Deck Presentation: LATAM Market: Opportunities and Challenges
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The document discusses mobile marketing opportunities in Latin American markets. It provides an overview of various companies that offer mobile marketing services and solutions for the region. Key points include that SMS/messaging is widely used due to low smartphone penetration, and that mobile advertising spend is growing rapidly in Latin America, presenting opportunities for companies to reach consumers through their mobile devices.
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![[object Object],[object Object],[object Object],[object Object],[object Object],About iLoop Mobile Michael Ahearn: Co-founder, VP Customer Development & Marketing Efrain Saavedra: Sales/Marketing Director Latin America & US Hispanic Markets 1](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The document discusses the importance of location-enabled mobile marketing. It notes that 50% of mobile users who receive location-based messages take action. The document promotes the benefits of proximity marketing using location services to push targeted content. It also addresses some consumer privacy concerns around location data.
Deck Presentation: Mobile Statements, Billing and Payments
Discover the efficiency and cost saving of mobile enabling customers and patients’ communications. See how SMS, MMS and mobile web can augment or replace some of your key business and healthcare communications and processes.
We'll cover the following topics:
•Mobile Statements: What it is, why it works and how you can use it to reach your target consumer
•Key use cases for mobile statement campaigns and how they address different marketing and business objectives
•Key success metrics that should be tracked
Deck Presentation: The Value of MMS for Your Marketing Mix
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
Product: iLoop Mobile MMS
Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
Technology Overview: MMA location technology roadmap
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
Webinar Deck: Mobile Marketing for the Hospitality Market
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Webinar Series: Hospitality invitation
This document advertises an upcoming webinar on mobile marketing strategies for the hospitality industry. The webinar will cover how SMS/MMS campaigns, mobile coupons, and mobile sites can be used to increase key metrics like traffic, awareness, and sales. Attendees will learn best practices from real examples and how to integrate mobile initiatives into their existing marketing campaigns. Registering for the webinar provides access to the slides and opportunities to ask questions.
Newsletter September
This newsletter discusses mobile marketing strategies for the hospitality industry. It covers how mobile devices are used by travelers to plan trips and find local services like lodging. The newsletter promotes an upcoming webinar on mobile marketing tactics for hotels and resorts that will discuss initiatives like SMS campaigns and mobile coupons. It also provides tips on how to receive weekly SMS updates on mobile marketing deals and data through text codes.
Product: iLoop Mobile channels
By subscribing to SMS alerts with the provided text codes, users can receive weekly messages about deals and coupons from live mobile marketing campaigns, and also receive mobile marketing intelligence including metrics, tips and examples of creative campaigns. Subscribing allows users to experience first-hand how leading companies approach mobile marketing and gain insights to help with their own marketing decisions and strategy.
Webinar deck: iLoop Mobile - Mobile Analytics
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
White paper: Understanding the state of html 5 and its potential
HTML5 is a technology that will drastically reshape the Internet and consumer engagement, as we know it today.
Read more on the current state of HTML5 and its potential.
Webinar Deck: Mobile Enabled CRM Marketing
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
Deck webinar: Last minute mobile campaigns for the holidays
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
Product presentation: Location based services
The document discusses iLoop Mobile's location-based SMS services. Version 0.5 uses a one-time location lookup when users opt-in to determine which location-based messages to send. Version 1.0, available in Q3 2011, will introduce real-time location lookups. Version 2.0 will enable geo-fencing using real-time location data. The services aim to send relevant messages to users based on their detected location.
Newsletter: July 2010 edition
The document discusses mobile marketing strategies for youth demographics. Key takeaways from an industry roundtable include that today's youth see their mobile phones as an extension of their social lives, and they are more receptive to mobile ads than older groups. They also send more text messages than other age groups. The panel agreed this demographic is optimistic, aspirational, connected and open to change. Upcoming webinars will discuss mobile analytics and last-minute mobile campaigns for holidays.
Webinar Deck: Mobile marketing for youth markets roundtable
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Webinar deck: Mobile Marketing for Financial Services organizations
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Newsletter: June 2011 Edition
iLoop Mobile is a company that provides mobile marketing solutions and expertise. In this newsletter, they highlight their new website and focus on mobile marketing for financial services. They promote an upcoming webinar on mobile marketing strategies for banking and financial services companies. They also announce a partnership with analytics company Webtrends and provide information on how readers can participate in an Aberdeen survey for a free report on metric-driven mobile marketing.
Mobile landscape
A good infographic on the Mobile Market in which iLoop Mobile has a leadership position.
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- 1. Mobile Marketing in Latin American Markets iLoop Mobile Roundtable Webinar January 26, 2012
- 6. LATAM Facts & Stats: Select Countries Arg 32M 77% Bra 110M 54% Mobile Web Use Chile 14M 83% TGI Latina 2010; eMarketer 2011 Col 39M 88% Mex 59M 52% Peru 22M 76% Ven 39M 85% Mobile Users 2011 USA: 234M 76% 5 2011 2015 Brazil 11% 25% Columbia 11% Argentina 3% Chile 2% % Use Mobile People (M) Brazil 54% 110 Argentina 77% 32 Mexico 52% 59 Venezuela 85% 39 Columbia 88% 39 Peru 76% 22 Chile 83% 14 AVG USE 73% TOTAL PEOPLE 315
- 11. Creative Mobile Campaigns in LATAM 10 A fun campaign from Axe in Uruguay (more commonly known as Lynx) that used mobile marketing in a new way to engage its consumers, while keeping it completely inline with its male target audience and the company’s cheeky approach to advertising. It ran a print ad that had certain parts missing from the image, in a teaser for their fans. It ran with the instruction to text ‘Axe’ to a particular number after 9pm. Users were then sent back the missing parts of the ad via MMS, accessible after the watershed: A brilliant, fun campaign from Lynx that talks to its target audience perfectly. It also shows a slightly different way of using mobile technology, requiring users to engage with you just to see more of an ad, which is pretty impressive for any brand. http://thenextweb.com/mobile/2011/06/14/5-brilliant-mobile-marketing-campaigns/
- 12. Roundtable Discussion Roundtable Moderator: Michael Ahearn Co-founder, VP Customer Development & Marketing, iLoop Mobile Roundtable Panelists: Reinaldo Acosta: VP Marketing & Product Development, WAU Alejandro Eliaschev: Co-Founder & COO, Merlin Telecom Efrain Saavedra Sales/Marketing Director Latin America & US Hispanic Markets, iLoop Mobile 10
- 13. Thanks, we’d be glad to answer any questions and help you mobile enable your marketing and business initiatives. Contact: chris.rovtar@iloopmobile.com