HTML5 is a technology that will drastically reshape the Internet and consumer engagement, as we know it today.
Read more on the current state of HTML5 and its potential.
Lotus collaboration solutions for Start Up CompaniesDvir Reznik
Customer presentation that covers the Lotus collaboration portfolio from a SMB stand-point - what is Lotus Strategy, what Express solutions we have, why Lotus and not MS, analyst talk, market facts and costs - in 21 slides.
"Mobile App Flipbook - OptiSol provides a detailed flipbook for beginners who startup mobile app services. It's covers topics such as overview of app development, platforms, technologies, testing, monetization and app launch."
Lotus collaboration solutions for Start Up CompaniesDvir Reznik
Customer presentation that covers the Lotus collaboration portfolio from a SMB stand-point - what is Lotus Strategy, what Express solutions we have, why Lotus and not MS, analyst talk, market facts and costs - in 21 slides.
"Mobile App Flipbook - OptiSol provides a detailed flipbook for beginners who startup mobile app services. It's covers topics such as overview of app development, platforms, technologies, testing, monetization and app launch."
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.
For my Sales and Sales Promotion course, I worked with three other students to reposition the Blackberry brand and promote its products to consumers and businesses.
Businesses and publications have been wrestling with “mobile publishing”
for a relatively short time. Apple’s iPhone was introduced in 2007, and
the iPad tablet in 2010. Other portable devices, like laptops, have been
around much longer. However, the modern smartphone/tablet phenomenon —
and the pressure created by the Bring Your Own Device (BYOD) trend — have
created a sense of urgency that’s hard for businesses to ignore.
Mobile Web – Strategy for Enterprise Success ijwscjournal
Today, enterprises are faced with increased global competition in an environment where customers are demanding faster delivery, better service and also want to gain significant and immediate business value by increasing productivity and reducing operational cost.
Spurred by unprecedented customer demand, each Industry cluster has developed its own source of comparative advantage. Even within a single organization, the business value chain is geographically fragmented. Such diversification and fragmentation of value chain drives the need for cross-platform Web applications over mobile channel. Mobile Web is the next logical transition in this evolutionary process and Mobile Web applications will continue to gain more prominence in the enterprises not just to improve the return on investment in their existing system landscape, but also to expand global reach and improve operational efficiency of their mobile workforce.
This paper outlines the critical business needs to rapidly create flexible Mobile web solutions across all lines of business. The paper enlightens the benefits offered by enabling web applications on Mobile devices and also addresses the current business challenges in developing Mobile Web applications.
This paper is intended for all business domains irrespective of application portfolios.
Migrating to HTML5, Migrating Silverlight to HTML5, Migration Applications t...Idexcel Technologies
HTML5 Migration: HTML5 provides developers with powerful, cross-platforms tools for their mobile and web applications, and they get a powerful alternative to the age-old proprietary tools. As it is an open standard, companies can improve its functionality and feature-set as per their requirements.
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.
For my Sales and Sales Promotion course, I worked with three other students to reposition the Blackberry brand and promote its products to consumers and businesses.
Businesses and publications have been wrestling with “mobile publishing”
for a relatively short time. Apple’s iPhone was introduced in 2007, and
the iPad tablet in 2010. Other portable devices, like laptops, have been
around much longer. However, the modern smartphone/tablet phenomenon —
and the pressure created by the Bring Your Own Device (BYOD) trend — have
created a sense of urgency that’s hard for businesses to ignore.
Mobile Web – Strategy for Enterprise Success ijwscjournal
Today, enterprises are faced with increased global competition in an environment where customers are demanding faster delivery, better service and also want to gain significant and immediate business value by increasing productivity and reducing operational cost.
Spurred by unprecedented customer demand, each Industry cluster has developed its own source of comparative advantage. Even within a single organization, the business value chain is geographically fragmented. Such diversification and fragmentation of value chain drives the need for cross-platform Web applications over mobile channel. Mobile Web is the next logical transition in this evolutionary process and Mobile Web applications will continue to gain more prominence in the enterprises not just to improve the return on investment in their existing system landscape, but also to expand global reach and improve operational efficiency of their mobile workforce.
This paper outlines the critical business needs to rapidly create flexible Mobile web solutions across all lines of business. The paper enlightens the benefits offered by enabling web applications on Mobile devices and also addresses the current business challenges in developing Mobile Web applications.
This paper is intended for all business domains irrespective of application portfolios.
Migrating to HTML5, Migrating Silverlight to HTML5, Migration Applications t...Idexcel Technologies
HTML5 Migration: HTML5 provides developers with powerful, cross-platforms tools for their mobile and web applications, and they get a powerful alternative to the age-old proprietary tools. As it is an open standard, companies can improve its functionality and feature-set as per their requirements.
Mobility market perspective and IBM’s mobile portal accelerator solutionPerficient, Inc.
- How companies are leveraging the IBM Mobile Portal Accelerator (MPA)
- How MPA easily extends the WebSphere Portal platform with services to seamlessly deliver scalable, mobile solutions optimized for display across a wide range of mobile devices, including the latest in-market versions
- Things to consider when implementing a mobile portal solution
Today there is a lot of speculation about HTML5’s timing and impact on the mobile content market. HTML5 based web apps do come with some favorable attributes which make HTML5 a potential threat to the app market.
This raises some relevant questions for mobile software companies especially around the intentions of HTML5, the timing when HTML5 may pose a threat to the app market, the growth of mobile internet traffic and the implications of this technology to the internal product.
This raises some relevant questions for mobile companies especially around the intentions of HTML5, the timing when HTML5 may pose a threat to the app market, the growth of mobile internet traffic and the implications of this technology to mobile products.
Mobility Solutions - Development of Hybrid Mobile Applications with HTMLMindteck (India) Limited
Organizations that are planning mobility solutions initiatives need to address the key needs of manageability, ultiplatform support and providing an adaptable and intuitive user engagement while reducing development time and cost. This paper presents a case for the hybrid application approach in addressing these needs. Read more here http://bit.ly/hybrid-app-mobility-solutions
Bridge-Stage Framework for the Smartphone Application Development using HTML5ijsrd.com
Now a days, the Web has become an integral part of our everyday lives. The rapid growth of the smart phone market has brought the Web from our home desks to anywhere we are, and enabled us to access this vast source of information at any time. The mobile operating systems (OS) used by modern smart phones are too diverse such as Google's Android, Apple's iOS, Microsoft's Windows Phone, and so on. Smartphone application development is done using native platform such as iPhone using Objective-C, Android using Java, Windows Mobile using C# and so on. Therefore, a bridge stage framework which supports 'Write once and deploy everywhere' is required to support the development of Smartphone applications. This paper presents the HTML5-based bridge stage framework which uses Phone Gap and Web kit to support the development of Smartphone applications that are written as Web applications. A big problem with developing applications for mobile devices is platform fragmentation [6]. That means that there are many different mobile platforms that are further divided by the different versions available [5][2]. Users with older hardware are left without support and updates as newer devices are put out on the market [9]. This means that the developer has the choice between limiting the solutions and only aim for a minor part of the spectra or to develop for more platforms to reach as many users as possible. To maximize the amount of possible users, the developer has to create an application for each platform and make sure that they are backwards compatible so that users with older devices can use them.
HTML5 Development Benefits, Features and Cost For 2024.pdfJPLoft Solutions
There is a tremendous demand for mobile application development services. The use of smartphones for the Internet is increasing. When it comes time to develop an app for mobile, there are two choices. - HTML5 or Native Platform. Which platform best fits your app's idea is a significant issue and has been extensively debated across development communities.
Retail Mobile Marketing: Driving Customer Acquisition, Traffic, Loyalty and E...Archer Inc.
This webinar will present thorough examples of retailers using mobile to add value throughout the customer journey. Michael Ahearn VP Customer Development and Marketing at iLoop Mobile will share mobile marketing best practices and practical steps to integrate mobile into your retail marketing mix.
Deck Presentation: Mobile Statements, Billing and PaymentsArcher Inc.
Discover the efficiency and cost saving of mobile enabling customers and patients’ communications. See how SMS, MMS and mobile web can augment or replace some of your key business and healthcare communications and processes.
We'll cover the following topics:
•Mobile Statements: What it is, why it works and how you can use it to reach your target consumer
•Key use cases for mobile statement campaigns and how they address different marketing and business objectives
•Key success metrics that should be tracked
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Leading Change strategies and insights for effective change management pdf 1.pdf
White paper: Understanding the state of html 5 and its potential
1. Understanding
HTML 5: Today’s
Realities and Its
Future Market
Potential
Considerations for using HTML 5 in mobile
marketing today and tomorrow
2. Contents
I. Introduction ............................................................................. 3
II. About HTML 5 and Its Potential ................................................. 4
III. Potential Complications & Headaches ........................................ 8
IV. About HTML 5: Where Things Stand Today............................... 9
V. Concluding Statements and Recommendations ......................... 11
VI. Resources ............................................................................ 12
Contributing Authors
Rich Moore, Chief Solutions Architect, iLoop Mobile, rich.moore@iloopmobile.com
Michael Becker, Managing Director, Mobile Marketing Association North America
Michael Ahearn, VP Strategic Marketing, iLoop Mobile, Michael.ahearn@iloopmobile.com
Rafal Meczkowski, Project Manager/Usability Architect, iLoop Mobile
Virginie Glaenzer, Director of Marketing, iLoop Mobile
Understanding the state of HTML5 and its potential |Page 2
3. I. Introduction
Mobile is the driving force of future traditional and digital consumer engagement. Combined
with social channels, mobile stands to rewrite the rules of consumer messaging and action.
Worldwide, there are over 5.3 billion mobile phone connections (ITU 2011), 3.75 billion unique
mobile users, with an additional 5+ billion “connected devices,” i.e. tablets, game terminals,
eBooks, navigation and related devices (Mary Meeker, Morgan Stanley 2010). Contrasting this
to 1.4 billion PCs, and 1.9 billion Internet users worldwide, mobile becomes the clear winner in
terms of global reach.
Research shows us that consumers are quickly leveraging their mobile devices and mobile
media for all forms of commercial interactions. These interactions range from promotional and
social media interaction, to loyalty, commerce and customer care, including digital
engagement integrating mobile with traditional retail and media environments as well.
In fact, by 2011 consumers will purchase over $119 billion worth of goods and services directly
via mobile (ABI Research 2011). But mobile has an even bigger influence on traditional
commercial engagements. In increasing numbers, consumers are using mobile to search, look
up prices and product comparisons, venture to location and time sensitive opportunities and
more. Mobile is estimated to directly and indirectly influence $155B~$230B of U.S. brick and
mortar and eCommerce sales.
Mobility embodies engagement that is enabled by the latest technologies deployed in mobile
devices, networks and standards. In order to harness the power of mobile and the
engagement it offers, it is a strategic imperative that marketers understand and embrace
relevant emerging mobile technologies and their impact on marketing.
One such technology is HTML 5, and its related revision of CSS3 for cascading style sheets.
Note, CSS3 is not part of the formal HTML 5 specification, but many browser updates for HTML
5 will also include support for new CSS3 functionality.
HTML 5 is a technology that will drastically reshape the Internet and consumer engagement as
we know it today, with global ramifications.
Understanding the state of HTML5 and its potential |Page 3
4. II. About HTML 5 and Its Potential
First developed in 2007, and spearheaded by Google and Apple, HTML 5 is the latest revision
of Hypertext Markup Language (HTML), the industry standard for the structure and
presentation of content on the World Wide Web. HTML 5 is powering an entirely new
generation of Internet experiences, both for broadband Internet and mobile Internet.
Today there are 1.4 billion Internet users. However, due to the proliferation and adoption of
mobile devices, by 2015 there will be more people accessing the Internet via a mobile device
than the traditional Internet (Mary Meeker, Morgan Stanley 2010).
What sets HTML 5 apart from the previous versions of HTML is that HTML 5 has the potential
to bring together the last 20 years of the world’s experience with the Internet, and unify it into
a broadly supported standard.
HTML 5, once fully deployed, will help reduce device fragmentation issues in the market,
enabling marketers to unleash their creativity to create new innovative, intuitive and
compelling engagements via mobile:
Cross-platform, cross-network, static and real-time rich media (e.g. video, audio)
Streamlined social media integration and enablement
Easier and more innovative customer care and relationship marketing
Improved and enhanced user navigation, site usability and automatic content refreshing
on mobile sites
Ability to retain user selection, preference and history for a better user specific and
context appropriate personalized mobile site experience
New advertising and social media experiences utilizing local storage for context and
history
Native app experience within a browser, an experience also known as the “Hybrid App”
or “Web App”
Gaming, augmented reality and a wide range of other cloud computing based services
which will evolve by leveraging HTML 5 standards and new features
Understanding the state of HTML5 and its potential |Page 4
5. What makes these new engagements and delivery models possible is the introduction of a
number of new web browser features in the HTML 5 standard that offer these capabilities:
Embed video, audio, barcode scanning, rich media content and more within a browser
without requiring third party plug-ins such as Flash, Silverlight and other media players
for playback or functionality
Lightweight size and streamlined coding of HTML 5 is ideal for limited memory devices
like mobile phones since the page script will be more efficient
Store/cache data and content locally on a device within the browser, which improves
performance speed and supports offline access to the data or content experience
Using the HTML 5 image canvas, full gaming environments and other interactive rich
media can be created native within the HTML code
Improved semantics providing contextual descriptions for content in the HTML code
itself making it an easier to use and more elegant coding language
Advanced Forms where the browser does more work for validation, making Javascripts
more efficient and offering faster page rendering
Create a wide range of new engagements that can be adjusted in real-time based on
context including:
- Interactive drag-and-drop image creation canvases
- Content editing and creation (images, audio, video) utilizing enhanced visual
navigation and interaction controls
- Media playback
- Page rendering and presentation styles offering background media and style
management, and over 14 new input form field types
- Enhanced and easier authoring of touch and scrolling effects
- Auto-complete and drop-down menus
Understanding the state of HTML5 and its potential |Page 5
6. Other discussed features for HTML 5 include:
- Standardization and unification of metrics and analytics cross platform
- UI enhancements such as carrousels, pinch/spread/zoom, pop-over menus,
selections spinners etc.
- Cross browser consistency for in-page dialogs for confirm/cancel actions
Access a device’s hardware and software features, including:
- Camera and microphone (Capture API)
- Location/GPS chip using HTML 5 APIs
- Contact services (personal contact software)
- SMS (text message)
- Gyroscope, accelerometer, compass, file and media system using APIs
- Notification systems (alarms, reminders)
- 3D graphic engines (WebGL library)
- NFC and RFID chips
Integrated and streamlined use of background processes both on the device and
through secure sockets, allowing for a richer engagement without interrupting the
user’s experience, and providing simpler cross-platform application content updates.
The improved web service APIs enhances the performance of processor-intensive tasks
and scripts in the background, independently of the overall experience.
Reduce the expense and time needed for the rigorous certification, testing and vetting
requirements of application stores as they align to the new HTML 5 specification
Initiate content updates faster and more efficiently without complete reload of a web
page, which is critical for small screen devices or low bandwidth environments
Interface with existing open standards, for example ORMMA (Open Rich Media for
Mobile Advertising)
Segment an audience and deliver tailored content experiences based on a wide range of
demographic, location and behavioral factors, or simply enable A/B testing of different
marketing interactions utilizing local device segment data persistence
Understanding the state of HTML5 and its potential |Page 6
7. Leverage familiar and well-understood Internet development skills, tools and
processes—HTML 5 is an extension of existing mobile site technologies, specifications
and site development processes
Understanding the state of HTML5 and its potential |Page 7
8. III. Potential Complications & Headaches
With the promise of the new capabilities and functionalities of HTML 5 and CSS3, come
possible complications to be aware of:
Competing standards may evolve, particularly initially regarding HTML 5 “support” as
different browser vendors interpret the not-yet-final HTML 5 specification and
propose—by implementation—different “enhancements” to the basic standard
Historically, mobile devices have utilized XHTML as the standard mobile browser
language. There is a next generation XHTML 2 specification that has some support and
may also be deployed in some mobile browsers. At the current time, based on actual
mobile device browser releases, HTML 5 is the standard being utilized for smart phone
operating systems. However, if some mobile browser vendors adopt XHTML 2 as their
supported markup language, mobile site publishers may then need to support both
HTML 5 and XHTML 2.
Until the HTML 5 standard is complete and fully and uniformly rolled out across the majority of
devices—which is not expected to occur until well into 2014—marketers should be aware of
potential execution issues, including:
Performance problems
Interoperability issues
Inconsistent browser and device response
Content playback and mime-type support variance across devices
Consumer difficulty in discoverability of services
Digital content rights managements
Overall application experience inconsistencies
Monetization challenges
Evolving browser releases and the refinement process of a consistent HTML 5 standard
(or its well understood variations) supported across browsers
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9. IV. About HTML 5: Where Things Stand Today
While HTML 5 shows great promise, it is far from mainstream today. It is a language in motion,
and more time is needed for it to settle down to become a unified standard. As with all new
standards, early browser support varies, particularly in support of the additional “plug in”
extensions defined in parallel with the HTML 5 specification.
Obviously, in order for an HTML 5 experience to work properly, the device accessing the HTML
5 coded site must have a browser that supports HTML 5 (many of which are built with the Web
Kit framework).
As of October 2010, it has been reported that 350 million devices have shipped with partial or
complete support for HTML 5 worldwide, and another 100 million users have downloaded
third party HTML 5 compliant browsers to their phones (e.g. Bolt, Opera Mobile, Mobile Safari,
Mobile Firefox, Skyfire).
Furthermore, it is estimated that on average since October 2010, approximately 25 million
handheld devices a month are being infused into the market through the sales of iOS, Android,
Baba, Samsung, Windows Phone Nokia and Blackberry devices, as well as through the
download of third party browsers.
So it can be extrapolated that, by the end of 2011, nearly 750 million HTML 5 compliant
devices may be in the installed market. This is however a small sliver of the over 10 billion
devices in market today.
In addition, even if a consumer has an HTML 5 compliant handset and browser, there are no
guarantees that the marketer’s experience will be rendered consistently across all devices and
browsers, since at this time the specification is still being formalized.
Understanding the state of HTML5 and its potential |Page 9
10. In other words, HTML 5 is showing great promise, but it is not mainstream yet, or ready for
mass marketing campaign deployment.
Options / Tradeoffs / Features
HTML 5 Custom HTML 4 XHTML
Applications
Well understood and actualized standard Not Yet Evolving Yes Yes
Suitable for feature phone devices No No No Yes
Suitable for mobile smart devices Yes Yes No Yes
Suitable for mobile network speeds Yes Varies No Yes
Consistent cross device experience Not Yet N/A No Yes
Created to standardize browsing Yes N/A No Yes
experience on PC, tablet and mobile
Known HTML 5 Solution Providers
Advertising Sites Analytics
iLoop Mobile X X
Usablenet X
Whoop X
Netbiscuits X X
Scout X
Celtra X
Medialets X X
WebTrends X
Adobe Omniture X
IVdopia X
OnSwipe X
PhoneGap X
Understanding the state of HTML5 and its potential |Page 10
11. V. Concluding Statements and Recommendations
HTML5 will forever change the face of consumer engagement.
However, it is not yet mature enough, nor a final specification, to be a marketer’s exclusive or
primary mobile web solution for mass market reach. Several HTML 5 features are available
today that can establish an enhanced “beachhead” of new mobile site capabilities, but the full
capabilities talked about remain in the spheres of discussion and development.
For the time being, HTML 5 will co-exist with traditional mobile Internet and mobile apps, as
well as the wide range of other mobile channels that include SMS, MMS, email, voice, content
and proximity channels.
For mass-market objectives, it is premature to focus exclusively on comprehensive HTML 5
environments. At the moment, full HTML 5 implementation should be reserved for more niche
target markets that are advanced mobile users. However, marketers can, and should, consider
integrating a number of the more mature HTML 5 elements and the partner CSS3 extensions
such as canvas, styles, and current new standards such as location APIs. These mature
extensions can augment the experience for customers using HTML 5 compliant browsers, and
marketers can experiment and learn offering user experiences that effectively serve their
customers’ needs.
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12. VI. Resources
World Wide Web Consortium (W3C): Global organization that sets Internet markup
language standards http://www.w3c.org
Web Hypertext Application Technology Working Group (WHATWG)
http://www.whatwg.org/
Collection of HTML5 sites: http://html5sites.com/ and http://html5gallery.com/
Wholesale Applications Community (WAC): operator driven app development
community with open source applications standards
http://www.wacapps.net/web/portal
Browser compliance testing tools: The HTML 5 Test http://www.html5test.com and
FindmebyIP.com http://findmebyip.com
DeviceAtlas: http://devicatlas.com
Modernizr: http://modernizr.com
Can I Use: http://caniuse.com
HTML Speech Incubator Group (also known as Speech XG) is working to "determine the
feasibility of integrating speech technology into HTML 5
http://www.w3.org/2005/Incubator/htmlspeech/
Wikipedia.org: http://en.wikipedia.org/wiki/HTML5
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