Deck Presentation: LATAM Market: Opportunities and ChallengesArcher Inc.
The document discusses mobile marketing opportunities in Latin American markets. It provides an overview of various companies that offer mobile marketing services and solutions for the region. Key points include that SMS/messaging is widely used due to low smartphone penetration, and that mobile advertising spend is growing rapidly in Latin America, presenting opportunities for companies to reach consumers through their mobile devices.
Mobile usage has grown tremendously in recent years. Over 300 million people in the US now use mobile phones, and mobile internet usage is expected to grow significantly by 2013. Mobile provides opportunities for brands to engage customers through advertising, applications, search, messaging and more. Advertisers can target mobile users based on demographics, behaviors, location and device to integrate mobile marketing with traditional media campaigns.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
Mobile Marketing is the medium of online technical marketing which focuses on reaching to the targeted audience such as smart phone users using mobile feature and applications. The different techniques that are used for mobile marketing are
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
This document summarizes key mobile trends from 2011-2012. It notes that mobile internet usage surpassed desktop usage by 2015. Android became the leading smartphone platform, followed by iOS. The iPad dominated the tablet market, though Android gained share. Apps grew significantly across platforms, and mobile communities emerged around popular apps like Facebook. Tablets changed consumer behavior and mobile payments/gaming also rose in popularity. Internet-connected devices proliferated as the "Internet of Things" took shape. Mobile marketing examples showed how brands engaged customers through their phones.
Deck Presentation: LATAM Market: Opportunities and ChallengesArcher Inc.
The document discusses mobile marketing opportunities in Latin American markets. It provides an overview of various companies that offer mobile marketing services and solutions for the region. Key points include that SMS/messaging is widely used due to low smartphone penetration, and that mobile advertising spend is growing rapidly in Latin America, presenting opportunities for companies to reach consumers through their mobile devices.
Mobile usage has grown tremendously in recent years. Over 300 million people in the US now use mobile phones, and mobile internet usage is expected to grow significantly by 2013. Mobile provides opportunities for brands to engage customers through advertising, applications, search, messaging and more. Advertisers can target mobile users based on demographics, behaviors, location and device to integrate mobile marketing with traditional media campaigns.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
Mobile Marketing is the medium of online technical marketing which focuses on reaching to the targeted audience such as smart phone users using mobile feature and applications. The different techniques that are used for mobile marketing are
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
This document summarizes key mobile trends from 2011-2012. It notes that mobile internet usage surpassed desktop usage by 2015. Android became the leading smartphone platform, followed by iOS. The iPad dominated the tablet market, though Android gained share. Apps grew significantly across platforms, and mobile communities emerged around popular apps like Facebook. Tablets changed consumer behavior and mobile payments/gaming also rose in popularity. Internet-connected devices proliferated as the "Internet of Things" took shape. Mobile marketing examples showed how brands engaged customers through their phones.
This document discusses mobile advertising and its growth as a marketing medium. It explores the types of mobile devices, how consumers use mobile devices, and different formats for mobile advertisements. The document also covers trends in mobile advertising such as geo-location targeting and growth in mobile video. It predicts that the future of mobile advertising is bright and will be driven by technology enabling better targeting, location capabilities, and more content delivery opportunities.
Vancouver Mobile Marketing Agency, Straydog Marketing + DesignStraydog
An in depth look at the Mobile Market, and the rapid growth of mobile users. Straydog Marketing + Design mobile platform, including SMS text message campaigns and the Mobile Web. Applications for Real Estate Agents, presented by Straydog Marketing + Design
Direct Contact Mobile Infomercials provides fully integrated mobile media services to help businesses successfully market via mobile platforms. They guarantee increased revenues through their proprietary "Mobile Media Monopoly" blueprint. This involves building a targeted customer database and mobile social network to reach clients and potential clients directly through their phones, driving sales and brand loyalty. They offer businesses an open challenge to try their services for 21 days without payment if sales don't increase by 10-15%.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
The document discusses the mobile advertising market. It notes that the market has moved past trials to significant spending by brands on regular campaigns. While fragmentation and lack of standards remain challenges, growth in mobile search and commerce are driving the market. The document provides an overview of market segments and key players in the mobile advertising ecosystem and value chain. It recommends that messaging will see continued strong growth due to its suitability for mass campaigns, but that display advertising will overtake SMS spending in many markets by 2011-2012.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Mobile marketing is growing rapidly as mobile phone ownership increases globally. Some key points:
- Mobile phones are now a mass personal media that is always on and carried by users at all times.
- Mobile marketing utilizes tools like SMS, apps, mobile search, display ads and mobile websites to engage customers.
- The mobile infrastructure depends on devices, networks and internet access to deliver mobile content and services.
- Mobile advertising spending and user engagement with mobile are both growing significantly and expected to continue outpacing traditional internet and desktop usage.
Mobile phone marketing involves using mobile devices like smartphones and tablets to market products and services to consumers. Companies commonly use social media, text messages, and mobile applications to target customers. SMS text messaging has become a very popular form of mobile marketing, with companies in Europe and Asia sending hundreds of millions of advertising texts per month. For this type of mobile marketing to be effective, customers must opt-in to receive messages and have a way to opt-out by replying "STOP". As technology advances, mobile phone marketing continues to grow in importance as a way for companies to connect with consumers.
Vas india mobile advertising - akhil minochaAkhil Minocha
This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.
The document discusses the opportunities for mobile marketing. It notes that by 2012, global mobile ad spending will grow to $6.5 billion. It outlines several mobile solutions from simple text messages to more advanced location-based services and applications. It emphasizes that mobile offers a very personal marketing channel to connect with consumers.
(When) Will mobile be adopted as the platform of choice for marketers in East...Moses Kemibaro
This is a presentation I gave this afternoon at the Inaugural Mobile Web East Africa Conference 2010 here in Nairobi, Kenya. The title of the presentation in full is (When) Will mobile be adopted as the platform of choice for marketers in East Africa? The perspective of a leading Digital Agency (Dotsavvy) with regard to how they are preparing for the expansion of mobile, and why.
What are the common challenges facing nonprofits looking to develop and adopt mobile efforts? In this session, we'll cover "build or buy," "one app or many," and other issues that are key to integrating mobile into your overall efforts, plus look at how SMS, QR codes, and other key technologies can advance marketing and member education.
This document discusses how local businesses can attract and keep customers through mobile marketing. It notes that mobile usage is growing rapidly worldwide and that people are increasingly using their mobile devices for activities like social networking, searches, and browsing websites. It argues that businesses must utilize mobile marketing to connect with their local target audience. The document then outlines several mobile marketing strategies for businesses, including developing mobile-friendly websites, text message marketing, using QR codes, and creating mobile apps. It provides reasons why each of these strategies can help businesses build their brand, engage customers, and generate new leads and repeat business.
This document discusses how mobile marketing can drive engagement and monetization. It outlines 7 key trends in the mobile market, including the rise of smartphones and tablets. It then provides 5 steps for effective mobile campaigns: 1) use mobile to raise awareness, 2) mobile advertising can be effective across demographics when matched to the right audience, 3) prioritize user experience, 4) focus on mobile display advertising, and 5) offer something of value to users. Overall, the document advocates that mobile provides opportunities to grow businesses by reaching new audiences, changing interactions, and extending markets.
iLoop Mobile is a company that provides mobile marketing solutions and expertise. In this newsletter, they highlight their new website and focus on mobile marketing for financial services. They promote an upcoming webinar on mobile marketing strategies for banking and financial services companies. They also announce a partnership with analytics company Webtrends and provide information on how readers can participate in an Aberdeen survey for a free report on metric-driven mobile marketing.
Mobile Marketing | Market to Who Matters | Ready steady digitalReady Steady Digital
We craft mobile-first brand experiences: CRM/Loyalty Programs, E-Commerce and Campaigns. Through a disruptive approach we let your brand stand out on mobile with apps & websites.
This document discusses mobile marketing and proximity marketing. It begins by providing mobile penetration statistics for several African countries to demonstrate the growth opportunities in Africa's mobile arena. It then defines mobile marketing and proximity marketing, and provides examples of different mobile marketing techniques like SMS, MMS, QR codes, Bluetooth, and mobile web. Proximity marketing is discussed in more depth, defining it as localized wireless advertising targeted to devices in a particular area. Examples of proximity marketing tools like Bluetooth, WiFi, NFC, and QR codes are outlined. The document concludes by noting the advantages of proximity marketing for African companies, such as high conversion rates and independence from mobile network operators.
This document discusses mobile advertising and its growth as a marketing medium. It explores the types of mobile devices, how consumers use mobile devices, and different formats for mobile advertisements. The document also covers trends in mobile advertising such as geo-location targeting and growth in mobile video. It predicts that the future of mobile advertising is bright and will be driven by technology enabling better targeting, location capabilities, and more content delivery opportunities.
Vancouver Mobile Marketing Agency, Straydog Marketing + DesignStraydog
An in depth look at the Mobile Market, and the rapid growth of mobile users. Straydog Marketing + Design mobile platform, including SMS text message campaigns and the Mobile Web. Applications for Real Estate Agents, presented by Straydog Marketing + Design
Direct Contact Mobile Infomercials provides fully integrated mobile media services to help businesses successfully market via mobile platforms. They guarantee increased revenues through their proprietary "Mobile Media Monopoly" blueprint. This involves building a targeted customer database and mobile social network to reach clients and potential clients directly through their phones, driving sales and brand loyalty. They offer businesses an open challenge to try their services for 21 days without payment if sales don't increase by 10-15%.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
The document discusses the mobile advertising market. It notes that the market has moved past trials to significant spending by brands on regular campaigns. While fragmentation and lack of standards remain challenges, growth in mobile search and commerce are driving the market. The document provides an overview of market segments and key players in the mobile advertising ecosystem and value chain. It recommends that messaging will see continued strong growth due to its suitability for mass campaigns, but that display advertising will overtake SMS spending in many markets by 2011-2012.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Mobile marketing is growing rapidly as mobile phone ownership increases globally. Some key points:
- Mobile phones are now a mass personal media that is always on and carried by users at all times.
- Mobile marketing utilizes tools like SMS, apps, mobile search, display ads and mobile websites to engage customers.
- The mobile infrastructure depends on devices, networks and internet access to deliver mobile content and services.
- Mobile advertising spending and user engagement with mobile are both growing significantly and expected to continue outpacing traditional internet and desktop usage.
Mobile phone marketing involves using mobile devices like smartphones and tablets to market products and services to consumers. Companies commonly use social media, text messages, and mobile applications to target customers. SMS text messaging has become a very popular form of mobile marketing, with companies in Europe and Asia sending hundreds of millions of advertising texts per month. For this type of mobile marketing to be effective, customers must opt-in to receive messages and have a way to opt-out by replying "STOP". As technology advances, mobile phone marketing continues to grow in importance as a way for companies to connect with consumers.
Vas india mobile advertising - akhil minochaAkhil Minocha
This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.
The document discusses the opportunities for mobile marketing. It notes that by 2012, global mobile ad spending will grow to $6.5 billion. It outlines several mobile solutions from simple text messages to more advanced location-based services and applications. It emphasizes that mobile offers a very personal marketing channel to connect with consumers.
(When) Will mobile be adopted as the platform of choice for marketers in East...Moses Kemibaro
This is a presentation I gave this afternoon at the Inaugural Mobile Web East Africa Conference 2010 here in Nairobi, Kenya. The title of the presentation in full is (When) Will mobile be adopted as the platform of choice for marketers in East Africa? The perspective of a leading Digital Agency (Dotsavvy) with regard to how they are preparing for the expansion of mobile, and why.
What are the common challenges facing nonprofits looking to develop and adopt mobile efforts? In this session, we'll cover "build or buy," "one app or many," and other issues that are key to integrating mobile into your overall efforts, plus look at how SMS, QR codes, and other key technologies can advance marketing and member education.
This document discusses how local businesses can attract and keep customers through mobile marketing. It notes that mobile usage is growing rapidly worldwide and that people are increasingly using their mobile devices for activities like social networking, searches, and browsing websites. It argues that businesses must utilize mobile marketing to connect with their local target audience. The document then outlines several mobile marketing strategies for businesses, including developing mobile-friendly websites, text message marketing, using QR codes, and creating mobile apps. It provides reasons why each of these strategies can help businesses build their brand, engage customers, and generate new leads and repeat business.
This document discusses how mobile marketing can drive engagement and monetization. It outlines 7 key trends in the mobile market, including the rise of smartphones and tablets. It then provides 5 steps for effective mobile campaigns: 1) use mobile to raise awareness, 2) mobile advertising can be effective across demographics when matched to the right audience, 3) prioritize user experience, 4) focus on mobile display advertising, and 5) offer something of value to users. Overall, the document advocates that mobile provides opportunities to grow businesses by reaching new audiences, changing interactions, and extending markets.
iLoop Mobile is a company that provides mobile marketing solutions and expertise. In this newsletter, they highlight their new website and focus on mobile marketing for financial services. They promote an upcoming webinar on mobile marketing strategies for banking and financial services companies. They also announce a partnership with analytics company Webtrends and provide information on how readers can participate in an Aberdeen survey for a free report on metric-driven mobile marketing.
Mobile Marketing | Market to Who Matters | Ready steady digitalReady Steady Digital
We craft mobile-first brand experiences: CRM/Loyalty Programs, E-Commerce and Campaigns. Through a disruptive approach we let your brand stand out on mobile with apps & websites.
This document discusses mobile marketing and proximity marketing. It begins by providing mobile penetration statistics for several African countries to demonstrate the growth opportunities in Africa's mobile arena. It then defines mobile marketing and proximity marketing, and provides examples of different mobile marketing techniques like SMS, MMS, QR codes, Bluetooth, and mobile web. Proximity marketing is discussed in more depth, defining it as localized wireless advertising targeted to devices in a particular area. Examples of proximity marketing tools like Bluetooth, WiFi, NFC, and QR codes are outlined. The document concludes by noting the advantages of proximity marketing for African companies, such as high conversion rates and independence from mobile network operators.
Satisfy the Demands of Mobile with Intelligent Marketing AutomationBill Magnuson
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale.
Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)
LBS and the Evolution of Mobile Marketingmichaelmuse
1) The document traces the history and evolution of mobile technologies and location-based services (LBS) from 1947 to present day.
2) It discusses trends in mobile marketing including gaming, SMS, banners and the emergence of mobile ad networks.
3) The document outlines how LBS have evolved from providing local content to more personalized services that track users' locations and integrate social aspects like photo sharing.
It describes the SoLoMo’s usage for marketing across the various industries. It provides deep insight on what SoLoMo is all about and how it is implemented for getting better results than the traditional marketing strategies.
Mobile advertising is growing rapidly in India as the mobile internet and smartphone usage increases. Over 50% of Indians access the internet on their mobile phones and 60% browse the internet through mobile, representing a major opportunity for mobile advertising. Mobile advertising allows companies to target their desired audiences closely based on location, interests and mobile usage data. Search Value helps companies create targeted mobile ads and develop mobile applications to introduce brands to their target audiences in an engaging yet least intrusive manner.
This document discusses social SMS and how it can be used for CRM, marketing, and engagement beyond SMS. It introduces the company, their mobile CRM and advertising solutions, engagement marketing strategies through communities and contextual advertising, and how campaigns can be integrated across platforms. Their platform allows enterprise messaging, customer profile management, templates and reminders, and analytics. Case studies demonstrate how they have powered campaigns and communities for brands to connect with customers.
What are the latest developments on the European and North American LBS markets? Berg Insight estimates the total LBS revenues in the EU27+2 and North America to € 0.98 billion in 2012, which are forecasted to grow to about € 1.83 billion in 2017. This 160 page strategic report now in its seventh edition summarises the latest trends and forecasts for location-based services in these two regions.
The document provides an overview of Salesforce's mobile products and strategy for 2015. It introduces the mobile product team and experts, defines key mobile marketing concepts like push notifications, location marketing, SMS/MMS, and OTT messaging. It highlights major mobile products like MobilePush, MobileConnect, and the new GroupConnect for OTT messaging. Case studies show how customers are successfully using these products to engage users on mobile. The roadmap outlines new capabilities for rich messaging and expansion to WeChat. The presentation emphasizes the importance of coordinated, personalized engagement across channels to drive customer success.
This document discusses location-based marketing (LBM), which uses a customer's precise location to provide relevant marketing content. It begins by defining LBM and explaining why marketers should care about it. Then, it provides examples of how some companies have used LBM campaigns. It describes the technologies that enable determining a customer's location and obtaining nearby context. Finally, it outlines some key vendors and services that can help marketers implement LBM campaigns and recommends how to get started testing LBM strategies.
The Menu - What's On The Table for the Next 12-18 MonthsThe Media Kitchen
Each year, we release The Menu, a thought piece about the next 12-18 months in the marketing and advertising world. We highlight trends and insights as well, as, a few companies we feel are doing really interesting things.
This document discusses how mobile marketing can help restaurants, retailers, and real estate businesses. It explains that mobile marketing allows businesses to target customers with timely deals, promotions, and information. Customers can opt-in to receive offers, coupons, or property listings directly on their mobile phones. The document promotes the benefits of increased customer engagement, frequency, and growth through mobile marketing strategies.
The document discusses how mobile marketing is essential for B2B companies. It notes that half the world is now mobile, with 3.4 billion mobile phone users. While marketers have focused on social media, their markets have already gone mobile. The document outlines several mobile marketing approaches for B2Bs, including mobile websites optimized for smartphones and tablets, video, SMS alerts, mobile apps, mobile barcodes, and more. It emphasizes that with the widespread adoption of mobile devices, B2B companies need to utilize these innovative mobile marketing tools to exponentially increase their reach and take advantage of new opportunities for personalized, measurable engagement with customers.
"Mobile Strategy" @ IAB NOW Argentina 2013Ginga.ag
Mobile strategy planning is key to ensure objectives are aligned with company challenges and values. Understanding the consumer is also important as mobile usage has changed behaviors. There are various mobile touchpoints to consider like websites, apps, social media and more. Finally, activation and measurement of initiatives through tactics like advertising and analytics allows optimization of the strategy over time.
Mobile Marketing Companies in USA and Canada - ATS Mobile CapabilitiesPurplegator
The document discusses various interactive telephone and mobile marketing services including IVR, robocalls, premium rate numbers, text message marketing, mobile advertising, and social media advertising. It provides examples of campaigns run for clients in industries such as banking, sports, and healthcare. The company described offers a full suite of mobile marketing solutions including mobile apps, websites, text and social media campaigns, and tools for measurement and optimization.
This document summarizes a mobile marketing solution called Moball for quick service restaurant (QSR) franchisees. Moball tracks app users' locations in real-time and allows local franchisees to target them with customized messages. Franchisees can send push notifications, geofence locations like sports stadiums, and track message analytics. The solution gives franchisors control over branding while empowering franchisees to market locally. Moball costs $99 per month per franchisee store and includes setup, support, and unlimited messaging.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Why is mobile prime for B2Bs? What are the many reasons, benefits and rationale for leveraging mobile with business audiences? Find out all in this presentation. For more info, go to: www.ck-blog.com
Retail Mobile Marketing: Driving Customer Acquisition, Traffic, Loyalty and E...Archer Inc.
This webinar will present thorough examples of retailers using mobile to add value throughout the customer journey. Michael Ahearn VP Customer Development and Marketing at iLoop Mobile will share mobile marketing best practices and practical steps to integrate mobile into your retail marketing mix.
White Paper: MMA/iLoop Mobile Location Technology Roadmap Archer Inc.
The document discusses the importance of location-enabled mobile marketing. It notes that 50% of mobile users who receive location-based messages take action. The document promotes the benefits of proximity marketing using location services to push targeted content. It also addresses some consumer privacy concerns around location data.
Deck Presentation: Mobile Statements, Billing and PaymentsArcher Inc.
Discover the efficiency and cost saving of mobile enabling customers and patients’ communications. See how SMS, MMS and mobile web can augment or replace some of your key business and healthcare communications and processes.
We'll cover the following topics:
•Mobile Statements: What it is, why it works and how you can use it to reach your target consumer
•Key use cases for mobile statement campaigns and how they address different marketing and business objectives
•Key success metrics that should be tracked
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
This document advertises an upcoming webinar on mobile marketing strategies for the hospitality industry. The webinar will cover how SMS/MMS campaigns, mobile coupons, and mobile sites can be used to increase key metrics like traffic, awareness, and sales. Attendees will learn best practices from real examples and how to integrate mobile initiatives into their existing marketing campaigns. Registering for the webinar provides access to the slides and opportunities to ask questions.
This newsletter discusses mobile marketing strategies for the hospitality industry. It covers how mobile devices are used by travelers to plan trips and find local services like lodging. The newsletter promotes an upcoming webinar on mobile marketing tactics for hotels and resorts that will discuss initiatives like SMS campaigns and mobile coupons. It also provides tips on how to receive weekly SMS updates on mobile marketing deals and data through text codes.
By subscribing to SMS alerts with the provided text codes, users can receive weekly messages about deals and coupons from live mobile marketing campaigns, and also receive mobile marketing intelligence including metrics, tips and examples of creative campaigns. Subscribing allows users to experience first-hand how leading companies approach mobile marketing and gain insights to help with their own marketing decisions and strategy.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
White paper: Understanding the state of html 5 and its potentialArcher Inc.
HTML5 is a technology that will drastically reshape the Internet and consumer engagement, as we know it today.
Read more on the current state of HTML5 and its potential.
Webinar Deck: Mobile Enabled CRM MarketingArcher Inc.
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
Product presentation: Location based services Archer Inc.
The document discusses iLoop Mobile's location-based SMS services. Version 0.5 uses a one-time location lookup when users opt-in to determine which location-based messages to send. Version 1.0, available in Q3 2011, will introduce real-time location lookups. Version 2.0 will enable geo-fencing using real-time location data. The services aim to send relevant messages to users based on their detected location.
The document discusses mobile marketing strategies for youth demographics. Key takeaways from an industry roundtable include that today's youth see their mobile phones as an extension of their social lives, and they are more receptive to mobile ads than older groups. They also send more text messages than other age groups. The panel agreed this demographic is optimistic, aspirational, connected and open to change. Upcoming webinars will discuss mobile analytics and last-minute mobile campaigns for holidays.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Newsletter - January 2012
1. Offering brands, agencies and media companies the world's best mobile solutions and industry expertise since 2004
Reading this on a mobile device? Try our optimized mobile version here
Dear Reader, January 2012
We've grown quite a bit over the last few months. Our sales
and service teams have welcomed new members. In This Issue
We are happy to welcome:
Welcome to New iLoop Mobile
Randy Echavarria and Terrance Thatch as Account Team Members
Managers Webinar Invitation: LATAM
Doug Langdon as an Account Director Capability Spotlight: LBS
Kathleen Winter, Sales Director Retail Press Release
Efrain Saavedra, Sales/Marketing Latin America/ US
Hispanic Market
Jessica Lee, Certification Manager
Dariusz Arciszewski Software Engineer (PHP)
Webinars
This growth helps us support everything our customers need
to transform how they interact with their customers: strategy, The Latin American 500+ Million
technology, services - and results. Mobile Subscribers Market:
Opportunities and Challenges
Mobile devices are changing the world. We agree.
Day: Thursday January 26th
This month we'll look at the Latin American and what it means
for mobile marketing. Join us to better understand Time: 11am PST / 2PM EST
the opportunities and challenges of reaching 500+ million
LATAM mobile subscribers. Read below for more details.
Let us know if there are other specific topics of interest you'd
like us to cover in the future.
Warm regards, Recent Press Release
Virginie Glaenzer
Director of Marketing
12/05/2011:
WAU Movil Chooses iLoop Mobile
As Mobile Marketing Provider
iLoop Mobile Capability Spotlight:
Location-Based Services
As consumers embrace the benefits of targeted and locally
aware content, offers and services, proximity marketing is
becoming an increasingly important part of iLoop Mobile's
service offering. You can now offer segmented marketing
messages that send discreet offers with relevance to the
customer's real-time location, improving conversion and
redemption.
2. Sending the right message to the right person with precise
contextual relevance to their location—proximity to a store LBS with iLoop Mobile
address, city, state, zip code, city, county or country offers
many benefits:
Drive store traffic and sales with messages that let
customers know they are close to a store with special
offers that are within easy reach
Do segmented messaging for marketing that can
deliver discreet offers or information dependent on the
customer's location
Save money on promotion costs of mobile campaigns
in traditional media—LBS SMS marketing enables iLoop Mobile provides two types of
location specific messaging using only one call to location lookup options:
action for all your media channels
Cell ID providing lowest cost
For more information, read our LBS collateral and white location lookups
paper. Hybrid Assisted GPS (A-
GPS) providing higher
location accuracy
Real-time location lookup and
Free Upcoming Webinar: Mobile segmented messaging, also known
as LBS, can be used in a wide
Marketing in the Latin American variety of ways. LBS messages can
Market be a simple one-time
coupon/message or a combination of
different consumer interactions.
Join us on Thursday January 26th to listen to a live open
roundtable discussion that will explore insights with industry At present, location based
experts on the exciting subject of Mobile Marketing in Latin messaging campaigns are created
America. and managed by iLoop Mobile's
services teams, with self-service
Day: Thursday January 26th LBS campaign solutions available in
Time: 11am PST / 2PM EST the future.
Register now.
Connect with Us