendorf
 
Social Media - Intro for Nonprofits
Social Media - Intro for NonprofitsSocial Media - Intro for Nonprofits
Social Media - Intro for Nonprofits
Volunteer Center Serving Howard County
 
Identifying students’ profiles for MOOCs – a social media analysis
Identifying students’ profiles for MOOCs – a social media analysisIdentifying students’ profiles for MOOCs – a social media analysis
Identifying students’ profiles for MOOCs – a social media analysis
Gabriela Grosseck
 
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09Utilizing Social Media To Promote Your Nonprofit Cna Fall 09
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09Dawn Crawford
 
Digital Tools Session Ii
Digital Tools Session IiDigital Tools Session Ii
Digital Tools Session Iimbamom
 
Educause08: Social Media and Education
Educause08: Social Media and EducationEducause08: Social Media and Education
Educause08: Social Media and EducationSarah Robbins
 
EVHS College Application Process: 2016
EVHS College Application Process: 2016EVHS College Application Process: 2016
EVHS College Application Process: 2016
bruce.miller
 

What's hot (20)

Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Using LinkedIn in Higher Education
Using LinkedIn in Higher EducationUsing LinkedIn in Higher Education
Using LinkedIn in Higher Education
 
Using Social Media for Your Job Search
Using Social Media for Your Job SearchUsing Social Media for Your Job Search
Using Social Media for Your Job Search
 
Blackboard + Facebook
Blackboard + FacebookBlackboard + Facebook
Blackboard + Facebook
 
A H E591 Facebook Presentation
A H E591 Facebook PresentationA H E591 Facebook Presentation
A H E591 Facebook Presentation
 
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
 
facebook secrets by SHASHI
facebook secrets by SHASHIfacebook secrets by SHASHI
facebook secrets by SHASHI
 
Exceptional Outreach Through Social Media
Exceptional Outreach Through Social MediaExceptional Outreach Through Social Media
Exceptional Outreach Through Social Media
 
Social media workshop: How-to
Social media workshop: How-toSocial media workshop: How-to
Social media workshop: How-to
 
Career Development, IABC
Career Development, IABCCareer Development, IABC
Career Development, IABC
 
Beyond facebook presentation v4
Beyond facebook presentation v4Beyond facebook presentation v4
Beyond facebook presentation v4
 
Facebook Pages Explained Tech Tuesday April 2011
Facebook Pages Explained Tech Tuesday April 2011Facebook Pages Explained Tech Tuesday April 2011
Facebook Pages Explained Tech Tuesday April 2011
 
Social Media - Intro for Nonprofits
Social Media - Intro for NonprofitsSocial Media - Intro for Nonprofits
Social Media - Intro for Nonprofits
 
Identifying students’ profiles for MOOCs – a social media analysis
Identifying students’ profiles for MOOCs – a social media analysisIdentifying students’ profiles for MOOCs – a social media analysis
Identifying students’ profiles for MOOCs – a social media analysis
 
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09Utilizing Social Media To Promote Your Nonprofit Cna Fall 09
Utilizing Social Media To Promote Your Nonprofit Cna Fall 09
 
Digital Tools Session Ii
Digital Tools Session IiDigital Tools Session Ii
Digital Tools Session Ii
 
Educause08: Social Media and Education
Educause08: Social Media and EducationEducause08: Social Media and Education
Educause08: Social Media and Education
 
Marketing Plan Fall 2014
Marketing Plan Fall 2014Marketing Plan Fall 2014
Marketing Plan Fall 2014
 
EVHS College Application Process: 2016
EVHS College Application Process: 2016EVHS College Application Process: 2016
EVHS College Application Process: 2016
 
Best of the web
Best of the webBest of the web
Best of the web
 

Similar to Social Media Marketing

Social Media Summit - Iowa State University
Social Media Summit - Iowa State UniversitySocial Media Summit - Iowa State University
Social Media Summit - Iowa State University
Bob Johnson, Ph.D.
 
Social Media in the Marketing Mix
Social Media in the Marketing MixSocial Media in the Marketing Mix
Social Media in the Marketing Mix
Bob Johnson, Ph.D.
 
Recruitment Communication in an Electronic World
Recruitment Communication in an Electronic WorldRecruitment Communication in an Electronic World
Recruitment Communication in an Electronic World
Bob Johnson, Ph.D.
 
Baltimore County Public Schools, May 24, 2010: Social Media
Baltimore County Public Schools, May 24, 2010: Social MediaBaltimore County Public Schools, May 24, 2010: Social Media
Baltimore County Public Schools, May 24, 2010: Social MediaBill Sheridan, CAE
 
Creating a Virtual Community: Using Social Media to Connect With Students, Pr...
Creating a Virtual Community: Using Social Media to Connect With Students, Pr...Creating a Virtual Community: Using Social Media to Connect With Students, Pr...
Creating a Virtual Community: Using Social Media to Connect With Students, Pr...
Anthony Juliano, MA, MBA
 
Social Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & UniversitiesSocial Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & Universities
FastPivot
 
Social Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & UniversitiesSocial Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & Universities
FastPivot
 
Social Media & Mobile Marketing: Recruitment Strategy Opportunities
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesSocial Media & Mobile Marketing: Recruitment Strategy Opportunities
Social Media & Mobile Marketing: Recruitment Strategy Opportunities
Bob Johnson, Ph.D.
 
Socialmedia for Edu Marketing
Socialmedia for Edu MarketingSocialmedia for Edu Marketing
Socialmedia for Edu Marketing
MindStairs Academy Private Limited
 
Socialmedia for Colleges
Socialmedia for CollegesSocialmedia for Colleges
Socialmedia for Colleges
MindStairs Academy Private Limited
 
stark_easy as XYZ whitepaper
stark_easy as XYZ whitepaperstark_easy as XYZ whitepaper
stark_easy as XYZ whitepaperKelly Stark
 
Social Media Training for the Australian Booksellers Association
Social Media Training for the Australian Booksellers AssociationSocial Media Training for the Australian Booksellers Association
Social Media Training for the Australian Booksellers Association
Clayton Wehner
 
Librarysocmed2
Librarysocmed2Librarysocmed2
Librarysocmed2
Imogen Bertin
 
CIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media WebinarCIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media Webinar
Michele Martin
 
Social media for Colleges
Social media for CollegesSocial media for Colleges
Social media for Colleges
Beyond Marketing Group, Inc.
 
Surviving in a New World: Social Media and Web Communications
Surviving in a New World: Social Media and Web CommunicationsSurviving in a New World: Social Media and Web Communications
Surviving in a New World: Social Media and Web Communications
Bob Johnson, Ph.D.
 
Beyond Facebook
Beyond Facebook Beyond Facebook
Beyond Facebook
Noah Kuchins
 
Blogging As Pedagogic Practice Across the Curriculum
Blogging As Pedagogic Practice Across the CurriculumBlogging As Pedagogic Practice Across the Curriculum
Blogging As Pedagogic Practice Across the Curriculum
Kenneth Ronkowitz
 
Social media for HBCU's
Social media for HBCU'sSocial media for HBCU's
Social media for HBCU's
Beyond Marketing Group, Inc.
 

Similar to Social Media Marketing (20)

Social Media Summit - Iowa State University
Social Media Summit - Iowa State UniversitySocial Media Summit - Iowa State University
Social Media Summit - Iowa State University
 
Social Media in the Marketing Mix
Social Media in the Marketing MixSocial Media in the Marketing Mix
Social Media in the Marketing Mix
 
Recruitment Communication in an Electronic World
Recruitment Communication in an Electronic WorldRecruitment Communication in an Electronic World
Recruitment Communication in an Electronic World
 
Baltimore County Public Schools, May 24, 2010: Social Media
Baltimore County Public Schools, May 24, 2010: Social MediaBaltimore County Public Schools, May 24, 2010: Social Media
Baltimore County Public Schools, May 24, 2010: Social Media
 
Creating a Virtual Community: Using Social Media to Connect With Students, Pr...
Creating a Virtual Community: Using Social Media to Connect With Students, Pr...Creating a Virtual Community: Using Social Media to Connect With Students, Pr...
Creating a Virtual Community: Using Social Media to Connect With Students, Pr...
 
Social media classroom
Social media classroomSocial media classroom
Social media classroom
 
Social Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & UniversitiesSocial Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & Universities
 
Social Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & UniversitiesSocial Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & Universities
 
Social Media & Mobile Marketing: Recruitment Strategy Opportunities
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesSocial Media & Mobile Marketing: Recruitment Strategy Opportunities
Social Media & Mobile Marketing: Recruitment Strategy Opportunities
 
Socialmedia for Edu Marketing
Socialmedia for Edu MarketingSocialmedia for Edu Marketing
Socialmedia for Edu Marketing
 
Socialmedia for Colleges
Socialmedia for CollegesSocialmedia for Colleges
Socialmedia for Colleges
 
stark_easy as XYZ whitepaper
stark_easy as XYZ whitepaperstark_easy as XYZ whitepaper
stark_easy as XYZ whitepaper
 
Social Media Training for the Australian Booksellers Association
Social Media Training for the Australian Booksellers AssociationSocial Media Training for the Australian Booksellers Association
Social Media Training for the Australian Booksellers Association
 
Librarysocmed2
Librarysocmed2Librarysocmed2
Librarysocmed2
 
CIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media WebinarCIL-NET Intro to Social Media Webinar
CIL-NET Intro to Social Media Webinar
 
Social media for Colleges
Social media for CollegesSocial media for Colleges
Social media for Colleges
 
Surviving in a New World: Social Media and Web Communications
Surviving in a New World: Social Media and Web CommunicationsSurviving in a New World: Social Media and Web Communications
Surviving in a New World: Social Media and Web Communications
 
Beyond Facebook
Beyond Facebook Beyond Facebook
Beyond Facebook
 
Blogging As Pedagogic Practice Across the Curriculum
Blogging As Pedagogic Practice Across the CurriculumBlogging As Pedagogic Practice Across the Curriculum
Blogging As Pedagogic Practice Across the Curriculum
 
Social media for HBCU's
Social media for HBCU'sSocial media for HBCU's
Social media for HBCU's
 

More from Bob Johnson, Ph.D.

GDPR: New Privacy Rules, Digital Communications, Marketing Opportunities
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesGDPR: New Privacy Rules, Digital Communications, Marketing Opportunities
GDPR: New Privacy Rules, Digital Communications, Marketing Opportunities
Bob Johnson, Ph.D.
 
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...
Bob Johnson, Ph.D.
 
Top Task Content & Design: Strategy & Tactics for Website Marketing Success
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessTop Task Content & Design: Strategy & Tactics for Website Marketing Success
Top Task Content & Design: Strategy & Tactics for Website Marketing Success
Bob Johnson, Ph.D.
 
Top Task Content & Design: A Strategy for Website Marketing Success
Top Task Content & Design: A Strategy for Website Marketing SuccessTop Task Content & Design: A Strategy for Website Marketing Success
Top Task Content & Design: A Strategy for Website Marketing Success
Bob Johnson, Ph.D.
 
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...
Bob Johnson, Ph.D.
 
Affordabillity & Financial Aid Communication
Affordabillity & Financial Aid CommunicationAffordabillity & Financial Aid Communication
Affordabillity & Financial Aid Communication
Bob Johnson, Ph.D.
 
Evaluating Your Institutional Website
Evaluating Your Institutional WebsiteEvaluating Your Institutional Website
Evaluating Your Institutional Website
Bob Johnson, Ph.D.
 
Key Web Writing Principles for Higher Education
Key Web Writing Principles for Higher EducationKey Web Writing Principles for Higher Education
Key Web Writing Principles for Higher Education
Bob Johnson, Ph.D.
 
Best Practices for Top Task Website Design: 22 Higher Education Examples
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBest Practices for Top Task Website Design: 22 Higher Education Examples
Best Practices for Top Task Website Design: 22 Higher Education Examples
Bob Johnson, Ph.D.
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Bob Johnson, Ph.D.
 
Affordability and Financial Aid Communications
Affordability and Financial Aid CommunicationsAffordability and Financial Aid Communications
Affordability and Financial Aid Communications
Bob Johnson, Ph.D.
 
Strengthening Your Value Messaging
Strengthening Your Value MessagingStrengthening Your Value Messaging
Strengthening Your Value Messaging
Bob Johnson, Ph.D.
 
Evaluating Your Institutional Website
Evaluating Your Institutional WebsiteEvaluating Your Institutional Website
Evaluating Your Institutional Website
Bob Johnson, Ph.D.
 
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Digital Marketing Strategy: Skills for Thriving as the New World Continued to...
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...
Bob Johnson, Ph.D.
 
Advertising Online: Strategy and Tactics for Enrollment Success
Advertising Online: Strategy and Tactics for Enrollment SuccessAdvertising Online: Strategy and Tactics for Enrollment Success
Advertising Online: Strategy and Tactics for Enrollment Success
Bob Johnson, Ph.D.
 
Affordability vs. Financial Aid: Crafting a New Student Recruitment Message
Affordability vs. Financial Aid: Crafting a New Student Recruitment MessageAffordability vs. Financial Aid: Crafting a New Student Recruitment Message
Affordability vs. Financial Aid: Crafting a New Student Recruitment Message
Bob Johnson, Ph.D.
 
Future Trends in Higher Education Marketing
Future Trends in Higher Education MarketingFuture Trends in Higher Education Marketing
Future Trends in Higher Education Marketing
Bob Johnson, Ph.D.
 
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...
Bob Johnson, Ph.D.
 
Ama.digital marketingstrategy.10 13.
Ama.digital marketingstrategy.10 13.Ama.digital marketingstrategy.10 13.
Ama.digital marketingstrategy.10 13.
Bob Johnson, Ph.D.
 
Advertising Online: Strategy & Tactics for Enrollment Success
Advertising Online: Strategy & Tactics for Enrollment SuccessAdvertising Online: Strategy & Tactics for Enrollment Success
Advertising Online: Strategy & Tactics for Enrollment Success
Bob Johnson, Ph.D.
 

More from Bob Johnson, Ph.D. (20)

GDPR: New Privacy Rules, Digital Communications, Marketing Opportunities
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesGDPR: New Privacy Rules, Digital Communications, Marketing Opportunities
GDPR: New Privacy Rules, Digital Communications, Marketing Opportunities
 
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...
 
Top Task Content & Design: Strategy & Tactics for Website Marketing Success
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessTop Task Content & Design: Strategy & Tactics for Website Marketing Success
Top Task Content & Design: Strategy & Tactics for Website Marketing Success
 
Top Task Content & Design: A Strategy for Website Marketing Success
Top Task Content & Design: A Strategy for Website Marketing SuccessTop Task Content & Design: A Strategy for Website Marketing Success
Top Task Content & Design: A Strategy for Website Marketing Success
 
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...
 
Affordabillity & Financial Aid Communication
Affordabillity & Financial Aid CommunicationAffordabillity & Financial Aid Communication
Affordabillity & Financial Aid Communication
 
Evaluating Your Institutional Website
Evaluating Your Institutional WebsiteEvaluating Your Institutional Website
Evaluating Your Institutional Website
 
Key Web Writing Principles for Higher Education
Key Web Writing Principles for Higher EducationKey Web Writing Principles for Higher Education
Key Web Writing Principles for Higher Education
 
Best Practices for Top Task Website Design: 22 Higher Education Examples
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBest Practices for Top Task Website Design: 22 Higher Education Examples
Best Practices for Top Task Website Design: 22 Higher Education Examples
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Affordability and Financial Aid Communications
Affordability and Financial Aid CommunicationsAffordability and Financial Aid Communications
Affordability and Financial Aid Communications
 
Strengthening Your Value Messaging
Strengthening Your Value MessagingStrengthening Your Value Messaging
Strengthening Your Value Messaging
 
Evaluating Your Institutional Website
Evaluating Your Institutional WebsiteEvaluating Your Institutional Website
Evaluating Your Institutional Website
 
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Digital Marketing Strategy: Skills for Thriving as the New World Continued to...
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...
 
Advertising Online: Strategy and Tactics for Enrollment Success
Advertising Online: Strategy and Tactics for Enrollment SuccessAdvertising Online: Strategy and Tactics for Enrollment Success
Advertising Online: Strategy and Tactics for Enrollment Success
 
Affordability vs. Financial Aid: Crafting a New Student Recruitment Message
Affordability vs. Financial Aid: Crafting a New Student Recruitment MessageAffordability vs. Financial Aid: Crafting a New Student Recruitment Message
Affordability vs. Financial Aid: Crafting a New Student Recruitment Message
 
Future Trends in Higher Education Marketing
Future Trends in Higher Education MarketingFuture Trends in Higher Education Marketing
Future Trends in Higher Education Marketing
 
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...
 
Ama.digital marketingstrategy.10 13.
Ama.digital marketingstrategy.10 13.Ama.digital marketingstrategy.10 13.
Ama.digital marketingstrategy.10 13.
 
Advertising Online: Strategy & Tactics for Enrollment Success
Advertising Online: Strategy & Tactics for Enrollment SuccessAdvertising Online: Strategy & Tactics for Enrollment Success
Advertising Online: Strategy & Tactics for Enrollment Success
 

Recently uploaded

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 

Recently uploaded (20)

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 

Social Media Marketing