Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in aResidential Education and Housing Services Context Tuesday, February 28, 2012 PAC-12 Housing Directors Conference Presented by Manaf Mansure, UCLA email@example.com
• Develop an understanding of social media platforms and new media communications• Understanding how social media platforms and application management can increase engagement.• Understanding uses of various platforms in a residential life and housing context.• Present guiding principles and suggestions about the operation of social media.
Social Media: platforms for social interaction, usinghighly accessible and scalable publishing techniques usingweb-based technologies to transform and broadcastdialogues for interaction and the production of originalcontent.New Media Marketing: integrated and strategic dialogueamong individuals or groups by way of technology-facilitated channels, such as social networks (e.g.,Facebook); blogs; microblogs (e.g., Twitter); onlinegames; mobile devices; photo-, audio- and video-sharingsites (e.g., Flickr, iTunes, YouTube); message boards;websites and email. Source: Eloqua and Beech Marketing, 2011
Facebook:• 2nd most popular site• Search engines refer 5% of visits• 25 minutes in a typical visit• 51 seconds per pageview• 6.7% of open-domain links• 18-44 audience demographic• Education LevelTwitterWordPressYouTube
TRADITIONAL MARKETING & SOCIAL MEDIA COMMUNICATIONS COMMUNICATIONS Brand in control Audience in controlOne-way /delivering a message Two-way / part of conversation Repeating the message Adapting the message Focused on the brand Focused on the audience / specialized value Educating Involving/Influencing Organization creates content User-created or co-created content Get info from us Get info and more from our friends
Administrative Business Development ModelCommunity Development and Experiential Learning Model
Social Community Development PlatformInformation Exchange and Social BloggingInteractive Moving Image ManagementInteractive Dynamic Image Display Management Online Zine/Journal and Information Exchange
Profile vs. Page vs. Application Blog vs. Announcements Creation, Management, and RegulationsText MediaLive Chats(Go-To-Meeting, SpreeChat)New Media Databases andMainframes
Students • Career Services tool for Professional DevelopmentDepartment Staff • Employees Profiles • Professional Development WorkshopAlumni • Program/Department Alumni Groups
Visualize Your Total Social Media StrategyUnderstand the Function of Each PlatformInteract Between PlatformsConnect Back to Your Static Applications (Web Platform)
• Google: Analytics & AdSense• Chrome Social Tracking Plug-In• HootSuite• TweetDeck• URL Shortner: Bit.ly and Tiny.ly
• Time• Care and Conscientious Attention• Detail• Personality• Transparency• Cross-Campus Linkages and Partnerships If youre not going to update and interact, dont do it!!
• When do we listen and when do we interact?• Is it always best to have a presence on social media?• How does your new media communication plan weave into your overall operation?• When is it appropriate to use these tools to gather secure information (contracts for living, roommate matches, etc.)?• How will you organize staffing and oversight for your social media campaign?• How will your strategy plan target specific populations?• When do we act on questionable or declarative comments observed on social media platforms?• What institutional social media guidelines are you following?