Mobile strategy planning is key to ensure objectives are aligned with company challenges and values. Understanding the consumer is also important as mobile usage has changed behaviors. There are various mobile touchpoints to consider like websites, apps, social media and more. Finally, activation and measurement of initiatives through tactics like advertising and analytics allows optimization of the strategy over time.
Combinando planejamento, criatividade e tecnologia, a Ginga consolidou sua posição como uma premiada e reconhecida agência de publicidade genuinamente digital. Uma agência que, desde sua origem em 2007, sempre acreditou e encarou mobile de forma estratégica, construindo cases pioneiros e premiados em nível internacional.
Debate entre Rosely Cruz, sócia do neolaw. e fundadora do Ibajud; e Tallis Gomes, fundador e ex-CEO do Easy Taxi e criador da eGenius Founders; com mediação de Paulo Furquim, professor do Insper.
O encontro ocorreu na Faculdade Insper, em 21 de setembro de 2015, onde foram debatidos temas como a regulamentação do Uber no Brasil, sua constitucionalidade e os projetos de lei em andamento.
Combinando planejamento, criatividade e tecnologia, a Ginga consolidou sua posição como uma premiada e reconhecida agência de publicidade genuinamente digital. Uma agência que, desde sua origem em 2007, sempre acreditou e encarou mobile de forma estratégica, construindo cases pioneiros e premiados em nível internacional.
Debate entre Rosely Cruz, sócia do neolaw. e fundadora do Ibajud; e Tallis Gomes, fundador e ex-CEO do Easy Taxi e criador da eGenius Founders; com mediação de Paulo Furquim, professor do Insper.
O encontro ocorreu na Faculdade Insper, em 21 de setembro de 2015, onde foram debatidos temas como a regulamentação do Uber no Brasil, sua constitucionalidade e os projetos de lei em andamento.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Customers are becoming increasingly mobile, and, as a result,
the customer journey is in need of an overhaul. In May 2014,
mobile platforms accounted for 60% of total digital media time
spent.
1
Mobile spending is correspondingly increasing to match
customer behavior, with mobile devices accounting for one in four
of all online purchases in November 2014.
2
Although companies
understand the importance of mobile, it is Altimeter Group’s
belief that brands both underestimate and underinvest in mobile’s
promise. In our latest research into the evolving landscape of
digital transformation and the digital customer experience, we
learned that an understood and unified mobile strategy remains
largely elusive to many executives and strategists.
The Inevitability of a Mobile Only Customer ExperienceEric Espinosa
Mon précieux... diront certains annonceurs. Longtemps perçu comme second écran, le mobile joue du coude et s’empare à vitesse grand V du statut de premier écran chez la majorité des consommateurs connectés. Cette prise de pouvoir exige une adaptation par les marques de leurs expériences consommateurs. Un nouveau rapport de l’Altimeter Group indique la marche à suivre.
The Inevitability of a Mobile-Only Customer ExperienceBrian Solis
Brian Solis and Jaimy Szymanski published new research to show how companies need to think Mobile-first and Mobile-only.
Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In this report, Altimeter Group focuses on how organizations can approach mobile design strategy through the lens of the evolving connected customer. Focusing on activities and outcomes with an understanding of consumer needs, objectives, and behaviors, companies are able to see past mobile as the latest “bright, shiny object.”
Following the four steps to building customer-centric mobile strategies outlined in this report, leaders can evolve mobile beyond being “just” another digital screen or channel to achieve greater business results.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
EFASHION- designing mobile shopping & fashion experiences on mobile that ins...The Valley
views
This is the presentation we gave at efashion amsterdam that was organised by emerce and textilia
[DUTCH]
Jerry Lieveld neemt je mee op reis door het huidige en toekomstige mobiele landschap en zal zijn passie met je delen door inspirerende fashion brand experiences die merken relevant en tastbaar maken in de handen van consumenten. Naast de belangrijkste trends zal Jerry ook ingaan op welke wijze je mobile kunt inzetten binnen je marketing communicatie mix en shopping experiences kunt creëren die playful en delightful zijn en die consumenten zullen omarmen.
Jerry is een digital professional met internationale ervaring in strategische rollen in digitaal en mobiel. Jerry onderscheidt zichzelf door zaken simpel te houden en is bovendien consistent, optimistisch en gefocussed op het leveren van mobiele experiences die speels zijn en de gebruiker positief verrassen. Jerry is een gepassioneerd leider die anderen motiveert en toegewijd is aan de revolutie in digital en mobile ecosysteem. Ervaring in mobile, digital marketing, digital media, design en user experience stellen Jerry in staat om organisaties te helpen met hun mobiele uitdagingen en strategie.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
We asked a veritable pantheon of experts, hailing from every corner of the marketing ecosystem, to join forces and share their insights and advice on the evolving role of mobile in modern marketing (spoiler: everybody agrees it's a big deal).
Get great, snackable bits of wisdom from:
CEOs
Brand marketers
Digital consultants
Journalists
Tech providers
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Customers are becoming increasingly mobile, and, as a result,
the customer journey is in need of an overhaul. In May 2014,
mobile platforms accounted for 60% of total digital media time
spent.
1
Mobile spending is correspondingly increasing to match
customer behavior, with mobile devices accounting for one in four
of all online purchases in November 2014.
2
Although companies
understand the importance of mobile, it is Altimeter Group’s
belief that brands both underestimate and underinvest in mobile’s
promise. In our latest research into the evolving landscape of
digital transformation and the digital customer experience, we
learned that an understood and unified mobile strategy remains
largely elusive to many executives and strategists.
The Inevitability of a Mobile Only Customer ExperienceEric Espinosa
Mon précieux... diront certains annonceurs. Longtemps perçu comme second écran, le mobile joue du coude et s’empare à vitesse grand V du statut de premier écran chez la majorité des consommateurs connectés. Cette prise de pouvoir exige une adaptation par les marques de leurs expériences consommateurs. Un nouveau rapport de l’Altimeter Group indique la marche à suivre.
The Inevitability of a Mobile-Only Customer ExperienceBrian Solis
Brian Solis and Jaimy Szymanski published new research to show how companies need to think Mobile-first and Mobile-only.
Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In this report, Altimeter Group focuses on how organizations can approach mobile design strategy through the lens of the evolving connected customer. Focusing on activities and outcomes with an understanding of consumer needs, objectives, and behaviors, companies are able to see past mobile as the latest “bright, shiny object.”
Following the four steps to building customer-centric mobile strategies outlined in this report, leaders can evolve mobile beyond being “just” another digital screen or channel to achieve greater business results.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
EFASHION- designing mobile shopping & fashion experiences on mobile that ins...The Valley
views
This is the presentation we gave at efashion amsterdam that was organised by emerce and textilia
[DUTCH]
Jerry Lieveld neemt je mee op reis door het huidige en toekomstige mobiele landschap en zal zijn passie met je delen door inspirerende fashion brand experiences die merken relevant en tastbaar maken in de handen van consumenten. Naast de belangrijkste trends zal Jerry ook ingaan op welke wijze je mobile kunt inzetten binnen je marketing communicatie mix en shopping experiences kunt creëren die playful en delightful zijn en die consumenten zullen omarmen.
Jerry is een digital professional met internationale ervaring in strategische rollen in digitaal en mobiel. Jerry onderscheidt zichzelf door zaken simpel te houden en is bovendien consistent, optimistisch en gefocussed op het leveren van mobiele experiences die speels zijn en de gebruiker positief verrassen. Jerry is een gepassioneerd leider die anderen motiveert en toegewijd is aan de revolutie in digital en mobile ecosysteem. Ervaring in mobile, digital marketing, digital media, design en user experience stellen Jerry in staat om organisaties te helpen met hun mobiele uitdagingen en strategie.
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Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
We asked a veritable pantheon of experts, hailing from every corner of the marketing ecosystem, to join forces and share their insights and advice on the evolving role of mobile in modern marketing (spoiler: everybody agrees it's a big deal).
Get great, snackable bits of wisdom from:
CEOs
Brand marketers
Digital consultants
Journalists
Tech providers
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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9. The state of mobile in LatAm:
2015 forecast:
21% smartphones
370m mobile broadband subscribers
Today:
14% smartphones
124m mobile broadband subscribers
Sources: CreditSuisse 2013, GSMA “Mobile Broadband at the Bottom of the Pyramid In Latin America” 2012, SIP Mexico
16. With clear objectives, aligned with the
challenges and values of your company
Just like your “traditional”
communication plan, mobile
must be strategic
STRATEGIC OBJECTIVES1
21. #3
And the rest, who are investing,
but creating several disjointed
initiatives
...again, the absence of questioning the
reasons and goals of their actions
STRATEGIC OBJECTIVES1
22. Your presence on mobile must be
strategic and needs to be aligned with
your marketing, communication and
business objectives
STRATEGIC OBJECTIVES1
34. Mobile changed the way we deal
with many things in our lifes
WHO IS YOUR CONSUMER2
35. We don’t spend more
than an hour without
looking at our phones.
DO WE?
WHO IS YOUR CONSUMER2
36.
37. “I engage with my iPhone more than
I engage with all the people I love
in the world combined”
Bob Kupbens, Delta's VP-marketing and digital commerce
38. What do you carry in your pockets
that’s most essential to you?
Research by Nokia, Jan Chipchase
WHO IS YOUR CONSUMER2
39. Keys • Money • Phone
Research by Nokia, Jan Chipchase
WHO IS YOUR CONSUMER2
46. People take pictures, watch videos, check-
in, search (all the time - who waits until
they get home to search on their
computer?), ...
WHO IS YOUR CONSUMER2
54. 3 KEY POINTS TO CONSIDER
Experience
Besides the good use of
technology, think about
user experience
Design thinking
User Experience
Mobility access
Simplicity navigation
Best Practices
Customization
Content
What my users will
be interested in consuming
on mobile?
Relevance
Visibility
Deep linking
Technology
Exploring mobility features
and technology of
the devices
Geo-location
Call to actions
Push notifications
Integration w/other apps
General features
55. Reference: Amazon"
“One of the greatest
things that Amazon has
working in its favor is that
it has credit card numbers
on file...”.
“...it’s much more about
usability than security”
Inc. Magazine
MOBILE TOUCHPOINTS3
56. Reference: GVT Ivete"
While Internet users
around the country
watched the streaming of
the Ivete concert, a mobile
app promoted experiences
“on the spot” to the
audience who physically
attended the show.
MOBILE TOUCHPOINTS3
57. Reference: VOXY"
Learn English anywhere
Product experience fully
optimized for mobile,
using the devices
resources and integrated
seamlessly across
platforms
MOBILE TOUCHPOINTS3
63. There’s no use to develop the
best mobile platform ever seen
and not telling anyone.
Activation process is essential in your mobile strategy
ACTIVATION and MENSURATION4
65. And as with any marketing
initiative, especially digital,
we need to generate and
understand the results
ACTIVATION and MENSURATION4
66. #2 Track everthing! Implement tags that allow
the evaluation of these KPIs
#3 Analyze, Re-plan and Evolve Continuously
analyze results, optimize campaigns and
touch-points (analysis platforms)
#1 Map the KPIs What is the primary objective
of this touch point, initiative or campaign?
67. Are you activating and
measuring your mobile
initiatives adequately?
ACTIVATION and MENSURATION4